Rivalry2

Samsung augmente ses conversions grâce à la plateforme marketing end-to-end d'Insider | Insider
2026-03-06 23:33 Diff
https://useinsider.com/fr/case-studies/samsung-success-story/
Success Story

Personnalisation

Web Push

Web Suite

pour la campagne de lancement Galaxy Note
de conversions supplémentaires
grâce aux notifications Web Push
des ventes totales du
Galaxy Note sur 20 jours
Architect
Smart Recommender
Personalization (Overlays)
Insider nous a permis de proposer des expériences digitales très personnalisées pour obtenir des taux de conversion nettement plus élevés. »
Même pour une marque leader comme Samsung, rester compétitif est essentiel, surtout pour un lancement phare comme celui du Galaxy Note. L’équipe Samsung a collaboré avec Insider pour proposer une expérience omnicanale dynamique et personnalisée, qui a su capter l’intérêt des consommateurs et susciter l’enthousiasme autour du produit. Le résultat : une augmentation de 275 % des conversions.
Samsung est une entreprise mondiale d’électroménager et d’électronique grand public dont le siège se trouve en Corée du Sud. Fondée en 1969, l’entreprise est depuis 2011 le plus grand fabricant mondial de téléphones mobiles et de smartphones. Avec environ 290 000 employés dans le monde, l’entreprise possède aujourd’hui des usines d’assemblage et des réseaux de vente dans 74 pays.
CAS d'USAGE #1

Augmentation de 24 % des conversions grâce aux notifications Web Push de récupération de panier
Lors du lancement du Galaxy Note, Samsung voulait convertir l’engouement en ventes effectives. L’objectif était de sensibiliser les consommateurs, d’attirer du trafic vers le site et de maximiser les conversions.
Insider a proposé une stratégie de messagerie omnicanale basée sur les données, visant les utilisateurs intéressés par des appareils concurrents et les redirigeant vers des pages spécifiques au Galaxy Note. Avec l’outil Architect d’Insider, Samsung a créé un parcours client omnicanal, diffusé sur 12 canaux pour maximiser l’impact. Pour les clients ayant montré de l’intérêt ou ayant ajouté l’appareil à leur panier, Samsung a utilisé des notifications Web Push ciblées pour les inciter à finaliser leur achat.
d’augmentation  globale des conversions
CAS D'USAGE #2

Augmentation de 10 % des conversions mobiles grâce à des expériences de recherche personnalisées
Avec le lancement du Galaxy Note, Samsung a observé une baisse des conversions sur ses pages produit. Avec une large gamme de produits, l’objectif était de faciliter la recherche pour réduire les taux de rebond et stimuler les conversions.
d’augmentation du taux de conversion  pour le Galaxy Note via Category Optimizer
des ventes totales  du Galaxy Note  via Web overlays
d’augmentation globale  des conversions
« Insider a travaillé étroitement avec nous pour concevoir une stratégie omnicanale lors du lancement du Galaxy Note. Grâce à cette stratégie, nous avons atteint une augmentation de 275 % des conversions en seulement 20 jours. »
Samsung cherche maintenant à étendre ses fonctions de personnalisation pour intégrer l’outil de recherche de site d’Insider, Eureka. Eureka utilise les données des clients pour recommander de manière proactive des produits en fonction de leur historique de navigation, de leurs préférences ou des tendances du marché. La marque mondiale souhaite utiliser Eureka pour réduire le parcours d’achat des clients et accroître la découverte de sa vaste gamme de produits.
Fonctionnalité préférée
Web Overlays
Samsung apprécie particulièrement les superpositions Web d’Insider, qui ont contribué à 9 % des ventes du Galaxy Note. En personnalisant les expériences pour les clients intéressés, Samsung a non seulement boosté les ventes mais aussi fidélisé sa clientèle grâce à des recommandations qui répondent aux attentes individuelles de chaque visiteur.
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  letter-spacing: 0.01rem;
  color: #051235;
  margin: 0;
}
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  width: 100%;
}
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  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link {
    width: auto;
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}
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  font-size: 5.2vw;
  font-weight: 700;
  display: inline-block;
  padding: 15px;
  border-radius: 50px;
  border: 3px solid #051235;
  text-decoration: underline;
  width: 100%;
}
@media only screen and (min-width: 768px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-blockquote .ins-blockquote-inner .ins-button-link .ins-button-text {
    padding: 16px 45px;
    font-size: 20px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='insider-custom-gutenberg-blocks-custom-image-with-caption-block-style-inline-css'>
/*!***************************************************************************************************************************************************************************************************************************************!*\
  !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
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/**
 * The following styles get applied both on the front of your site
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 * Replace them with your own styles or remove the file completely.
 */
.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
  margin-bottom: 20px;
}
@media only screen and (min-width: 480px) {
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    margin-bottom: 40px;
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}

.ins-image {
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  height: auto;
  display: block;
}

.ins-caption {
  font-size: 12px;
  color: #394157;
  padding: 10px;
  background-color: #fff;
  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
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:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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    .container{
        max-width: 100%;
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
}
@font-face {
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	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff') format('woff');
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@font-face {
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	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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					<style>
				.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),
				.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * {
					background-image: none !important;
				}
				@media screen and (max-height: 1024px) {
					.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),
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						background-image: none !important;
					}
				}
				@media screen and (max-height: 640px) {
					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),
					.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * {
						background-image: none !important;
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			    <script>
        /*WebFontConfig = {
            google: { families: [ 'Figtree:400,700&display=swap' ] }
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            wf.src = 'https://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
            wf.async = true;
            s.parentNode.insertBefore(wf, s);
        })(document);*/
    </script>
    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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			<h1 class="elementor-heading-title elementor-size-default">Samsung augmente ses conversions de 275 % en 20 jours grâce à la plateforme marketing end-to-end d'Insider
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			<h6 class="elementor-heading-title elementor-size-default">Personnalisation</h6>		</div>
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													<img fetchpriority="high" decoding="async" width="1152" height="1007" src="https://insiderone.com/assets/media/2024/02/samsung-preview-1-1.png" class="attachment-full size-full wp-image-460408" alt="" srcset="https://insiderone.com/assets/media/2024/02/samsung-preview-1-1.png 1152w, https://insiderone.com/assets/media/2024/02/samsung-preview-1-1-300x262.png 300w, https://insiderone.com/assets/media/2024/02/samsung-preview-1-1-1024x895.png 1024w, https://insiderone.com/assets/media/2024/02/samsung-preview-1-1-768x671.png 768w" sizes="(max-width: 1152px) 100vw, 1152px" />													</div>
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							<p>275% CVR</p>						</div>
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							<p>pour la campagne de lancement Galaxy Note</p>						</div>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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							<p>24%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-dec09f7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="dec09f7" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>de conversions supplémentaires <br />grâce aux notifications Web Push</p>						</div>
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				<div class="elementor-element elementor-element-892328c elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="892328c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-14bd588 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="14bd588" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>9%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-9eec7a0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="9eec7a0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>des ventes totales du <br />Galaxy Note sur 20 jours</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-89c9862 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="89c9862" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e707023" data-id="e707023" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a4bd48 elementor-widget elementor-widget-text-editor" data-id="4a4bd48" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Secteur</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-ec66124 elementor-widget elementor-widget-text-editor" data-id="ec66124" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Retail</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-f16a650 elementor-widget elementor-widget-text-editor" data-id="f16a650" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Electroniques</p>						</div>
				</div>
				<div class="elementor-element elementor-element-798cd0b elementor-widget elementor-widget-text-editor" data-id="798cd0b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Categorie</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-7d4c416 elementor-widget elementor-widget-text-editor" data-id="7d4c416" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Personnalisation</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4431937 elementor-widget elementor-widget-text-editor" data-id="4431937" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Récupération de panier</p>						</div>
				</div>
				<div class="elementor-element elementor-element-749b5a4 elementor-widget elementor-widget-text-editor" data-id="749b5a4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canaux</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-123a37f elementor-widget elementor-widget-text-editor" data-id="123a37f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Push Notifications</p>						</div>
				</div>
				<div class="elementor-element elementor-element-f64a6e9 elementor-widget elementor-widget-text-editor" data-id="f64a6e9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Web</p>						</div>
				</div>
				<div class="elementor-element elementor-element-91c7f18 elementor-widget elementor-widget-text-editor" data-id="91c7f18" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Solutions</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f4e764 elementor-widget elementor-widget-text-editor" data-id="3f4e764" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Architect<br />Smart Recommender<br />Personalization (Overlays)</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-102da78" data-id="102da78" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-3fde758 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fde758" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04d1cdb" data-id="04d1cdb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3e3483c elementor-widget elementor-widget-image" data-id="3e3483c" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-705aa8b elementor-widget elementor-widget-text-editor" data-id="705aa8b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider nous a permis de proposer des expériences digitales très personnalisées pour obtenir des taux de conversion nettement plus élevés. »</p>						</div>
				</div>
				<div class="elementor-element elementor-element-c7e5282 elementor-widget elementor-widget-text-editor" data-id="c7e5282" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Chief Marketing Officer</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d86168f elementor-widget elementor-widget-image" data-id="d86168f" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="175" height="27" src="https://insiderone.com/assets/media/2024/02/Samsung_wordmark-2.svg" class="attachment-full size-full wp-image-460352" alt="" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1014f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1014f80" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ec383" data-id="23ec383" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sommaire exécutif</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3f5b6f6 elementor-widget elementor-widget-text-editor" data-id="3f5b6f6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Même pour une marque leader comme Samsung, rester compétitif est essentiel, surtout pour un lancement phare comme celui du Galaxy Note. L’équipe Samsung a collaboré avec Insider pour proposer une expérience omnicanale dynamique et personnalisée, qui a su capter l’intérêt des consommateurs et susciter l’enthousiasme autour du produit. Le résultat : une augmentation de 275 % des conversions.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7758954 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7758954" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5137467" data-id="5137467" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b9d7ff2 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="b9d7ff2" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2024/11/Samsung-case-study-fr.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Téléchargez le PDF</span>
					</span>
					</a>
				</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-778660e elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="778660e" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/fr/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Demandez une démo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-59a3a70 elementor-widget elementor-widget-text-editor" data-id="59a3a70" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A propos Samsung</p>						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Samsung est une entreprise mondiale d&rsquo;électroménager et d&rsquo;électronique grand public dont le siège se trouve en Corée du Sud. Fondée en 1969, l&rsquo;entreprise est depuis 2011 le plus grand fabricant mondial de téléphones mobiles et de smartphones. Avec environ 290 000 employés dans le monde, l&rsquo;entreprise possède aujourd&rsquo;hui des usines d&rsquo;assemblage et des réseaux de vente dans 74 pays.</span></p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="908" height="783" src="https://insiderone.com/assets/media/2024/02/about-samsung-1.png" class="attachment-full size-full wp-image-460364" alt="" srcset="https://insiderone.com/assets/media/2024/02/about-samsung-1.png 908w, https://insiderone.com/assets/media/2024/02/about-samsung-1-300x259.png 300w, https://insiderone.com/assets/media/2024/02/about-samsung-1-768x662.png 768w" sizes="(max-width: 908px) 100vw, 908px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-5e20ea5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e20ea5" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51da586" data-id="51da586" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-549bc2b elementor-widget elementor-widget-heading" data-id="549bc2b" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">CAS d'USAGE #1</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-7d08a3f elementor-widget elementor-widget-text-editor" data-id="7d08a3f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Augmentation de 24 % des conversions grâce aux notifications Web Push de récupération de panier</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3a3d930 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="3a3d930" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="780" height="750" src="https://insiderone.com/assets/media/2024/02/samsung-1-mobile-1.png" class="attachment-full size-full wp-image-460366" alt="" srcset="https://insiderone.com/assets/media/2024/02/samsung-1-mobile-1.png 780w, https://insiderone.com/assets/media/2024/02/samsung-1-mobile-1-300x288.png 300w, https://insiderone.com/assets/media/2024/02/samsung-1-mobile-1-768x738.png 768w" sizes="(max-width: 780px) 100vw, 780px" />													</div>
				</div>
				<div class="elementor-element elementor-element-a7e075c elementor-widget elementor-widget-text-editor" data-id="a7e075c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Le challenge</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3a6a494 elementor-widget elementor-widget-text-editor" data-id="3a6a494" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Lors du lancement du Galaxy Note, Samsung voulait convertir l’engouement en ventes effectives. L’objectif était de sensibiliser les consommateurs, d’attirer du trafic vers le site et de maximiser les conversions.</span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-70fdedd elementor-widget elementor-widget-text-editor" data-id="70fdedd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solution</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5085723 elementor-widget elementor-widget-text-editor" data-id="5085723" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Insider a proposé une stratégie de messagerie omnicanale basée sur les données, visant les utilisateurs intéressés par des appareils concurrents et les redirigeant vers des pages spécifiques au Galaxy Note. Avec l’outil Architect d’Insider, Samsung a créé un parcours client omnicanal, diffusé sur 12 canaux pour maximiser l’impact. Pour les clients ayant montré de l’intérêt ou ayant ajouté l’appareil à leur panier, Samsung a utilisé des notifications Web Push ciblées pour les inciter à finaliser leur achat.<br /></span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-0109bc4 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="0109bc4" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1999" height="1122" src="https://insiderone.com/assets/media/2024/02/samsung-1-1.png" class="attachment-full size-full wp-image-460365" alt="" srcset="https://insiderone.com/assets/media/2024/02/samsung-1-1.png 1999w, https://insiderone.com/assets/media/2024/02/samsung-1-1-300x168.png 300w, https://insiderone.com/assets/media/2024/02/samsung-1-1-1024x575.png 1024w, https://insiderone.com/assets/media/2024/02/samsung-1-1-768x431.png 768w" sizes="(max-width: 1999px) 100vw, 1999px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6d36649 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6d36649" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-692d364" data-id="692d364" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-662c8cc elementor-widget elementor-widget-text-editor" data-id="662c8cc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Résultats</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-d9b091a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d9b091a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9fdc044" data-id="9fdc044" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c359630 elementor-widget elementor-widget-text-editor" data-id="c359630" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>14%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-70a1f85 elementor-widget elementor-widget-text-editor" data-id="70a1f85" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">d&rsquo;augmentation  du CTR<br /></span></p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a38bbd" data-id="6a38bbd" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-fc8ce40 elementor-widget elementor-widget-text-editor" data-id="fc8ce40" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>24%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-efc2e6f elementor-widget elementor-widget-text-editor" data-id="efc2e6f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">d&rsquo;augmentation  du CVR<br /></span></p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-428027f" data-id="428027f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-21b5fac elementor-widget elementor-widget-text-editor" data-id="21b5fac" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>275%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-2a03c8d elementor-widget elementor-widget-text-editor" data-id="2a03c8d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">d&rsquo;augmentation  globale des conversions<br /></span></p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6e89bdd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6e89bdd" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31933df" data-id="31933df" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-33286cd elementor-widget elementor-widget-heading" data-id="33286cd" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">CAS D'USAGE #2</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-4d163a9 elementor-widget elementor-widget-text-editor" data-id="4d163a9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Augmentation de 10 % des conversions mobiles grâce à des expériences de recherche personnalisées<br /></span></p>						</div>
				</div>
				<div class="elementor-element elementor-element-d2eb955 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="d2eb955" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="603" height="2605" src="https://insiderone.com/assets/media/2024/02/samsung-2-mobile-1.png" class="attachment-full size-full wp-image-460369" alt="" srcset="https://insiderone.com/assets/media/2024/02/samsung-2-mobile-1.png 603w, https://insiderone.com/assets/media/2024/02/samsung-2-mobile-1-237x1024.png 237w" sizes="(max-width: 603px) 100vw, 603px" />													</div>
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				<div class="elementor-widget-container">
							<p>Le challenge</p>						</div>
				</div>
				<div class="elementor-element elementor-element-d8b5685 elementor-widget elementor-widget-text-editor" data-id="d8b5685" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">Avec le lancement du Galaxy Note, Samsung a observé une baisse des conversions sur ses pages produit. Avec une large gamme de produits, l’objectif était de faciliter la recherche pour réduire les taux de rebond et stimuler les conversions.<br /></span></p>						</div>
				</div>
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				<div class="elementor-widget-container">
							<p>La solution</p>						</div>
				</div>
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													<img loading="lazy" decoding="async" width="1507" height="1392" src="https://insiderone.com/assets/media/2024/02/samsung-2-1.png" class="attachment-full size-full wp-image-460368" alt="Insider’s Web Overlays and Category Optimizer helped Samsung" srcset="https://insiderone.com/assets/media/2024/02/samsung-2-1.png 1507w, https://insiderone.com/assets/media/2024/02/samsung-2-1-300x277.png 300w, https://insiderone.com/assets/media/2024/02/samsung-2-1-1024x946.png 1024w, https://insiderone.com/assets/media/2024/02/samsung-2-1-768x709.png 768w" sizes="(max-width: 1507px) 100vw, 1507px" />													</div>
				</div>
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		</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-2ae01a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2ae01a8" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6d3df8" data-id="d6d3df8" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2d6d2da elementor-widget elementor-widget-text-editor" data-id="2d6d2da" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Résultats</p>						</div>
				</div>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6b8fb50" data-id="6b8fb50" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e0d14e9 elementor-widget elementor-widget-text-editor" data-id="e0d14e9" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>10%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-02fad73 elementor-widget elementor-widget-text-editor" data-id="02fad73" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">d’augmentation du taux de conversion  pour le Galaxy Note via Category Optimizer<br /></span></p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ac74919" data-id="ac74919" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-8bb0084 elementor-widget elementor-widget-text-editor" data-id="8bb0084" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>9%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4459bec elementor-widget elementor-widget-text-editor" data-id="4459bec" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">des ventes totales  du Galaxy Note  via Web overlays</span></p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-287411c" data-id="287411c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-58e02a6 elementor-widget elementor-widget-text-editor" data-id="58e02a6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>275%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-95070bc elementor-widget elementor-widget-text-editor" data-id="95070bc" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">d&rsquo;augmentation globale  des conversions<br /></span></p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b75daad" data-id="b75daad" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-dddb010 elementor-widget elementor-widget-text-editor" data-id="dddb010" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>En résumé</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4f15295 elementor-widget elementor-widget-text-editor" data-id="4f15295" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><span style="white-space-collapse: preserve;">« Insider a travaillé étroitement avec nous pour concevoir une stratégie omnicanale lors du lancement du Galaxy Note. Grâce à cette stratégie, nous avons atteint une augmentation de 275 % des conversions en seulement 20 jours. »<br /></span></p>						</div>
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							<p>Chief Marketing Officer</p>						</div>
				</div>
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													<img decoding="async" width="175" height="27" src="https://insiderone.com/assets/media/2024/02/Samsung_wordmark-2.svg" class="attachment-full size-full wp-image-460352" alt="" />													</div>
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							<p>Perspectives d&rsquo;avenir</p>						</div>
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							<p>Samsung cherche maintenant à étendre ses fonctions de personnalisation pour intégrer l&rsquo;outil de recherche de site d&rsquo;Insider, Eureka. Eureka utilise les données des clients pour recommander de manière proactive des produits en fonction de leur historique de navigation, de leurs préférences ou des tendances du marché. La marque mondiale souhaite utiliser Eureka pour réduire le parcours d&rsquo;achat des clients et accroître la découverte de sa vaste gamme de produits.</p>						</div>
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<img decoding="async" src="https://insiderone.com/assets/media/2024/02/web-overlays.svg">
<div class="favorite_container">
    <p class="favorite_header ">
        Fonctionnalité préférée
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    <p class="favorite_name">
Web Overlays
    </p>
    <p class="favorite_text">Samsung apprécie particulièrement les superpositions Web d’Insider, qui ont contribué à 9 % des ventes du Galaxy Note. En personnalisant les expériences pour les clients intéressés, Samsung a non seulement boosté les ventes mais aussi fidélisé sa clientèle grâce à des recommandations qui répondent aux attentes individuelles de chaque visiteur.
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							<p><span style="white-space-collapse: preserve;">Découvrez d&rsquo;autres histoires inspirantes</span></p>						</div>
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							<p>+<strong>1,200 </strong>marques dans le monde font déjà confiance à Insider</p>						</div>
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