Understanding the true impact of “opt-in” screen on customer experience and site performance Success Story - Insider
2026-02-01 03:38 Diff

Opt-in along with web push for improved UX and greater conversions

OTTO.nl ran this test for a month and realized that the presence of the opt-in screen did not affect user behavior on the site. On the contrary, OTTO.nl witnessed a CR uplift of 0.5% to 1% in the variation group. 

During this time, OTTO.nl launched their automated cart-abandonment, promotion and web push notifications. These automated conversion web push notifications were successful in bringing back visitors to the website and improving conversions by 5%. The automated web push notifications also aided in reducing the cart abandonment rate for OTTO.nl.