News Feed

You’re building with the right platform and the right partner

How to build a high-impact A/B testing roadmap Learn how to build a strategic A/B testing roadmap that drives measurable conversion rate optimization in Klaviyo for your marketing campaigns. Use Klaviyo forms for smarter personalization Learn how to use Klaviyo forms to collect zero-party data, map profile properties, and personalize flows, segments, and campaigns for higher revenue. 8 creative April Fools' Day marketing ideas April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 8 April Fools’ day marketing ideas to consider in 2026. WhatsApp ROI: How smarter segmentation & automation drive revenue Discover how brands improve WhatsApp ROI using segmentation, free service-message automations, and smarter channel choices across WhatsApp, SMS, and email. Pros and cons of AI in email marketing AI can speed up email marketing—but it can also scale bad strategy. Learn the real pros and cons of AI in email marketing and how to use ...

Gérez vos données et votre marketing WhatsApp directement sur Klaviyo. Coordonnez vos efforts WhatsApp dans le cadre d’une solution de marketing omnicanal complète. La messagerie RCS désormais disponible dans Klaviyo Désormais disponible pour tous dans Klaviyo, RCS for business, en partenariat avec Google, permet aux marques d’envoyer des messages texte vérifiés et interactifs. Présentation de l’application Klaviyo dans ChatGPT L’application Klaviyo pour ChatGPT fournit des insights marketing en temps réel depuis ChatGPT. Vérifiez vos performances et manques et obtenez instantanément des actions stratégiques.

Follow up based on behavior:Clicks → text message with early accessOpens but doesn’t click → email with reviews or social proofNo engagement after 24 hours → WhatsApp message with creator content Clicks → text message with early access That’s why we’re excited to introduce audience filters: a major enhancement to Klaviyo’s new omnichannel campaign builder that gives marketers precise, dynamic audience control at the message level. In reality, customers don’t follow a single, linear path. They open one message, ignore another, switch channels, browse products, place orders, or reach out for support. Often, this happens all within the same day. Audience filters give you the flexibility to tailor every message in your omnichannel campaign based on who a customer is, how they engage, and where they’re most likely to respond. Audience filters: making the future of omnichannel brighter

Usa il marketing via social per diventare un influencer delle conversioni “Cercavamo un modo per ringraziare i micro influencer che ci fornivano preziosi contenuti UGC, ma con cui non eravamo più in grado di interagire individualmente. Klaviyo ci offre una soluzione scalabile.” Kirsten Laurendet, Knowledge, Consulting & Digital Marketing, Kulani Kinis Risorse aggiuntive per il marketing via social Domande frequenti sul marketing via social Il brand globale di costumi da bagno Kulani Kinis ha promosso una crescita efficiente dell’elenco SMS grazie a una singola campagna basata su parole chiave, con un costo di acquisizione (CPA) di soli 3,39 $: un modo economico per ampliare la portata e aumentare le entrate ripetibili da un canale dall’efficacia già nota.

SMS subscribe links are shareable URLs that allow potential subscribers to opt in to an SMS marketing list from any channel, including social media, email, and even offline. Unlike standard sign-up forms that live on a website, SMS subscribe links are portable and automatically adapt to a subscriber’s device. When someone clicks the link, its device-aware routing detects whether they are on a mobile device or a desktop computer and serves an opt-in experience that's suited to that environment. On mobile devices, SMS subscribe links trigger a "tap-to-text" experience where the subscriber’s messaging app opens with a pre-populated keyword, removing the need to manually type in a message or phone number. On desktop, the link directs users to a dedicated subscribe page or form where they input their phone number and consent to receive SMS marketing messages. The primary purpose of an SMS subscribe link is to centralize list growth efforts across multiple touchpoints. Instead of relyi...

Klaviyo social media marketing VERSION BÊTATransformez l’engagement sur les réseaux sociaux en croissance client Intégrez les données collectées sur les réseaux sociaux (tags, commentaires, messages privés, etc.) à des profils clients centralisés pour proposer des expériences plus personnalisées qui génèrent une croissance à forte valeur ajoutée. Transformez les likes en prospects Développez l’engagement de vos followers avec des campagnes hautement performantes et transformez-les en abonnés à partir des commentaires, des messages privés et des tags. Obtenez une visibilité complète sur les profils Apprenez à mieux connaitre vos clients en utilisant les données des réseaux sociaux pour enrichir leurs profils et renforcer la personnalisation. Rentabilisez chaque euro investi Optimisez vos dépenses publicitaires grâce à la synchronisation d’audience en temps réel entre Klaviyo et des plateformes telles que Meta, Google, TikTok, Pinterest, etc. Développez-vous plus efficacement...

Usa el marketing por redes sociales para conseguir conversiones «Estábamos buscando una forma de reconocer el trabajo de los microinfluencers que nos estaban proporcionando un contenido generado por los usuarios muy útil, pero llegó un punto en el que ya no teníamos la capacidad de interactuar con ellos individualmente. [Klaviyo] nos ofrece una solución escalable». Kirsten Laurendet, departamento de conocimiento, consultoría y marketing digital de Kulani Kinis Más recursos de marketing por email Preguntas frecuentes sobre el marketing por redes sociales Kulani Kinis, una marca internacional de bañadores, consiguió ampliar de forma eficiente su lista de SMS a partir de una sola campaña de palabras clave por un CPA de 3,39 $. Encontró una forma económica de ampliar el alcance y generar ingresos repetibles a partir de un canal que ya sabía que funcionaba.

