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Aktualisiert: 17. Dezember 2025 Dieser Nachtrag im Zusammenhang mit der EU-Datenverordnung („Nachtrag“) regelt alle Wechsel- und Löschanfragen, die ein Kunde gemäß der EU-Datenverordnung (Verordnung (EU) 2023/2854 – „Data Act“) in Verbindung mit den Diensten von Klaviyo stellt. Für die Zwecke dieses Nachtrags bezieht sich der Begriff „Kunde“ auf einen „EU-Kunden“, d. h. einen Kunden, der in einem Mitgliedstaat der Europäischen Union oder des Europäischen Wirtschaftsraums (EU/EWR) registriert ist. wenn der Abschluss des Wechselprozesses innerhalb des Übergangszeitraums technisch nicht möglich ist, kann jede Partei den Übergangszeitraum wie folgt verlängern:Klaviyo wird den Kunden innerhalb von vierzehn (14) Werktagen nach Erhalt der Mitteilung über die Ausübung des Wechselrechts informieren, wenn der Wechsel technisch nicht durchführbar ist, und einen alternativen Übergangszeitraum von maximal sieben (7) Monaten festlegen.Der Kunde kann den Übergangszeitraum verlängern, indem er Kl...

54,9 % Spielzeug 53,4 % Deko 49,5 % Blumen Phase Zeitplan Zweck Content-Fokus Teaser/Ankündigung ca. 1 Monat vorher Aufmerksamkeit wecken Neue Kollektion, Vorschau, kein Fokus auf Verkauf Hauptangebot 7–10 Tage vorher Conversion Personalisierte Angebote, Bundles, Geschenk-Guide Last-Minute 2–3 Tage vorher Dringlichkeit Countdown, Versandfristen, Lagerbestand Miteiner gut geplanten Kampagne kannst du diese Drei-Stufen-Struktur in Klaviyo ganz einfach umsetzen. Ausgespielt werden deine Newsletter dann automatisch zur richtigen Zeit, sodass du ohne zusätzlichen Stress durch die Osterzeit kommst. Betreffzeilen-Typ Beispiel Wann einsetzen Mit Emoji 🐰 Deine Oster-Kollektion ist da Frühe Teaser-Phase für Aufmerksamkeit Nur noch 48 h bis Oster-Bestellschluss Last-Minute-Phase (2–3 Tage vorher) Personalisiert Anna, diese Oster-Geschenke passen zu dir Hauptangebotsphase mit Empfehlungen Geschenkfokus 15 Oster-Geschenke unter 30 € Newsletter mit Geschenkratgebe...

Actualizado: 17 de diciembre de 2025 Las presentes Condiciones del Servicio (las “Condiciones del Servicio”), junto con nuestra Política de Uso Aceptable, nuestroContrato de Encargo del Tratamiento de Datos, cualquier Solicitud de Servicios (tal y como dicho término se define más adelante) y, en su caso, las Condiciones de Uso de APIs, constituyen conjuntamente un contrato vinculante (el “Contrato”) entre Klaviyo, Inc. (“Klaviyo”) y usted o la persona jurídica que usted representa (el “Cliente” o “usted”). 1.1. “Usuario Autorizado”significa cualquier persona que sea empleado del Cliente o de una filial, un socio, un proveedor de servicios o cualquier otra persona o entidad que pueda ser autorizada por el Cliente para acceder a los Servicios de conformidad con los derechos otorgados al Cliente en virtud del presente Contrato. 1.2. “Comunicaciones del Cliente”significa las comunicaciones enviadas a través de los Servicios, incluyendo correos electrónicos, mensajes SMS y MMS, comuni...

What is a B2C CRM? Centralise customer data and tailor every interaction across channels. How to win BFCM with Klaviyo Sell smarter with omnichannel experiences across email, SMS, and more. WhatsApp for customer service Build loyalty through fast, personal chats on the world’s #1 messaging app. Omnichannel marketing in a nutshell What it is, why it matters, and how to do it right.
 How RCS makes texts more engaging Verified branding, interactive buttons, carousels, and improved tracking. Linear multi-touch attribution How to set up smarter attribution that reflects real shopping behaviour.

Vous pouvez y consulter : Protocole Son rôle Analogie SPF Vérifie que le serveur qui envoie l’e-mail est autorisé La liste des “facteurs autorisés” DKIM Vérifie que le contenu n’a pas été modifié Un sceau de cire numérique DMARC Donne les consignes au serveur du destinataire en cas d’échec Le chef de la sécurité à l’entrée Et en quoi ça joue sur la délivrabilité ? Objectifs d’engagement à viser :plus de 30 % d’ouverture sur la première campagnepuis rester au-dessus de 20 % sur les suivantes plus de 30 % d’ouverture sur la première campagne « 100 % gratuit », « OFFRE EXCEPTIONNELLE », « Cliquez ici vite », « Gagnez de l’argent », « Urgent !!! » Pourquoi ? Plusieurs raisons possibles : Messagerie Points d’attention principaux Risques courants Bonnes pratiques clés Gmail (leader en France) Ultra-sensible à l’engagement : ouvertures, clics, suppressions Classement en onglet « Promotions », baisse de réputation rapide Segmentation stricte, éviter d’envoyer aux ina...

