Обнаружено 13.03.2026 в 14:42
Кастомный анализ
AI-анализ изменений
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Добавлено упоминание о 50% скидке на аромат для клиентов, часто покупающих диффузор с лемонграссом.
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Добавлена информация о стратегии привлечения подписчиков через форму с предложением бесплатной свечи при первой покупке, что привело к 100K новым подписчикам. Упоминание о персонализированных кампаниях, основанных на поведении покупателей, и о сегментации клиентов для повышения уровня заказов.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ПОЯВИЛОСЬ ЗА ПЕРИОД: - Valentte uses Klaviyo to build a deep connection with its audience by recreating the experience of buying goods directly from the maker. The store collects subscribers via a pop-up form that offers a free candle with their first purchase – an incentive that has driven 100K new subscribers. Signing up triggers a welcome series of emails about Valentte’s story, ethos and products. - The brand sends several highly-targeted campaigns each week based on customers’ purchase behaviour – for example, messaging those who frequently buy a lemongrass diffuser about a 50% discount on the fragrance. These small segments drive an order rate that’s twice the average for the sector. - Get started ИСЧЕЗЛО ЗА ПЕРИОД: - Grace Mitchell, Head of Marketing, Valentte Strategy - Valentte uses Klaviyo to build a deep connection with its audience by recreating the experience of buying goods directly from the maker. The store collects subscribers via a pop-up form that offers a free candle with their first purchase – an incentive that has driven 100K new subscribers. Signing up triggers a welcome series of emails about Valentte’s story, ethos and products. - The brand sends several highly-targeted campaigns each week based on customers’ purchase behaviour – for example, messaging those who frequently buy a lemongrass diffuser about a 50% discount on the fragrance. These small segments drive an order rate that’s twice the average for the sector. - Grace Mitchell, Head of Marketing, Valentte ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - For several years Valentte flourished by selling its natural products at exhibitions and artisan markets all around the country. The face-to-face approach allowed the business to connect with its audience and create lasting relationships by immersing customers in the brand and its values. And then 2020 came along, forcing people to change the way they shop [overnight. → overnight.] - It’s so easy to keep in touch with your customers so that they always feel valued. If we were still selling on the stand, we would say, “I remember you were here last week – thank you so much for coming back and making another purchase.” And that’s exactly what we do with Klaviyo – we make it feel like a personal [conversation. → conversation.Grace][+ ][+Mitchell,][+ ][+Head][+ ][+of][+ ][+Marketing,][+ ][+Valentte][+ ][+Strategy] - Email marketing became our main source of income very quickly. With Klaviyo we’ve discovered that we can still build our community even though it’s online, and reach even more customers in a meaningful [way. → way.Grace][+ ][+Mitchell,][+ ][+Head][+ ][+of][+ ][+Marketing,][+ ][+Valentte][+ ][+See][+ ][+why][+ ][+brands][+ ][+like][+ ][+Payot][+ ][+power][+ ][+smarter][+ ][+digital][+ ][+relationships][+ ][+with][+ ][+Klaviyo]
Grace Mitchell, Head of Marketing, Valentte Strategy Valentte uses Klaviyo to build a deep connection with its audience by recreating the experience of buying goods directly from the maker. The store collects subscribers via a pop-up form that offers a free candle with their first purchase – an incentive that has driven 100K new subscribers. Signing up triggers a welcome series of emails about Valentte’s story, ethos and products. The brand sends several highly-targeted campaigns each week based on customers’ purchase behaviour – for example, messaging those who frequently buy a lemongrass diffuser about a 50% discount on the fragrance. These small segments drive an order rate that’s twice the average for the sector. Grace Mitchell, Head of Marketing, Valentte For several years Valentte flourished by selling its natural products at exhibitions and artisan markets all around the country. The face-to-face approach allowed the business to connect with its audience and create lasting relationships by immersing customers in the brand and its values. And then 2020 came along, forcing people to change the way they shop overnight. It’s so easy to keep in touch with your customers so that they always feel valued. If we were still selling on the stand, we would say, “I remember you were here last week – thank you so much for coming back and making another purchase.” And that’s exactly what we do with Klaviyo – we make it feel like a personal conversation. Email marketing became our main source of income very quickly. With Klaviyo we’ve discovered that we can still build our community even though it’s online, and reach even more customers in a meaningful way.
Valentte uses Klaviyo to build a deep connection with its audience by recreating the experience of buying goods directly from the maker. The store collects subscribers via a pop-up form that offers a free candle with their first purchase – an incentive that has driven 100K new subscribers. Signing up triggers a welcome series of emails about Valentte’s story, ethos and products. The brand sends several highly-targeted campaigns each week based on customers’ purchase behaviour – for example, messaging those who frequently buy a lemongrass diffuser about a 50% discount on the fragrance. These small segments drive an order rate that’s twice the average for the sector. Get started For several years Valentte flourished by selling its natural products at exhibitions and artisan markets all around the country. The face-to-face approach allowed the business to connect with its audience and create lasting relationships by immersing customers in the brand and its values. And then 2020 came along, forcing people to change the way they shop overnight. It’s so easy to keep in touch with your customers so that they always feel valued. If we were still selling on the stand, we would say, “I remember you were here last week – thank you so much for coming back and making another purchase.” And that’s exactly what we do with Klaviyo – we make it feel like a personal conversation.Grace Mitchell, Head of Marketing, Valentte Strategy Email marketing became our main source of income very quickly. With Klaviyo we’ve discovered that we can still build our community even though it’s online, and reach even more customers in a meaningful way.Grace Mitchell, Head of Marketing, Valentte See why brands like Payot power smarter digital relationships with Klaviyo