Кастомный анализ
AI-анализ изменений
Основные изменения касаются акцента на кросс-канальную оркестрацию, где текстовые сообщения и электронная почта играют ключевую роль в увеличении конверсии. Увеличение использования AI для улучшения взаимодействия с клиентами и поддержка мобильных покупок также являются стратегически важными изменениями.
Diff изменений
Анализируемый период: 2026-01-01 — 2026-03-10 ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - Klaviyo’s data shows this was a moment when shoppers didn’t just browse across channels. They bought across them, too. This points to a future of commerce where both discovery and buying are orchestrated and [omnichannel. → omnichannel.] - When you use them together, these two channels create a shopping journey that supports a consumer on their path to purchase, rather than pressuring [them. → them.] - This year’s BFCM performance was nearly identical to our early-season forecast of 11.5% growth, and CRM channels were the force behind that [outperformance. → outperformance.] - BFCM 2025 was defined by channel precision. Shoppers didn’t just open emails or click texts. They navigated seamlessly between them. They expected the journey to feel cohesive, and rewarded the brands that delivered [it. → it.]
Klaviyo’s data shows this was a moment when shoppers didn’t just browse across channels. They bought across them, too. This points to a future of commerce where both discovery and buying are orchestrated and omnichannel. When you use them together, these two channels create a shopping journey that supports a consumer on their path to purchase, rather than pressuring them. This year’s BFCM performance was nearly identical to our early-season forecast of 11.5% growth, and CRM channels were the force behind that outperformance. BFCM 2025 was defined by channel precision. Shoppers didn’t just open emails or click texts. They navigated seamlessly between them. They expected the journey to feel cohesive, and rewarded the brands that delivered it.
Klaviyo’s data shows this was a moment when shoppers didn’t just browse across channels. They bought across them, too. This points to a future of commerce where both discovery and buying are orchestrated and omnichannel. When you use them together, these two channels create a shopping journey that supports a consumer on their path to purchase, rather than pressuring them. This year’s BFCM performance was nearly identical to our early-season forecast of 11.5% growth, and CRM channels were the force behind that outperformance. BFCM 2025 was defined by channel precision. Shoppers didn’t just open emails or click texts. They navigated seamlessly between them. They expected the journey to feel cohesive, and rewarded the brands that delivered it.