Automation depth matters. Branching, testing, time windows, global throttles—the works. Without that, you’re just batching and blasting. And that’s not a retention strategy.“The best email marketing platform isn’t the one with the longest feature list,” says Mike Tatum, lifecycle marketing lead at Prismfly. “It’s the one that makes it easy to act on customer data and deliver messages that feel timely and relevant.” The best email marketing platform is the one that makes it easy to act on customer data. Mike Tatum, lifecycle marketing lead Prismfly Type of brand Best fit Why Ecommerce and hospitality brands Klaviyo Unified data, fast segmentation, and deep ecommerce automation App-first business Braze Advanced mobile push and in-app messaging Multi-brand retailer Iterable Flexible catalog and multi-brand support Enterprise Salesforce user Salesforce Marketing Cloud Deep Salesforce CRM and compliance Retail brand that needs white-glove service Listrak Dedicated acco...

Usa il marketing via social per diventare un influencer delle conversioni “Cercavamo un modo per ringraziare i micro influencer che ci fornivano preziosi contenuti UGC, ma con cui non eravamo più in grado di interagire individualmente. Klaviyo ci offre una soluzione scalabile.” Kirsten Laurendet, Knowledge, Consulting & Digital Marketing, Kulani Kinis Risorse aggiuntive per il marketing via social Domande frequenti sul marketing via social Il brand globale di costumi da bagno Kulani Kinis ha promosso una crescita efficiente dell’elenco SMS grazie a una singola campagna basata su parole chiave, con un costo di acquisizione (CPA) di soli 3,39 $: un modo economico per ampliare la portata e aumentare le entrate ripetibili da un canale dall’efficacia già nota.

Wonder how brands sustain major growing year after year? They’re not relying on business as usual—they’re building what’s next. In the 2026 edition of Behind the Brands, we take you inside the strategies of companies that are redefining the customer experience with Klaviyo.You’ll learn:

SMS subscribe links are shareable URLs that allow potential subscribers to opt in to an SMS marketing list from any channel, including social media, email, and even offline. Unlike standard sign-up forms that live on a website, SMS subscribe links are portable and automatically adapt to a subscriber’s device. When someone clicks the link, its device-aware routing detects whether they are on a mobile device or a desktop computer and serves an opt-in experience that's suited to that environment. On mobile devices, SMS subscribe links trigger a "tap-to-text" experience where the subscriber’s messaging app opens with a pre-populated keyword, removing the need to manually type in a message or phone number. On desktop, the link directs users to a dedicated subscribe page or form where they input their phone number and consent to receive SMS marketing messages. The primary purpose of an SMS subscribe link is to centralize list growth efforts across multiple touchpoints. Instead of relyi...

Sorge für effizientere Werbeausgaben – mit Zielgruppensynchronisierung in Echtzeit zwischen Klaviyo und Plattformen wie Meta, Google, TikTok, Pinterest und mehr.

Klaviyo social media marketing VERSION BÊTATransformez l’engagement sur les réseaux sociaux en croissance client Intégrez les données collectées sur les réseaux sociaux (tags, commentaires, messages privés, etc.) à des profils clients centralisés pour proposer des expériences plus personnalisées qui génèrent une croissance à forte valeur ajoutée. Transformez les likes en prospects Développez l’engagement de vos followers avec des campagnes hautement performantes et transformez-les en abonnés à partir des commentaires, des messages privés et des tags. Obtenez une visibilité complète sur les profils Apprenez à mieux connaitre vos clients en utilisant les données des réseaux sociaux pour enrichir leurs profils et renforcer la personnalisation. Rentabilisez chaque euro investi Optimisez vos dépenses publicitaires grâce à la synchronisation d’audience en temps réel entre Klaviyo et des plateformes telles que Meta, Google, TikTok, Pinterest, etc. Développez-vous plus efficacement...

Usa el marketing por redes sociales para conseguir conversiones «Estábamos buscando una forma de reconocer el trabajo de los microinfluencers que nos estaban proporcionando un contenido generado por los usuarios muy útil, pero llegó un punto en el que ya no teníamos la capacidad de interactuar con ellos individualmente. [Klaviyo] nos ofrece una solución escalable». Kirsten Laurendet, departamento de conocimiento, consultoría y marketing digital de Kulani Kinis Más recursos de marketing por email Preguntas frecuentes sobre el marketing por redes sociales Kulani Kinis, una marca internacional de bañadores, consiguió ampliar de forma eficiente su lista de SMS a partir de una sola campaña de palabras clave por un CPA de 3,39 $. Encontró una forma económica de ampliar el alcance y generar ingresos repetibles a partir de un canal que ya sabía que funcionaba.

