0 added
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Original
2026-01-01
Modified
2026-02-01
1
<p>From data cleaning to activation, whether online or offline, ensuring that these data are truly connected across different technology stacks is a highlight, both business-wise and strategically.</p>
1
<p>From data cleaning to activation, whether online or offline, ensuring that these data are truly connected across different technology stacks is a highlight, both business-wise and strategically.</p>
2
<p>Bernardo Marotta<strong>Marketing Director</strong></p>
2
<p>Bernardo Marotta<strong>Marketing Director</strong></p>
3
<p>Even when Cogna Educação had manually imported data into its former marketing automation tool, it failed to support real-time editing, adaptation, and activation of the customer experience once the data was there. In best-case scenarios, all communications were sent a day behind the desired send day, which was too slow in terms of making a positive impact on the customer experience.</p>
3
<p>Even when Cogna Educação had manually imported data into its former marketing automation tool, it failed to support real-time editing, adaptation, and activation of the customer experience once the data was there. In best-case scenarios, all communications were sent a day behind the desired send day, which was too slow in terms of making a positive impact on the customer experience.</p>
4
<p>With Insider, the amount of time for a user to go from registration to enrollment into Anhanguera was reduced by 52%. I attribute much of this to the real-time experience because, previously, it took up to a day to send a confirmation after registration. The rest of the journey also took more than a day for the correct communications to be sent. Now, everything is real-time.</p>
4
<p>With Insider, the amount of time for a user to go from registration to enrollment into Anhanguera was reduced by 52%. I attribute much of this to the real-time experience because, previously, it took up to a day to send a confirmation after registration. The rest of the journey also took more than a day for the correct communications to be sent. Now, everything is real-time.</p>
5
<p>Bernardo Marotta<strong>Marketing Director</strong></p>
5
<p>Bernardo Marotta<strong>Marketing Director</strong></p>
6
<p>One of the main struggles of Cogna Educação was to truly understand the context of users visiting its website and, based on this, know how to personalize a real-time experience and provide a better user journey.</p>
6
<p>One of the main struggles of Cogna Educação was to truly understand the context of users visiting its website and, based on this, know how to personalize a real-time experience and provide a better user journey.</p>
7
<p>Using Insider’s Web Suite, Anhanguera now offers numerous personalizations and adds more as it intelligently learns about its users. For example, if a user visits a course page and returns to the website later, the experience will be customized to show the course from the prior visit. If the user abandons a step and returns, they are guided to pick up where they left off.</p>
7
<p>Using Insider’s Web Suite, Anhanguera now offers numerous personalizations and adds more as it intelligently learns about its users. For example, if a user visits a course page and returns to the website later, the experience will be customized to show the course from the prior visit. If the user abandons a step and returns, they are guided to pick up where they left off.</p>
8
<p>Using Insider solution we could grew our convertion rate from visitors to registered users by 83%. We nearly doubled our site’s conversion rate. I attribute this to the extensive personalization we’ve implemented on the site, which delivers a more streamlined and fluid experience for users.</p>
8
<p>Using Insider solution we could grew our convertion rate from visitors to registered users by 83%. We nearly doubled our site’s conversion rate. I attribute this to the extensive personalization we’ve implemented on the site, which delivers a more streamlined and fluid experience for users.</p>
9
<p>Bernardo Marotta<strong>Marketing Director</strong></p>
9
<p>Bernardo Marotta<strong>Marketing Director</strong></p>
10
10