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Summary While social media and paid ads compete for clicks, enterprise brands that focus on email marketing experience measurable growth. Email marketing is personal, direct, and still one of the most profitable marketing channels for enterprise brands. According to Klaviyo’s latest email marketing benchmarks, mid-market and enterprise brands see an average placed order rate of 0.05% from email campaigns and 1.23% from automated flows. But the top 10% of performers? They’re pulling in 0.28% placed order rates for campaigns and 4.64% placed order rates for flows—that’s 5.6x higher for campaigns and nearly 4x higher for flows. Top-performing brands don’t just send more emails—they leave traditional marketing solutions behind for enterprise email marketing platforms that make it easy to deliver personalised email campaigns at scale and through marketing technology stack consolidation, reduce total cost of ownership (TOC). This guide contains exactly what you need to know to make em...

Pourquoi les spécialistes marketing choisissent Klaviyo pour le marketing WhatsApp Découvrez pourquoi les marques intègrent WhatsApp à Klaviyo pour générer plus d’engagement, affiner le ciblage et créer de véritables conversations client omnicanales. La messagerie RCS désormais disponible dans Klaviyo Désormais disponible pour tous dans Klaviyo, RCS for business, en partenariat avec Google, permet aux marques d’envoyer des messages texte vérifiés et interactifs. Présentation de l’application Klaviyo dans ChatGPT L’application Klaviyo pour ChatGPT fournit des insights marketing en temps réel depuis ChatGPT. Vérifiez vos performances et manques et obtenez instantanément des actions stratégiques. Segmentation client : définition, guide pratique et exemples Comprenez la segmentation client et appliquez-la en e-commerce avec des exemples et des conseils pour activer vos segments avec Klaviyo. Benchmarks de l’e-mail marketing en 2026 Comparez les performances de vos e-mails marke...

WhatsApp ROI: How smarter segmentation & automation drive revenue Discover how brands improve WhatsApp ROI using segmentation, free service-message automations, and smarter channel choices across WhatsApp, SMS, and email. RCS for Business is here Now generally available in Klaviyo, RCS business messaging—in partnership with Google—lets brands send verified, interactive text messages How does your email marketing performance compare? Get the average email open rate, click rate, and conversion rates for your industry. Why choose Klaviyo for WhatsApp marketing? Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations. Use Klaviyo to its full potential Build a customer retention strategy in Klaviyo with a 5-step framework: use analytics to find churn risk, personalize experiences, and increase repeat revenue. WhatsApp vs. SMS Choosing between SMS and WhatsApp? This guide explains how to priori...

¿Tu estrategia de marketing está dando resultados? Comprueba qué está funcionando y qué aspectos habría que mejorar con nuestro informe de métricas de referencia omnicanal de 2026. Descubre las últimas tendencias y conclusiones de diversos sectores según los datos de más de 110 000 marcas.

Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday

Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday

SMS BENCHMARKS 2026 SMS marketing benchmarks by industry See how your SMS marketing performance compares Summary: What are SMS benchmarks? SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors. In these 2026 SMS marketing benchmarks, we share data based on over 183,000 Klaviyo customers to help marketers from all industries, including fashion, beauty, health, and more. In this guide SMS click rate benchmarksSMS order rate benchmarksSMS revenue per recipient benchmarksSMS unsubscribe ratesKey learnings Highlights from the SMS marketing benchmarks report Dig into Klaviyo’s SMS marketing performance data to see where you stand on email click rates, conversion rates, revenue per recipient, and unsubscribe rates in comparison to your industry’s average. SMS click rate benchmarks for SMS campaigns SMS order rate benchmarks SMS revenue per recipient (RPR) benchmarks SMS unsubscribe benchmarks Dive deeper w...

Channel affinity helps marketers move beyond one-size-fits-all tactics by enabling more personalised, performance-driven strategies across channels. Here are a few specific examples.

PRODUITS CLÉS Outils gratuits Calendrier 2026 des campagnes marketing Bibliothèque de modèles d’e-mails (EN)↗ Générateur d’objets d’e-mails (EN)↗ BILAN DU BLACK FRIDAY 2025 Découvrez les données clés des marques qui ont réussi leur Black Friday

Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday

Wolfgang Digital, l’agenzia di digital marketing scelta da Innopharma Education, ha deciso di rinnovare il suo programma di e-mail. Dopo aver esaminato diverse opzioni, ha scelto di collaborare con Klaviyo. La piattaforma di automazione intelligente di Klaviyo è stata integrata con il sistema CRM dell’azienda, Zoho, permettendo all’agenzia di passare dalle campagne inviate con Zoho a quelle con Klaviyo. Ciò ha consentito all’agenzia di portare la strategia di marketing via e-mail di Innopharma Education a un livello superiore. Avevamo una visione chiara di ciò che volevamo ottenere, ma eravamo limitati dalla tecnologia in uso. Con Klaviyo, abbiamo il controllo totale. Possiamo attivare quello di cui abbiamo bisogno e disattivare il resto, creare moduli in tutta semplicità e segmentare il pubblico per dedicarci a un nurturing via e-mail ultra mirato. Shreya Barua Wolfgang Digital Per la nostra agenzia, l’efficienza è tutto. In passato dovevamo creare quattro diverse e-mail da invia...

