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si completar el proceso de cambio no es técnicamente viable dentro del Período de Transición, cualquiera de las partes puede ampliar el Período de Transición de la siguiente manera: Klaviyo, en un plazo de catorce (14) días hábiles desde la recepción de la notificación del Cliente de que ejerce su Derecho de Cambio, explicará si completar el cambio es técnicamente inviable y especificará un Período de Transición alternativo de no más de siete (7) meses. Esta Adenda complementa y forma parte de las Condiciones de Servicio de Klaviyo aplicables, disponibles en  https://www.klaviyo.com/legal/terms-of-service («Condiciones de Servicio»), o, si el Cliente ha firmado condiciones separadas que rigen su uso de los servicios de Klaviyo («MSA»), en cuyo caso se aplicarán dichas condiciones firmadas (las Condiciones de Servicio o el MSA, según corresponda, «Contrato»). En caso de conflicto entre las condiciones de la presente Adenda y las del Contrato, prevalecerá la Adenda únicamente en lo q...

In 2025, Princess Polly consolidated their retail and DTC data and core email, SMS and app channels into Klaviyo to create a unified, omnichannel marketing engine.  Princess Polly uses Klaviyo to build a cohesive omnichannel experience that adapts to each customer’s region, loyalty tier, and shopping habits. They rely on the platform to:  Klaviyo B2C CRM is our central hub for customer data from email, SMS, push, and beyond. Its ease of use and the strategic guidance we get from our customer success manager provides a key layer of nuance around our audiences, so we can create a scalable, personalised experience for our global brand.Hilary CastlemanHead of CRM at Princess Polly

Dieser Nachtrag im Zusammenhang mit der EU-Datenverordnung („Nachtrag“) regelt alle Wechsel- und Löschanfragen, die ein Kunde gemäß der EU-Datenverordnung  (Verordnung (EU) 2023/2854 – „Data Act“) in Verbindung mit den Diensten von Klaviyo stellt. Für die Zwecke dieses Nachtrags bezieht sich der Begriff „Kunde“ auf einen „EU-Kunden“, d. h. einen Kunden, der in einem Mitgliedstaat der Europäischen Union oder des Europäischen Wirtschaftsraums (EU/EWR) registriert ist. wenn der Abschluss des Wechselprozesses innerhalb des Übergangszeitraums technisch nicht möglich ist, kann jede Partei den Übergangszeitraum wie folgt verlängern: Klaviyo wird den Kunden innerhalb von vierzehn (14) Werktagen nach Erhalt der Mitteilung über die Ausübung des Wechselrechts informieren, wenn der Wechsel technisch nicht durchführbar ist, und einen alternativen Übergangszeitraum von maximal sieben (7) Monaten festlegen. 1.1 Übersicht. Der Kunde kann die Nutzung der Dienste mit einer Frist von zwei (2) Monate...

And, of course, how marketing and service teams can work together on one CRM to deliver end-to-end experiences. This shift isn’t just about compliance. It reshapes what personalization means. Blake Imperl, senior vice president of marketing at Digioh, a personalization platform that helps ecommerce brands connect every stage of the customer journey, agrees that owned identification will become “the cornerstone of cross-channel personalization.” He also sees a broader strategic shift. “With rising CACs and disappearing cookies, the smartest brands in 2026 will focus on activating data across the funnel, turning quiz and preference data into personalized journeys that convert.” This investment in data quality has business implications, of course. Nørbjerg Enger links it directly to profitability. “By prioritizing integration and using data-driven automation, marketers can retain loyal customers, drive higher profits, and differentiate themselves in a crowded space,” he says. The ...

Streetwear brand Jordan Craig, for example, uses AI to optimise email cadence at scale across their 40+ customer segments. They send daily emails two weeks before and after a customer’s AI-generated predicted date of next order, and these emails drive strong conversion rates.

