Insider Helped Hunkemöller Increase Conversions by 20%
2026-03-06 01:47 Diff

Boosting conversions by 20% using Social Proof and A/B testing

Hunkemöller wanted to increase website conversions and decrease bounce rates. However, the ecommerce team didn’t want to risk spending a lot of time launching expensive, timely campaigns that were ineffective. They needed a solution that could drive conversions while at the same time testing out what customers engaged with most to achieve stronger conversion rates.

Insider recommended deploying Web Push campaigns across ten of Hunkemöller’s key markets to see how the new channel performed The primary objective was to increase user engagement and boost opt-in rates. Across these ten markets, Hunkemöller achieved opt-in rates of 17%-18%, demonstrating that its audience was engaging with a new communication channel.

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