Rivalry2

Garanti BBVA aumentó las tasas de conversión hasta un 502% con Insider
2026-03-06 00:21 Diff
https://useinsider.com/es/case-studies/garanti-bbva/
La experimentación en el sitio aumenta la participación hasta en un 51%
Garanti BBVA buscaba captar clientes a partir de los 55 años. Reconoció las dificultades a las que se enfrentan muchos clientes a partir de cierta edad cuando interactúan con sitios web que se basan en la experiencia del usuario y la intuición. Se dio cuenta de que la mejor manera de comprender sus interacciones en la página sería identificar las transacciones en línea más comunes dentro de este grupo de edad y crear un diseño de página de inicio sencillo y fácil de usar para aumentar las métricas de participación.
Insider sugirió utilizar su herramienta de experimentación en el sitio para crear una página de destino distintiva adaptada específicamente a los clientes con más de 55 años. Así, Garanti pudo conocer mejor cómo interactuaban sus usuarios con la página, desde el uso de la barra de búsqueda hasta los inicios de sesión más frecuentes.
La personalización aumenta
un 347% las solicitudes de créditos
Aprovechando las innovadoras soluciones de CX de Insider, Garanti BBVA superó con éxito el reto de captar clientes mayores de 55 años y supervisar las métricas de compromiso. La implementación de páginas de destino personalizadas y el seguimiento exhaustivo del comportamiento mejoraron la participación de los clientes, las métricas de conversión y la información práctica para la optimización y mejora continuas de sus experiencias de banca digital.
Garranti utilizó la herramienta de prueba A/B de Insider para segmentar aún más a sus clientes según el producto y el diseño. Usó los datos para impulsar servicios más relevantes a su segmento de usuarios y aumentar las tasas de conversión en sus dos principales aplicaciones de crédito.
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			</style>
			    <script>
        /*WebFontConfig = {
            google: { families: [ 'Figtree:400,700&display=swap' ] }
        };
        (function(d) {
            var wf = d.createElement('script'), s = d.scripts[0];
            wf.src = 'https://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
            wf.async = true;
            s.parentNode.insertBefore(wf, s);
        })(document);*/
    </script>
    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
    filter: brightness(0.9);
}

	.homepage-case-study-body-item-content-start .number {
    text-transform: uppercase;
}

.insiderone-text-with-image-details a:hover svg path {
    stroke: #E92E2F;
    transition: none;
}

.insiderone-text-with-image-details a:hover {
    color: #E92E2F;
    transition: none;
}
.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link svg {
    width: 16px;
}


.insiderone-icon-cards-grid-item-title h3 {
    font-family: 'Figtree' !important;
    line-height: 40px !important;
}

a.insiderone-text-with-image-rows-item-cta-link:hover svg.btn-arrow path {
    stroke: #E92E2F;
}

a.insiderone-text-with-image-rows-item-cta-link:hover span {
    color: #E92E2F;
}

.insiderone-faq-container .insiderone-faq-title {
	opacity:1;
}

.insiderone-faq-container .insiderone-faq-item .insiderone-faq-question .insiderone-faq-question-icon {
    background-image: url(https://insiderone.com/assets/media/2025/10/down.svg);
}

@media screen and (min-width: 1440px) {
    .insiderone-hero-banner-container {
        background-position-y: bottom;
    }
}



@media screen and (min-width: 1024px) {
	
	.insiderone-hero-banner-container .insiderone-hero-banner-content .insiderone-hero-banner-content-right .insiderone-hero-banner-form {
		padding:20px !important
	}
	@media screen and (min-width: 768px) {
    .insiderone-hero-banner-container .insiderone-hero-banner-content {
        gap: 80px;
    }
}
    .insiderone-report-tabs-container .insiderone-report-tabs-nav .insiderone-report-tabs-nav-item {
        padding: 12px 0;
        line-height: 16px;
    }
}

.insiderone-locations-slider-slides .swiper-slide {
    /*margin-right: 24px !important;*/
}

.homepage-case-study {
    background: linear-gradient(180deg, #efebe4, #fafafa);
}


.insiderone-complex-reel-container-wrap .insiderone-complex-reel-container-widget-title-wrap h2 {
    font-family: 'Red Hat Display' !important;
}

.insiderone-text-with-image-container .insiderone-text-with-image-description p,.insiderone-text-with-image-text p {
	    font-family: "Figtree", sans-serif !important;

