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March 13, 2026
13.03.2026
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Was this article helpful? Learn how to build a Klaviyo back in stock flow to alert customers about inventory if you are using the Shopify, BigCommerce, or Magento 2 platforms, or have an inventory-aware custom catalog feed.
Customer-first marketing: the new playbook for the privacy-first era Build relationships and cultivate loyalty with curated experiences based your customers’ interests. Collecting data and personalising messaging This recorded training dives into strategies for segmentation and personalisation based on data collected and stored in Klaviyo. Getting started with Klaviyo Reviews Use this guide as you ramp up with Klaviyo Reviews. Learn why reviews matter, set up key automations, and target customers based on their responses. Customise your templates and content Learn how to create robust, personalised marketing campaigns that are actually scalable with customised templates, branded elements, and dynamic data. Power smarter marketing with Klaviyo AI Learn how to use each AI-powered feature in Klaviyo. Save time, automatically optimise, and build smarter customer retention strategies with AI insights. Testing and optimising flows This recorded training covers the fundamentals ...
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Klaviyo Marketing Automation Deliver personalised, cross-channel messages that respond to customer behaviour in real time, without manual effort What are marketing automation workflows? Marketing automation workflows—or “flows,” as Klaviyo calls them—are coordinated, data-driven sequences that trigger messages based on customer behaviors or milestones, such as signing up for a newsletter, browsing a product, or completing a purchase. These flows help marketers deliver timely, relevant messages across channels without relying on manual execution. With Klaviyo B2C CRM, flows are part of a centralised platform purpose-built for owned, intelligent marketing. Because Klaviyo unifies your customer data, channels, and AI-powered tools in one system, every message, whether it’s email, SMS, WhatsApp, mobile push, or in-app, is informed by real-time behaviour and delivered at just the right moment. The result? Smarter orchestration, more meaningful engagement, and better performance at s...
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Klaviyo WhatsApp Marketing Reach customers on their terms in the world’s most popular messaging app What is WhatsApp marketing? WhatsApp marketing lets brands build real-time, interactive messaging campaigns that engage customers across the lifecycle—from product discovery to purchase to support. With Klaviyo, marketers can send personalised, branded WhatsApp campaigns using real-time data and unified flows—no dev work required. Whether you’re sending a promotion, confirming an order, or following up post-purchase, WhatsApp can be a high-performance channel that drives results. And because it’s fully integrated into your omnichannel strategy, you can manage WhatsApp alongside email, SMS, and push—all powered by Klaviyo B2C CRM. Why WhatsApp marketing matters for modern brands Customers today don’t just want to receive messages—they want to interact. WhatsApp offers: – Global reach: >3 billion monthly active users worldwide; the dominant messaging app in the UK, France, Spain...
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Svenfish specializes in fresh seafood, from sushi-grade salmon to swordfish and scallops. Primarily an ecommerce shop, Svenfish delivers locally and ships throughout New England, packing fish in eco-friendly returnable coolers or compostable packaging. The Klaviyo UI makes segmentation way easier than our previous software. I led the transition and we’ve never regretted it.Sreevats R.Product manager, Svenfish We’re making Klaviyo our central CRM. It’s easy to use, it’s modern, and it makes our lives simpler with AI. You don’t want to waste time, especially at a small business like Svenfish, where we’re all wearing multiple hats. Klaviyo makes life easierSreevats R.Product manager, Svenfish
See why brands like Payot power smarter digital relationships with Klaviyo Get started Svenfish specializes in fresh seafood, from sushi-grade salmon to swordfish and scallops. Primarily an ecommerce shop, Svenfish delivers locally and ships throughout New England, packing fish in eco-friendly returnable coolers or compostable packaging. The Klaviyo UI makes segmentation way easier than our previous software. I led the transition and we’ve never regretted it. Sreevats R. Product manager, Svenfish We’re making Klaviyo our central CRM. It’s easy to use, it’s modern, and it makes our lives simpler with AI. You don’t want to waste time, especially at a small business like Svenfish, where we’re all wearing multiple hats. Klaviyo makes life easier Sreevats R. Product manager, Svenfish
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In this Guide: Mobile app marketing defined Benefits of mobile in-app marketing When to use push notifications Mobile app marketing tips Measuring mobile app marketing Your omnichannel strategy • Mobile-responsive email design and marketing • Mobile-responsive web design • Mobile-optimised site navigation • Mobile-optimised landing pages • Mobile-optimised content marketing • Social media marketing on Instagram, TikTok, LinkedIn, etc. • Influencer marketing • User-generated content (UGC) • Location-based marketing • Mobile-focused search engine optimisation (SEO) • QR codes • Voice marketing • SMS/MMS marketing • Mobile app marketing • Highlighting promotions, sales and discounts. Seeing an offer in-app will reinforce that opening it is worthwhile. • Onboarding new users and teaching them how to use your app. The best student is a willing one, and a user who has taken the initiative to open your app is prime to learn how to use it correctly. • Showing them how valuable push ...
