Обнаружено 13.03.2026 в 14:48
Кастомный анализ
AI-анализ изменений
На странице появились и исчезли упоминания о стратегическом сдвиге в сторону использования идентификации для персонализации и активации данных по всей воронке продаж. Также добавлены и удалены комментарии о важности интеграции и автоматизации, основанной на данных, для удержания клиентов и повышения прибыли. Были изменения в описании роли AI в маркетинге, акцент на автономную оркестрацию и важность соблюдения конфиденциальности данных.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ПОЯВИЛОСЬ ЗА ПЕРИОД: - Blake Imperl, senior vice president of marketing at Digioh, a personalization platform that helps ecommerce brands connect every stage of the customer journey, agrees that owned identification will become “the cornerstone of cross-channel personalization.”He also sees a broader strategic shift. “With rising CACs and disappearing cookies, the smartest brands in 2026 will focus on activating data across the funnel, turning quiz and preference data into personalized journeys that convert.”This investment in data quality has business implications, of course. Nørbjerg Enger links it directly to profitability. “By prioritizing integration and using data-driven automation, marketers can retain loyal customers, drive higher profits, and differentiate themselves in a crowded space,” he says. ИСЧЕЗЛО ЗА ПЕРИОД: - And, of course, how marketing and service teams can work together on one CRM to deliver end-to-end experiences. - This shift isn’t just about compliance. It reshapes what personalization means. - Blake Imperl, senior vice president of marketing at Digioh, a personalization platform that helps ecommerce brands connect every stage of the customer journey, agrees that owned identification will become “the cornerstone of cross-channel personalization.” - He also sees a broader strategic shift. “With rising CACs and disappearing cookies, the smartest brands in 2026 will focus on activating data across the funnel, turning quiz and preference data into personalized journeys that convert.” - This investment in data quality has business implications, of course. Nørbjerg Enger links it directly to profitability. “By prioritizing integration and using data-driven automation, marketers can retain loyal customers, drive higher profits, and differentiate themselves in a crowded space,” he says. - The gap in 2026 won’t be between brands using AI and brands not using AI. It’ll be between brands with rich customer data and brands guessing at what their customers want.Marika Tselonis, director of retentionKulin - Milicevic recommends that brands prioritize good data hygiene, emphasizing that Klaviyo Data Platform can help. ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - At the same time, stricter privacy regulations, rising ad costs, and evolving customer expectations are forcing brands to rethink how they use data. Autonomous marketing is no longer just about efficiency. It’s also about [trust. → trust.And,][+ ][+of][+ ][+course,][+ ][+how][+ ][+marketing][+ ][+and][+ ][+service][+ ][+teams][+ ][+can][+ ][+work][+ ][+together][+ ][+on][+ ][+one][+ ][+CRM][+ ][+to][+ ][+deliver][+ ][+end-to-end][+ ][+experiences.] - Zac Fromson, co-founder of Lilo Social, a full-service performance marketing agency helping ecommerce brands scale, sees automation evolving rapidly in 2026: “Marketing automation will move from scheduled workflows [to → toself-optimizing][~~ ~~][~~self-optimizing~~] systems that plan, execute, and adjust campaigns across channels in real time.” - Every touchpoint will become a live conversation instead of a scheduled [broadcast.Joe → broadcast.] [+Joe][+ ]Hsieh, [founderRetention → founder][+ ][+Retention] Commerce - The tech will move fast, but someone still needs to catch what shouldn’t [ship.Ben → ship.] [+Ben][+ ]Zettler, [founderZettler → founder][+ ][+Zettler] Digital - Christian Nørbjerg Enger, chief product officer at Segmento, a Danish performance marketing agency helping ecommerce brands grow online, adds: “With stricter EU and Apple regulations and rising consumer demands for privacy, marketers need to shift to a privacy-first approach emphasizing zero- and first-party [data.” → data.”This][+ ][+shift][+ ][+isn’t][+ ][+just][+ ][+about][+ ][+compliance.][+ ][+It][+ ][+reshapes][+ ][+what][+ ][+personalization][+ ][+means.] - Zero-party data collection will become the defining competitive advantage in ecommerce [automation.Marika → automation.] [+Marika][+ ]Tselonis, director of [retentionKulin → retention][+ ][+Kulin] - Klaviyo Data Platform, [Klaviyo’s → Klaviyo’sbuilt-in][~~ ~~][~~built-in~~] customer data platform (CDP), helps brands uphold that trust by unifying zero- and first-party data and enabling predictive personalization that respects consent. - By prioritizing integration and using data-driven automation, marketers can retain loyal customers, drive higher profits, and differentiate themselves in a crowded [space.Christian → space.] [+Christian][+ ]Nørbjerg Enger, chief product [officerSegmento → officer][+ ][+Segmento] - Tselonis recommends that brands audit their current collection points. “Most brands only have 1–2 when they should really have 5–7 across the customer lifecycle,” she says. “Create compelling value exchanges like discount codes for surveys or early access for sharing preferences. Then integrate everything into Klaviyo [segments.” → segments.”