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Анализируемый период: 2026-01-01 — 2026-03-10 ИЗМЕНИЛОСЬ ЗА ПЕРИОД: - When used strategically, product reviews can help B2C brands deliver more personalised experiences, drive more sales, and improve their product development and customer service [efforts. → efforts.] - Why are product reviews [important? → important?] - The link between product reviews and customer acquisition is clear—proof points from other shoppers lead to faster first [purchases. → purchases.] - But Klaviyo’s future of consumer marketing report also found that product reviews matter for customer retention. Even when purchasing from a brand customers are familiar with, reviews are still one of the top two factors contributing to their [decision. → decision.] - Deeper trust and [loyalty → loyalty] - When you showcase product reviews across the entire customer journey, it demonstrates that you’re confident in what you’re selling. This builds trust with consumers, who are always looking for signals that a product or service is worth their [money. → money.] - Product reviews are an invaluable source of customer [feedback. → feedback.] - Positive reviews can reveal which products customers really like, giving you a better understanding of where to invest your marketing budget. Negative reviews can reveal gaps in your customer support experience and help you collect insights for product [development. → development.] - For instance, maybe you notice that a significant number of reviews express unhappiness with the colour of a bag because it doesn’t match what’s on your website. This could be the feedback you need to update your product [photos. → photos.] - Not all product reviews are created equal. Product reviews that influence purchase decisions should include the [following: → following:] - Authentic product reviews are not influencer campaigns. They need to contain organic, unsponsored assessments from a verified customer. The unfiltered nature of reviews is what builds trust and credibility with [consumers. → consumers.] - Make sure to give customers the chance to write their own headline. Or, better yet, use generative AI to suggest headlines based on the content of the review, with plenty of options to choose [from. → from.] - Similar to review headlines, a clear rating system can make it easy for people to make quick assessments about your products. A 5-star scale or a “recommend” or “do not recommend” option can draw people in to read more in-depth reviews, especially if you’re also transparent about how many reviews the rating is based [on. → on.] - Give customers the option to share certain demographic information, such as age, height, or weight. This is especially important for clothing, where there’s a lot of variation in how an item can fit. You may also want to include the option to share skin tone for certain beauty products, so people can easily see themselves in the [reviews. → reviews.] - Just make sure the demographic information you’re presenting as an option is relevant for the product you’re selling. What makes sense for a fashion brand, for example, might not for a kitchenware [brand. → brand.] - High-quality [visuals → visuals] - While some customers proactively leave product reviews, the vast majority don’t. That’s why you need a thoughtful process in place to capture high-quality reviews at the right time. Here’s what we [recommend: → recommend:] - Once your brand grows past a certain size, it becomes impossible to scale manual review requests. Here’s how to automate key parts of the [process: → process:] - Cross-sell and upsell opportunities: Consider your review request part of a flow. If someone leaves a good review, it may be a good time to cross-sell or upsell. Klaviyo has 8 pre-built automated review flow templates to help you design your review requests as a personalised experience rather than a one-and-done [communication. → communication.] - Bot-generated reviews are a surefire way to break trust with consumers. Make sure your reviews are verified by attaching those reviews to real email addresses and order profiles. For example, Klaviyo verifies reviews [when: → when:] - A customer submits a review manually using an email address attached to a previous order for the relevant [product. → product.] - A brand uploads a list of verified reviews from a past [platform. → platform.] - Expand the reach of your reviews by showcasing them on Google, which displays reviews in search results so that shoppers don’t have to go to a third-party website. This is likely why 83% of consumers check Google reviews before doing business with a [brand. → brand.] - When a customer takes the time to leave a product review, always follow up with a personalised [response. → response.] - Similarly, if a customer leaves a 5-star review, you can follow up with a thank-you discount or similar [incentive. → incentive.] - A critical part of the review collection process is taking action on the data you collect. You can monitor metrics like response rates, total reviews, and rating trends to inform your approach to product reviews. You can also use reviews data to segment customers and personalise [messages. → messages.] - Smart ways to showcase product [reviews → reviews] - Product reviews are an omnichannel marketing tool. If you’re not sure where or how to use your customer feedback, start with one of these [channels: → channels:] - The most common way to showcase your product reviews is to share them on your website. Most brands have a section on each product page for reviews. Others have an entire page on their website dedicated to reviews. Use heat maps, website analytics, and A/B testing to determine which approach works best for your [brand. → brand.] - Social [media → media] - You can also organically share any positive reviews across your social media platforms. This is a great way to nudge people who might follow you on Instagram, for example, to check out your website. Since social media platforms like Instagram and TikTok are highly visual, it’s the perfect home for user-generated content featuring product [reviews. → reviews.] - Klaviyo is the CRM designed specifically for B2C brands. From pre-built automated review flow templates to custom review questions and AI-powered headlines, Klaviyo B2C CRM helps streamline the process of collecting, analysing, and promoting your product reviews across multiple [channels. → channels.] - Power your product reviews today with [Klaviyo → Klaviyo.]