}


.insiderone-hero-banner-content-buttons a.inso-btn-transparent:hover {
    color: #F4482B;
}


.insiderone-simple-testimonial-inner-container a {
    transition: 0.4s;
}

.insiderone-simple-testimonial-inner-container a:hover {
    color: #F4482B;
    transition: 0.4s;
}

.insiderone-comparison-general-container.mobile-cloned {
    padding: 0;
    background: transparent;
}
.insiderone-report-card-cta-main-container a:hover svg path,.insiderone-rich-text-button-section a.inso-btn-transparent:hover svg path,.insiderone-locations-slider-item-content a:hover svg path,.insiderone-icon-cards-container .insiderone-icon-cards-button-group .inso-btn:not(.inso-btn-primary):hover svg path {
	stroke:#E92E2F;
}
.homepage-insider-one-ai-body-content-item a:hover {
    color: #E92E2F;
}
 
.insiderone-glossy-metrics_wrapper h2 {
    font-weight: 400 !important;
}

.insiderone-icon-cards-button-group a:last-child,.insiderone-complex-reel-container-wrap .btn svg path {
		transition:all .2s ease-in-out;

}

a.insiderone-partner-listing-container-integration-link:hover:after, .insiderone-icon-cards-grid a:hover:after,.insiderone-partner-listing-container .insiderone-partner-listing-container-integration-link:hover:after {
    content: "";
filter:brightness(0) saturate(100%) invert(38%) sepia(79%) saturate(2904%) hue-rotate(344deg) brightness(97%) contrast(98%);
}

@media screen and (max-width: 1024px) {
    .insiderone-text-with-image-container .insiderone-text-with-image-visual {
        max-height: fit-content !important;
    }
}

.insiderone-testimonials-slider-middle img[src=""] {
    display: none;
}


@media screen and (max-width: 1023px) {
	.homepage-insider-one-ai-slide-item-content-start h3 {
    color: #261A28 !important;
}
    .insiderone-text-with-image-rows-container .insiderone-text-with-image-rows-content .insiderone-text-with-image-rows-right .insiderone-text-with-image-rows-text-panel .insiderone-text-with-image-rows-item-image img {
        height: auto;
    }
	

.insiderone-text-over-image-container:after {
    z-index: 3 !important;
}



@media screen and (max-width:768px) {
	
		.homepage-case-study-body-item-content-start .number {
		        font-size: 56px !important;

}
	
	.homepage-case-study-body-item-content-end img {
    height: 96px !important;
}
	
	.insiderone-hero-banner-container:not(.insiderone-hero-banner-container.case) {
    padding: 144px 0 32px 0 !important;
}
	a.insiderone-report-tabs-nav-item {
    white-space: pre-line !important;
}
	.comparison-ratings .brand-mobile {
    width: 100px !important;
}
}		</style>
		
