How Cogna Educação Leveraged Insider’s CDP, Journey Orchestration, and Web Capabilities to Achieve A 7X ROI and 52% Faster Lead Conversion in Three Months | Insider
2026-02-01 03:36 Diff
https://useinsider.com/case-studies/cogna/

From data cleaning to activation, whether online or offline, ensuring that these data are truly connected across different technology stacks is a highlight, both business-wise and strategically.

Bernardo Marotta
Marketing Director

Even when Cogna Educação had manually imported data into its former marketing automation tool, it failed to support real-time editing, adaptation, and activation of the customer experience once the data was there. In best-case scenarios, all communications were sent a day behind the desired send day, which was too slow in terms of making a positive impact on the customer experience.

With Insider, the amount of time for a user to go from registration to enrollment into Anhanguera was reduced by 52%. I attribute much of this to the real-time experience because, previously, it took up to a day to send a confirmation after registration. The rest of the journey also took more than a day for the correct communications to be sent. Now, everything is real-time.

Bernardo Marotta
Marketing Director

One of the main struggles of Cogna Educação was to truly understand the context of users visiting its website and, based on this, know how to personalize a real-time experience and provide a better user journey.

Using Insider’s Web Suite, Anhanguera now offers numerous personalizations and adds more as it intelligently learns about its users. For example, if a user visits a course page and returns to the website later, the experience will be customized to show the course from the prior visit. If the user abandons a step and returns, they are guided to pick up where they left off.

Using Insider solution we could grew our convertion rate from visitors to registered users by 83%. We nearly doubled our site’s conversion rate. I attribute this to the extensive personalization we’ve implemented on the site, which delivers a more streamlined and fluid experience for users.

Bernardo Marotta
Marketing Director