When used strategically, product reviews can help B2C brands deliver more personalised experiences, drive more sales, and improve their product development and customer service efforts. Why are product reviews important? The link between product reviews and customer acquisition is clear—proof points from other shoppers lead to faster first purchases. But Klaviyo’s future of consumer marketing report also found that product reviews matter for customer retention. Even when purchasing from a brand customers are familiar with, reviews are still one of the top two factors contributing to their decision. Deeper trust and loyalty When you showcase product reviews across the entire customer journey, it demonstrates that you’re confident in what you’re selling. This builds trust with consumers, who are always looking for signals that a product or service is worth their money. Product reviews are an invaluable source of customer feedback. Positive reviews can reveal which products customers really like, giving you a better understanding of where to invest your marketing budget. Negative reviews can reveal gaps in your customer support experience and help you collect insights for product development. For instance, maybe you notice that a significant number of reviews express unhappiness with the colour of a bag because it doesn’t match what’s on your website. This could be the feedback you need to update your product photos. Not all product reviews are created equal. Product reviews that influence purchase decisions should include the following: Authentic product reviews are not influencer campaigns. They need to contain organic, unsponsored assessments from a verified customer. The unfiltered nature of reviews is what builds trust and credibility with consumers. Make sure to give customers the chance to write their own headline. Or, better yet, use generative AI to suggest headlines based on the content of the review, with plenty of options to choose from. Similar to review headlines, a clear rating system can make it easy for people to make quick assessments about your products. A 5-star scale or a “recommend” or “do not recommend” option can draw people in to read more in-depth reviews, especially if you’re also transparent about how many reviews the rating is based on. Give customers the option to share certain demographic information, such as age, height, or weight. This is especially important for clothing, where there’s a lot of variation in how an item can fit. You may also want to include the option to share skin tone for certain beauty products, so people can easily see themselves in the reviews. Just make sure the demographic information you’re presenting as an option is relevant for the product you’re selling. What makes sense for a fashion brand, for example, might not for a kitchenware brand. High-quality visuals While some customers proactively leave product reviews, the vast majority don’t. That’s why you need a thoughtful process in place to capture high-quality reviews at the right time. Here’s what we recommend: Once your brand grows past a certain size, it becomes impossible to scale manual review requests. Here’s how to automate key parts of the process: Cross-sell and upsell opportunities: Consider your review request part of a flow. If someone leaves a good review, it may be a good time to cross-sell or upsell. Klaviyo has 8 pre-built automated review flow templates to help you design your review requests as a personalised experience rather than a one-and-done communication. Bot-generated reviews are a surefire way to break trust with consumers. Make sure your reviews are verified by attaching those reviews to real email addresses and order profiles. For example, Klaviyo verifies reviews when: A customer submits a review manually using an email address attached to a previous order for the relevant product. A brand uploads a list of verified reviews from a past platform. Expand the reach of your reviews by showcasing them on Google, which displays reviews in search results so that shoppers don’t have to go to a third-party website. This is likely why 83% of consumers check Google reviews before doing business with a brand. When a customer takes the time to leave a product review, always follow up with a personalised response. Similarly, if a customer leaves a 5-star review, you can follow up with a thank-you discount or similar incentive. A critical part of the review collection process is taking action on the data you collect. You can monitor metrics like response rates, total reviews, and rating trends to inform your approach to product reviews. You can also use reviews data to segment customers and personalise messages. Smart ways to showcase product reviews Product reviews are an omnichannel marketing tool. If you’re not sure where or how to use your customer feedback, start with one of these channels: The most common way to showcase your product reviews is to share them on your website. Most brands have a section on each product page for reviews. Others have an entire page on their website dedicated to reviews. Use heat maps, website analytics, and A/B testing to determine which approach works best for your brand. Social media You can also organically share any positive reviews across your social media platforms. This is a great way to nudge people who might follow you on Instagram, for example, to check out your website. Since social media platforms like Instagram and TikTok are highly visual, it’s the perfect home for user-generated content featuring product reviews. Klaviyo is the CRM designed specifically for B2C brands. From pre-built automated review flow templates to custom review questions and AI-powered headlines, Klaviyo B2C CRM helps streamline the process of collecting, analysing, and promoting your product reviews across multiple channels. Power your product reviews today with Klaviyo
