The All-In-One Omnichannel Marketing Platform - Klaviyo SG
2026-03-10 15:03 Diff

Klaviyo’s attribution reflects how customers actually buy, so you can fully understand the impact of your marketing efforts across moments and channels.

New Multi-touch attribution: Give credit where it’s due by tracking how channels, campaigns, and flows work together to influence sales.

Custom attribution setup: Define which interactions matter to your business, customise attribution windows, and ignore what isn’t relevant (like bots).

New Retroactive attribution updates: Adjust your attribution model anytime, preview the changes, and apply it retroactively for accurate, apples-to-apples attribution.

New Omnichannel attribution: Not only can you track performance across all channels built into Klaviyo, but now you can also include performance from experiences built outside Klaviyo (ads, social media, etc.) for a truly holistic view of your marketing effectiveness.