News Feed

It was an onerous and disjunctive process to split our sign-ups across our email and SMS tools. It didn’t allow for near real-time campaigns. Marc Askenasi President and CEO, Pi Co. Once we got started with Klaviyo and spent a few months vetting our existing SMS list, the process of sending text messages got substantially easier. Now, if we want to push an SMS campaign out tonight, we can do it with Klaviyo. Marc Askenasi President and CEO, Pi Co. Because Klaviyo and Square are integrated, we look at them as one solution. Using them together makes life super easy for a company Pi Co.’s size and growing. Everything is centralized for us, and we can track marketing impact all the way through to conversion without a ton of additional legwork. Marc Askenasi President and CEO, Pi Co.

• Tracking orders • Managing subscriptions • Note their most recent purchase in communications. • Proactively request feedback after purchases. • Follow up on browsing history with personalised discounts. • Send product guides specific to a customer’s preferences, like skin type or favourite items. • Answers to sign-up forms, quizzes, and surveys • Google Analytics data • Buyer behaviour on your website • Engagement data from email and SMS • A customer forgetting to pause their subscription because of a family emergency • Any issues your VIP customers have • Any issue that highlights a fundamental flaw in one of your processes • Getting help with coupons or discounts • Updating marketing preferences • Answering questions about your products and policies

Summary Today’s retail customers don’t think in terms of channels. They care about the full retail experience. They want to be able to move seamlessly between shopping online, via messaging apps, on social media, and in-person—without any disruptions in between. The research backs this up. Klaviyo’s 2025 online shopping report found that 77% of global consumers regularly shop across 3–4 channels. That’s why taking an omnichannel approach to retail is no longer a nice-to-have, but a necessity. The most successful retail brands recognise that unifying their online and offline experiences can lead to stronger customer relationships, higher lifetime value, and long-term loyalty. This guide helps retail brands bridge the gap between their in-store and online experiences. You’ll learn how to effectively integrate data across all channels, explore common omnichannel use cases that drive results, and understand the key challenges you’re likely to face—along with proven strategies for ov...

Summary Today’s retail customers don’t think in terms of channels. They care about the full retail experience. They want to be able to move seamlessly between shopping online, via messaging apps, on social media, and in-person—without any disruptions in between. The research backs this up. Klaviyo’s 2025 online shopping report found that 77% of global consumers regularly shop across 3–4 channels. That’s why taking an omnichannel approach to retail is no longer a nice-to-have, but a necessity. The most successful retail brands recognise that unifying their online and offline experiences can lead to stronger customer relationships, higher lifetime value, and long-term loyalty. This guide helps retail brands bridge the gap between their in-store and online experiences. You’ll learn how to effectively integrate data across all channels, explore common omnichannel use cases that drive results, and understand the key challenges you’re likely to face—along with proven strategies for ov...

Type de prestation Volume moyen de SMS Prix moyen constaté (HT) Détails Campagne “solo” (sans data ni agence) 10 000 à 20 000 SMS 45 à 65 € / 1 000 SMS Vous gérez la création et l’envoi via une plateforme SaaS comme Klaviyo. Campagne avec data (location de fichiers prospects) 190 à 230 € / 1 000 SMS Le coût des contacts loués s’ajoute au routage. Campagne accompagnée par une agence à partir de 10 000 SMS +90 à 350 € de frais de gestion Inclut la stratégie, la création et le suivi. Abonnement SaaS (plateforme SMS + e-mail) selon base client 70 à 450 € / mois Forfait tout-en-un (comme Klaviyo) incluant crédits SMS, e-mails, automatisations, et analyses de données. À retenir : Nombre de profils actifs Prix du forfait (USD/mois) Crédits inclus / mois 251 – 500 55 $US 3 750 crédits + 5 000 e-mails 1 001 – 1 500 80 $US 3 750 crédits + 15 000 e-mails 5 001 – 5 500 145 $US 3 750 crédits + 55 000 e-mails 10 001 – 10 500 210 $US 3 750 crédits + 105 000 e-mail...

Across almost every major ecommerce vertical, order values held strikingly steady this BFCM. Apparel, home & garden, health & beauty, and food & beverage all saw modest YoY increases in AOV without any dramatic spikes. In many cases, the most profitable lever isn’t lowering price. It’s raising cart size. To find out if that’s true for your brand, run the following test:

And it wasn’t just big brands hitting new highs. Nearly 20,000 Klaviyo customers recorded their best sales day ever between Thanksgiving and Cyber Monday this year. That breadth of success underscores the importance of brands prioritizing strengthening relationships with their best customers. The average selling price rose 4.8% YoY, meaning that for many retail categories, a smaller discount still delivered meaningful savings for the consumer. Repeat buyers drove the largest YoY revenue growth. Brands used segmentation, early access, and VIP programs to front-load demand.

