Кастомный анализ
AI-анализ изменений
Средняя цена продажи выросла на 4.8% по сравнению с прошлым годом.
Общий уровень скидок снизился почти на 10%, с 29.6% до 26.2%.
Бренды сосредоточились на укреплении отношений с постоянными клиентами, используя сегментацию, ранний доступ и VIP-программы.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - And it wasn’t just big brands hitting new highs. Nearly 20,000 Klaviyo customers recorded their best sales day ever between Thanksgiving and Cyber Monday this year. That breadth of success underscores the importance of brands prioritizing strengthening relationships with their best [customers. → customers.] - The average selling price rose 4.8% YoY, meaning that for many retail categories, a smaller discount still delivered meaningful savings for the [consumer. → consumer.] - Repeat buyers drove the largest YoY revenue growth. Brands used segmentation, early access, and VIP programs to front-load [demand. → demand.]
And it wasn’t just big brands hitting new highs. Nearly 20,000 Klaviyo customers recorded their best sales day ever between Thanksgiving and Cyber Monday this year. That breadth of success underscores the importance of brands prioritizing strengthening relationships with their best customers. The average selling price rose 4.8% YoY, meaning that for many retail categories, a smaller discount still delivered meaningful savings for the consumer. Repeat buyers drove the largest YoY revenue growth. Brands used segmentation, early access, and VIP programs to front-load demand.
And it wasn’t just big brands hitting new highs. Nearly 20,000 Klaviyo customers recorded their best sales day ever between Thanksgiving and Cyber Monday this year. That breadth of success underscores the importance of brands prioritizing strengthening relationships with their best customers. The average selling price rose 4.8% YoY, meaning that for many retail categories, a smaller discount still delivered meaningful savings for the consumer. Repeat buyers drove the largest YoY revenue growth. Brands used segmentation, early access, and VIP programs to front-load demand.