54,9 % Spielzeug 53,4 % Deko 49,5 % Blumen PhaseZeitplanZweckContent-FokusTeaser/Ankündigungca. 1 Monat vorherAufmerksamkeit weckenNeue Kollektion, Vorschau, kein Fokus auf VerkaufHauptangebot7–10 Tage vorherConversionPersonalisierte Angebote, Bundles, Geschenk-GuideLast-Minute2–3 Tage vorherDringlichkeitCountdown, Versandfristen, Lagerbestand Mit einer gut geplanten Kampagne kannst du diese Drei-Stufen-Struktur in Klaviyo ganz einfach umsetzen. Ausgespielt werden deine Newsletter dann automatisch zur richtigen Zeit, sodass du ohne zusätzlichen Stress durch die Osterzeit kommst. Betreffzeilen-TypBeispielWann einsetzenMit Emoji🐰 Deine Oster-Kollektion ist daFrühe Teaser-Phase für AufmerksamkeitDringlichkeitNur noch 48 h bis Oster-BestellschlussLast-Minute-Phase (2–3 Tage vorher)PersonalisiertAnna, diese Oster-Geschenke passen zu dirHauptangebotsphase mit EmpfehlungenGeschenkfokus15 Oster-Geschenke unter 30 €Newsletter mit GeschenkratgeberNeugierdeWas versteckt sich in unserem Ost...

Fecha de actualización: 1 de abril de 2024 Las presentes Condiciones del Servicio (las “Condiciones del Servicio”), junto con nuestra Política de Uso Aceptable, nuestro Contrato de Encargo del Tratamiento de Datos, cualquier Solicitud de Servicios (tal y como dicho término se define más adelante) y, en su caso, las Condiciones de Uso de APIs, constituyen conjuntamente un contrato vinculante (el “Contrato”) entre Klaviyo, Inc. (“Klaviyo”) y usted o la persona jurídica que usted representa (el “Cliente” o “usted”).     1.1. “Usuario Autorizado” significa cualquier persona que sea empleado del Cliente o de una filial, un socio, un proveedor de servicios o cualquier otra persona o entidad que pueda ser autorizada por el Cliente para acceder a los Servicios de conformidad con los derechos otorgados al Cliente en virtud del presente Contrato.     1.2. “Comunicaciones del Cliente” significa las comunicaciones enviadas a través de los Servicios, incluyendo correos electrónicos, mensajes ...

The complete guide to CRM for retail How to unify the in-store and digital experience to drive sales and loyalty Tech-enabled retail customer engagement in 2025 Today, customers engage with retail brands in tons of different ways. They follow you on social media, make purchases online and in-store, subscribe to emails and text messages, request help on WhatsApp or web chat, and browse or shop in-app.  Every customer experience is unique. And as journeys get more complex, many brands have tacked on more and more apps and tools to keep up. According to Klaviyo’s 2025 state of B2C marketing report, the majority of B2C marketers use 6–15 tools in their marketing tech stacks. The result is often a hodgepodge of platforms that don’t speak to each other—and a nightmare for the marketers managing them all.  The same report also found that customer acquisition costs are rising, and many marketers point to data silos and cross-team collaboration challenges as their biggest barriers to a...

Klaviyo is so data driven, and that’s what makes it so valuable. Klaviyo helps us create relevant, personalised and meaningful content for all customers, whether they’re in Singapore or abroad. That’s been crucial for customer retention.Charissa FernandezMarketing manager, Limited Edt.

Vue d’ensemble du score de délivrabilité e-mail dans Klaviyo Vous pouvez y consulter : ProtocoleSon rôleAnalogieSPFVérifie que le serveur qui envoie l’e-mail est autoriséLa liste des “facteurs autorisés”DKIMVérifie que le contenu n’a pas été modifiéUn sceau de cire numériqueDMARCDonne les consignes au serveur du destinataire en cas d’échecLe chef de la sécurité à l’entrée Et en quoi ça joue sur la délivrabilité ? Objectifs d’engagement à viser : plus de 30 % d’ouverture sur la première campagne « 100 % gratuit », « OFFRE EXCEPTIONNELLE », « Cliquez ici vite », « Gagnez de l’argent », « Urgent !!! » Exemple d’e-mail marketing (e-mail de bienvenue) reçu dans les spams – Eric Favre Pourquoi ? Plusieurs raisons possibles : MessageriePoints d’attention principauxRisques courantsBonnes pratiques clésGmail (leader en France)Ultra-sensible à l’engagement : ouvertures, clics, suppressionsClassement en onglet « Promotions », baisse de réputation rapideSegmentation stricte, éviter d’envoy...