Be honest: what was your email-attributed revenue in Klaviyo in 2024? Was it closer to 10% or 30%?If you’re missing a few key building blocks, you’re likely to hover around that 10%. Most brands plateau because they haven’t set up pop-ups, welcome series, abandoned cart flows, and basic filtering. (Or maybe they have, but they haven’t properly tested them.) George Kapernaros, CEO and founder of YOCTO, an agency that works primarily with health and wellness subscription brands, recommends leading with your highest available offer in the pop-up headline.“Most brands make the mistake of promoting a small entry discount, like 5% off,” Kapernaros says. “This hides the real value your site already offers. If your store has volume discounts, bundles, or a ‘subscribe and save’ program, your pop-up should reflect the maximum savings potential.” If your store has volume discounts, bundles, or a ‘subscribe and save’ program, your pop-up should reflect the maximum savings potential. George Ka...

We found that there would be a benefit to migrating all CRM messaging into Klaviyo. It would be easier to cross-segment and have all of the data all in one place. Kristine Cruz VP of DTC and ecommerce, Half Magic Klaviyo Customer Hub definitely was a level up for us. We want to make sure that customers feel comfortable coming back and continuing to buy with Half Magic, and Customer Hub has become this strategic lever for loyalty, engagement, and self-service support from Customer Agent. Kristine Cruz VP of DTC and ecommerce, Half Magic

Versions antérieures: 15 juillet 202224 septembre 20217 juillet 202130 mars 202120 juillet 202030 décembre 2019 Mise à jour le: 14 octobre 2024 Ces Conditions d’utilisation (“Conditions d’utilisation”), conjointement avec notre Politique d’utilisation acceptable, Accord de traitement des données, toute Commande de service (telle que définie ci-dessous) et, le cas échéant, nos Conditions d’utilisation des API, constituent collectivement un accord contraignant (l’“Accord”) entre Klaviyo, Inc. (“Klaviyo”) et vous ou l’entité juridique que vous représentez (“Client” ou “vous”). 1.DÉFINITIONS. Les termes commençant par une majuscule ont la signification qui leur est donnée à la présente section ou à la section où ils sont employés pour la première fois. 1.1.“Utilisateur autorisé” désigne toute personne physique qui est un employé du Client ou d’une filiale, d’un partenaire, d’un prestataire de services ou de toute autre personne ou entité pouvant être autorisée par le Client à accéde...

Kriterium Einzelne Willkommensmail Welcome-Flow (3–7 E-Mails) Anzahl der Touchpoints eine E-Mail nach Anmeldung 3–7 E-Mails über mehrere Tage verteilt Informations-vermittlung Alle Infos auf einmal – Überforderung möglich Progressive Wertevermittlung Schritt für Schritt Vertrauensaufbau Kein Beziehungsaufbau möglich Mehrere Touchpoints mit Personalisierungsmöglichkeiten bauen schrittweise Vertrauen auf Personalisierung Oft statisch, keine Verhaltensanpassung Verhaltensbasierte Splits möglich Conversion-Potential Niedrig – nur ein CTA Hoch – strategische CTAs über mehrere Tage Engagement-Rate Niedrig – einmalige Öffnungsrate Hoch – kumuliertes Engagement über mehrere Tage Klaviyo-Erfolgsstory:More Nutrition konnte nach der Erstellung eines neuen Welcome-Flows die Anzahl der Bestellungen durch die Willkommensmails vervierfachen und den Umsatz um 269 % steigern. Alle weiteren Details findest du in der Erfolgsstory von More Nutrition. Timing Strategie Inhalt & El...

When someone opts in to both your email and text message marketing, they’re basically raising their hand twice.At Aplo Group, we often see that customers who opt in to receive marketing across both email and SMS tend to have higher lifetime value (LTV) than those who only opt in to receive emails. Segment category Criteria Engagement has not opened an email in the last 90 days and has not clicked an email in the last 90 days Consent and tenure is subscribed to email marketing and is consented to SMS marketing and first subscribed to email more than 45 days ago (this avoids pulling in brand-new email subscribers who haven’t had time to engage) Hygiene filters (recommended) Exclude bot clicks. Exclude iOS privacy opens, or apply “non-iOS open” logic if that’s your standard. Additional refinement (optional) Include/exclude specific profile properties (VIP, category interest). Include/exclude purchase history (e.g., “bought BFCM 2024 collection”). Save this as something clear...

Starte jetzt ganz einfach mit der WhatsApp Business API in Klaviyo. Jetzt Demo buchen WhatsApp-Flows: interaktive Customer Journeys Kriterium WhatsApp Business App WhatsApp Business API Teamzugriff 1 Hauptgerät, bis zu 4 verknüpfte Geräte möglich Unbegrenzt viele Teammitglieder Automatisierungen Keine (nur Schnellantworten möglich) Vollumfängliche Marketing-Automatisierung CRM-Integration Nicht möglich Volle Integration mit CRM-Tools wie Klaviyo Nachrichtenvolumen Begrenzt, manuell Skalierbar, automatisiert DSGVO-Konformität Mit mehr Aufwand verbunden DSGVO-konforme Nutzung inklusive Einwilligungsstatus möglich Nachrichtenvorlagen Nicht erforderlich Ja, Freigabe der Vorlagen durch Meta Kosten Keine Über Business Solution Provider Geeignet für Einzelunternehmen mit maximal 1 bis 2 Mitarbeiter*innen E-Commerce, skalierbares Marketing, Omnichannel-Kampagnen Du siehst also: Sobald ein größeres Team WhatsApp-Nachrichten bearbeiten muss oder du Automatisierun...

