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SMS subscribe links are shareable URLs that allow potential subscribers to opt in to an SMS marketing list from any channel, including social media, email, and even offline. Unlike standard sign-up forms that live on a website, SMS subscribe links are portable and automatically adapt to a subscriber’s device. When someone clicks the link, its device-aware routing detects whether they are on a mobile device or a desktop computer and serves an opt-in experience that's suited to that environment. On mobile devices, SMS subscribe links trigger a "tap-to-text" experience where the subscriber’s messaging app opens with a pre-populated keyword, removing the need to manually type in a message or phone number. On desktop, the link directs users to a dedicated subscribe page or form where they input their phone number and consent to receive SMS marketing messages. The primary purpose of an SMS subscribe link is to centralize list growth efforts across multiple touchpoints. Instead of relyi...

Sorge für effizientere Werbeausgaben – mit Zielgruppensynchronisierung in Echtzeit zwischen Klaviyo und Plattformen wie Meta, Google, TikTok, Pinterest und mehr.

Klaviyo social media marketing VERSION BÊTATransformez l’engagement sur les réseaux sociaux en croissance client Intégrez les données collectées sur les réseaux sociaux (tags, commentaires, messages privés, etc.) à des profils clients centralisés pour proposer des expériences plus personnalisées qui génèrent une croissance à forte valeur ajoutée. Transformez les likes en prospects Développez l’engagement de vos followers avec des campagnes hautement performantes et transformez-les en abonnés à partir des commentaires, des messages privés et des tags. Obtenez une visibilité complète sur les profils Apprenez à mieux connaitre vos clients en utilisant les données des réseaux sociaux pour enrichir leurs profils et renforcer la personnalisation. Rentabilisez chaque euro investi Optimisez vos dépenses publicitaires grâce à la synchronisation d’audience en temps réel entre Klaviyo et des plateformes telles que Meta, Google, TikTok, Pinterest, etc. Développez-vous plus efficacement...

Usa el marketing por redes sociales para conseguir conversiones «Estábamos buscando una forma de reconocer el trabajo de los microinfluencers que nos estaban proporcionando un contenido generado por los usuarios muy útil, pero llegó un punto en el que ya no teníamos la capacidad de interactuar con ellos individualmente. [Klaviyo] nos ofrece una solución escalable». Kirsten Laurendet, departamento de conocimiento, consultoría y marketing digital de Kulani Kinis Más recursos de marketing por email Preguntas frecuentes sobre el marketing por redes sociales Kulani Kinis, una marca internacional de bañadores, consiguió ampliar de forma eficiente su lista de SMS a partir de una sola campaña de palabras clave por un CPA de 3,39 $. Encontró una forma económica de ampliar el alcance y generar ingresos repetibles a partir de un canal que ya sabía que funcionaba.

Artificial intelligence (AI) in marketing uses AI-based technologies to analyse data, predict customer behaviour, automate tasks, and personalise brand experiences at scale. And given that marketing and customer service are deeply intertwined, AI can also help you serve customers better and more quickly with deeper customer data analysis and content creation. With AI-powered A/B testing, you can run a lot more tests without needing to manually push out the winning variation. AI is better equipped to deal with the volume of tests required to optimise your campaigns, and it’s better at personalising winning results based on customer data. Rather than manually cataloging customer order dates in a spreadsheet and trying to guess the next one, use AI to predict a customer’s next order date. Every Man Jack, a men’s personal care company, uses Klaviyo’s predictive analytics to generate predictions about every subscriber. As a result, the brand is able to set their reorder flow to send ar...

Direct mail marketing is sending physical promotional materials—such as postcards, catalogs, letters, or brochures—to a specific person's mailbox. Unlike online channels that live on screens, direct mail provides a tactile touchpoint that recipients hold, read, and keep in their homes. In an omnichannel marketing strategy, direct mail acts as a bridge between the online and physical worlds. It allows brands to reach customers who may have unsubscribed from other marketing channels or simply prefer physical media. And when your direct mail is rooted in customer data, it can be as relevant and personalized as your email and SMS flows. Benefits of direct mail marketing Physical mail offers a distinct way to capture attention in a crowded media environment. Whereas people are used to scrolling past ads online, they have to physically touch a piece of mail. It gives your brand a physical presence in a customer's life that purely online channels can’t replicate. Direct mail also fills...

Artificial intelligence (AI) in marketing uses AI-based technologies to analyse data, predict customer behavior, automate tasks, and personalise brand experiences at scale. And given that marketing and customer service are deeply intertwined, AI can also help you serve customers better and more quickly with deeper customer data analysis and content creation. With AI-powered A/B testing, you can run a lot more tests without needing to manually push out the winning variation. AI is better equipped to deal with the volume of tests required to optimise your campaigns, and it’s better at personalising winning results based on customer data. Rather than manually cataloging customer order dates in a spreadsheet and trying to guess the next one, use AI to predict a customer’s next order date. Every Man Jack, a men’s personal care company, uses Klaviyo’s predictive analytics to generate predictions about every subscriber. As a result, the brand is able to set their reorder flow to send aro...