• Mobile-responsive email design and marketing • Mobile-responsive web design • Mobile-optimised site navigation • Mobile-optimised landing pages • Mobile-optimised content marketing • Social media marketing on Instagram, TikTok, LinkedIn, etc. • Influencer marketing • User-generated content (UGC) • Location-based marketing • Mobile-focused search engine optimisation (SEO) • QR codes • Voice marketing • SMS/MMS marketing • Mobile app marketing • Highlighting promotions, sales and discounts. Seeing an offer in-app will reinforce that opening it is worthwhile. • Onboarding new users and teaching them how to use your app. The best student is a willing one, and a user who has taken the initiative to open your app is prime to learn how to use it correctly. • Showing them how valuable push notifications can be. While an app-downloader may not be up for push notifications just yet, that doesn’t mean they never will be. Take advantage of this space to show them what they wou...
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Learn. Connect. Grow. No matter where you are today, these curated step-by-step paths will help you reach your next milestone. Log into your account to access the following support options: Chat Availability varies by location and plan type Whether you have a specific question or want information on a larger topic, we’ve got you. Welcome to your all-in-one success centre. Find answers, resources, and community to keep you growing. Email Available 24/7 for free trial and paid accounts
LEARN. CONNECT. GROW. Get started Set up your account and build a strong foundation for a scalable digital marketing strategy. Beyond basics Grow your audience faster through new channels, and build a segmentation strategy with customer data. Optimise performance Refine your strategies and gain efficiency by collecting more specific customer data and A/B testing. Advanced capabilities Dive deep into customised experiences with tools like API, CDP, and more. Email Chat Availability varies by location and plan type Expert best practices Reach your goals faster by following our data-backed best practices for every channel and Klaviyo product feature. Sharpen your skills with Klaviyo credentials Whether you’re looking to build your marketing expertise or stand out professionally, Klaviyo credentials can help you get there. Complete guide to email success Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing....
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Marketing ROI Email and SMS ROI calculator How much potential ROI could your brand drive with Klaviyo? Let’s find out. *Your estimated ROI with Klaviyo x per year See where your revenue is coming from: New subscribers$ -Campaigns$ -Automated flows$ -Sign up to get started or chat with sales about your ROI results. Frequently asked questions Klaviyo aggregates performance data from thousands of ecommerce brands that are using the Klaviyo platform. Klaviyo calculates an estimated ROI by using such aggregated performance data along with the individual business data you inputted above. This estimate includes the projected revenue you could generate with Klaviyo, the anticipated cost of using Klaviyo, and the resulting ROI.
What is a B2C CRM? Centralise customer data and tailor every interaction across channels. How to win BFCM with Klaviyo Sell smarter with omnichannel experiences across email, SMS, and more. WhatsApp for customer service Build loyalty through fast, personal chats on the world’s #1 messaging app. Omnichannel marketing in a nutshell What it is, why it matters, and how to do it right. How RCS makes texts more engaging Verified branding, interactive buttons, carousels, and improved tracking. Linear multi-touch attribution How to set up smarter attribution that reflects real shopping behaviour.
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Grace Mitchell, Head of Marketing, Valentte Strategy Valentte uses Klaviyo to build a deep connection with its audience by recreating the experience of buying goods directly from the maker. The store collects subscribers via a pop-up form that offers a free candle with their first purchase – an incentive that has driven 100K new subscribers. Signing up triggers a welcome series of emails about Valentte’s story, ethos and products. The brand sends several highly-targeted campaigns each week based on customers’ purchase behaviour – for example, messaging those who frequently buy a lemongrass diffuser about a 50% discount on the fragrance. These small segments drive an order rate that’s twice the average for the sector. Grace Mitchell, Head of Marketing, Valentte For several years Valentte flourished by selling its natural products at exhibitions and artisan markets all around the country. The face-to-face approach allowed the business to connect with its audience and create last...