54,9 % Spielzeug 53,4 % Deko 49,5 % Blumen Phase Zeitplan Zweck Content-Fokus Teaser/Ankündigung ca. 1 Monat vorher Aufmerksamkeit wecken Neue Kollektion, Vorschau, kein Fokus auf Verkauf Hauptangebot 7–10 Tage vorher Conversion Personalisierte Angebote, Bundles, Geschenk-Guide Last-Minute 2–3 Tage vorher Dringlichkeit Countdown, Versandfristen, Lagerbestand Miteiner gut geplanten Kampagne kannst du diese Drei-Stufen-Struktur in Klaviyo ganz einfach umsetzen. Ausgespielt werden deine Newsletter dann automatisch zur richtigen Zeit, sodass du ohne zusätzlichen Stress durch die Osterzeit kommst. Betreffzeilen-Typ Beispiel Wann einsetzen Mit Emoji 🐰 Deine Oster-Kollektion ist da Frühe Teaser-Phase für Aufmerksamkeit Nur noch 48 h bis Oster-Bestellschluss Last-Minute-Phase (2–3 Tage vorher) Personalisiert Anna, diese Oster-Geschenke passen zu dir Hauptangebotsphase mit Empfehlungen Geschenkfokus 15 Oster-Geschenke unter 30 € Newsletter mit Geschenkratgebe...

See why brands like Payot power smarter digital relationships with Klaviyo The goal with less sending is that when we have a sale 3 months from now, that message stands out in someone’s inbox. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group Klaviyo flows are efficient conversion tools that ensure emails really align with people’s interests and their actions on the website. Our goal now is to see if there’s more we can do with them, whether it’s leveraging predictive analytics or more profile attributes. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group

See why brands like Payot power smarter digital relationships with Klaviyo The goal with less sending is that when we have a sale 3 months from now, that message stands out in someone’s inbox. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group Klaviyo flows are efficient conversion tools that ensure emails really align with people’s interests and their actions on the website. Our goal now is to see if there’s more we can do with them, whether it’s leveraging predictive analytics or more profile attributes. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group

Use this scoring system to understand who your most valuable customers are, and then interview them.(Note that if you have a much larger audience, you may want to use a scoring system of 1–5 to create more specificity and nuance.) Think about yourself as a shopper: What’s the last product you bought? What’s the last task you took on—but couldn’t complete without the help of a tool?These 2 questions may seem unrelated, but, to marketers in the know, they go hand in hand. Not using Klaviyo CDP? Request a demo to try a 30-day free trial today—your RFM model will be live in less than a few hours.Want to learn more about how to use JTBD? Schedule a call with Polaris Growth. Power smarter digital relationships with Klaviyo SMS.

PRODUITS CLÉS Outils gratuits Calendrier 2026 des campagnes marketing Bibliothèque de modèles d’e-mails (EN)↗ Générateur d’objets d’e-mails (EN)↗ BILAN DU BLACK FRIDAY 2025 Découvrez les données clés des marques qui ont réussi leur Black Friday

• Mobile-responsive email design and marketing • Mobile-responsive web design • Mobile-optimised site navigation • Mobile-optimised landing pages • Mobile-optimised content marketing • Social media marketing on Instagram, TikTok, LinkedIn, etc. • Influencer marketing • User-generated content (UGC) • Location-based marketing • Mobile-focused search engine optimisation (SEO) • QR codes • Voice marketing • SMS/MMS marketing • Mobile app marketing • Highlighting promotions, sales and discounts. Seeing an offer in-app will reinforce that opening it is worthwhile. • Onboarding new users and teaching them how to use your app. The best student is a willing one, and a user who has taken the initiative to open your app is prime to learn how to use it correctly. • Showing them how valuable push notifications can be. While an app-downloader may not be up for push notifications just yet, that doesn’t mean they never will be. Take advantage of this space to show them what they wou...

Valentte uses Klaviyo to build a deep connection with its audience by recreating the experience of buying goods directly from the maker. The store collects subscribers via a pop-up form that offers a free candle with their first purchase – an incentive that has driven 100K new subscribers. Signing up triggers a welcome series of emails about Valentte’s story, ethos and products. The brand sends several highly-targeted campaigns each week based on customers’ purchase behaviour – for example, messaging those who frequently buy a lemongrass diffuser about a 50% discount on the fragrance. These small segments drive an order rate that’s twice the average for the sector. Get started For several years Valentte flourished by selling its natural products at exhibitions and artisan markets all around the country. The face-to-face approach allowed the business to connect with its audience and create lasting relationships by immersing customers in the brand and its values. And then 2020 came...