Rivalry2

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7 added 7 removed

Original 2026-01-01

Modified 2026-03-06

1 - Seamless integration with Salesforce Commerce Cloud to launch campaigns

1 + Kiehl’s was founded in 1851 as an old-world apothecary in New York’s East Village. In 2000, it became a part of the L’Oréal Group, and it is now a world-renowned beauty brand, celebrated for its premium skincare products with a commitment to natural ingredients. Its personalized in-store customer experiences have built Kiehl’s a loyal following worldwide, while its dedication to innovation, and philanthropy distinguishes it as a leader in the beauty industry.

2 - As part of the L’Oréal Group, Kiehl’s had to find a martech solution that could seamlessly integrate with Salesforce Commerce Cloud. After speaking to multiple vendors, it became clear that efficient integration could take months, something the team did not have the time or resources for. It needed a platform and support team that could handle a large integration process without any downtime.

2 + downtime during Salesforce integration

3 - After speaking to Insider, the local expert support team assured Kiehl’s that not only could Insider integrate with Salesforce, but it would only take a few weeks, and there would be no disruption to its current site. The Insider team offered full support throughout the process, which was completed in the time frame promised. Insider’s intuitive, user-friendly platform ensured the Kiehl’s team could get started right away.

3 + Kiehl’s will continue to enhance personalization and loyalty initiatives with Insider One, and looks forward to leveraging Sirius AI™ for automated campaign optimization and even greater performance.

4 - After speaking to other vendors, we thought a six-to-nine month integration process was our only option. Insider proved us wrong. The support team was there every step of the way, and we launched our first campaign as quickly and easily as Insider said we would.”

4 + Kiehl’s favorite feature is Insider One’s A/B testing solution which makes it easy to create, launch, and optimize campaigns.

5 - Building audience segments over peak season to drive a 25% increase in CVR

5 + Discover more inspirational stories

6 - As the most important time of year for retail brands worldwide, Kiehl’s wanted to maximize conversions over the peak season. Previously, the brand had used a generic, uncustomized Black Friday and Members’ offer, but this time, the team wanted to deliver tailored, relevant coupons and offers to its customers, while creating urgency for the audience.

6 + Trusted by over 2,000+ customers

7 - Thanks to Insider, we had our most successful peak season yet. Precisely segmenting our audiences avoided the need to offer blanket discounts, and we instead encouraged customers to make a purchase by appealing to them with contextual recommendations and offers. We had no idea how much our previous peak season campaigns had held us back until we saw the 25% increase in CVR from Insider.”

7 + Want to learn what Insider One can do you for?