Insider One × BNP Paribas Exclusive Masterclass - Insider
2026-03-06 03:41 Diff

Katie Cervasio, Banking & Finance- Global Digital Growth Director 

In this exclusive masterclass with BNP Paribas and Insider, we dive into the strategies they used to:

  • Deploy a 24/7 chatbot (Leasy) for first-level support to handle FAQs and standard leasing queries

  • Use AI to route complex enquiries to human agents seamlessly

  • Trigger chat suggestions based on visitor behavior (e.g. pricing page, leasing terms)

  • Reduce resolution time and support costs by automating repetitive tasks

  • Increase lead conversions by offering instant quotes or information via chat

Join us in this exclusive chat with Katie Cervasio (Finance & Leasing & Digital Assistants – Global Digital Growth Director) for an inside view on BNP Paribas’ chatbot-driven strategy.