When used strategically, product reviews can help B2C brands deliver more personalised experiences, drive more sales, and improve their product development and customer service efforts. Why are product reviews important? The link between product reviews and customer acquisition is clear—proof points from other shoppers lead to faster first purchases. But Klaviyo’s future of consumer marketing report also found that product reviews matter for customer retention. Even when purchasing from a brand customers are familiar with, reviews are still one of the top two factors contributing to their decision. Deeper trust and loyalty When you showcase product reviews across the entire customer journey, it demonstrates that you’re confident in what you’re selling. This builds trust with consumers, who are always looking for signals that a product or service is worth their money. Product reviews are an invaluable source of customer feedback. Positive reviews can reveal which products customers really like, giving you a better understanding of where to invest your marketing budget. Negative reviews can reveal gaps in your customer support experience and help you collect insights for product development. For instance, maybe you notice that a significant number of reviews express unhappiness with the colour of a bag because it doesn’t match what’s on your website. This could be the feedback you need to update your product photos. Not all product reviews are created equal. Product reviews that influence purchase decisions should include the following: Authentic product reviews are not influencer campaigns. They need to contain organic, unsponsored assessments from a verified customer. The unfiltered nature of reviews is what builds trust and credibility with consumers. Make sure to give customers the chance to write their own headline. Or, better yet, use generative AI to suggest headlines based on the content of the review, with plenty of options to choose from. Similar to review headlines, a clear rating system can make it easy for people to make quick assessments about your products. A 5-star scale or a “recommend” or “do not recommend” option can draw people in to read more in-depth reviews, especially if you’re also transparent about how many reviews the rating is based on. Give customers the option to share certain demographic information, such as age, height, or weight. This is especially important for clothing, where there’s a lot of variation in how an item can fit. You may also want to include the option to share skin tone for certain beauty products, so people can easily see themselves in the reviews. Just make sure the demographic information you’re presenting as an option is relevant for the product you’re selling. What makes sense for a fashion brand, for example, might not for a kitchenware brand. High-quality visuals While some customers proactively leave product reviews, the vast majority don’t. That’s why you need a thoughtful process in place to capture high-quality reviews at the right time. Here’s what we recommend: Once your brand grows past a certain size, it becomes impossible to scale manual review requests. Here’s how to automate key parts of the process: Cross-sell and upsell opportunities: Consider your review request part of a flow. If someone leaves a good review, it may be a good time to cross-sell or upsell. Klaviyo has 8 pre-built automated review flow templates to help you design your review requests as a personalised experience rather than a one-and-done communication. Bot-generated reviews are a surefire way to break trust with consumers. Make sure your reviews are verified by attaching those reviews to real email addresses and order profiles. For example, Klaviyo verifies reviews when: A customer submits a review manually using an email address attached to a previous order for the relevant product. A brand uploads a list of verified reviews from a past platform. Expand the reach of your reviews by showcasing them on Google, which displays reviews in search results so that shoppers don’t have to go to a third-party website. This is likely why 83% of consumers check Google reviews before doing business with a brand. When a customer takes the time to leave a product review, always follow up with a personalised response. Similarly, if a customer leaves a 5-star review, you can follow up with a thank-you discount or similar incentive. A critical part of the review collection process is taking action on the data you collect. You can monitor metrics like response rates, total reviews, and rating trends to inform your approach to product reviews. You can also use reviews data to segment customers and personalise messages. Smart ways to showcase product reviews Product reviews are an omnichannel marketing tool. If you’re not sure where or how to use your customer feedback, start with one of these channels: The most common way to showcase your product reviews is to share them on your website. Most brands have a section on each product page for reviews. Others have an entire page on their website dedicated to reviews. Use heat maps, website analytics, and A/B testing to determine which approach works best for your brand. Social media You can also organically share any positive reviews across your social media platforms. This is a great way to nudge people who might follow you on Instagram, for example, to check out your website. Since social media platforms like Instagram and TikTok are highly visual, it’s the perfect home for user-generated content featuring product reviews. Klaviyo is the CRM designed specifically for B2C brands. From pre-built automated review flow templates to custom review questions and AI-powered headlines, Klaviyo B2C CRM helps streamline the process of collecting, analysing, and promoting your product reviews across multiple channels. Power your product reviews today with Klaviyo.