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The main purpose of AI marketing tools is to take repetitive or time-consuming marketing tasks off your plate so you can focus on strategy and creative work. These tools can draft on-brand emails, generate SMS and WhatsApp campaigns, build customer segments, estimate who might be ready to buy, and recommend thoughtful times to reach out. 

Marketing ROI Email and SMS ROI calculator How much potential ROI could your brand drive with Klaviyo? Let’s find out. *Your estimated ROI with Klaviyo x per year See where your revenue is coming from: New subscribers$ -Campaigns$ -Automated flows$ -Sign up to get started or chat with sales about your ROI results. Frequently asked questions Klaviyo aggregates performance data from thousands of ecommerce brands that are using the Klaviyo platform. Klaviyo calculates an estimated ROI by using such aggregated performance data along with the individual business data you inputted above. This estimate includes the projected revenue you could generate with Klaviyo, the anticipated cost of using Klaviyo, and the resulting ROI.

Grace Mitchell, Head of Marketing, Valentte Strategy Valentte uses Klaviyo to build a deep connection with its audience by recreating the experience of buying goods directly from the maker. The store collects subscribers via a pop-up form that offers a free candle with their first purchase – an incentive that has driven 100K new subscribers. Signing up triggers a welcome series of emails about Valentte’s story, ethos and products.  The brand sends several highly-targeted campaigns each week based on customers’ purchase behaviour – for example, messaging those who frequently buy a lemongrass diffuser about a 50% discount on the fragrance. These small segments drive an order rate that’s twice the average for the sector.  Grace Mitchell, Head of Marketing, Valentte For several years Valentte flourished by selling its natural products at exhibitions and artisan markets all around the country. The face-to-face approach allowed the business to connect with its audience and create last...

A quick and seamless resolution, on the other hand, can turn a potentially negative experience into a positive one, strengthening brand perception and encouraging repeat business.  Tracking TTR helps you identify bottlenecks in your support process and measure the real-world impact of your team’s performance. Focusing on reducing this metric improves operational efficiency and builds stronger customer loyalty.  Unify customer context. Make sure your tech stack equips your agents with a complete, single view of cross-channel customer inquiries and customer data, so they don’t have to toggle between tools for context or ask the customer to repeat information.  Enlist AI as a first line of support. AI customer agents can also answer common questions about products and store policies without even getting a human agent involved in the first place. If the problem is too complex for the AI agent to handle, it can pass the conversation on to a human being with full context so the custome...

open in a new tab Klaviyo Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada. Posts by this author Tiff Regaudie Jul 20, 2022 The home and graden full marketing funnel guide Read the home furnishing and outdoor garden good industry marketing guide for brands to uplift your marketing strategy. Jul 18, 2022 The sporting goods full marketing funnel guide This full marketing funnel guide for sporting goods will show you how to make the most of the industry's evident growth opportunity. Jun 2, 2022 Turn window shoppers into buyers Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples. 9 of 9 This full marketing funnel guide for sporting goods will show you how to make the most of the industry’s ...

84% increase in SMS subscribers Learn how SHEIKE unlocked growth by consolidating SMS with email in Klaviyo

Note: We do our best to make sure any code and API references are accurate and current when this is published, but you might need to update code and it’s always a best practice to leverage our latest API versions. If you have questions, feel free to hop over to our Developer Community. Some applications support sending out webhooks when certain events occur in the application. For example, Shopify has robust, easily-configurable webhooks for when checkouts are started, orders are placed, and more. BigCommerce supports webhooks for similar actions and other applications like Stripe and Zendesk support emitting real-time webhooks as well. Klaviyo’s native integrations with these applications use these webhooks as a data source. But, what if there is an application that supports sending webhooks and you want to sync those to Klaviyo but there isn’t a native integration or connector? You could build a connector yourself — and it’s probably a lot simpler than you think. How to sync web...

Skip to main content Home Help Centre Enterprise Partners 84% increase in SMS subscribers Learn how SHEIKE unlocked growth by consolidating SMS with email in Klaviyo Platform Overview Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships. Solutions Meet K:AI and supercharge your insights Marketing automation across all channels Happier customers, more sales What’s working, what’s next, zero noise The smarter, simpler CDP to unify and activate your data in real time Channels AI, data and channels working as one More capabilities Advanced Klaviyo Data Platform Spotlight One platform. Every channel. Real results. AI strategist and assistant for marketers. AI support and sales rep for shoppers. Get more personal on more channels. Integrations Start streaming data in a few clicks with 350+ pre-built integrations Easily connect your entire tech stack with out-of-the-box integrations View all 350+ integrations ...

