Ele fracassou porque as equipes de marketing e de customer engagement, em todo lugar, ainda se sentem sobrecarregadas, confusas e presas.
Por décadas, o setor prometeu simplicidade, mas criou o caos.
Os fornecedores prometiam ser "a peça que faltava", mas entregavam atrito. O que era para acelerar o crescimento o sufocou. Gerou poluição digital.
O futuro do engajamento do cliente não é sobre se adaptar a sistemas quebrados; é sobre libertar-se deles.
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:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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.container{
max-width: 100%;
}
}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 200;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 100;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff') format('woff');
}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 300;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 400;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 500;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 800;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff') format('woff');
}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 900;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
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}
@font-face {
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font-style: normal;
font-weight: 600;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff2') format('woff2'),
url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff') format('woff');
}
@font-face {
font-family: 'Gilroy';
font-style: normal;
font-weight: 700;
font-display: auto;
src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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<style>
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display: flex !important;
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background-repeat: no-repeat;
background-size: cover;
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font-size: 30px;
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height: 64px;
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position: relative;
}
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font-size:3vw!important;
width:30%!important;
padding:2vw!important;
display:flex!important;
justify-content:center!important;
align-items:center!important;
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#wt-cli-cookie-banner .cli-bar-container .cli-bar-message{
font-size:2.5vw!important;
height: 30vw;
overflow-y: scroll;
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scrollbar-width: none;
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background-color: #EEE;
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color: #261A28;
font-weight: 500;
font-size: 16px;
}
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border-radius: 10px;
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<div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISÃO GERAL</h3></div><ul><li class=""><a class="" href="/pt/platform/" target=""><span data-text="Visão geral da plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Visão geral da plataforma</span><p data-text="Explore a Insider One: tudo o que você precisa, nada do que não precisa, tudo em um só lugar">Explore a Insider One: tudo o que você precisa, nada do que não precisa, tudo em um só lugar</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRAÇÕES</h3></div><ul><li class=""><a class="" href="/pt/integrations/" target=""><span data-text="Hub de integrações"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Hub de integrações</span><p data-text="Conecte a Insider One a todo o seu stack MarTech de forma fácil, segura e instantânea">Conecte a Insider One a todo o seu stack MarTech de forma fácil, segura e instantânea</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CAPACIDADES</h3></div><ul><li class=""><a class="" href="/pt/ai-overview/" target=""><span data-text="Insider One AI"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/pt/customer-data-management/" target=""><span data-text="Gerenciamento de dados de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gerenciamento de dados de clientes</span></a></li><li class=""><a class="" href="/pt/ai-personalization/" target=""><span data-text="Personalização"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personalização</span></a></li><li class=""><a class="" href="/pt/customer-journey/orchestration/" target=""><span data-text="Orquestração de jornada"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orquestração de jornada</span></a></li><li class=""><a class="" href="/pt/reporting-analytics/" target=""><span data-text="Relatórios & dados"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Relatórios & dados</span></a></li><li class=""><a class="indented" href="/pt/behavioral-analytics/" target=""><span data-text="Análise comportamental"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Análise comportamental</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANAIS</h3></div><ul><li class=""><a class="" href="/pt/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/pt/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/pt/eureka-search/" target=""><span data-text="Busca no site"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Busca no site</span></a></li><li class=""><a class="" href="/pt/conversational-cx/" target=""><span data-text="CX conversacional"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversacional</span></a></li><li class=""><a class="" href="/pt/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/pt/channels/web-push/" target=""><span data-text="Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Web Push</span></a></li><li class=""><a class="" href="/pt/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/pt/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>App</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>POR QUE A INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/pt/the-zero-dollar-migration-movement/" target=""><span data-text="O Movimento de Migração de R$0,00™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>O Movimento de Migração de R$0,00™</span><p data-text="Migração sem medo, lock-in ou custos ocultos.">Migração sem medo, lock-in ou custos ocultos.</p></a></li><li class=""><a class="" href="/pt/why-insiderone/" target=""><span data-text="O diferencial da Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>O diferencial da Insider One</span><p data-text="Descubra o que nos torna diferentes">Descubra o que nos torna diferentes</p></a></li><li class=""><a class="" href="/pt/compare-insiderone/" target=""><span data-text="Comparar fornecedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar fornecedores</span><p data-text="Veja como nos comparamos com outros players do mercado">Veja como nos comparamos com outros players do mercado</p></a></li><li class=""><a class="" href="/pt/insiderone-switch/" target=""><span data-text="Migrar para a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Migrar para a Insider One</span><p data-text="Descubra por que as marcas mais admiradas do mundo escolhem a Insider One">Descubra por que as marcas mais admiradas do mundo escolhem a Insider One</p></a></li></ul></div>
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<div class="header-menu-item">
<button data-text="Indústrias">Indústrias<i>
<svg width="15" height="14" viewbox="0 0 15 14" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M3.78711 5.83325L7.28711 9.33325L10.7871 5.83325" stroke="#EFEBE4" stroke-linecap="round" stroke-linejoin="round" />
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<div class="header-menu-item-dropdown">
<div class="container">
<a href="/case-studies/mac-cosmetics/" class="header-menu-item-dropdown-item highlight-link is-bg highlight-small" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);"><ul><li class=""><div class="item-link "><span data-text="História de sucesso"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>História de sucesso</span></div></li></ul></a><div class="header-menu-item-dropdown-item mobile-border-none" style=""><ul><li class=""><a class="" href="/pt/industries/retail/" target=""><span data-text="Varejo e Ecommerce"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-hover.svg"></i>Varejo e Ecommerce</span><p data-text="Do primeiro clique à recompra: crie experiências que seus clientes vão amar">Do primeiro clique à recompra: crie experiências que seus clientes vão amar</p></a></li><li class=""><a class="" href="/pt/industries/finance/" target=""><span data-text="Serviços financeiros"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>Serviços financeiros</span><p data-text="Construa confiança e lealdade com experiências personalizadas que aumentam engajamento e retenção">Construa confiança e lealdade com experiências personalizadas que aumentam engajamento e retenção</p></a></li><li class=""><a class="" href="/pt/industries/travel/" target=""><span data-text="Viagens e Hotelaria"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>Viagens e Hotelaria</span><p data-text="Inspire viajantes, personalize a jornada, aumente as reservas e gere receita adicional">Inspire viajantes, personalize a jornada, aumente as reservas e gere receita adicional</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/pt/beauty-cosmetics/" target=""><span data-text="Beleza & Cosméticos"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Beleza & Cosméticos</span><p data-text="Do skincare ao self-care, engaje clientes com personalização, precisão e estilo">Do skincare ao self-care, engaje clientes com personalização, precisão e estilo</p></a></li><li class=""><a class="" href="/pt/industries/automotive/" target=""><span data-text="Automotivo"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotivo</span><p data-text="Conecte a experiência digital e de showroom para acelerar engajamento, geração de leads e retenção">Conecte a experiência digital e de showroom para acelerar engajamento, geração de leads e retenção</p></a></li><li class=""><a class="" href="/pt/industries/telecom/" target=""><span data-text="Telecomunicações"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicações</span><p data-text="Reduza churn, aumente a fidelidade e personalize para cada cliente">Reduza churn, aumente a fidelidade e personalize para cada cliente</p></a></li></ul></div>
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<div class="header-menu-item">
<a href="/pt/customers/" target="" class="" data-text="Clientes">Clientes</a> </div>
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<button data-text="Recursos">Recursos<i>
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<div class="header-menu-item-dropdown">
<div class="container">
<a href="/product-demo-hub/%20" class="header-menu-item-dropdown-item highlight-link is-bg highlight-large" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Dark.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Light-new.png);"><ul><li class=""><div class="item-link "><span data-text="Tour interativo da plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Tour interativo da plataforma</span><p data-text="Explore mais de 80 demos autoguiadas — sem formulários, sem espera">Explore mais de 80 demos autoguiadas — sem formulários, sem espera</p></div></li></ul></a><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>FERRAMENTAS INTERATIVAS</h3></div><ul><li class="is-mobile"><a class="" href="/product-demo-hub/%20" target=""><span data-text="Hub de demonstrações"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Hub de demonstrações</span><p data-text="Explore a Insider One e torne-se imparável. Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.">Explore a Insider One e torne-se imparável. Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador WhatsApp</span><p data-text="Descubra o poder do WhatsApp para negócios">Descubra o poder do WhatsApp para negócios</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de modelos SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de modelos SMS</span><p data-text="Mais de 60 modelos para um SMS marketing impecável">Mais de 60 modelos para um SMS marketing impecável</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="Explorador CDP"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Explorador CDP</span><p data-text="Aprenda a transformar seus dados de clientes em ação">Aprenda a transformar seus dados de clientes em ação</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OUTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/pt/case-studies" target=""><span data-text="Estudos de caso"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Estudos de caso</span></a></li><li class=""><a class="" href="/pt/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-books & Guias"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books & Guias</span></a></li><li class=""><a class="" href="/pt/glossary" target=""><span data-text="Glossário"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossário</span></a></li></ul></div>
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<a href="/pt/partners" target="_blank" class="" data-text="Glossário">Parceiros</a> </div>
<div class="header-menu-item is-mobile">
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Com a confiança de mais de 1.500 marcas </h2>
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A MarTech, tal como a conhecemos, fracassou com os profissionais de marketing. </h2>
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<p>Ele fracassou porque as equipes de marketing e de customer engagement, em todo lugar, ainda se sentem sobrecarregadas, confusas e presas.</p><p> </p><p>Por décadas, o setor prometeu simplicidade, mas criou o caos.</p><p> </p><p>Os fornecedores prometiam ser "a peça que faltava", mas entregavam atrito. O que era para acelerar o crescimento o sufocou. Gerou poluição digital.</p><p> </p><p>O futuro do engajamento do cliente não é sobre se adaptar a sistemas quebrados; é sobre libertar-se deles.</p> </div>
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A grande redefinição </h2>
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A grande redefinição </h2>
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<p>Os profissionais de marketing e CX precisam de um novo caminho a seguir.</p><p><strong>A Insider One</strong> é esse <strong>novo mundo.</strong></p><p><strong>Reunimos tudo o que as equipes de marketing e de engajamento do cliente precisam em um só lugar, para que possam atingir seu potencial máximo e se tornarem imbatíveis.</strong></p> </div>
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<h2><em>As três promessas</em><br>que nos diferenciam</h2>
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<h3 class="insiderone-card-slider-item-title">Seja o primeiro</h3>
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<p>A Insider One mantém você à frente com a mais completa plataforma de engajamento de clientes nativa de IA, alimentada pelo roteiro de produtos mais ambicioso do mundo, criado para se mover mais rápido que o mercado. Sempre em primeiro lugar. Sempre à frente.</p> </div>