Valentte uses Klaviyo to build a deep connection with its audience by recreating the experience of buying goods directly from the maker. The store collects subscribers via a pop-up form that offers a free candle with their first purchase – an incentive that has driven 100K new subscribers. Signing up triggers a welcome series of emails about Valentte’s story, ethos and products. The brand sends several highly-targeted campaigns each week based on customers’ purchase behaviour – for example, messaging those who frequently buy a lemongrass diffuser about a 50% discount on the fragrance. These small segments drive an order rate that’s twice the average for the sector. Get started For several years Valentte flourished by selling its natural products at exhibitions and artisan markets all around the country. The face-to-face approach allowed the business to connect with its audience and create lasting relationships by immersing customers in the brand and its values. And then 2020 came...
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open in a new tab Klaviyo Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada. Posts by this author Tiff Regaudie Jul 20, 2022 The home and graden full marketing funnel guide Read the home furnishing and outdoor garden good industry marketing guide for brands to uplift your marketing strategy. Jul 18, 2022 The sporting goods full marketing funnel guide This full marketing funnel guide for sporting goods will show you how to make the most of the industry's evident growth opportunity. Jun 2, 2022 Turn window shoppers into buyers Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples. 9 of 9 This full marketing funnel guide for sporting goods will show you how to make the most of the industry’s ...
Overview Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships. SOLUTIONS AI agents, Image Remix, insights & more Marketing automation across all channels Happier customers, more sales What’s working, what’s next, zero noise The smarter, simpler CDP to unify and activate your data in real time CHANNELS AI, data, and channels working as one TOP PRODUCTS + FEATURES Advanced Klaviyo Data Platform Skip to main content Home Help center Enterprise Partners Careers Platform SPOTLIGHT One platform. Every channel. Real results. AI strategist and assistant for marketers. AI support and sales rep for shoppers. Get more personal on more channels. Watch the replay of our livestream sessions. Apps & Integrations KLAVIYO APP MARKETPLACE Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo Our apps make it simple to integrate your entire tech stack View top apps and integrations Create apps and in...
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84% increase in SMS subscribers Learn how SHEIKE unlocked growth by consolidating SMS with email in Klaviyo
Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday
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Skip to main content Home Help Centre Enterprise Partners 84% increase in SMS subscribers Learn how SHEIKE unlocked growth by consolidating SMS with email in Klaviyo Platform Overview Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships. Solutions Meet K:AI and supercharge your insights Marketing automation across all channels Happier customers, more sales What’s working, what’s next, zero noise The smarter, simpler CDP to unify and activate your data in real time Channels AI, data and channels working as one More capabilities Advanced Klaviyo Data Platform Spotlight One platform. Every channel. Real results. AI strategist and assistant for marketers. AI support and sales rep for shoppers. Get more personal on more channels. Integrations Start streaming data in a few clicks with 350+ pre-built integrations Easily connect your entire tech stack with out-of-the-box integrations View all 350+ integrations ...
Free tools Email & SMS ROI calculator Email marketing templates Email subject line generator 2025 BFCM RECAP Check out the data that defined Black Friday & Cyber Monday
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Découvrez comment cette référence haut de gamme a utilisé la personnalisation des e-mails pour augmenter la conversion des ventes et créer une communauté de marque Inspirée par les traditionnels cartables en cuir, The Cambridge Satchel Company est reconnue pour sa vision toute contemporaine de modèles classiques. Fondée en 2008, la marque britannique de luxe connaît un succès mondial avec un chiffre d’affaires de 50 millions de livres sterling, de multiples boutiques et de nombreux adeptes parmi les célébrités. Ces sacs premium sont fabriqués à la main au Royaume-Uni à partir de cuir issu de l’agriculture durable et sont expédiés dans le monde entier. L’entreprise a décidé d’adapter son modèle marketing en passant à une stratégie basée sur les données first-party et en se concentrant davantage sur ses canaux marketing détenus. La marque a reconnu que les données clients devenaient partie intégrante de sa stratégie. Cette nouvelle approche présente aussi d’autres avantages : Les d...