Depth and granularity of that data (ideally in all of your owned channels) is what unlocks personalization. Which brings us to our next point. Automation depth matters. Branching, testing, time windows, global throttles—the works. Without that, you’re just batching and blasting. And that’s not a retention strategy. “The best email marketing platform isn’t the one with the longest feature list,” says Mike Tatum, lifecycle marketing lead at Prismfly. “It’s the one that makes it easy to act on customer data and deliver messages that feel timely and relevant.” The best email marketing platform is the one that makes it easy to act on customer data.Mike Tatum, lifecycle marketing leadPrismfly My top 7 email marketing platforms for 2026 Type of brandBest fitWhyEcommerce and hospitality brandsKlaviyoUnified data, fast segmentation, and deep ecommerce automationApp-first businessBrazeAdvanced mobile push and in-app messagingMulti-brand retailerIterableFlexible catalog and multi-brand su...

The INKEY List receives 31% Klaviyo ROI Klaviyo Analytics Reveal your best moves with performance and customer analytics Tap into bigger opportunities with streamlined marketing and customer insights that keep you in the know. intuitive reporting Keep powerful customer insights in sight Track your performance and easily share results with intuitive reporting at your fingertips. Answer key questions at a glance with pre-built dashboards. Take a deeper dive into campaigns, flows, product performance, and more with custom reports. Get clear insight into your marketing impact across touchpoints, with flexible attribution settings that apply retroactively. smarter personalisation Automate pitch-perfect experiences at scale Send the right message every time with deep personalisation, purchase insights, and predictive analytics. Identify your best customers and biggest churn risks with customised recency, frequency, and monetary value (RFM) analysis. Personalise product recom...

New Multi-touch attribution: Give credit where it’s due by tracking how channels, campaigns, and flows work together to influence sales. New Omnichannel attribution: Not only can you track performance across all channels built into Klaviyo, but now you can also include performance from experiences built outside Klaviyo (ads, social media, etc.) for a truly holistic view of your marketing effectiveness.

You’re building with the right platform and the right partner 

All blog articles Deliver sophisticated, segmented omnichannel campaigns with audience filters Discover how audience filters let you personalize every message in an omnichannel campaign using real-time data, behavior, and channel preferences. K:Partners 2025 in Review Partners who led with Klaviyo as a platform saw 60% more multi-product opportunities, higher win rates, and double-digit deal size growth. Here’s how. 7 best email marketing platforms for 2026 Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalization, and deliverability. 2026 marketing predictions Discover 8 marketing automation trends shaping 2026, from AI copilots to privacy-first personalization. Learn how brands can stay relevant, unified, and customer-focused. 3 best SMS marketing platforms for 2026 Looking for the best SMS marketing tools? See the top 3 platforms for 2026 and learn how to choose the right one for segmentation, automation, a...

articles Gérez vos données et votre marketing WhatsApp directement dans Klaviyo. Coordonnez votre communication WhatsApp au sein d’une solution marketing omnicanale complète. Une nouvelle ère de l’attribution omnicanale avec Klaviyo Découvrez l’attribution omnicanale de Klaviyo. Mesurez le ROI de chaque canal—email, SMS, réseaux sociaux, publicités—et optimisez vos revenus. Klaviyo reconnu Leader 2025 des plateformes marketing basées sur l’IA par IDC MarketScape Klaviyo a été reconnu Leader 2025 des plateformes marketing basées sur l’IA par IDC MarketScape. Découvrez comment notre IA aide les marques B2C à se développer plus rapidement.

Follow up based on behavior: Clicks → text message with early access That’s why we’re excited to introduce audience filters: a major enhancement to Klaviyo’s new omnichannel campaign builder that gives marketers precise, dynamic audience control at the message level.  In reality, customers don’t follow a single, linear path. They open one message, ignore another, switch channels, browse products, place orders, or reach out for support. Often, this happens all within the same day.  Audience filters give you the flexibility to tailor every message in your omnichannel campaign based on who a customer is, how they engage, and where they’re most likely to respond.  Audience filters: making the future of omnichannel brighter 

Il brand globale di costumi da bagno Kulani Kinis ha promosso una crescita efficiente dell’elenco SMS grazie a una singola campagna basata su parole chiave, con un costo di acquisizione (CPA) di soli 3,39 $: un modo economico per ampliare la portata e aumentare le entrate ripetibili da un canale dall’efficacia già nota.

Wonder how brands sustain major growing year after year? They’re not relying on business as usual—they’re building what’s next. In the 2026 edition of Behind the Brands, we take you inside the strategies of companies that are redefining the customer experience with Klaviyo. You’ll learn: