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Was ist ein B2C CRM? Zentralisiere alle deine Kundendaten und ermögliche personalisierte Interaktionen über alle Kanäle hinweg. Mach BFCM mit Klaviyo zum Erfolg Verkaufe smarter dank Omnichannel-Erlebnissen über E-Mail, SMS und weitere Kanäle hinweg. WhatsApp im Kundenservice Stärke mit persönlichen Chats über die weltweite Nummer 1 der Messaging-Apps die Kundentreue. Omnichannel-Marketing im Überblick Hier erfährst du, was Omnichannel-Marketing ist und wie man es richtig durchführt. RCS für ansprechendere Texte Setze auf verifiziertes Branding, interaktive Schaltflächen, Karusell-Inhalte und verbessertes Tracking. Lineare Multi-Touch-Attribution So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner Käufer*innen widerspiegelt.

Founded in Paris in 2016, Manucurist rapidly expanded DTC retail outside of France into Spain, Italy, Germany, the UK, and the US. To support global growth while maintaining customer engagement, the company relies on Klaviyo. We switched to Klaviyo because it was reliable and easy to connect with our dashboards. Tracking worked instantly, data was accurate, and implementation was simple. Geoffrey Jestin Growth & D2C Director, Manucurist Manucurist started to use Klaviyo as the central hub for customer engagement across the various regions it operates in, connecting Shopify, Meta, Google through pre-built integrations. While email remains the brand’s core channel, in 2024 Manucurist launched Klaviyo SMS in Europe. It has plans to expand SMS messaging in the US where adoption is typically higher. The company often deploys SMS as a follow-up if a customer has not responded to an email. Klaviyo has become as fundamental to ecommerce brands as Meta and Google are. Its integrations ma...

Summary Today’s retail customers don’t think in terms of channels. They care about the full retail experience. They want to be able to move seamlessly between shopping online, via messaging apps, on social media, and in-person—without any disruptions in between. The research backs this up. Klaviyo’s 2025 online shopping report found that 77% of global consumers regularly shop across 3–4 channels. That’s why taking an omnichannel approach to retail is no longer a nice-to-have, but a necessity. The most successful retail brands recognise that unifying their online and offline experiences can lead to stronger customer relationships, higher lifetime value, and long-term loyalty. This guide helps retail brands bridge the gap between their in-store and online experiences. You’ll learn how to effectively integrate data across all channels, explore common omnichannel use cases that drive results, and understand the key challenges you’re likely to face—along with proven strategies for ov...

Klaviyo Omnichannel Marketing One source of truth for every message, channel, and customer interaction What is omnichannel reporting? Omnichannel reporting is the ability to monitor, compare, and analyse performance across every messaging channel in one place across email, SMS, push, WhatsApp, and more. And it goes far beyond revenue attribution. With Klaviyo, you get a unified view of how every campaign, message, and channel performs—from clicks and conversions to timing and engagement trends. This way, you can see exactly which campaigns performed best and which messages drove conversions, and you can measure your marketing and service impact to see how they moved customers through the funnel. Why does omnichannel reporting matter for B2C marketers? With omnichannel reporting, you can stop guessing and start optimising. With Klaviyo’s omnichannel reporting, marketers gain: – One dashboard for all channels—no more switching tools or exporting spreadsheets. – Granular insig...

Summary Restaurant guests expect seamless experiences whether they’re ordering delivery, booking reservations, or dining in person. Yet most businesses miss the mark by operating with fragmented systems that treat each order as a separate event. It’s critical for restaurants to align with current consumer expectations, and the way to do that is by taking an omnichannel approach to the guest experience. This means providing a consistent, integrated journey across all ordering and engagement channels—dine-in, online ordering, mobile apps, and third-party delivery platforms. The goal is to ensure every guest interaction is truly seamless, regardless of what channel it’s happening on. This guide explores how food and beverage brands can create such a seamless omnichannel strategy that engages diners before, during, and after their visit—resulting in more repeat orders, fuller tables, and stronger lifetime value (LTV). How guest expectations are evolving for restaurants Remember wh...

Summary Today’s retail customers don’t think in terms of channels. They care about the full retail experience. They want to be able to move seamlessly between shopping online, via messaging apps, on social media, and in-person—without any disruptions in between. The research backs this up. Klaviyo’s 2025 online shopping report found that 77% of global consumers regularly shop across 3–4 channels. That’s why taking an omnichannel approach to retail is no longer a nice-to-have, but a necessity. The most successful retail brands recognise that unifying their online and offline experiences can lead to stronger customer relationships, higher lifetime value, and long-term loyalty. This guide helps retail brands bridge the gap between their in-store and online experiences. You’ll learn how to effectively integrate data across all channels, explore common omnichannel use cases that drive results, and understand the key challenges you’re likely to face—along with proven strategies for ov...

ECOMMERCE REVIEWS How to create a customer review feedback loop that drives loyalty and acquisition Ecommerce reviews help define your brand across the funnel. Here’s how to collect and use them to grow revenue. Summary Online reviews matter in ecommerce because they are the single most important factor when shoppers decide to make a first purchase from a brand. Reviews build essential trust and credibility, with research showing that most consumers (especially Gen Z and millennials) consider reviews the most crucial aspect of the shopping experience. This guide will show you how to collect more reviews and use them to create a feedback look that increases loyalty and drives cost-effective acquisition. First-time shoppers trust other customers’ experiences. Klaviyo’s 2025 future of consumer marketing report—which surveyed more than 8,000 consumers all over the world—shows customer reviews are the most important factor in first-purchase decisions. Building this essential trus...

ECOMMERCE REVIEWS How to create a customer review feedback loop that drives loyalty and acquisition Ecommerce reviews help define your brand across the funnel. Here’s how to collect and use them to grow revenue. Summary Online reviews matter in ecommerce because they are the single most important factor when shoppers decide to make a first purchase from a brand. Reviews build essential trust and credibility, with research showing that most consumers (especially Gen Z and millennials) consider reviews the most crucial aspect of the shopping experience. This guide will show you how to collect more reviews and use them to create a feedback look that increases loyalty and drives cost-effective acquisition. First-time shoppers trust other customers’ experiences. Klaviyo’s 2025 future of consumer marketing report—which surveyed more than 8,000 consumers all over the world—shows customer reviews are the most important factor in first-purchase decisions. Building this essential trus...

In this guide: Why does email marketing matter for small businesses? Find out how to use email marketing as a revenue-driving and relationship-building channel for your small business. Text message strategies that work for small businesses Learn how to connect with audiences and drive sales with text marketing. Explore the B2C guide to marketing automation for small businesses Learn how to save time and drive revenue with smart marketing automation. Learn more Discover how Read more In 2024, Gartner research showed that 57% of marketers thought skill gaps and training would be the “most significant talent-related obstacle” to achieving strategic priorities. For small business owners and marketers who need to wear many hats, each new skill often comes with a new line item in the budget for another team member or contractor. For small teams, it’s important that this starting point is as close to complete as possible. All-purpose AI tools may not cut it, but what can is an ...

When used strategically, product reviews can help B2C brands deliver more personalised experiences, drive more sales, and improve their product development and customer service efforts. Why are product reviews important? The link between product reviews and customer acquisition is clear—proof points from other shoppers lead to faster first purchases. But Klaviyo’s future of consumer marketing report also found that product reviews matter for customer retention. Even when purchasing from a brand customers are familiar with, reviews are still one of the top two factors contributing to their decision. Deeper trust and loyalty When you showcase product reviews across the entire customer journey, it demonstrates that you’re confident in what you’re selling. This builds trust with consumers, who are always looking for signals that a product or service is worth their money. Product reviews are an invaluable source of customer feedback. Positive reviews can reveal which products cust...

When used strategically, product reviews can help B2C brands deliver more personalised experiences, drive more sales, and improve their product development and customer service efforts. Why are product reviews important? The link between product reviews and customer acquisition is clear—proof points from other shoppers lead to faster first purchases. But Klaviyo’s future of consumer marketing report also found that product reviews matter for customer retention. Even when purchasing from a brand customers are familiar with, reviews are still one of the top two factors contributing to their decision. Deeper trust and loyalty When you showcase product reviews across the entire customer journey, it demonstrates that you’re confident in what you’re selling. This builds trust with consumers, who are always looking for signals that a product or service is worth their money. Product reviews are an invaluable source of customer feedback. Positive reviews can reveal which products cust...

Valérie Leroux 18 juin 2025 SMS et e-mail marketing en France : comparatif et chiffres c SMS et e-mail marketing : quel canal génère le meilleur ROI en France? Découvrez comment les combiner sans alourdir vos process ni exploser votre budget. 17 juin 2025 32 exemples de notifications push pour booster vos conversio Découvrez nos meilleurs exemples de notifications push pour vous inspirer + toutes les bonnes pratiques pour booster vos conversions et l'engagement mobile. 13 juin 2025 Apprenez à créer des e-mails de relance de panier abandonné efficaces. 6 exemples concrets, les bonnes pratiques RGPD et des astuces d’automatisation. 4 juin 2025 Découvrez 34 exemples d’objets d’e-mails percutants et nos astuces pratiques pour booster vos taux d’ouverture en France. 2 juin 2025 4 of 4 19 juin 2025 Segmentation comportementale : guide pour le marché français Découvrez comment les marques françaises utilisent la segmentation comportementale pour personnaliser, mieux vendre e...

In this guide: Location AI agent Human agent – “What’s the difference between the day cream and night cream?” → provides detailed product comparison – “Is this product vegan?” → references ingredients and certifications“ – “Can I get this custom plaque engraved with a logo?” → needs pricing and feasibility discussion Improve customer support with an AI-powered helpdesk for BFCM Learn how ecommerce brands can use Klaviyo Helpdesk to deliver better BFCM customer service and drive repeat revenue. [Read more] Keep up with the AI-first shopping journey Find out how AI-assisted shopping is shaping new consumer expectations. How to improve your customer experience for higher CLV A better customer experience should lead to more lifetime value. 2. Omnichannel conversations in one place Your customers don’t organize their questions by channel. They reach out wherever it’s most convenient. They might DM you on Instagram while browsing your profile, text about shipping after orde...

Marketing omnicanal de Klaviyo Una fuente de información para cada mensaje, canal e interacción con el cliente ¿Qué es la elaboración de informes omnicanal? La elaboración de informes omnicanal es la capacidad de supervisar, comparar y analizar el rendimiento para todos los canales de mensajería (correo electrónico, SMS, notificaciones push, WhatsApp, etc.) en un solo lugar. Va mucho más allá de la atribución de ingresos. Con Klaviyo, dispones de una vista unificada del rendimiento de cada campaña, mensaje y canal, desde los clics y las conversiones hasta las tendencias de momento e interacción. De esta manera, puedes ver exactamente qué campañas han funcionado mejor y qué mensajes han generado conversiones. Asimismo, tienes la posibilidad de medir los resultados del marketing y la atención al cliente para ver cómo han avanzado los clientes por el embudo. ¿Por qué es importante la elaboración de informes omnicanal para los especialistas en marketing B2C? Con la elaboración de...

Was ist ein B2C CRM? Zentralisiere alle deine Kundendaten und ermögliche personalisierte Interaktionen über alle Kanäle hinweg. Mach BFCM mit Klaviyo zum Erfolg Verkaufe smarter dank Omnichannel-Erlebnissen über E-Mail, SMS und weitere Kanäle hinweg. WhatsApp im Kundenservice Stärke mit persönlichen Chats über die weltweite Nummer 1 der Messaging-Apps die Kundentreue. Omnichannel-Marketing im Überblick Hier erfährst du, was Omnichannel-Marketing ist und wie man es richtig durchführt. RCS für ansprechendere Texte Setze auf verifiziertes Branding, interaktive Schaltflächen, Karusell-Inhalte und verbessertes Tracking. Lineare Multi-Touch-Attribution So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner Käufer*innen widerspiegelt. Customer context Small businesses strive to meet their customers where they are, whether that’s in person, in an email, on social media, or on web chat. When support conversations are centralized in one place like this, yo...

So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner K��ufer*innen widerspiegelt. So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner Käufer*innen widerspiegelt.

Karisa Tate is a product marketing leader with a focus on customer experience and AI. At Klaviyo, she leads go-to-market for Klaviyo Service, the company’s newest product suite designed to turn support into a growth engine by connecting marketing, AI, and customer data. Previously, she worked on GTM strategy for Freshworks’ CX portfolio and has built her career helping brands translate product value into business impact. Karisa Tate Jan 14, 2026 Coupon retrieval: Turn “Do you have a coupon?” into a sale Shoppers ask for coupons at checkout. Klaviyo’s Customer Agent instantly retrieves the right code in conversation—reducing friction and recovering lost sales.