We weren’t able to move really quickly anymore. YuJin Yong VP of digital, Daily Harvest The biggest difference is really for us as a company. Our dev team is very hands off with Klaviyo. YuJin Yong VP of digital, Daily Harvest We see Shopify as our ecommerce hub, and we see Klaviyo as our customer CRM hub. Everything that we work with going forward should have a connection to Klaviyo and Shopify. That way, our dev team and our marketing team only need to know two core systems. It just makes processes go faster. YuJin Yong VP of digital, Daily Harvest

We weren’t able to move really quickly anymore. YuJin Yong VP of digital, Daily Harvest The biggest difference is really for us as a company. Our dev team is very hands off with Klaviyo. YuJin Yong VP of digital, Daily Harvest We see Shopify as our ecommerce hub, and we see Klaviyo as our customer CRM hub. Everything that we work with going forward should have a connection to Klaviyo and Shopify. That way, our dev team and our marketing team only need to know two core systems. It just makes processes go faster. YuJin Yong VP of digital, Daily Harvest

Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday

growth in email subscriber list in first 2 full quarters on Klaviyo With Emarsys, automations were very difficult to measure and track, so we only did straightforward campaign-only tests. Ryely Newman Global CRM and marketing automation manager, Loop Earplugs We’re running 10x more experiments than before. Ryely Newman Global CRM and marketing automation manager, Loop Earplugs Being able to test and learn where WhatsApp works better than SMS in Klaviyo is a big advantage. It’s helping us drive more of our CRM revenue from mobile-first channels. We’re excited that soon, we’ll be able to reach people on the channel they naturally prefer, with Klaviyo machine learning doing the work to figure that out for us. Brina Skof Marketing automation lead, Loop Earplugs

See why brands like Payot power smarter digital relationships with Klaviyo The goal with less sending is that when we have a sale 3 months from now, that message stands out in someone’s inbox. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group Klaviyo flows are efficient conversion tools that ensure emails really align with people’s interests and their actions on the website. Our goal now is to see if there’s more we can do with them, whether it’s leveraging predictive analytics or more profile attributes. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group

growth in email subscriber list in first 2 full quarters on Klaviyo With Emarsys, automations were very difficult to measure and track, so we only did straightforward campaign-only tests. Ryely Newman Global CRM and marketing automation manager, Loop Earplugs We’re running 10x more experiments than before. Ryely Newman Global CRM and marketing automation manager, Loop Earplugs Being able to test and learn where WhatsApp works better than SMS in Klaviyo is a big advantage. It’s helping us drive more of our CRM revenue from mobile-first channels. We’re excited that soon, we’ll be able to reach people on the channel they naturally prefer, with Klaviyo machine learning doing the work to figure that out for us. Brina Skof Marketing automation lead, Loop Earplugs

See why brands like Payot power smarter digital relationships with Klaviyo The goal with less sending is that when we have a sale 3 months from now, that message stands out in someone’s inbox. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group Klaviyo flows are efficient conversion tools that ensure emails really align with people’s interests and their actions on the website. Our goal now is to see if there’s more we can do with them, whether it’s leveraging predictive analytics or more profile attributes. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group

In 2025, Princess Polly consolidated their retail and DTC data and core email, SMS and app channels into Klaviyo to create a unified, omnichannel marketing engine. Princess Polly uses Klaviyo to build a cohesive omnichannel experience that adapts to each customer’s region, loyalty tier, and shopping habits. They rely on the platform to: Klaviyo B2C CRM is our central hub for customer data from email, SMS, push, and beyond. Its ease of use and the strategic guidance we get from our customer success manager provides a key layer of nuance around our audiences, so we can create a scalable, personalised experience for our global brand. Hilary Castleman Head of CRM at Princess Polly

New Multi-touch attribution: Give credit where it’s due by tracking how channels, campaigns, and flows work together to influence sales. New Omnichannel attribution: Not only can you track performance across all channels built into Klaviyo, but now you can also include performance from experiences built outside Klaviyo (ads, social media, etc.) for a truly holistic view of your marketing effectiveness.

Free Tools Email marketing templates Email subject line generator Email & SMS ROI calculator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday España - ES Italia - IT

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Summary While social media and paid ads compete for clicks, enterprise brands that focus on email marketing experience measurable growth. Email marketing is personal, direct, and still one of the most profitable marketing channels for enterprise brands. According to Klaviyo’s latest email marketing benchmarks, mid-market and enterprise brands see an average placed order rate of 0.05% from email campaigns and 1.23% from automated flows. But the top 10% of performers? They’re pulling in 0.28% placed order rates for campaigns and 4.64% placed order rates for flows—that’s 5.6x higher for campaigns and nearly 4x higher for flows. Top-performing brands don’t just send more emails—they leave traditional marketing solutions behind for enterprise email marketing platforms that make it easy to deliver personalised email campaigns at scale and through marketing technology stack consolidation, reduce total cost of ownership (TOC). This guide contains exactly what you need to know to make em...