Découvrez comment cette référence haut de gamme a utilisé la personnalisation des e-mails pour augmenter la conversion des ventes et créer une communauté de marque Inspirée par les traditionnels cartables en cuir, The Cambridge Satchel Company est reconnue pour sa vision toute contemporaine de modèles classiques. Fondée en 2008, la marque britannique de luxe connaît un succès mondial avec un chiffre d’affaires de 50 millions de livres sterling, de multiples boutiques et de nombreux adeptes parmi les célébrités. Ces sacs premium sont fabriqués à la main au Royaume-Uni à partir de cuir issu de l’agriculture durable et sont expédiés dans le monde entier. L’entreprise a décidé d’adapter son modèle marketing en passant à une stratégie basée sur les données first-party et en se concentrant davantage sur ses canaux marketing détenus. La marque a reconnu que les données clients devenaient partie intégrante de sa stratégie. Cette nouvelle approche présente aussi d’autres avantages : Les d...

Since using Klaviyo, we’ve grown from a low 6-figure to an established 8-figure brand in under 3 years.Ace Reunis,Co-founder and director, Threadheads Not only can we attribute 20% of our annual revenue to Klaviyo, but the platform delivers our most profitable revenue by allowing us to send timely, relevant messages to specific audience segments.Ace ReunisCo-founder and director, Threadheads

Kirsten Laurendet, Knowledge, Consulting & Digital Marketing, Kulani Kinis Strategia Kirsten Laurendet, Knowledge, Consulting & Digital Marketing, Kulani Kinis Il principale pubblico di riferimento del marchio è costituito da giovani donne tra i 20 e i 30 anni che hanno molte più probabilità di usare il telefono che il PC, quindi Kulani Kinis utilizza anche Klaviyo SMS per inviare promemoria via messaggio. Inoltre, usa incentivi e premi per incoraggiare i clienti a continuare a pubblicare e condividere contenuti, amplificando così il messaggio del marchio. Queste classiche tattiche di gamification, che aggiungono un tocco ludico ai messaggi del brand, sono molto efficaci. Gatsby traccia il momento in cui ogni Kulani Sun Chaser pubblica contenuti e attiva un flusso Klaviyo per consegnare la ricompensa appropriata per una determinata menzione. Il 13% continua a pubblicare contenuti UGC per Kulani Kinis tramite questo flusso di lavoro automatizzato. Brett Bernstein, CEO, Gatsby Gat...

Why invest in email marketing?

Prefer live learning? We host over 60 live trainings each month, designed around specific topics to help users like you get the most value out of Klaviyo. Trainings are offered across a variety of time zones and languages to accommodate our global customer base.

Instead of replacing human decision-making, assistive AI augments it. As its name suggests, it acts as a true “assistant” that keeps teams moving and helps them stay on track.  Segment and flow building: Assistive AI can build complex segments and flows based on natural language prompts, like “build a segment of customers who have spent at least £300 in the last year and recently clicked on an email,” or “build an abandoned cart flow for VIPs that spans email and SMS.” 

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What does an AI marketing campaign generator do?

Quelle est la différence entre IP dédiée et IP partagée ? Une IP dédiée est une adresse réservée à votre entreprise uniquement. Vous êtes le seul à l’utiliser pour vos envois e-mails, ce qui vous donne un contrôle total sur votre réputation d’exp��diteur.

Whether you have a specific question or want information on a larger topic, we’ve got you.

Social media marketing is using social platforms like Instagram, TikTok, Facebook, YouTube, and WhatsApp to build brand awareness, connect with customers, drive website traffic, and increase sales.  The most successful B2C brands are all over social media. It’s a free way to get in front of customers and bring in new audiences, while getting eyes on your brand.  Your social media marketing strategy helps you get clear on who you’re talking to, what you’ll share, where you’ll show up, and how you’ll measure progress.  Share social content across other marketing channels. Include posts from social media and calls to action (CTAs) to follow your brand on other marketing channels like email, your brand website and product pages, in text messages, or even in real life in your stores.  3. Partner with creators and influencers in your social media marketing  Women’s fashion brand Evereve, meanwhile, announced a giveaway on their Instagram, offering a $2,000 shopping spree for one luck...

Ecommerce marketing is the end-to-end practice of attracting, converting, and retaining customers for your online store using connected, data-driven marketing channels. Unlike general marketing, which includes paid ads, social media, and other channels you don’t fully control, ecommerce marketing focuses on building one-to-one relationships with customers.  With more brands vying for attention online, and operational costs continuing to rise, the cost of reaching new customers has skyrocketed. Research from UpCounting shows that in 2023–2025, customer acquisition costs surged 40% for ecommerce brands on average, and many brands are now losing money on every new customer they acquire. Instead of constantly paying for customer attention, strategic ecommerce marketing helps you build lasting relationships with customers through brand channels like email, text messaging, and mobile push—turning first-time buyers into repeat customers who cost less to retain and spend more over time. ...