Forte d’une approche résolument pédagogique alliée à des produits de grande qualité, la marque est désormais un acteur incontournable du marché mondial des cosmétiques. Ses produits sont recommandés par plus de 100 000 spécialistes de la peau dans plus de 100 pays. « Mailchimp ne répondait plus à nos attentes », révèle Frankie Warner, responsable CRM senior omnicanale de Dermalogica. « Nous avions un seul flux et nous ne savions pas quels e-mails généraient du chiffre d’affaires. Notre processus d’envoi n’était pas réfléchi et ne reposait sur aucune segmentation digne de ce nom, et nous savions que nous avions des progrès à faire. » « Il nous fallait une plateforme marketing complète qui englobe les e-mails et les SMS, et aussi qui soit simple d’utilisation, synchronisée et accessible à l’ensemble de nos collaborateurs », explique Frankie Warner. « Quand nous avons découvert Klaviyo, nous avons tout de suite compris que c’était ce dont nous avions besoin. » Il nous fallait une pl...

Use this scoring system to understand who your most valuable customers are, and then interview them.(Note that if you have a much larger audience, you may want to use a scoring system of 1–5 to create more specificity and nuance.) Think about yourself as a shopper: What’s the last product you bought? What’s the last task you took on—but couldn’t complete without the help of a tool?These 2 questions may seem unrelated, but, to marketers in the know, they go hand in hand. Not using Klaviyo CDP? Request a demo to try a 30-day free trial today—your RFM model will be live in less than a few hours.Want to learn more about how to use JTBD? Schedule a call with Polaris Growth. Power smarter digital relationships with Klaviyo SMS.

Works where you work K:AI is embedded in every workflow and acts on your behalf across marketing, service, and analytics—and with agents, there are no prompts needed. AI your way With K:AI, you have the power to use AI your way—from predictive AI for insights and speed to assistive AI for co-creation—and now, K:AI agents that act autonomously. Start fastGet up and running in just 3 clicks—enter your website, and AI automatically creates your fully designed on-brand campaigns, sets your must-have flows live, and launches your first form. Scale contentKeep customers engaged—Marketing Agent generates fresh, strategic, on-brand content and weekly campaign ideas fast, based on historical performance and seasonal insights. Optimise growthComing SoonNever miss a conversion—Marketing Agent continuously tests timing, creative, and offers across channels, then automatically applies what wins to improve performance and lifetime value. Ready on day oneLearns your storefront, policies, an...

RCS provides a branded text experience that is verified as coming from your brand. It does this with: – Verified business profiles: With RCS, brands can create a Rich Business Messaging (RBM) profile that includes brand name, company logo, verification badge, phone number, and website. This profile appears prominently in the messaging thread, confirming to the recipient that the message is legitimate and trustworthy. No more relying on contact cards or hoping your name is recognised. – Consistent branding across messages: Every RCS message is sent from this branded profile, so customers always know it’s coming from you. This allows you to maintain brand consistency in all communications, improve trust and reduce opt-outs, and avoid impersonation or confusion with third parties. – Visual storytelling with brand assets: With carousels, videos, and tappable buttons, your RCS messages don’t just tell a story—they let customers shop, browse, and convert, right in the thread. Unlike SM...

Customer-first marketing: the new playbook for the privacy-first era Build relationships and cultivate loyalty with curated experiences based your customers’ interests. Collecting data and personalising messaging This recorded training dives into strategies for segmentation and personalisation based on data collected and stored in Klaviyo. Getting started with Klaviyo Reviews Use this guide as you ramp up with Klaviyo Reviews. Learn why reviews matter, set up key automations, and target customers based on their responses. Customise your templates and content Learn how to create robust, personalised marketing campaigns that are actually scalable with customised templates, branded elements, and dynamic data. Power smarter marketing with Klaviyo AI Learn how to use each AI-powered feature in Klaviyo. Save time, automatically optimise, and build smarter customer retention strategies with AI insights. Testing and optimising flows This recorded training covers the fundamentals ...

13 Dec 2024 Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention

PRODUITS CLÉS Outils gratuits Calendrier 2026 des campagnes marketing Bibliothèque de modèles d’e-mails (EN)↗ Générateur d’objets d’e-mails (EN)↗ BILAN DU BLACK FRIDAY 2025 Découvrez les données clés des marques qui ont réussi leur Black Friday

Lizzie Davey 25. Feb. 2026 Warum Marketer*innen Klaviyo für WhatsApp-Marketing wählen Erfahre, warum Marken WhatsApp in Klaviyo integrieren, um höheres Kundenengagement, intelligenteres Targeting und echte Omnichannel-Kundengespräche zu ermöglichen. 4. Nov. 2025 Best Practices fürs WhatsApp-Marketing Mit diesen 8 Best Practices erstellst du effektive WhatsApp-Marketing-Kampagnen für mehr Kundenengagement, mehr Umsatz und bessere Ergebnisse. 29. Okt. 2025 WhatsApp-Marketing-Software: Worauf es beim Ausbauen eines Kanals und Steigern des Kundenengagements ankommt Entdecke, worauf du bei WhatsApp-Marketing-Software achten solltest: vom Einwilligungsmanagement über automatisiertes Messaging bis hin zum Kundenservice. 16. Okt. 2025 6. März 2026 E-Mail-Marketing-Benchmarks 2026 Wie schneidet deine E-Mail-Marketing-Performance ab? Erhalte die durchschnittliche E-Mail-Öffnungsrate, Klickrate und Conversion-Rates für deine Branche.

What is a B2C CRM? Centralise customer data and tailor every interaction across channels. How to win BFCM with Klaviyo Sell smarter with omnichannel experiences across email, SMS, and more. WhatsApp for customer service Build loyalty through fast, personal chats on the world’s #1 messaging app. Omnichannel marketing in a nutshell What it is, why it matters, and how to do it right.
 How RCS makes texts more engaging Verified branding, interactive buttons, carousels, and improved tracking. Linear multi-touch attribution How to set up smarter attribution that reflects real shopping behaviour.