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Original
2026-01-01
Modified
2026-03-06
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<p>Boosting conversions by 20% using Social Proof and A/B testing</p>
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<p>Boosting conversions by 20% using Social Proof and A/B testing</p>
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<p>Hunkemöller wanted to increase website conversions and decrease bounce rates. However, the ecommerce team didn’t want to risk spending a lot of time launching expensive, timely campaigns that were ineffective. They needed a solution that could drive conversions while at the same time testing out what customers engaged with most to achieve stronger conversion rates.</p>
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<p>Hunkemöller wanted to increase website conversions and decrease bounce rates. However, the ecommerce team didn’t want to risk spending a lot of time launching expensive, timely campaigns that were ineffective. They needed a solution that could drive conversions while at the same time testing out what customers engaged with most to achieve stronger conversion rates.</p>
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<p>Insider recommended deploying Web Push campaigns across ten of Hunkemöller’s key markets to see how the new channel performed The primary objective was to increase user engagement and boost opt-in rates. Across these ten markets, Hunkemöller achieved opt-in rates of 17%-18%, demonstrating that its audience was engaging with a new communication channel.</p>
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<p>Insider recommended deploying Web Push campaigns across ten of Hunkemöller’s key markets to see how the new channel performed The primary objective was to increase user engagement and boost opt-in rates. Across these ten markets, Hunkemöller achieved opt-in rates of 17%-18%, demonstrating that its audience was engaging with a new communication channel.</p>
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<p>Discover more inspirational stories</p>
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<p>Discover more inspirational stories</p>
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