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		<div data-elementor-type="wp-post" data-elementor-id="464978" class="elementor elementor-464978" data-elementor-post-type="case-studies">
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			<h6 class="elementor-heading-title elementor-size-default">Caso de éxito</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">Garanti BBVA aumenta las tasas de conversión hasta un 502% con la solución de personalización avanzada de Insider</h1>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Personalización</h6>		</div>
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													<img decoding="async" width="767" height="671" src="https://insiderone.com/assets/media/2024/02/garanti-es-1.png" class="attachment-full size-full wp-image-464989" alt="" srcset="https://insiderone.com/assets/media/2024/02/garanti-es-1.png 767w, https://insiderone.com/assets/media/2024/02/garanti-es-1-300x262.png 300w" sizes="(max-width: 767px) 100vw, 767px" />													</div>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2962c71" data-id="2962c71" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-210bfea elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="210bfea" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>502%</p>						</div>
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				<div class="elementor-element elementor-element-c9fde18 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="c9fde18" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento de las<br />solicitudes de préstamos</p>						</div>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/09/HR.svg" class="attachment-full size-full wp-image-435964" alt="" />													</div>
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				<div class="elementor-element elementor-element-49cd314 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="49cd314" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>192%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-e3e3731 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="e3e3731" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>aumento de las solicitudes <br />de tarjetas de crédito</p>						</div>
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				<div class="elementor-element elementor-element-120bb57 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="120bb57" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/09/HR.svg" class="attachment-full size-full wp-image-435964" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-e89a903 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="e89a903" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>51%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-b4340a9 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="b4340a9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento del uso<br />de la barra de búsqueda</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-3cfd395 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="3cfd395" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02614a3" data-id="02614a3" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-afd3092 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="afd3092" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1053ab7" data-id="1053ab7" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-a9b9742 elementor-widget elementor-widget-text-editor" data-id="a9b9742" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Sector</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-bd9fb80 elementor-widget elementor-widget-text-editor" data-id="bd9fb80" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Finanzas</p>						</div>
				</div>
				<div class="elementor-element elementor-element-93cec50 elementor-widget elementor-widget-text-editor" data-id="93cec50" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Categoria</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-5f1688e elementor-widget elementor-widget-text-editor" data-id="5f1688e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Personalización</p>						</div>
				</div>
				<div class="elementor-element elementor-element-e96e5c2 elementor-widget elementor-widget-text-editor" data-id="e96e5c2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Canales</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-1d7a30a elementor-widget elementor-widget-text-editor" data-id="1d7a30a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Aplicación móvil</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3e91d19 elementor-widget elementor-widget-text-editor" data-id="3e91d19" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><strong>Soluciones</strong></p>						</div>
				</div>
				<div class="elementor-element elementor-element-50a1cae elementor-widget elementor-widget-text-editor" data-id="50a1cae" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Experimentación en el sitio<br />Pruebas A/B</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-921437f" data-id="921437f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-4b89231 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b89231" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-44edf53" data-id="44edf53" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-df64bfa elementor-widget elementor-widget-image" data-id="df64bfa" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/09/cs_quote.svg" class="attachment-full size-full wp-image-435965" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-719da9d elementor-widget elementor-widget-text-editor" data-id="719da9d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Hemos sido capaces de crear e involucrar a nuestros grupos de control de usuarios con gran precisión, mejorar las métricas de compromiso y las tasas de conversión en todas nuestras ofertas financieras. Además, hemos realizado pruebas A/B para ofrecer mejores experiencias a los clientes y garantizar unos resultados empresariales sólidos que nos permitan una mayor flexibilidad y precisión.”  </p>						</div>
				</div>
				<div class="elementor-element elementor-element-6f2c718 elementor-widget elementor-widget-text-editor" data-id="6f2c718" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Director de ventas digitales</p>						</div>
				</div>
				<div class="elementor-element elementor-element-0dc4c22 elementor-widget elementor-widget-image" data-id="0dc4c22" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="841" height="149" src="https://insiderone.com/assets/media/2024/02/Garanti_BBVA-1-1.png" class="attachment-full size-full wp-image-464988" alt="" srcset="https://insiderone.com/assets/media/2024/02/Garanti_BBVA-1-1.png 841w, https://insiderone.com/assets/media/2024/02/Garanti_BBVA-1-1-300x53.png 300w, https://insiderone.com/assets/media/2024/02/Garanti_BBVA-1-1-768x136.png 768w" sizes="(max-width: 841px) 100vw, 841px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-a9016e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a9016e2" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c8f9a0" data-id="1c8f9a0" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1980af5 elementor-widget elementor-widget-text-editor" data-id="1980af5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resumen ejecutivo</p>						</div>
