Rivalry2

klaviyo.com/

https://www.klaviyo.com/customers/case-studies/half-magic

01.01.2026 – 13.03.2026 В системе

Обнаружено 18.03.2026 в 18:03

Кастомный анализ

AI-анализ изменений

Акции и скидки

Half Magic запустила Klaviyo-native программу лояльности, которая включает сегменты на основе количества покупок и информирует клиентов о доступных и предстоящих наградах через динамические блоки контента в email-кампаниях и Customer Hub.

Другое

Half Magic консолидировала свою технологическую платформу в Klaviyo, включая переход на Klaviyo SMS и замену страниц аккаунтов Shopify на Klaviyo Customer Hub, что улучшило персонализацию и автоматизацию взаимодействия с клиентами.

Diff изменений

Анализируемый период: 2026-01-01 — 2026-03-10

ИЗМЕНИЛОСЬ ЗА ПЕРИОД:
- We found that there would be a benefit to migrating all CRM messaging into Klaviyo. It would be easier to cross-segment and have all of the data all in one [place.Kristine → place.] [CruzVP → Kristine][+ ][+Cruz][+ ][+VP] of DTC and ecommerce, Half Magic

- Klaviyo Customer Hub definitely was a level up for us. We want to make sure that customers feel comfortable coming back and continuing to buy with Half Magic, and Customer Hub has become this strategic lever for loyalty, engagement, and self-service support from Customer [Agent.Kristine → Agent.] [CruzVP → Kristine][+ ][+Cruz][+ ][+VP] of DTC and ecommerce, Half Magic

Before

We found that there would be a benefit to migrating all CRM messaging into Klaviyo. It would be easier to cross-segment and have all of the data all in one place.Kristine CruzVP of DTC and ecommerce, Half Magic Klaviyo Customer Hub definitely was a level up for us. We want to make sure that customers feel comfortable coming back and continuing to buy with Half Magic, and Customer Hub has become this strategic lever for loyalty, engagement, and self-service support from Customer Agent.Kristine CruzVP of DTC and ecommerce, Half Magic

After

We found that there would be a benefit to migrating all CRM messaging into Klaviyo. It would be easier to cross-segment and have all of the data all in one place. Kristine Cruz VP of DTC and ecommerce, Half Magic Klaviyo Customer Hub definitely was a level up for us. We want to make sure that customers feel comfortable coming back and continuing to buy with Half Magic, and Customer Hub has become this strategic lever for loyalty, engagement, and self-service support from Customer Agent. Kristine Cruz VP of DTC and ecommerce, Half Magic