Direct mail marketing is sending physical promotional materials—such as postcards, catalogs, letters, or brochures—to a specific person's mailbox. Unlike online channels that live on screens, direct mail provides a tactile touchpoint that recipients hold, read, and keep in their homes. In an omnichannel marketing strategy, direct mail acts as a bridge between the online and physical worlds. It allows brands to reach customers who may have unsubscribed from other marketing channels or simply prefer physical media. And when your direct mail is rooted in customer data, it can be as relevant and personalized as your email and SMS flows. Benefits of direct mail marketing Physical mail offers a distinct way to capture attention in a crowded media environment. Whereas people are used to scrolling past ads online, they have to physically touch a piece of mail. It gives your brand a physical presence in a customer's life that purely online channels can’t replicate. Direct mail also fills...

Artificial intelligence (AI) in marketing uses AI-based technologies to analyse data, predict customer behavior, automate tasks, and personalise brand experiences at scale. And given that marketing and customer service are deeply intertwined, AI can also help you serve customers better and more quickly with deeper customer data analysis and content creation. With AI-powered A/B testing, you can run a lot more tests without needing to manually push out the winning variation. AI is better equipped to deal with the volume of tests required to optimise your campaigns, and it’s better at personalising winning results based on customer data. Rather than manually cataloging customer order dates in a spreadsheet and trying to guess the next one, use AI to predict a customer’s next order date. Every Man Jack, a men’s personal care company, uses Klaviyo’s predictive analytics to generate predictions about every subscriber. As a result, the brand is able to set their reorder flow to send aro...

We weren’t able to move really quickly anymore. YuJin Yong VP of digital, Daily Harvest The biggest difference is really for us as a company. Our dev team is very hands off with Klaviyo. YuJin Yong VP of digital, Daily Harvest We see Shopify as our ecommerce hub, and we see Klaviyo as our customer CRM hub. Everything that we work with going forward should have a connection to Klaviyo and Shopify. That way, our dev team and our marketing team only need to know two core systems. It just makes processes go faster. YuJin Yong VP of digital, Daily Harvest

We weren’t able to move really quickly anymore. YuJin Yong VP of digital, Daily Harvest The biggest difference is really for us as a company. Our dev team is very hands off with Klaviyo. YuJin Yong VP of digital, Daily Harvest We see Shopify as our ecommerce hub, and we see Klaviyo as our customer CRM hub. Everything that we work with going forward should have a connection to Klaviyo and Shopify. That way, our dev team and our marketing team only need to know two core systems. It just makes processes go faster. YuJin Yong VP of digital, Daily Harvest

Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday

growth in email subscriber list in first 2 full quarters on Klaviyo With Emarsys, automations were very difficult to measure and track, so we only did straightforward campaign-only tests. Ryely Newman Global CRM and marketing automation manager, Loop Earplugs We’re running 10x more experiments than before. Ryely Newman Global CRM and marketing automation manager, Loop Earplugs Being able to test and learn where WhatsApp works better than SMS in Klaviyo is a big advantage. It’s helping us drive more of our CRM revenue from mobile-first channels. We’re excited that soon, we’ll be able to reach people on the channel they naturally prefer, with Klaviyo machine learning doing the work to figure that out for us. Brina Skof Marketing automation lead, Loop Earplugs

See why brands like Payot power smarter digital relationships with Klaviyo The goal with less sending is that when we have a sale 3 months from now, that message stands out in someone’s inbox. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group Klaviyo flows are efficient conversion tools that ensure emails really align with people’s interests and their actions on the website. Our goal now is to see if there’s more we can do with them, whether it’s leveraging predictive analytics or more profile attributes. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group

growth in email subscriber list in first 2 full quarters on Klaviyo With Emarsys, automations were very difficult to measure and track, so we only did straightforward campaign-only tests. Ryely Newman Global CRM and marketing automation manager, Loop Earplugs We’re running 10x more experiments than before. Ryely Newman Global CRM and marketing automation manager, Loop Earplugs Being able to test and learn where WhatsApp works better than SMS in Klaviyo is a big advantage. It’s helping us drive more of our CRM revenue from mobile-first channels. We’re excited that soon, we’ll be able to reach people on the channel they naturally prefer, with Klaviyo machine learning doing the work to figure that out for us. Brina Skof Marketing automation lead, Loop Earplugs

See why brands like Payot power smarter digital relationships with Klaviyo The goal with less sending is that when we have a sale 3 months from now, that message stands out in someone’s inbox. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group Klaviyo flows are efficient conversion tools that ensure emails really align with people’s interests and their actions on the website. Our goal now is to see if there’s more we can do with them, whether it’s leveraging predictive analytics or more profile attributes. Griffin Hawkinson Director of CRM and loyalty, AM Retail Group

Free Tools Email marketing templates Email subject line generator Email & SMS ROI calculator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday España - ES Italia - IT

Skip to main content Home Help center Enterprise Partners Careers Platform SPOTLIGHT One platform. Every channel. Real results. AI strategist and assistant for marketers. AI support and sales rep for shoppers. Get more personal on more channels. Watch the replay of our livestream sessions. Apps & Integrations KLAVIYO APP MARKETPLACE Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo Our apps make it simple to integrate your entire tech stack View top apps and integrations Create apps and integrations to grow your business using Klaviyo’s APIs Resources Your all-in-one success center with answers, resources, and community to keep you growing Support Onboarding and support resources to get the most out of Klaviyo Enterprise and professional support packages and services Explore partners to work with Discover more Learn from customers who have grown with Klaviyo Industry news and growth strategies Best practices, strategic guidance, an...