1 <h2>Insider X Pieces | How Pieces boosted basket size and reduced returns through personalization</h2>

2 <p>By leveraging<strong>Insider’s Smart Recommender</strong>,<strong>InStory</strong>for style inspiration, and<strong>Architect</strong>for journey orchestration, Pieces created a seamless online shopping experience. Bundled product suggestions lifted jewelry set sales, InStory fashion stories improved engagement on seasonal campaigns, and size/style-based targeting reduced unnecessary returns. Altogether, Pieces achieved an<strong>18% increase in basket size</strong>,<strong>9% rise in repeat purchases</strong>, and a<strong>12% reduction in returns</strong>, proving that smart personalization drives long-term growth in fashion retail.</p>

3