				</div>
				<div class="elementor-element elementor-element-0d11241 elementor-widget elementor-widget-text-editor" data-id="0d11241" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Garanti BBVA quería ofrecer una experiencia digital altamente personalizada. Asimismo, quería captar mejor a cada cliente introduciéndole en nuevos canales, mejorando la segmentación y enviando mensajes útiles y oportunos que encajaran con los distintos públicos.</p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-921cc40 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="921cc40" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8108351" data-id="8108351" data-element_type="column">
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						<div class="elementor-element elementor-element-1a34cc1 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="1a34cc1" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2024/02/Garanti-Case-Study-2.pdf" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Descargar como PDF</span>
					</span>
					</a>
				</div>
						</div>
				</div>
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				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/es/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Consigue una demo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-007d326 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="007d326" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d0fbd6" data-id="3d0fbd6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ec118da elementor-widget elementor-widget-text-editor" data-id="ec118da" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Acerca de Garanti BBVA</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5345890 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="5345890" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Fundado en 1946, Garanti BBVA es un grupo líder de servicios financieros. Con 9,2 millones de clientes digitales y 18,5 millones de clientes totales, combina tecnología avanzada con servicios personalizados para ofrecer una experiencia bancaria excepcional. Su estrategia se centra en la integración de la tecnología y las personas, motivo por el cual ha sido reconocida como el «Mejor Banco Digital de Consumo de Turquía» y la «Mejor aplicación de banca móvil de Turquía» por la revista World Finance.</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-01b3e17" data-id="01b3e17" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0854d6b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="0854d6b" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="818" height="705" src="https://insiderone.com/assets/media/2024/02/about-garanti-1.png" class="attachment-full size-full wp-image-464990" alt="" srcset="https://insiderone.com/assets/media/2024/02/about-garanti-1.png 818w, https://insiderone.com/assets/media/2024/02/about-garanti-1-300x259.png 300w, https://insiderone.com/assets/media/2024/02/about-garanti-1-768x662.png 768w" sizes="(max-width: 818px) 100vw, 818px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-e5b131a e-flex e-con-boxed e-con e-parent" data-id="e5b131a" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-1c1b2c3 e-con-full e-flex e-con e-child" data-id="1c1b2c3" data-element_type="container">
				<div class="elementor-element elementor-element-36f8119 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="36f8119" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="812" height="1449" src="https://insiderone.com/assets/media/2024/02/garanti-case-1-1-1.png" class="attachment-full size-full wp-image-464991" alt="" srcset="https://insiderone.com/assets/media/2024/02/garanti-case-1-1-1.png 812w, https://insiderone.com/assets/media/2024/02/garanti-case-1-1-1-168x300.png 168w, https://insiderone.com/assets/media/2024/02/garanti-case-1-1-1-574x1024.png 574w, https://insiderone.com/assets/media/2024/02/garanti-case-1-1-1-768x1370.png 768w" sizes="(max-width: 812px) 100vw, 812px" />													</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-e299619 e-con-full e-flex e-con e-child" data-id="e299619" data-element_type="container">
				<div class="elementor-element elementor-element-cddb8e3 elementor-widget elementor-widget-text-editor" data-id="cddb8e3" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>CASO PRÁCTICO N.º 1</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5cb798e elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="5cb798e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La experimentación en el sitio aumenta la participación hasta en un 51%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-e7cd04e elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="e7cd04e" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="558" height="1080" src="https://insiderone.com/assets/media/2024/02/garanti-use-1-1.png" class="attachment-full size-full wp-image-464992" alt="" srcset="https://insiderone.com/assets/media/2024/02/garanti-use-1-1.png 558w, https://insiderone.com/assets/media/2024/02/garanti-use-1-1-155x300.png 155w, https://insiderone.com/assets/media/2024/02/garanti-use-1-1-529x1024.png 529w" sizes="(max-width: 558px) 100vw, 558px" />													</div>
				</div>
				<div class="elementor-element elementor-element-d29278d elementor-widget elementor-widget-text-editor" data-id="d29278d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>El reto</p>						</div>
				</div>
				<div class="elementor-element elementor-element-b8bba31 elementor-widget elementor-widget-text-editor" data-id="b8bba31" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Garanti BBVA buscaba captar clientes a partir de los 55 años. Reconoció las dificultades a las que se enfrentan muchos clientes a partir de cierta edad cuando interactúan con sitios web que se basan en la experiencia del usuario y la intuición. Se dio cuenta de que la mejor manera de comprender sus interacciones en la página sería identificar las transacciones en línea más comunes dentro de este grupo de edad y crear un diseño de página de inicio sencillo y fácil de usar para aumentar las métricas de participación.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-0b0b5ac elementor-widget elementor-widget-text-editor" data-id="0b0b5ac" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>La solución</p>						</div>
				</div>
				<div class="elementor-element elementor-element-bab9ba1 elementor-widget elementor-widget-text-editor" data-id="bab9ba1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Insider sugirió utilizar su herramienta de experimentación en el sitio para crear una página de destino distintiva adaptada específicamente a los clientes con más de 55 años. Así, Garanti pudo conocer mejor cómo interactuaban sus usuarios con la página, desde el uso de la barra de búsqueda hasta los inicios de sesión más frecuentes.</p>						</div>