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<p>A Insider One Advantage™ oferece uma experiência de fornecedor inigualável, desde a migração sem dor de cabeça até a rápida integração, reduzindo o Total Cost of Ownership e acelerando o tempo de atingimento do ROI. Liberte-se de tudo o que te prende.</p> </div>
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<h3 class="insiderone-card-slider-item-title">Seja progressivo</h3>
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<p>No coração da Insider One está o Growth Makers™ Club. Quando mentes excepcionais se unem, surgem estratégias comprovadas, os resultados são compartilhados e os aprendizados são reduzidos. Você pensa maior e executa com mais ousadia. Aqui, cada conexão aumenta seu potencial.</p> </div>
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<h3 class="metrics-number inso-display-s">1,500+</h3>
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<h3 class="metrics-number inso-display-s">50+</h3>
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<h3 class="metrics-number inso-display-s">30+</h3>
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<p>No fundo, somos builders. Agimos com rapidez. Moldamos categorias. Recusamo-nos a nos acomodar. Desafiamos todas as suposições. Nós nos movemos com intenção e velocidade. Somos rápidos em uma busca incessante para construir o futuro do engajamento do cliente e da AITech.</p><p>Trabalhar aqui exige resiliência e fome. O crescimento não é uma vantagem; é a base. Se você prefere conforto, previsibilidade ou manuais comprovados, não somos para você.</p><p>Se você acha que foi feito para isso, prove.</p> </div>
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<h4 class="inso-paragraph-l">
<a class="client-linkedin" href="https://www.linkedin.com/in/hande-cilingir" target="_blank" rel="nofollow" >
Hande Cilingir
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<svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M17.7641 0.833319H2.23581C2.06125 0.830895 1.88793 0.862879 1.72574 0.927446C1.56355 0.992013 1.41567 1.0879 1.29054 1.20962C1.16541 1.33135 1.06548 1.47653 0.996465 1.63688C0.92745 1.79723 0.890697 1.9696 0.888306 2.14415V17.8558C0.890697 18.0304 0.92745 18.2027 0.996465 18.3631C1.06548 18.5234 1.16541 18.6686 1.29054 18.7903C1.41567 18.9121 1.56355 19.008 1.72574 19.0725C1.88793 19.1371 2.06125 19.1691 2.23581 19.1667H17.7641C17.9387 19.1691 18.112 19.1371 18.2742 19.0725C18.4364 19.008 18.5843 18.9121 18.7094 18.7903C18.8345 18.6686 18.9345 18.5234 19.0035 18.3631C19.0725 18.2027 19.1092 18.0304 19.1116 17.8558V2.14415C19.1092 1.9696 19.0725 1.79723 19.0035 1.63688C18.9345 1.47653 18.8345 1.33135 18.7094 1.20962C18.5843 1.0879 18.4364 0.992013 18.2742 0.927446C18.112 0.862879 17.9387 0.830895 17.7641 0.833319V0.833319ZM6.41581 16.1783H3.66581V7.92832H6.41581V16.1783ZM5.04081 6.77332C4.66155 6.77332 4.29782 6.62266 4.02964 6.35448C3.76147 6.08631 3.61081 5.72258 3.61081 5.34332C3.61081 4.96406 3.76147 4.60033 4.02964 4.33216C4.29782 4.06398 4.66155 3.91332 5.04081 3.91332C5.24219 3.89048 5.44613 3.91044 5.63927 3.97188C5.83242 4.03332 6.0104 4.13487 6.16157 4.26987C6.31275 4.40487 6.4337 4.57027 6.51652 4.75526C6.59934 4.94025 6.64215 5.14064 6.64215 5.34332C6.64215 5.546 6.59934 5.74639 6.51652 5.93138C6.4337 6.11636 6.31275 6.28177 6.16157 6.41677C6.0104 6.55177 5.83242 6.65332 5.63927 6.71476C5.44613 6.7762 5.24219 6.79616 5.04081 6.77332V6.77332ZM16.3341 16.1783H13.5841V11.7508C13.5841 10.6417 13.19 9.91749 12.1908 9.91749C11.8816 9.91975 11.5805 10.0167 11.3281 10.1954C11.0757 10.374 10.8841 10.6258 10.7791 10.9167C10.7074 11.1321 10.6763 11.359 10.6875 11.5858V16.1692H7.93747C7.93747 16.1692 7.93747 8.67082 7.93747 7.91915H10.6875V9.08332C10.9373 8.64983 11.3006 8.29271 11.7384 8.05042C12.1761 7.80813 12.6717 7.68985 13.1716 7.70832C15.005 7.70832 16.3341 8.89082 16.3341 11.43V16.1783Z" fill="#261A28"/></svg>
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<p class="inso-paragraph-l">Cofundador e CEO</p>
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<h4 class="inso-paragraph-l">
<a class="client-linkedin" href="https://www.linkedin.com/in/moritzwolff" target="_blank" rel="nofollow" >
Moritz Wolff
</a>
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</h4>
<p class="inso-paragraph-l">Diretor Regional</p>
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<h4 class="inso-paragraph-l">
<a class="client-linkedin" href="https://www.linkedin.com/in/meyar-sheik-86042b/" target="_blank" rel="nofollow" >
Meyar Sheik
