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Works where you work K:AI is embedded in every workflow and acts on your behalf across marketing, service, and analytics—and with agents, there are no prompts needed. AI your way With K:AI, you have the power to use AI your way—from predictive AI for insights and speed to assistive AI for co-creation—and now, K:AI agents that act autonomously. Start fastGet up and running in just 3 clicks—enter your website, and AI automatically creates your fully designed on-brand campaigns, sets your must-have flows live, and launches your first form. Scale contentKeep customers engaged—Marketing Agent generates fresh, strategic, on-brand content and weekly campaign ideas fast, based on historical performance and seasonal insights. Optimise growthComing SoonNever miss a conversion—Marketing Agent continuously tests timing, creative, and offers across channels, then automatically applies what wins to improve performance and lifetime value. Ready on day oneLearns your storefront, policies, an...

RCS provides a branded text experience that is verified as coming from your brand. It does this with: – Verified business profiles: With RCS, brands can create a Rich Business Messaging (RBM) profile that includes brand name, company logo, verification badge, phone number, and website. This profile appears prominently in the messaging thread, confirming to the recipient that the message is legitimate and trustworthy. No more relying on contact cards or hoping your name is recognised. – Consistent branding across messages: Every RCS message is sent from this branded profile, so customers always know it’s coming from you. This allows you to maintain brand consistency in all communications, improve trust and reduce opt-outs, and avoid impersonation or confusion with third parties. – Visual storytelling with brand assets: With carousels, videos, and tappable buttons, your RCS messages don’t just tell a story—they let customers shop, browse, and convert, right in the thread. Unlike SM...

Learn more Email marketing is one of the most effective digital marketing strategies. According to Klaviyo’s marketing mix report, email marketing is among the top 3 ROI-generating marketing channels for 78.68% of businesses. Flows: With over 60 pre-built flow templates to choose from, you’ll set up automated emails in no time. You can use the original templates or customise them as needed.

Customer-first marketing: the new playbook for the privacy-first era Build relationships and cultivate loyalty with curated experiences based your customers’ interests. Collecting data and personalising messaging This recorded training dives into strategies for segmentation and personalisation based on data collected and stored in Klaviyo. Getting started with Klaviyo Reviews Use this guide as you ramp up with Klaviyo Reviews. Learn why reviews matter, set up key automations, and target customers based on their responses. Customise your templates and content Learn how to create robust, personalised marketing campaigns that are actually scalable with customised templates, branded elements, and dynamic data. Power smarter marketing with Klaviyo AI Learn how to use each AI-powered feature in Klaviyo. Save time, automatically optimise, and build smarter customer retention strategies with AI insights. Testing and optimising flows This recorded training covers the fundamentals ...

ON THIS PAGE: Feature Description Available with Klaviyo Unified inbox centralise conversations from all your support channels into a single view. Agents can manage email, chat, SMS, WhatsApp, and social tickets without switching contexts. ✔️ AI-powered automation Automatically route tickets to the right team member with round-robin assignment, tag incoming messages by topic, and soon, will also provide agents with AI-suggested replies. Complete customer context Equip agents with a customer’s full order history, past support tickets, and recent marketing interactions, all displayed alongside the open ticket. Macros for quick replies sign-up form Create and use pre-written responses (macros) for common questions. personalise macros with customer data like their name or order ID for faster, more personal replies. Edit/Cancel Orders Agents can edit or cancel orders directly within the Helpdesk, no need to toggle between tabs. Disclaimer: Klaviyo Helpdesk supports two-way...

13 Dec 2024 Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention

PRODUITS CLÉS Outils gratuits Calendrier 2026 des campagnes marketing Bibliothèque de modèles d’e-mails (EN)↗ Générateur d’objets d’e-mails (EN)↗ BILAN DU BLACK FRIDAY 2025 Découvrez les données clés des marques qui ont réussi leur Black Friday

Snackable example Traffic-driving example Conversion-driving example 0

Lizzie Davey 25. Feb. 2026 Warum Marketer*innen Klaviyo für WhatsApp-Marketing wählen Erfahre, warum Marken WhatsApp in Klaviyo integrieren, um höheres Kundenengagement, intelligenteres Targeting und echte Omnichannel-Kundengespräche zu ermöglichen. 4. Nov. 2025 Best Practices fürs WhatsApp-Marketing Mit diesen 8 Best Practices erstellst du effektive WhatsApp-Marketing-Kampagnen für mehr Kundenengagement, mehr Umsatz und bessere Ergebnisse. 29. Okt. 2025 WhatsApp-Marketing-Software: Worauf es beim Ausbauen eines Kanals und Steigern des Kundenengagements ankommt Entdecke, worauf du bei WhatsApp-Marketing-Software achten solltest: vom Einwilligungsmanagement über automatisiertes Messaging bis hin zum Kundenservice. 16. Okt. 2025 6. März 2026 E-Mail-Marketing-Benchmarks 2026 Wie schneidet deine E-Mail-Marketing-Performance ab? Erhalte die durchschnittliche E-Mail-Öffnungsrate, Klickrate und Conversion-Rates für deine Branche.

What is a B2C CRM? Centralise customer data and tailor every interaction across channels. How to win BFCM with Klaviyo Sell smarter with omnichannel experiences across email, SMS, and more. WhatsApp for customer service Build loyalty through fast, personal chats on the world’s #1 messaging app. Omnichannel marketing in a nutshell What it is, why it matters, and how to do it right.
 How RCS makes texts more engaging Verified branding, interactive buttons, carousels, and improved tracking. Linear multi-touch attribution How to set up smarter attribution that reflects real shopping behaviour.

