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PRODUITS CLÉS Outils gratuits Calendrier 2026 des campagnes marketing Bibliothèque de modèles d’e-mails (EN)↗ Générateur d’objets d’e-mails (EN)↗ BILAN DU BLACK FRIDAY 2025 Découvrez les données clés des marques qui ont réussi leur Black Friday

Use this scoring system to understand who your most valuable customers are, and then interview them.(Note that if you have a much larger audience, you may want to use a scoring system of 1–5 to create more specificity and nuance.) Think about yourself as a shopper: What’s the last product you bought? What’s the last task you took on—but couldn’t complete without the help of a tool?These 2 questions may seem unrelated, but, to marketers in the know, they go hand in hand. Not using Klaviyo CDP? Request a demo to try a 30-day free trial today—your RFM model will be live in less than a few hours.Want to learn more about how to use JTBD? Schedule a call with Polaris Growth. Power smarter digital relationships with Klaviyo SMS.

Klaviyo’s Adobe Commerce integration affords you the opportunity to monetize all of that data that you’ve been gathering this whole time. Justin Ragsdale VP of strategy, IM Digital Being able to easily integrate Klaviyo, grab all of that data, and then set up these set-it-and-forget-it type of automations, has a dramatic impact on the top and bottom line of the business. Justin Ragsdale VP of strategy, IM Digital With Hyvä, you still have to build the house, but all your plumbing and electric lines are there for you to use. Justin Ragsdale VP of strategy, IM Digital What is Adobe email marketing? Adobe email marketing refers to Adobe’s suite of tools and solutions designed to create, send, track, and analyze email marketing campaigns. It includes features for designing visually appealing emails, segmenting audiences, automating workflows, and measuring email delivery and performance. How can I get started with Adobe email marketing? To get started with Adobe email marketing, sig...

Understand email deliverability Learn how to set up your sending infrastructure so your messages can successfully reach the inbox. Live training: Understand email deliverability Learn what email deliverability is, how it is measured, and what you can do to build a strong email sender reputation. Live training: Manage profiles and consent Learn how marketing consent is stored on profiles, and what different consent statuses mean for your marketing. Live training: Getting started with Klaviyo Want to get set up with the help of real Klaviyo experts? Join this interactive workshop to get a live walkthrough of the platform, and get tips for setting up your account. Getting started with email templates Get familiar with Klaviyo’s drag-and-drop email template editor, and learn how to build a base email template to match your brand. Getting started with flows Learn how flows work, and how to use the flow editor to build essential email automations to nurture subscribers. Gettin...

Works where you work K:AI is embedded in every workflow and acts on your behalf across marketing, service, and analytics—and with agents, there are no prompts needed. AI your way With K:AI, you have the power to use AI your way—from predictive AI for insights and speed to assistive AI for co-creation—and now, K:AI agents that act autonomously. Start fastGet up and running in just 3 clicks—enter your website, and AI automatically creates your fully designed on-brand campaigns, sets your must-have flows live, and launches your first form. Scale contentKeep customers engaged—Marketing Agent generates fresh, strategic, on-brand content and weekly campaign ideas fast, based on historical performance and seasonal insights. Optimise growthComing SoonNever miss a conversion—Marketing Agent continuously tests timing, creative, and offers across channels, then automatically applies what wins to improve performance and lifetime value. Ready on day oneLearns your storefront, policies, an...

RCS provides a branded text experience that is verified as coming from your brand. It does this with: – Verified business profiles: With RCS, brands can create a Rich Business Messaging (RBM) profile that includes brand name, company logo, verification badge, phone number, and website. This profile appears prominently in the messaging thread, confirming to the recipient that the message is legitimate and trustworthy. No more relying on contact cards or hoping your name is recognised. – Consistent branding across messages: Every RCS message is sent from this branded profile, so customers always know it’s coming from you. This allows you to maintain brand consistency in all communications, improve trust and reduce opt-outs, and avoid impersonation or confusion with third parties. – Visual storytelling with brand assets: With carousels, videos, and tappable buttons, your RCS messages don’t just tell a story—they let customers shop, browse, and convert, right in the thread. Unlike SM...

Learn more Email marketing is one of the most effective digital marketing strategies. According to Klaviyo’s marketing mix report, email marketing is among the top 3 ROI-generating marketing channels for 78.68% of businesses. Flows: With over 60 pre-built flow templates to choose from, you’ll set up automated emails in no time. You can use the original templates or customise them as needed.

Customer-first marketing: the new playbook for the privacy-first era Build relationships and cultivate loyalty with curated experiences based your customers’ interests. Collecting data and personalising messaging This recorded training dives into strategies for segmentation and personalisation based on data collected and stored in Klaviyo. Getting started with Klaviyo Reviews Use this guide as you ramp up with Klaviyo Reviews. Learn why reviews matter, set up key automations, and target customers based on their responses. Customise your templates and content Learn how to create robust, personalised marketing campaigns that are actually scalable with customised templates, branded elements, and dynamic data. Power smarter marketing with Klaviyo AI Learn how to use each AI-powered feature in Klaviyo. Save time, automatically optimise, and build smarter customer retention strategies with AI insights. Testing and optimising flows This recorded training covers the fundamentals ...

ON THIS PAGE: Feature Description Available with Klaviyo Unified inbox centralise conversations from all your support channels into a single view. Agents can manage email, chat, SMS, WhatsApp, and social tickets without switching contexts. ✔️ AI-powered automation Automatically route tickets to the right team member with round-robin assignment, tag incoming messages by topic, and soon, will also provide agents with AI-suggested replies. Complete customer context Equip agents with a customer’s full order history, past support tickets, and recent marketing interactions, all displayed alongside the open ticket. Macros for quick replies sign-up form Create and use pre-written responses (macros) for common questions. personalise macros with customer data like their name or order ID for faster, more personal replies. Edit/Cancel Orders Agents can edit or cancel orders directly within the Helpdesk, no need to toggle between tabs. Disclaimer: Klaviyo Helpdesk supports two-way...

PRODUITS CLÉS Outils gratuits Calendrier 2026 des campagnes marketing Bibliothèque de modèles d’e-mails (EN)↗ Générateur d’objets d’e-mails (EN)↗ BILAN DU BLACK FRIDAY 2025 Découvrez les données clés des marques qui ont réussi leur Black Friday

Snackable example Traffic-driving example Conversion-driving example 0

Lizzie Davey 25. Feb. 2026 Warum Marketer*innen Klaviyo für WhatsApp-Marketing wählen Erfahre, warum Marken WhatsApp in Klaviyo integrieren, um höheres Kundenengagement, intelligenteres Targeting und echte Omnichannel-Kundengespräche zu ermöglichen. 4. Nov. 2025 Best Practices fürs WhatsApp-Marketing Mit diesen 8 Best Practices erstellst du effektive WhatsApp-Marketing-Kampagnen für mehr Kundenengagement, mehr Umsatz und bessere Ergebnisse. 29. Okt. 2025 WhatsApp-Marketing-Software: Worauf es beim Ausbauen eines Kanals und Steigern des Kundenengagements ankommt Entdecke, worauf du bei WhatsApp-Marketing-Software achten solltest: vom Einwilligungsmanagement über automatisiertes Messaging bis hin zum Kundenservice. 16. Okt. 2025 6. März 2026 E-Mail-Marketing-Benchmarks 2026 Wie schneidet deine E-Mail-Marketing-Performance ab? Erhalte die durchschnittliche E-Mail-Öffnungsrate, Klickrate und Conversion-Rates für deine Branche.

Customer-first marketing: the new playbook for the privacy-first era Build relationships and cultivate loyalty with curated experiences based your customers’ interests. Collecting data and personalising messaging This recorded training dives into strategies for segmentation and personalisation based on data collected and stored in Klaviyo. Getting started with Klaviyo Reviews Use this guide as you ramp up with Klaviyo Reviews. Learn why reviews matter, set up key automations, and target customers based on their responses. Customise your templates and content Learn how to create robust, personalised marketing campaigns that are actually scalable with customised templates, branded elements, and dynamic data. Power smarter marketing with Klaviyo AI Learn how to use each AI-powered feature in Klaviyo. Save time, automatically optimise, and build smarter customer retention strategies with AI insights. Testing and optimising flows This recorded training covers the fundamentals ...

More sales opportunities: With conversational AI, every conversation becomes a chance to recommend products, suggest upgrades, or highlight promotions that match the customer’s interests.

"Being really smart about compliance is what drives SMS list growth, and continually building that SMS list is what drives strong ROI." Melissa Matusky, customer onboarding manager at Klaviyo "We don’t see SMS as a replacement channel—it’s something you do to supplement and enhance your existing email strategy." Jessica Schanzer, senior product marketing manager at Klaviyo "Get your information directly from your customer, tell them what you’re going to do, and follow through on it. And respect their choices." Bill Higbee, senior product marketing manager at Twilio Thinking of getting started with SMS marketing? Here are just a few of the benefits, according to Klaviyo’s consumer sentiment report, which surveyed nearly 2K consumers: Nearly all consumers (96%) are willing to receive a text from a brand at least once a week—up a massive 31% from our survey conducted the previous year.