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<svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M17.7641 0.833319H2.23581C2.06125 0.830895 1.88793 0.862879 1.72574 0.927446C1.56355 0.992013 1.41567 1.0879 1.29054 1.20962C1.16541 1.33135 1.06548 1.47653 0.996465 1.63688C0.92745 1.79723 0.890697 1.9696 0.888306 2.14415V17.8558C0.890697 18.0304 0.92745 18.2027 0.996465 18.3631C1.06548 18.5234 1.16541 18.6686 1.29054 18.7903C1.41567 18.9121 1.56355 19.008 1.72574 19.0725C1.88793 19.1371 2.06125 19.1691 2.23581 19.1667H17.7641C17.9387 19.1691 18.112 19.1371 18.2742 19.0725C18.4364 19.008 18.5843 18.9121 18.7094 18.7903C18.8345 18.6686 18.9345 18.5234 19.0035 18.3631C19.0725 18.2027 19.1092 18.0304 19.1116 17.8558V2.14415C19.1092 1.9696 19.0725 1.79723 19.0035 1.63688C18.9345 1.47653 18.8345 1.33135 18.7094 1.20962C18.5843 1.0879 18.4364 0.992013 18.2742 0.927446C18.112 0.862879 17.9387 0.830895 17.7641 0.833319V0.833319ZM6.41581 16.1783H3.66581V7.92832H6.41581V16.1783ZM5.04081 6.77332C4.66155 6.77332 4.29782 6.62266 4.02964 6.35448C3.76147 6.08631 3.61081 5.72258 3.61081 5.34332C3.61081 4.96406 3.76147 4.60033 4.02964 4.33216C4.29782 4.06398 4.66155 3.91332 5.04081 3.91332C5.24219 3.89048 5.44613 3.91044 5.63927 3.97188C5.83242 4.03332 6.0104 4.13487 6.16157 4.26987C6.31275 4.40487 6.4337 4.57027 6.51652 4.75526C6.59934 4.94025 6.64215 5.14064 6.64215 5.34332C6.64215 5.546 6.59934 5.74639 6.51652 5.93138C6.4337 6.11636 6.31275 6.28177 6.16157 6.41677C6.0104 6.55177 5.83242 6.65332 5.63927 6.71476C5.44613 6.7762 5.24219 6.79616 5.04081 6.77332V6.77332ZM16.3341 16.1783H13.5841V11.7508C13.5841 10.6417 13.19 9.91749 12.1908 9.91749C11.8816 9.91975 11.5805 10.0167 11.3281 10.1954C11.0757 10.374 10.8841 10.6258 10.7791 10.9167C10.7074 11.1321 10.6763 11.359 10.6875 11.5858V16.1692H7.93747C7.93747 16.1692 7.93747 8.67082 7.93747 7.91915H10.6875V9.08332C10.9373 8.64983 11.3006 8.29271 11.7384 8.05042C12.1761 7.80813 12.6717 7.68985 13.1716 7.70832C15.005 7.70832 16.3341 8.89082 16.3341 11.43V16.1783Z" fill="#261A28"/></svg>
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<p class="inso-paragraph-l">Presidente global</p>
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Christopher Baldwin
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<p class="inso-paragraph-l">VP de geração de demanda, marca e comunicações</p>
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Serhat Soyuerel
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<p class="inso-paragraph-l">Cofundador e diretor de receita</p>
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Nicolas Algoedt
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</h4>
<p class="inso-paragraph-l">VP de geração de demanda, marketing de receita</p>
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Caglar Icer
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<p class="inso-paragraph-l">Diretor de operações</p>
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Sebastian Duque
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<p class="inso-paragraph-l">Gerente nacional</p>
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Merve Nazlioglu
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<p class="inso-paragraph-l">Diretor de marketing</p>
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Jack Nguyen
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<p class="inso-paragraph-l">Diretor Regional</p>
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Mehmet Sinan Toktay
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<p class="inso-paragraph-l">Cofundador e diretor de tecnologia</p>
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Hakan Mutlu Sonmez
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<p class="inso-paragraph-l">Vice-presidente de gerenciamento de produtos</p>
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Okan Yedibela
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<p class="inso-paragraph-l">Cofundador e arquiteto de software sênior</p>
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Muharrem Derinkok
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<p class="inso-paragraph-l">Cofundador e diretor de produtos</p>
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<p class="inso-paragraph-l">Vice-presidente sênior, diretor de digital e comércio eletrônico da Kendra Scott</p>
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<p class="inso-paragraph-l">Sócio-gerente, <br>Wamda Capital</p>
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Rohit Agarwal
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<p class="inso-paragraph-l">Diretor, Sequoia Capital</p>
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Chris Varelas
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<p class="inso-paragraph-l">Sócio fundador,<br> Riverwood Capital</p>
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Joe De Pinho
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<p class="inso-paragraph-l">Sócio, Riverwood Capital</p>
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Francisco Alvarez-Demalde
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<p class="inso-paragraph-l">Cofundador e sócio-gerente da Riverwood Capital</p>
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Tristan Lacroix
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