Customer-first marketing: the new playbook for the privacy-first era Build relationships and cultivate loyalty with curated experiences based your customers’ interests. Collecting data and personalising messaging This recorded training dives into strategies for segmentation and personalisation based on data collected and stored in Klaviyo. Getting started with Klaviyo Reviews Use this guide as you ramp up with Klaviyo Reviews. Learn why reviews matter, set up key automations, and target customers based on their responses. Customise your templates and content Learn how to create robust, personalised marketing campaigns that are actually scalable with customised templates, branded elements, and dynamic data. Power smarter marketing with Klaviyo AI Learn how to use each AI-powered feature in Klaviyo. Save time, automatically optimise, and build smarter customer retention strategies with AI insights. Testing and optimising flows This recorded training covers the fundamentals ...

More sales opportunities: With conversational AI, every conversation becomes a chance to recommend products, suggest upgrades, or highlight promotions that match the customer’s interests.

"Being really smart about compliance is what drives SMS list growth, and continually building that SMS list is what drives strong ROI." Melissa Matusky, customer onboarding manager at Klaviyo "We don’t see SMS as a replacement channel—it’s something you do to supplement and enhance your existing email strategy." Jessica Schanzer, senior product marketing manager at Klaviyo "Get your information directly from your customer, tell them what you’re going to do, and follow through on it. And respect their choices." Bill Higbee, senior product marketing manager at Twilio Thinking of getting started with SMS marketing? Here are just a few of the benefits, according to Klaviyo’s consumer sentiment report, which surveyed nearly 2K consumers: Nearly all consumers (96%) are willing to receive a text from a brand at least once a week—up a massive 31% from our survey conducted the previous year.

Klaviyo Marketing Automation Deliver personalised, cross-channel messages that respond to customer behaviour in real time, without manual effort What are marketing automation workflows? Marketing automation workflows—or “flows,” as Klaviyo calls them—are coordinated, data-driven sequences that trigger messages based on customer behaviors or milestones, such as signing up for a newsletter, browsing a product, or completing a purchase. These flows help marketers deliver timely, relevant messages across channels without relying on manual execution. With Klaviyo B2C CRM, flows are part of a centralised platform purpose-built for owned, intelligent marketing. Because Klaviyo unifies your customer data, channels, and AI-powered tools in one system, every message, whether it’s email, SMS, WhatsApp, mobile push, or in-app, is informed by real-time behaviour and delivered at just the right moment. The result? Smarter orchestration, more meaningful engagement, and better performance at s...

Trusted partners Need help from a Klaviyo pro? Our network of vetted agency partners is there to help. Office hours Ask questions and get answers in real-time during this live session with Klaviyo experts. Community There’s power in numbers. Join our forum to problem-solve, brainstorm, and network with other power users.

Klaviyo WhatsApp Marketing Reach customers on their terms in the world’s most popular messaging app What is WhatsApp marketing? WhatsApp marketing lets brands build real-time, interactive messaging campaigns that engage customers across the lifecycle—from product discovery to purchase to support. With Klaviyo, marketers can send personalised, branded WhatsApp campaigns using real-time data and unified flows—no dev work required. Whether you’re sending a promotion, confirming an order, or following up post-purchase, WhatsApp can be a high-performance channel that drives results. And because it’s fully integrated into your omnichannel strategy, you can manage WhatsApp alongside email, SMS, and push—all powered by Klaviyo B2C CRM. Why WhatsApp marketing matters for modern brands Customers today don’t just want to receive messages—they want to interact. WhatsApp offers: – Global reach: >3 billion monthly active users worldwide; the dominant messaging app in the UK, France, Spain...

See why brands like Payot power smarter digital relationships with Klaviyo Get started Svenfish specializes in fresh seafood, from sushi-grade salmon to swordfish and scallops. Primarily an ecommerce shop, Svenfish delivers locally and ships throughout New England, packing fish in eco-friendly returnable coolers or compostable packaging. The Klaviyo UI makes segmentation way easier than our previous software. I led the transition and we’ve never regretted it. Sreevats R. Product manager, Svenfish We’re making Klaviyo our central CRM. It’s easy to use, it’s modern, and it makes our lives simpler with AI. You don’t want to waste time, especially at a small business like Svenfish, where we’re all wearing multiple hats. Klaviyo makes life easier Sreevats R. Product manager, Svenfish

• Mobile-responsive email design and marketing • Mobile-responsive web design • Mobile-optimised site navigation • Mobile-optimised landing pages • Mobile-optimised content marketing • Social media marketing on Instagram, TikTok, LinkedIn, etc. • Influencer marketing • User-generated content (UGC) • Location-based marketing • Mobile-focused search engine optimisation (SEO) • QR codes • Voice marketing • SMS/MMS marketing • Mobile app marketing • Highlighting promotions, sales and discounts. Seeing an offer in-app will reinforce that opening it is worthwhile. • Onboarding new users and teaching them how to use your app. The best student is a willing one, and a user who has taken the initiative to open your app is prime to learn how to use it correctly. • Showing them how valuable push notifications can be. While an app-downloader may not be up for push notifications just yet, that doesn’t mean they never will be. Take advantage of this space to show them what they wou...

LEARN. CONNECT. GROW. Get started Set up your account and build a strong foundation for a scalable digital marketing strategy. Beyond basics Grow your audience faster through new channels, and build a segmentation strategy with customer data. Optimise performance Refine your strategies and gain efficiency by collecting more specific customer data and A/B testing. Advanced capabilities Dive deep into customised experiences with tools like API, CDP, and more. Email Chat Availability varies by location and plan type Expert best practices Reach your goals faster by following our data-backed best practices for every channel and Klaviyo product feature. Sharpen your skills with Klaviyo credentials Whether you’re looking to build your marketing expertise or stand out professionally, Klaviyo credentials can help you get there. Complete guide to email success Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing....