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Klaviyo’s data shows this was a moment when shoppers didn’t just browse across channels. They bought across them, too. This points to a future of commerce where both discovery and buying are orchestrated and omnichannel. When you use them together, these two channels create a shopping journey that supports a consumer on their path to purchase, rather than pressuring them. This year’s BFCM performance was nearly identical to our early-season forecast of 11.5% growth, and CRM channels were the force behind that outperformance. BFCM 2025 was defined by channel precision. Shoppers didn’t just open emails or click texts. They navigated seamlessly between them. They expected the journey to feel cohesive, and rewarded the brands that delivered it.

And it wasn’t just big brands hitting new highs. Nearly 20,000 Klaviyo customers recorded their best sales day ever between Thanksgiving and Cyber Monday this year. That breadth of success underscores the importance of brands prioritizing strengthening relationships with their best customers. The average selling price rose 4.8% YoY, meaning that for many retail categories, a smaller discount still delivered meaningful savings for the consumer. Repeat buyers drove the largest YoY revenue growth. Brands used segmentation, early access, and VIP programs to front-load demand.

AI continues to dominate the headlines, but we just witnessed the start of a major shift in how companies will be able to use AI in determining their pricing with New York’s new algorithmic-pricing law. This law is more than just a single state effort. It is one that B2C marketers and service leaders need to pay attention to.

Best CRMs for 2026 Looking for the best CRM software in 2026? Compare the top CRM platforms for ecommerce, B2C, B2B, and agencies—and choose the best CRM for your business.

We’ve made tremendous progress against this goal. We now serve over 180,000 businesses around the world and just powered 22B+ messages personalized in real-time that led to $3.8B in attributed revenue. And, yet, we’ve scratched the surface of what we can do. Chano will lead our GTM, operations and G&A teams and drive execution across Klaviyo; I will lead our product and engineering teams and drive our long-term vision; and together we will foster a culture of intensity, excellence and humility that’s been at our core since we started 13 years ago. From the many meals and whiteboard sessions we’ve shared, I have deep respect and admiration for Chano. Our skills are highly complementary and our values and commitment to excellence are deeply shared. As someone who grew up in Boston, where the bar for

As co-founder of FlowCandy, my team and I have had our finger on the pulse of AI for years now, exploring how it can transform email marketing, streamline workflows, and help ecommerce brands connect with their customers more effectively.Here are my thoughts on Klaviyo’s latest AI updates. Benchmarks:Compare performance against thousands of brands in your industry, with clear guidance on where to focus improvements. Klaviyo Marketing Agent has been a game-changer. Kinga Dow, owner Kinga Dow Productions “I’m sending out the Marketing Agent recommendations to keep our subscribers active and engaged,” says Ramjaun. “It serves a key need: maintaining consistent engagement without having to manually create emails from scratch.”“What’s really impressive is how easily Marketing Agent generates content I can send with just a click,” Ramjaun continues. “The immediacy makes a real difference.” What’s really impressive is how easily Marketing Agent generates content I can send with just on...

Be honest: what was your email-attributed revenue in Klaviyo in 2024? Was it closer to 10% or 30%?If you’re missing a few key building blocks, you’re likely to hover around that 10%. Most brands plateau because they haven’t set up pop-ups, welcome series, abandoned cart flows, and basic filtering. (Or maybe they have, but they haven’t properly tested them.) George Kapernaros, CEO and founder of YOCTO, an agency that works primarily with health and wellness subscription brands, recommends leading with your highest available offer in the pop-up headline.“Most brands make the mistake of promoting a small entry discount, like 5% off,” Kapernaros says. “This hides the real value your site already offers. If your store has volume discounts, bundles, or a ‘subscribe and save’ program, your pop-up should reflect the maximum savings potential.” If your store has volume discounts, bundles, or a ‘subscribe and save’ program, your pop-up should reflect the maximum savings potential. George Ka...

Posts by this author How to improve your email revenue Boost D2C email revenue from 12% to 30% with the Klaviyo playbook: high-converting pop-ups, a 5-email welcome series, smart filters, and optimized abandonment flows. Pros and cons of AI in email marketing AI can speed up email marketing—but it can also scale bad strategy. Learn the real pros and cons of AI in email marketing and how to use it effectively.

Si te has marcado unos objetivos ambiciosos para el año que viene, tenemos el plan que te ayudará a ir por delante. Consigue nuestro calendario de marketing de 2026 para estar al tanto de las fechas que no puedes perderte, ideas de campañas que no se suelen tener en cuenta y oportunidades omnicanal durante todo el año. Nuestro calendario de marketing gratuito de 2026 incluye lo siguiente:
 Más de 90 momentos únicos de marketing para destacar

Manucurist wurde 2016 in Paris gegründet und expandierte schnell in den Direct-to-Consumer-Einzelhandel außerhalb Frankreichs nach Deutschland, Spanien, Italien, Großbritannien und in die USA. Um das globale Wachstum zu unterstützen und gleichzeitig das Kundenengagement aufrechtzuerhalten, setzt das Unternehmen auf Klaviyo. Im Jahr 2023 konnte Manucurist schnell wachsen und einen Jahresumsatz von rund 30 Millionen Euro erzielen. Die CRM-Lösung der Marke, Splio, konnte die nächste Phase der internationalen Expansion jedoch nicht unterstützen. Die Lösung lieferte zwar Datenkompatibilität mit gängigen Drittanbietern wie Google und Meta, war jedoch nicht zuverlässig und zu komplex in puncto Wartung und Betrieb. Darüber hinaus konnte die Lösung nicht effizient in die Datenmanagementsysteme von Manucurist integriert werden. Wir sind zu Klaviyo gewechselt, weil wir es zuverlässig und einfach mit unseren Dashboards verbinden konnten. Das Tracking funktionierte sofort, die Daten waren akku...

Anna Sophie is head of email and retention at FABO, a Klaviyo Master Platinum Partner. As a second-year Klaviyo Community Champion, she brings a sharp eye for personalization, a love for behavioural design, and a flair for turning inboxes into irresistible brand spaces. With Klaviyo as her playground and django as a trusted sidekick, Anna Sophie combines creativity and strategy to build flows that actually convert. She’s especially passionate about scaling lifestyle and apparel brands—always with a curious mind, a testing mindset, and a healthy disregard for “how it’s usually done.” Posts by this author Learn how to boost your SMS engagement, and drive global ecommerce growth with localised, high-converting (and compliant) business texts

RCS-Marketing RCS im Marketing: Wissenswertes für B2C-Marketer*innen Finde heraus, wie sich RCS von SMS und MMS unterscheidet und wie du als Marketer*in im B2C-Bereich damit so richtig durchstartest. Zusammenfassung RCS-Marketing für B2C-Marken im Jahr 2025 Seit der Einführung von SMS Anfang der 2000er haben sich Textnachrichten stark verändert. Jetzt da iOS 18 Rich Communication Services (RCS) unterstützt, können B2C-Marken personalisiertere, interaktivere Textnachrichten mit hochauflösenden Bildern, Videos, Antwortbausteinen, CTA-Schaltflächen, Karussells und mehr versenden.Während viele Marken noch immer SMS-Marketing nutzen, um ihre Zielgruppen zu erreichen, soll RCS SMS und MMS langfristig ersetzen, da es sich um einen interaktiveren und dynamischeren Kommunikationsstandard handelt. Für Marketer*innen im B2C-Bereich ist RCS eine Gelegenheit, verkaufsfördernde Erlebnisse mit interaktiven Inhalten zu schaffen, durch Zwei-Wege-Kommunikation mehr Kundendaten zu sammeln und m...

Omnichannel-Marketing von Klaviyo Eine Source of Truth für jede Nachricht, jeden Kanal und jede Kundeninteraktion. Was ist Omnichannel-Reporting? Mit Omnichannel-Reporting lässt sich die Performance über alle Nachrichtenkanäle hinweg an einem Ort überwachen, vergleichen und analysieren, z. B. E-Mail, SMS, Push, WhatsApp und mehr. Und das geht weit über die Umsatzattribution hinaus. Mit Klaviyo bekommst du einen einheitlichen Überblick darüber, wie jede Kampagne, jede Nachricht und jeder Kanal abschneidet – von Klicks und Conversions bis hin zu Timing und Kundenengagement-Trends. So siehst du genau, welche Kampagnen am besten performen und welche Nachrichten zu Conversions geführt haben. Außerdem kannst du die Wirkung deines Marketings und deiner Services messen, um zu sehen, wie sie die Kund*innen durch den Funnel geführt haben. Warum ist Omnichannel-Reporting für B2C-Marketer*innen wichtig? Dank Omnichannel-Reporting von Klaviyo kannst mit dem Rätselraten aufhören und mit de...

In 2025, Princess Polly consolidated their retail and DTC data and core email, SMS and app channels into Klaviyo to create a unified, omnichannel marketing engine. Princess Polly uses Klaviyo to build a cohesive omnichannel experience that adapts to each customer’s region, loyalty tier, and shopping habits. They rely on the platform to: Klaviyo B2C CRM is our central hub for customer data from email, SMS, push, and beyond. Its ease of use and the strategic guidance we get from our customer success manager provides a key layer of nuance around our audiences, so we can create a scalable, personalised experience for our global brand. Hilary Castleman Head of CRM at Princess Polly

Il marketing dovrebbe essere misurabile e attuabile, indipendentemente dal canale utilizzato. La maggior parte delle piattaforme si ricorda della reportistica in un secondo momento. Klaviyo la integra in tutto, offrendo: – Aggiornamenti in tempo reale che riflettono l’ultimo comportamento dei clienti in ogni punto di contatto – Panoramiche unificate su e-mail, SMS, notifiche push, WhatsApp e altro ancora – Visualizzazioni e filtri personalizzati per confrontare le prestazioni del pubblico o isolare campagne specifiche – Prestazioni a livello di messaggio per ogni passaggio di una sequenza con messaggi multipli – Esclusione dei punti di contatto diversi dal marketing, come le risposte dell’assistenza o l’aggiornamento sull’acquisto, in modo che i report riflettano solo le prestazioni di marketing reali – Affinità del canale basata su IA, per indirizzare automaticamente i messaggi verso il canale dove è più probabile che avvenga la conversione Che tu stia misurando l’impatto de...

We found that there would be a benefit to migrating all CRM messaging into Klaviyo. It would be easier to cross-segment and have all of the data all in one place. Kristine Cruz VP of DTC and ecommerce, Half Magic Klaviyo Customer Hub definitely was a level up for us. We want to make sure that customers feel comfortable coming back and continuing to buy with Half Magic, and Customer Hub has become this strategic lever for loyalty, engagement, and self-service support from Customer Agent. Kristine Cruz VP of DTC and ecommerce, Half Magic

Gourmet popcorn brand Garrett Popcorn uses AI-powered predictive analytics to target customers likely to reorder soon. They use Klaviyo’s predicted date of next order metric to generate the segment, which drives 4x higher revenue per recipient than Garrett’s campaigns overall.

Versions antérieures: 15 juillet 202224 septembre 20217 juillet 202130 mars 202120 juillet 202030 décembre 2019 Mise à jour le: 14 octobre 2024 Ces Conditions d’utilisation (“Conditions d’utilisation”), conjointement avec notre Politique d’utilisation acceptable, Accord de traitement des données, toute Commande de service (telle que définie ci-dessous) et, le cas échéant, nos Conditions d’utilisation des API, constituent collectivement un accord contraignant (l’“Accord”) entre Klaviyo, Inc. (“Klaviyo”) et vous ou l’entité juridique que vous représentez (“Client” ou “vous”). 1.DÉFINITIONS. Les termes commençant par une majuscule ont la signification qui leur est donnée à la présente section ou à la section où ils sont employés pour la première fois. 1.1.“Utilisateur autorisé” désigne toute personne physique qui est un employé du Client ou d’une filiale, d’un partenaire, d’un prestataire de services ou de toute autre personne ou entité pouvant être autorisée par le Client à accéde...

Le SMS conversationnel combine souvent : Canal Portée (audience) Type d’interaction Avantages clés Contraintes Idéal pour… SMS Tous les téléphones Court, direct, temps réel Lecture quasi instantanée, pas d’application nécessaire, ultra-réactif Coût à l’envoi, contenu limité, pas de média riche Notifications, SAV rapide, confirmation, relance WhatsApp Environ 24 millions d’utilisateurs quotidiens et la 2e plateforme sociale la plus utilisée en France.Le consentement à l’usage de WhatsApp atteint 22 % sur des bases existantes (Klaviyo). Conversation riche (texte, image, bouton) Taux de réponse élevé, ton naturel, support multimédia Nécessite opt-in spécifique, application obligatoire côté client SAV complexe, conseil produit, rétention client RCS Mobiles Android compatibles – environ 48 millions d’appareils compatibles en France fin 2025 (source: Communiqué de presse AF2M, 12 septembre 2025). Mini-apps intégrées dans les messages Contenu enrichi (visuels, boutons...

Kriterium Einzelne Willkommensmail Welcome-Flow (3–7 E-Mails) Anzahl der Touchpoints eine E-Mail nach Anmeldung 3–7 E-Mails über mehrere Tage verteilt Informations-vermittlung Alle Infos auf einmal – Überforderung möglich Progressive Wertevermittlung Schritt für Schritt Vertrauensaufbau Kein Beziehungsaufbau möglich Mehrere Touchpoints mit Personalisierungsmöglichkeiten bauen schrittweise Vertrauen auf Personalisierung Oft statisch, keine Verhaltensanpassung Verhaltensbasierte Splits möglich Conversion-Potential Niedrig – nur ein CTA Hoch – strategische CTAs über mehrere Tage Engagement-Rate Niedrig – einmalige Öffnungsrate Hoch – kumuliertes Engagement über mehrere Tage Klaviyo-Erfolgsstory:More Nutrition konnte nach der Erstellung eines neuen Welcome-Flows die Anzahl der Bestellungen durch die Willkommensmails vervierfachen und den Umsatz um 269 % steigern. Alle weiteren Details findest du in der Erfolgsstory von More Nutrition. Timing Strategie Inhalt & El...