				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-9888a57 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="9888a57" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71944c7" data-id="71944c7" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d2c5767 elementor-widget elementor-widget-image" data-id="d2c5767" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/09/cs_quote.svg" class="attachment-full size-full wp-image-435965" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-6fda7d9 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="6fda7d9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>«Trabajar con Insider ha sido una experiencia inmejorable. Los gestores de cuentas de Insider valoran mucho nuestras opiniones y están dispuestos a desarrollar funciones que se ajusten plenamente a lo que buscamos.”</p>						</div>
				</div>
				<div class="elementor-element elementor-element-744b399 elementor-widget elementor-widget-text-editor" data-id="744b399" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Supervisor de ventas digitales</p>						</div>
				</div>
				<div class="elementor-element elementor-element-dc20638 elementor-widget__width-inherit elementor-widget elementor-widget-image" data-id="dc20638" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="841" height="149" src="https://insiderone.com/assets/media/2024/02/Garanti_BBVA-1-1.png" class="attachment-full size-full wp-image-464988" alt="" srcset="https://insiderone.com/assets/media/2024/02/Garanti_BBVA-1-1.png 841w, https://insiderone.com/assets/media/2024/02/Garanti_BBVA-1-1-300x53.png 300w, https://insiderone.com/assets/media/2024/02/Garanti_BBVA-1-1-768x136.png 768w" sizes="(max-width: 841px) 100vw, 841px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-912e12c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="912e12c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9b9f62" data-id="a9b9f62" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-cb7997e elementor-widget elementor-widget-text-editor" data-id="cb7997e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Resultados</p>						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-ccf5135 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ccf5135" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1da11a3" data-id="1da11a3" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-67e96d6 elementor-widget elementor-widget-text-editor" data-id="67e96d6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>51%</p>						</div>
				</div>
				<div class="elementor-element elementor-element-e869ef2 elementor-widget elementor-widget-text-editor" data-id="e869ef2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>aumento del CTR <br />uso de la barra de búsqueda</p>						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-380d3d6" data-id="380d3d6" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
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							<p>20%</p>						</div>
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							<p>aumento de los<br />inicios de sesión</p>						</div>
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							<p>CASO PRÁCTICO N.º 2</p>						</div>
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							<p>La personalización aumenta <br />un 347% las solicitudes de créditos</p>						</div>
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							<p>El reto</p>						</div>
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							<p>Aprovechando las innovadoras soluciones de CX de Insider, Garanti BBVA superó con éxito el reto de captar clientes mayores de 55 años y supervisar las métricas de compromiso. La implementación de páginas de destino personalizadas y el seguimiento exhaustivo del comportamiento mejoraron la participación de los clientes, las métricas de conversión y la información práctica para la optimización y mejora continuas de sus experiencias de banca digital.</p>						</div>
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							<p>La solución</p>						</div>
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							<p>Garranti utilizó la herramienta de prueba A/B de Insider para segmentar aún más a sus clientes según el producto y el diseño. Usó los datos para impulsar servicios más relevantes a su segmento de usuarios y aumentar las tasas de conversión en sus dos principales aplicaciones de crédito.</p>						</div>
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							<p>Resultados</p>						</div>
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							<p>501%</p>						</div>
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							<p>aumento del CTR <br />las solicitudes de préstamos</p>						</div>
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						<div class="elementor-element elementor-element-b846f7e elementor-widget elementor-widget-text-editor" data-id="b846f7e" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>192%</p>						</div>
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				<div class="elementor-element elementor-element-8f6d8d6 elementor-widget elementor-widget-text-editor" data-id="8f6d8d6" data-element_type="widget" data-widget_type="text-editor.default">
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							<p> aumento de las solicitudes <br />de tarjetas de crédito</p>						</div>
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							<p>Resumen</p>						</div>
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							<p>Aprovechando las innovadoras soluciones de CX de Insider, Garanti BBVA superó con éxito el reto de captar clientes mayores de 55 años y supervisar las métricas de compromiso. La implementación de páginas de destino personalizadas y el seguimiento exhaustivo del comportamiento mejoraron la participación de los clientes, las métricas de conversión y la información práctica para la optimización y mejora continuas de sus experiencias de banca digital.</p>						</div>
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							<p>Mirando hacia el futuro</p>						</div>
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							<p>El siguiente paso de Garanti BBVA es explorar oportunidades de marketing personalizado para diferentes grupos de edad, incorporando además pruebas A/B para mejorar las métricas clave.</p>						</div>
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    <p class="favorite_text">La combinación de segmentación profunda y seguimiento del comportamiento que ofrece Insider ha demostrado ser decisiva para el éxito de Garanti BBVA a la hora de mejorar el compromiso con el cliente y la personalización. Estas funciones permitieron al banco ofrecer experiencias personalizadas, optimizar su oferta digital y mejorar la participación.
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