Inspirée par les traditionnels cartables en cuir, The Cambridge Satchel Company est reconnue pour sa vision toute contemporaine de modèles classiques. Fondée en 2008, la marque britannique de luxe connaît un succès mondial avec un chiffre d’affaires de 50 millions de livres sterling, de multiples boutiques et de nombreux adeptes parmi les célébrités. Ces sacs premium sont fabriqués à la main au Royaume-Uni à partir de cuir issu de l’agriculture durable et sont expédiés dans le monde entier. L’entreprise a décidé d’adapter son modèle marketing en passant à une stratégie basée sur les données first-party et en se concentrant davantage sur ses canaux marketing détenus. La marque a reconnu que les données clients devenaient partie intégrante de sa stratégie. Cette nouvelle approche présente aussi d’autres avantages : Les données first-party nous ont permis de réduire notre dépendance aux publicités payantes. Et grâce à elles, nos clients sont devenus nos ambassadeurs de marque, par le...
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Since using Klaviyo, we’ve grown from a low 6-figure to an established 8-figure brand in under 3 years.Ace Reunis,Co-founder and director, Threadheads Not only can we attribute 20% of our annual revenue to Klaviyo, but the platform delivers our most profitable revenue by allowing us to send timely, relevant messages to specific audience segments.Ace ReunisCo-founder and director, Threadheads
See why brands like Payot power smarter digital relationships with Klaviyo Get started Since using Klaviyo, we’ve grown from a low 6-figure to an established 8-figure brand in under 3 years. Ace Reunis, Co-founder and director, Threadheads Not only can we attribute 20% of our annual revenue to Klaviyo, but the platform delivers our most profitable revenue by allowing us to send timely, relevant messages to specific audience segments. Ace Reunis Co-founder and director, Threadheads
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Kirsten Laurendet, Knowledge, Consulting & Digital Marketing, Kulani Kinis Strategia Kirsten Laurendet, Knowledge, Consulting & Digital Marketing, Kulani Kinis Il principale pubblico di riferimento del marchio è costituito da giovani donne tra i 20 e i 30 anni che hanno molte più probabilità di usare il telefono che il PC, quindi Kulani Kinis utilizza anche Klaviyo SMS per inviare promemoria via messaggio. Inoltre, usa incentivi e premi per incoraggiare i clienti a continuare a pubblicare e condividere contenuti, amplificando così il messaggio del marchio. Queste classiche tattiche di gamification, che aggiungono un tocco ludico ai messaggi del brand, sono molto efficaci. Gatsby traccia il momento in cui ogni Kulani Sun Chaser pubblica contenuti e attiva un flusso Klaviyo per consegnare la ricompensa appropriata per una determinata menzione. Il 13% continua a pubblicare contenuti UGC per Kulani Kinis tramite questo flusso di lavoro automatizzato. Brett Bernstein, CEO, Gatsby Gat...
Gatsby traccia il momento in cui ogni Kulani Sun Chaser pubblica contenuti e attiva un flusso Klaviyo per consegnare la ricompensa appropriata per una determinata menzione. Il 13% continua a pubblicare contenuti UGC per Kulani Kinis tramite questo flusso di lavoro automatizzato.Brett Bernstein, CEO, Gatsby Gatsby è un plug-in social intelligente che si integra con Klaviyo per potenziare i dati degli iscritti con le metriche dei social media e li premia automaticamente tramite i flussi di Klaviyo per i tag del marchio su Instagram e TikTok. Cercavamo un modo per ringraziare i micro influencer che ci fornivano preziosi contenuti UGC, ma con cui non eravamo più in grado di interagire individualmente. L’integrazione Gatsby x Klaviyo ci offre una soluzione scalabile per l’automazione di questo processo, mantenendo al tempo stesso una connessione personalizzata con i brand ambassador.Kirsten Laurendet, Knowledge, Consulting & Digital Marketing, Kulani Kinis Strategia Per mantenere gli ...
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Prefer live learning? We host over 60 live trainings each month, designed around specific topics to help users like you get the most value out of Klaviyo. Trainings are offered across a variety of time zones and languages to accommodate our global customer base.
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Whether you have a specific question or want information on a larger topic, we’ve got you.