Artificial intelligence (AI) in marketing uses AI-based technologies to analyse data, predict customer behaviour, automate tasks, and personalise brand experiences at scale. And given that marketing and customer service are deeply intertwined, AI can also help you serve customers better and more quickly with deeper customer data analysis and content creation. With AI-powered A/B testing, you can run a lot more tests without needing to manually push out the winning variation. AI is better equipped to deal with the volume of tests required to optimise your campaigns, and it’s better at personalising winning results based on customer data. Rather than manually cataloging customer order dates in a spreadsheet and trying to guess the next one, use AI to predict a customer’s next order date. Every Man Jack, a men’s personal care company, uses Klaviyo’s predictive analytics to generate predictions about every subscriber. As a result, the brand is able to set their reorder flow to send ar...

Direct mail marketing is sending physical promotional materials—such as postcards, catalogs, letters, or brochures—to a specific person's mailbox. Unlike online channels that live on screens, direct mail provides a tactile touchpoint that recipients hold, read, and keep in their homes. In an omnichannel marketing strategy, direct mail acts as a bridge between the online and physical worlds. It allows brands to reach customers who may have unsubscribed from other marketing channels or simply prefer physical media. And when your direct mail is rooted in customer data, it can be as relevant and personalized as your email and SMS flows. Benefits of direct mail marketing Physical mail offers a distinct way to capture attention in a crowded media environment. Whereas people are used to scrolling past ads online, they have to physically touch a piece of mail. It gives your brand a physical presence in a customer's life that purely online channels can’t replicate. Direct mail also fills...

See why brands like Payot power smarter digital relationships with Klaviyo The goal with less sending is that when we have a sale 3 months from now, that message stands out in someone’s inbox. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group Klaviyo flows are efficient conversion tools that ensure emails really align with people’s interests and their actions on the website. Our goal now is to see if there’s more we can do with them, whether it’s leveraging predictive analytics or more profile attributes. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group

Skip to main content Home Help center Enterprise Partners Careers Platform SPOTLIGHT One platform. Every channel. Real results. AI strategist and assistant for marketers. AI support and sales rep for shoppers. Get more personal on more channels. Watch the replay of our livestream sessions. Apps & Integrations KLAVIYO APP MARKETPLACE Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo Our apps make it simple to integrate your entire tech stack View top apps and integrations Create apps and integrations to grow your business using Klaviyo’s APIs Resources Your all-in-one success center with answers, resources, and community to keep you growing Support Onboarding and support resources to get the most out of Klaviyo Enterprise and professional support packages and services Explore partners to work with Discover more Learn from customers who have grown with Klaviyo Industry news and growth strategies Best practices, strategic guidance, an...

Summary While social media and paid ads compete for clicks, enterprise brands that focus on email marketing experience measurable growth. Email marketing is personal, direct, and still one of the most profitable marketing channels for enterprise brands. According to Klaviyo’s latest email marketing benchmarks, mid-market and enterprise brands see an average placed order rate of 0.05% from email campaigns and 1.23% from automated flows. But the top 10% of performers? They’re pulling in 0.28% placed order rates for campaigns and 4.64% placed order rates for flows—that’s 5.6x higher for campaigns and nearly 4x higher for flows. Top-performing brands don’t just send more emails—they leave traditional marketing solutions behind for enterprise email marketing platforms that make it easy to deliver personalised email campaigns at scale and through marketing technology stack consolidation, reduce total cost of ownership (TOC). This guide contains exactly what you need to know to make em...

SMS BENCHMARKS 2026 SMS marketing benchmarks by industry See how your SMS marketing performance compares Summary: What are SMS benchmarks? SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors. In these 2026 SMS marketing benchmarks, we share data based on over 183,000 Klaviyo customers to help marketers from all industries, including fashion, beauty, health, and more. In this guide SMS click rate benchmarksSMS order rate benchmarksSMS revenue per recipient benchmarksSMS unsubscribe ratesKey learnings Highlights from the SMS marketing benchmarks report Dig into Klaviyo’s SMS marketing performance data to see where you stand on email click rates, conversion rates, revenue per recipient, and unsubscribe rates in comparison to your industry’s average. SMS click rate benchmarks for SMS campaigns SMS order rate benchmarks SMS revenue per recipient (RPR) benchmarks SMS unsubscribe benchmarks Dive deeper w...

SMS BENCHMARKS Summary: What are SMS benchmarks? SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors. In this guide Get the 2026 Omnichannel Benchmark Report Hone your campaigns and flows with the latest insights, trends, and metrics for your industry.