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Pourquoi les spécialistes marketing choisissent Klaviyo pour le marketing WhatsApp Découvrez pourquoi les marques intègrent WhatsApp à Klaviyo pour générer plus d’engagement, affiner le ciblage et créer de véritables conversations client omnicanales. La messagerie RCS désormais disponible dans Klaviyo Désormais disponible pour tous dans Klaviyo, RCS for business, en partenariat avec Google, permet aux marques d’envoyer des messages texte vérifiés et interactifs. Présentation de l’application Klaviyo dans ChatGPT L’application Klaviyo pour ChatGPT fournit des insights marketing en temps réel depuis ChatGPT. Vérifiez vos performances et manques et obtenez instantanément des actions stratégiques. Segmentation client : définition, guide pratique et exemples Comprenez la segmentation client et appliquez-la en e-commerce avec des exemples et des conseils pour activer vos segments avec Klaviyo. Benchmarks de l’e-mail marketing en 2026 Comparez les performances de vos e-mails marke...

WhatsApp ROI: How smarter segmentation & automation drive revenue Discover how brands improve WhatsApp ROI using segmentation, free service-message automations, and smarter channel choices across WhatsApp, SMS, and email. RCS for Business is here Now generally available in Klaviyo, RCS business messaging—in partnership with Google—lets brands send verified, interactive text messages How does your email marketing performance compare? Get the average email open rate, click rate, and conversion rates for your industry. Why choose Klaviyo for WhatsApp marketing? Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations. Use Klaviyo to its full potential Build a customer retention strategy in Klaviyo with a 5-step framework: use analytics to find churn risk, personalize experiences, and increase repeat revenue. WhatsApp vs. SMS Choosing between SMS and WhatsApp? This guide explains how to priori...

¿Tu estrategia de marketing está dando resultados? Comprueba qué está funcionando y qué aspectos habría que mejorar con nuestro informe de métricas de referencia omnicanal de 2026. Descubre las últimas tendencias y conclusiones de diversos sectores según los datos de más de 110 000 marcas.

Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday

Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday

SMS BENCHMARKS 2026 SMS marketing benchmarks by industry See how your SMS marketing performance compares Summary: What are SMS benchmarks? SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors. In these 2026 SMS marketing benchmarks, we share data based on over 183,000 Klaviyo customers to help marketers from all industries, including fashion, beauty, health, and more. In this guide SMS click rate benchmarksSMS order rate benchmarksSMS revenue per recipient benchmarksSMS unsubscribe ratesKey learnings Highlights from the SMS marketing benchmarks report Dig into Klaviyo’s SMS marketing performance data to see where you stand on email click rates, conversion rates, revenue per recipient, and unsubscribe rates in comparison to your industry’s average. SMS click rate benchmarks for SMS campaigns SMS order rate benchmarks SMS revenue per recipient (RPR) benchmarks SMS unsubscribe benchmarks Dive deeper w...

SMS BENCHMARKS Summary: What are SMS benchmarks? SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors. In this guide Get the 2026 Omnichannel Benchmark Report Hone your campaigns and flows with the latest insights, trends, and metrics for your industry.

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Channel affinity helps marketers move beyond one-size-fits-all tactics by enabling more personalised, performance-driven strategies across channels. Here are a few specific examples.

Instead of replacing human decision-making, assistive AI augments it. As its name suggests, it acts as a true “assistant” that keeps teams moving and helps them stay on track. Segment and flow building: Assistive AI can build complex segments and flows based on natural language prompts, like “build a segment of customers who have spent at least £300 in the last year and recently clicked on an email,” or “build an abandoned cart flow for VIPs that spans email and SMS.”

PRODUITS CLÉS Outils gratuits Calendrier 2026 des campagnes marketing Bibliothèque de modèles d’e-mails (EN)↗ Générateur d’objets d’e-mails (EN)↗ BILAN DU BLACK FRIDAY 2025 Découvrez les données clés des marques qui ont réussi leur Black Friday

Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday

Wolfgang Digital, l’agenzia di digital marketing scelta da Innopharma Education, ha deciso di rinnovare il suo programma di e-mail. Dopo aver esaminato diverse opzioni, ha scelto di collaborare con Klaviyo. La piattaforma di automazione intelligente di Klaviyo è stata integrata con il sistema CRM dell’azienda, Zoho, permettendo all’agenzia di passare dalle campagne inviate con Zoho a quelle con Klaviyo. Ciò ha consentito all’agenzia di portare la strategia di marketing via e-mail di Innopharma Education a un livello superiore. Avevamo una visione chiara di ciò che volevamo ottenere, ma eravamo limitati dalla tecnologia in uso. Con Klaviyo, abbiamo il controllo totale. Possiamo attivare quello di cui abbiamo bisogno e disattivare il resto, creare moduli in tutta semplicità e segmentare il pubblico per dedicarci a un nurturing via e-mail ultra mirato. Shreya Barua Wolfgang Digital Per la nostra agenzia, l’efficienza è tutto. In passato dovevamo creare quattro diverse e-mail da invia...

Forte d’une approche résolument pédagogique alliée à des produits de grande qualité, la marque est désormais un acteur incontournable du marché mondial des cosmétiques. Ses produits sont recommandés par plus de 100 000 spécialistes de la peau dans plus de 100 pays. « Mailchimp ne répondait plus à nos attentes », révèle Frankie Warner, responsable CRM senior omnicanale de Dermalogica. « Nous avions un seul flux et nous ne savions pas quels e-mails généraient du chiffre d’affaires. Notre processus d’envoi n’était pas réfléchi et ne reposait sur aucune segmentation digne de ce nom, et nous savions que nous avions des progrès à faire. » « Il nous fallait une plateforme marketing complète qui englobe les e-mails et les SMS, et aussi qui soit simple d’utilisation, synchronisée et accessible à l’ensemble de nos collaborateurs », explique Frankie Warner. « Quand nous avons découvert Klaviyo, nous avons tout de suite compris que c’était ce dont nous avions besoin. » Il nous fallait une pl...

Use this scoring system to understand who your most valuable customers are, and then interview them.(Note that if you have a much larger audience, you may want to use a scoring system of 1–5 to create more specificity and nuance.) Think about yourself as a shopper: What’s the last product you bought? What’s the last task you took on—but couldn’t complete without the help of a tool?These 2 questions may seem unrelated, but, to marketers in the know, they go hand in hand. Not using Klaviyo CDP? Request a demo to try a 30-day free trial today—your RFM model will be live in less than a few hours.Want to learn more about how to use JTBD? Schedule a call with Polaris Growth. Power smarter digital relationships with Klaviyo SMS.

Klaviyo’s Adobe Commerce integration affords you the opportunity to monetize all of that data that you’ve been gathering this whole time. Justin Ragsdale VP of strategy, IM Digital Being able to easily integrate Klaviyo, grab all of that data, and then set up these set-it-and-forget-it type of automations, has a dramatic impact on the top and bottom line of the business. Justin Ragsdale VP of strategy, IM Digital With Hyvä, you still have to build the house, but all your plumbing and electric lines are there for you to use. Justin Ragsdale VP of strategy, IM Digital What is Adobe email marketing? Adobe email marketing refers to Adobe’s suite of tools and solutions designed to create, send, track, and analyze email marketing campaigns. It includes features for designing visually appealing emails, segmenting audiences, automating workflows, and measuring email delivery and performance. How can I get started with Adobe email marketing? To get started with Adobe email marketing, sig...

Understand email deliverability Learn how to set up your sending infrastructure so your messages can successfully reach the inbox. Live training: Understand email deliverability Learn what email deliverability is, how it is measured, and what you can do to build a strong email sender reputation. Live training: Manage profiles and consent Learn how marketing consent is stored on profiles, and what different consent statuses mean for your marketing. Live training: Getting started with Klaviyo Want to get set up with the help of real Klaviyo experts? Join this interactive workshop to get a live walkthrough of the platform, and get tips for setting up your account. Getting started with email templates Get familiar with Klaviyo’s drag-and-drop email template editor, and learn how to build a base email template to match your brand. Getting started with flows Learn how flows work, and how to use the flow editor to build essential email automations to nurture subscribers. Gettin...