Trusted partners Need help from a Klaviyo pro? Our network of vetted agency partners is there to help. Office hours Ask questions and get answers in real-time during this live session with Klaviyo experts. Community There’s power in numbers. Join our forum to problem-solve, brainstorm, and network with other power users.
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Ecommerce marketing is the end-to-end practice of attracting, converting, and retaining customers for your online store using connected, data-driven marketing channels. Unlike general marketing, which includes paid ads, social media, and other channels you don’t fully control, ecommerce marketing focuses on building one-to-one relationships with customers. With more brands vying for attention online, and operational costs continuing to rise, the cost of reaching new customers has skyrocketed. Research from UpCounting shows that in 2023–2025, customer acquisition costs surged 40% for ecommerce brands on average, and many brands are now losing money on every new customer they acquire. Instead of constantly paying for customer attention, strategic ecommerce marketing helps you build lasting relationships with customers through brand channels like email, text messaging, and mobile push—turning first-time buyers into repeat customers who cost less to retain and spend more over time. ...
Skip to main content Home Help center Enterprise Partners Careers Platform Overview Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships. Scale smarter with AI and better data. SOLUTIONS AI agents, Image Remix, insights & more Marketing automation across all channels Happier customers, more sales What’s working, what’s next, zero noise The smarter, simpler CDP to unify and activate your data in real time CHANNELS AI, data, and channels working as one TOP PRODUCTS + FEATURES Advanced Klaviyo Data Platform SPOTLIGHT One platform. Every channel. Real results. AI strategist and assistant for marketers. AI support and sales rep for shoppers. Watch the replay of our livestream sessions. Apps & Integrations KLAVIYO APP MARKETPLACE Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo Our apps make it simple to integrate your entire tech stack View top apps and integrations Create apps and...
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Alle Blogbeiträge 27. Jan. 2026 13. Jan. 2026 5. Jan. 2026 Bewährte Strategien für langfristige Kundenbindung 17. Dez. 2025 WhatsApp Business API: Alles, was du wissen musst 16. Dez. 2025 Ist Klaviyo DSGVO-konform? Alles, was du wissen musst Ja, Klaviyo ist DSGVO-konform – sofern du es DSGVO-konform nutzt. Entdecke das Compliance-Framework und Best Practices für deutsche Unternehmen. 15. Dez. 2025 Willkommensmail: So erstellst du den perfekten Welcome-Flow Entdecke praktische Tipps für deine Willkommensmail – mit konkreten Beispielen und einer Schritt-für-Schritt-Anleitung für deinen ersten Welcome-Flow. 3. Dez. 2025 Digitale Barrierefreiheit: Best Practices für E-Mail & Websi Durch digitale Barrierefreiheit können Online-Shops das Nutzererlebnis für alle verbessern. Erfahre, wie du barrierefreie E-Mails und Websites gestaltest. Die Platinum-Partnerschaft von Klaviyo mit Shopware Klaviyo wurde als Platinum-Technology-Partner von Shopware ausgezeichnet: Unternehmen p...
Warum Marketer*innen Klaviyo für WhatsApp-Marketing wählen Erfahre, warum Marken WhatsApp in Klaviyo integrieren, um höheres Kundenengagement, intelligenteres Targeting und echte Omnichannel-Kundengespräche zu ermöglichen. RCS-Messaging jetzt in Klaviyo verfügbar Jetzt in Klaviyo allgemein verfügbar: RCS-Business-Messaging (in Partnerschaft mit Google) ermöglicht es Marken, verifizierte, interaktive Textnachrichten zu senden. Jetzt neu: Klaviyo-App in ChatGPT Die Klaviyo-App für ChatGPT liefert Marketing-Intelligence in Echtzeit und KI-gestützte Automatisierung. Du erhältst Performance-Daten und Handlungsempfehlungen. Entdecke echte Beispiele für Osteraktionen von deutschen E-Commerce-Unternehmen und wie du sie selbst umsetzen kannst. AI in Marketing: Kampagnen und Flows in Sekunden erstellen Personalisierte Inhalte auf Basis echter Kundendaten. Der K:AI Marketing Agent plant, erstellt und optimiert deine Kampagnen automatisch. Kostenlos testen! Lead-Nurturing: Erfolgsstrat...
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