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Original
2026-01-01
Modified
2026-02-01
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<h3>Opt-in along with web push for improved UX and greater conversions</h3>
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<h3>Opt-in along with web push for improved UX and greater conversions</h3>
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<p>OTTO.nl ran this test for a month and realized that the presence of the opt-in screen did not affect user behavior on the site. On the contrary, OTTO.nl witnessed a CR uplift of 0.5% to 1% in the variation group. </p>
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<p>OTTO.nl ran this test for a month and realized that the presence of the opt-in screen did not affect user behavior on the site. On the contrary, OTTO.nl witnessed a CR uplift of 0.5% to 1% in the variation group. </p>
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<p>During this time, OTTO.nl launched their automated cart-abandonment, promotion and web push notifications. These automated conversion web push notifications were successful in bringing back visitors to the website and improving conversions by 5%. The automated web push notifications also aided in reducing the cart abandonment rate for OTTO.nl.</p>
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<p>During this time, OTTO.nl launched their automated cart-abandonment, promotion and web push notifications. These automated conversion web push notifications were successful in bringing back visitors to the website and improving conversions by 5%. The automated web push notifications also aided in reducing the cart abandonment rate for OTTO.nl.</p>
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