Кастомный анализ
AI-анализ изменений
Princess Polly планирует в 2026 году расширить свою омниканальную стратегию, добавив WhatsApp как новый канал для CRM.
Princess Polly продолжает укреплять свою CRM стратегию, используя Klaviyo для объединения данных и каналов, что позволяет более эффективно управлять взаимодействием с клиентами и увеличивать доходы.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - In 2025, Princess Polly consolidated their retail and DTC data and core email, SMS and app channels into Klaviyo to create a unified, omnichannel marketing [engine. → engine.] - Princess Polly uses Klaviyo to build a cohesive omnichannel experience that adapts to each customer’s region, loyalty tier, and shopping habits. They rely on the platform [to: → to:] - Klaviyo B2C CRM is our central hub for customer data from email, SMS, push, and beyond. Its ease of use and the strategic guidance we get from our customer success manager provides a key layer of nuance around our audiences, so we can create a scalable, personalised experience for our global [brand.Hilary → brand.] [CastlemanHead → Hilary][+ ][+Castleman][+ ][+Head] of CRM at Princess Polly
In 2025, Princess Polly consolidated their retail and DTC data and core email, SMS and app channels into Klaviyo to create a unified, omnichannel marketing engine. Princess Polly uses Klaviyo to build a cohesive omnichannel experience that adapts to each customer’s region, loyalty tier, and shopping habits. They rely on the platform to: Klaviyo B2C CRM is our central hub for customer data from email, SMS, push, and beyond. Its ease of use and the strategic guidance we get from our customer success manager provides a key layer of nuance around our audiences, so we can create a scalable, personalised experience for our global brand.Hilary CastlemanHead of CRM at Princess Polly
In 2025, Princess Polly consolidated their retail and DTC data and core email, SMS and app channels into Klaviyo to create a unified, omnichannel marketing engine. Princess Polly uses Klaviyo to build a cohesive omnichannel experience that adapts to each customer’s region, loyalty tier, and shopping habits. They rely on the platform to: Klaviyo B2C CRM is our central hub for customer data from email, SMS, push, and beyond. Its ease of use and the strategic guidance we get from our customer success manager provides a key layer of nuance around our audiences, so we can create a scalable, personalised experience for our global brand. Hilary Castleman Head of CRM at Princess Polly