“The][+ ][+gap][+ ][+in][+ ][+2026][+ ][+won’t][+ ][+be][+ ][+between][+ ][+brands][+ ][+using][+ ][+AI][+ ][+and][+ ][+brands][+ ][+not][+ ][+using][+ ][+AI,”][+ ][+Tselonis][+ ][+adds.][+ ][+“It’ll][+ ][+be][+ ][+between][+ ][+brands][+ ][+with][+ ][+rich][+ ][+customer][+ ][+data][+ ][+and][+ ][+brands][+ ][+guessing][+ ][+at][+ ][+what][+ ][+their][+ ][+customers][+ ][+want.”] - [“The → The] gap in 2026 won’t be between brands using AI and brands not using [AI,” → AI.] [Tselonis → It’ll] [~~adds.~~][~~ ~~][~~“It’ll~~][~~ ~~]be between brands with rich customer data and brands guessing at what their customers [want.” → want.][+ ][+Marika][+ ][+Tselonis,][+ ][+director][+ ][+of][+ ][+retention][+ ][+Kulin] - Ismailovski says “marketers should be looking at their tech stack to determine where consolidation makes the most sense, and standardize data structure across [platforms.” → platforms.”Milicevic][+ ][+recommends][+ ][+that][+ ][+brands][+ ][+prioritize][+ ][+good][+ ][+data][+ ][+hygiene,][+ ][+emphasizing][+ ][+that][+ ][+Klaviyo][+ ][+Data][+ ][+Platform][+ ][+can][+ ][+help.] - Interactive, shoppable videos shorten the buyer journey and increase conversion by letting viewers act on impulse without leaving the [content.Ashley → content.] [+Ashley][+ ]Ismailovski, director of email [marketingSmartSites → marketing][+ ][+SmartSites] - Static emails aren’t going anywhere, but interactive elements create superior customer experiences that can drive higher conversion [rates.Marika → rates.] [+Marika][+ ]Tselonis, director of [retentionKulin → retention][+ ][+Kulin] - We need to be in more channels. Consumers have never been more distracted, and a single channel can’t retain [them.Michael → them.] [+Michael][+ ]Pattison, lead digital [strategistKlaviyo → strategist][+ ][+Klaviyo] - If you’re not authentic, they’ll see right through [it.Mike → it.] [+Mike][+ ]Kumlin, senior marketing technology [managerButcherBox → manager][+ ][+ButcherBox]
And, of course, how marketing and service teams can work together on one CRM to deliver end-to-end experiences. This shift isn’t just about compliance. It reshapes what personalization means. Blake Imperl, senior vice president of marketing at Digioh, a personalization platform that helps ecommerce brands connect every stage of the customer journey, agrees that owned identification will become “the cornerstone of cross-channel personalization.” He also sees a broader strategic shift. “With rising CACs and disappearing cookies, the smartest brands in 2026 will focus on activating data across the funnel, turning quiz and preference data into personalized journeys that convert.” This investment in data quality has business implications, of course. Nørbjerg Enger links it directly to profitability. “By prioritizing integration and using data-driven automation, marketers can retain loyal customers, drive higher profits, and differentiate themselves in a crowded space,” he says. The gap in 2026 won’t be between brands using AI and brands not using AI. It’ll be between brands with rich customer data and brands guessing at what their customers want.Marika Tselonis, director of retentionKulin Milicevic recommends that brands prioritize good data hygiene, emphasizing that Klaviyo Data Platform can help. At the same time, stricter privacy regulations, rising ad costs, and evolving customer expectations are forcing brands to rethink how they use data. Autonomous marketing is no longer just about efficiency. It’s also about trust. Zac Fromson, co-founder of Lilo Social, a full-service performance marketing agency helping ecommerce brands scale, sees automation evolving rapidly in 2026: “Marketing automation will move from scheduled workflows to self-optimizing systems that plan, execute, and adjust campaigns across channels in real time.” Every touchpoint will become a live conversation instead of a scheduled broadcast.Joe Hsieh, founderRetention Commerce The tech will move fast, but someone still needs to catch what shouldn’t ship.Ben Zettler, founderZettler Digital Christian Nørbjerg Enger, chief product officer at Segmento, a Danish performance marketing agency helping ecommerce brands grow online, adds: “With stricter EU and Apple regulations and rising consumer demands for privacy, marketers need to shift to a privacy-first approach emphasizing zero- and first-party data.” Zero-party data collection will become the defining competitive advantage in ecommerce automation.Marika Tselonis, director of retentionKulin Klaviyo Data Platform, Klaviyo’s built-in customer data platform (CDP), helps brands uphold that trust by unifying zero- and first-party data and enabling predictive personalization that respects consent. By prioritizing integration and using data-driven automation, marketers can retain loyal customers, drive higher profits, and differentiate themselves in a crowded space.Christian Nørbjerg Enger, chief product officerSegmento Tselonis recommends that brands audit their current collection points. “Most brands only have 1–2 when they should really have 5–7 across the customer lifecycle,” she says. “Create compelling value exchanges like discount codes for surveys or early access for sharing preferences. Then integrate everything into Klaviyo