Insider One x Pieces Exclusive Masterclass - Insider
2026-02-01 03:41 Diff

Insider X Pieces | How Pieces boosted basket size and reduced returns through personalization

By leveraging Insider’s Smart Recommender, InStory for style inspiration, and Architect for journey orchestration, Pieces created a seamless online shopping experience. Bundled product suggestions lifted jewelry set sales, InStory fashion stories improved engagement on seasonal campaigns, and size/style-based targeting reduced unnecessary returns. Altogether, Pieces achieved an 18% increase in basket size, 9% rise in repeat purchases, and a 12% reduction in returns, proving that smart personalization drives long-term growth in fashion retail.