Black Friday Marketing Strategy Guide 2026
2026-03-10 22:56 Diff

BLACK FRIDAY CYBER MONDAY

Learn how to drive revenue with data-driven, highly-personalised marketing campaigns. Start for BFCM and extend the whole year round

Month

Key holiday(s)

2025–2026 dates

August 2025

Summer bank holiday

25th August

September 2025

Back to school

Autumn product launches

First week of September
All month

October 2025

Black History Month
Diwali
Halloween

All month
20th October
31st October

November 2025

Guy Fawkes Night
Singles Day
Black Friday
Small Business Saturday

5th November

11th November
28th November
29th November

December 2025

Cyber Monday
Christmas shopping season
Super Saturday
Christmas Eve
Christmas Day
Boxing Day

New Year’s Eve

1st December
All month
20th December
24th December
25th December
26th December
31st December

January 2026

New Year’s Day
Winter Sales
Blue Monday

1st January
All month

19th January

February 2026

Valentine’s Day
LGBT+ History Month

14th February

All month

March 2026

International Women’s Day
St Patrick’s Day
Mothering Sunday
Easter prep

8th March

17th March

30th March

All month

April 2026

April Fool’s Day

Easter Sunday
Earth Day
Ramadan

1st April
5th April

22nd April

TBC

May 2026

Early May Bank Holiday
Late May Bank Holiday

4th May

25th May

June 2026

Father’s Day (UK & Ireland)

21st June

The 2025 BFCM marketing hub

All you need to drive revenue with data-driven personalised holiday marketing campaigns

10 digital BFCM tactics we already know customers love

Proven tactics for winning BFCM this year from real marketers.

Make the most of BFCM—even if you’re in hurry

Check out our last-minute BFCM tips and tricks to boost sales, improve your timing, and fine-tune your campaigns before the big weekend hits.