segments.” “The gap in 2026 won’t be between brands using AI and brands not using AI,” Tselonis adds. “It’ll be between brands with rich customer data and brands guessing at what their customers want.” Ismailovski says “marketers should be looking at their tech stack to determine where consolidation makes the most sense, and standardize data structure across platforms.” Interactive, shoppable videos shorten the buyer journey and increase conversion by letting viewers act on impulse without leaving the content.Ashley Ismailovski, director of email marketingSmartSites Static emails aren’t going anywhere, but interactive elements create superior customer experiences that can drive higher conversion rates.Marika Tselonis, director of retentionKulin We need to be in more channels. Consumers have never been more distracted, and a single channel can’t retain them.Michael Pattison, lead digital strategistKlaviyo If you’re not authentic, they’ll see right through it.Mike Kumlin, senior marketing technology managerButcherBox
Blake Imperl, senior vice president of marketing at Digioh, a personalization platform that helps ecommerce brands connect every stage of the customer journey, agrees that owned identification will become “the cornerstone of cross-channel personalization.”He also sees a broader strategic shift. “With rising CACs and disappearing cookies, the smartest brands in 2026 will focus on activating data across the funnel, turning quiz and preference data into personalized journeys that convert.”This investment in data quality has business implications, of course. Nørbjerg Enger links it directly to profitability. “By prioritizing integration and using data-driven automation, marketers can retain loyal customers, drive higher profits, and differentiate themselves in a crowded space,” he says. At the same time, stricter privacy regulations, rising ad costs, and evolving customer expectations are forcing brands to rethink how they use data. Autonomous marketing is no longer just about efficiency. It’s also about trust.And, of course, how marketing and service teams can work together on one CRM to deliver end-to-end experiences. Zac Fromson, co-founder of Lilo Social, a full-service performance marketing agency helping ecommerce brands scale, sees automation evolving rapidly in 2026: “Marketing automation will move from scheduled workflows toself-optimizing systems that plan, execute, and adjust campaigns across channels in real time.” Every touchpoint will become a live conversation instead of a scheduled broadcast. Joe Hsieh, founder Retention Commerce The tech will move fast, but someone still needs to catch what shouldn’t ship. Ben Zettler, founder Zettler Digital Christian Nørbjerg Enger, chief product officer at Segmento, a Danish performance marketing agency helping ecommerce brands grow online, adds: “With stricter EU and Apple regulations and rising consumer demands for privacy, marketers need to shift to a privacy-first approach emphasizing zero- and first-party data.”This shift isn’t just about compliance. It reshapes what personalization means. Zero-party data collection will become the defining competitive advantage in ecommerce automation. Marika Tselonis, director of retention Kulin Klaviyo Data Platform, Klaviyo’sbuilt-in customer data platform (CDP), helps brands uphold that trust by unifying zero- and first-party data and enabling predictive personalization that respects consent. By prioritizing integration and using data-driven automation, marketers can retain loyal customers, drive higher profits, and differentiate themselves in a crowded space. Christian Nørbjerg Enger, chief product officer Segmento Tselonis recommends that brands audit their current collection points. “Most brands only have 1–2 when they should really have 5–7 across the customer lifecycle,” she says. “Create compelling value exchanges like discount codes for surveys or early access for sharing preferences. Then integrate everything into Klaviyo segments.”“The gap in 2026 won’t be between brands using AI and brands not using AI,” Tselonis adds. “It’ll be between brands with rich customer data and brands guessing at what their customers want.” The gap in 2026 won’t be between brands using AI and brands not using AI. It’ll be between brands with rich customer data and brands guessing at what their customers want. Marika Tselonis, director of retention Kulin Ismailovski says “marketers should be looking at their tech stack to determine where consolidation makes the most sense, and standardize data structure across platforms.”Milicevic recommends that brands prioritize good data hygiene, emphasizing that Klaviyo Data Platform can help. Interactive, shoppable videos shorten the buyer journey and increase conversion by letting viewers act on impulse without leaving the content. Ashley Ismailovski, director of email marketing SmartSites Static emails aren’t going anywhere, but interactive elements create superior customer experiences that can drive higher conversion rates. Marika Tselonis, director of retention Kulin We need to be in more channels. Consumers have never been more distracted, and a single channel can’t retain them. Michael Pattison, lead digital strategist Klaviyo If you’re not authentic, they’ll see right through it. Mike Kumlin, senior marketing technology manager ButcherBox