Rivalry2

Como a Cogna Educação aproveitou os recursos de CDP, Journey Orchestration e Web da Insider para atingir um ROI de 7X e uma conversão de leads 52% mais rápida em três meses | Insider
2026-03-06 02:26 Diff
https://useinsider.com/pt/case-studies/cogna/
Da limpeza de dados à ativação, seja online ou offline, garantir que esses dados estejam realmente conectados entre diferentes pilhas de tecnologia é um destaque, tanto em termos comerciais quanto estratégicos.
Bernardo Marotta
Diretor de Marketing
Mesmo quando a Cogna Educação importava dados manualmente para sua antiga ferramenta de automação de marketing, ela falhava em suportar edição, adaptação e ativação em tempo real da experiência do cliente quando os dados estavam lá. Na melhor das hipóteses, todas as comunicações eram enviadas um dia depois do dia de envio desejado, o que era muito lento em termos de causar um impacto positivo na experiência do cliente.
Com a Insider, o tempo que um usuário levava do registro à inscrição foi reduzido em 52%. Atribuo muito disso à experiência em tempo real porque, antes, demorava até um dia para enviar uma confirmação após o registro. O resto da jornada também demorava mais de um dia para que as comunicações corretas fossem enviadas. Agora, tudo é em tempo real.
Bernardo Marotta
Diretor de Marketing
Uma das principais dificuldades da Cogna Educação era entender verdadeiramente o contexto dos usuários que visitam seu site e, a partir disso, saber como personalizar uma experiência em tempo real e proporcionar uma melhor jornada do usuário.
Usando a Web Suite da Insider, A Cogna Educação agora oferece inúmeras personalizações e adiciona mais à medida que aprende de forma inteligente sobre seus usuários. Por exemplo, se um usuário visita uma página de curso e retorna ao site mais tarde, a experiência será personalizada para mostrar o curso da visita anterior. Se o usuário abandona uma etapa e retorna, ele é orientado a continuar de onde parou.
Usando a solução Insider, podemos aumentar sua taxa de conversão de visitantes para usuários registrados em 83%. Quase dobramos a taxa de conversão do nosso site. Atribuo isso à ampla personalização que implementamos no site, que proporciona uma experiência mais simplificada e fluida para os usuários.
Bernardo Marotta
Diretor de Marketing
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  !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***!
  \***************************************************************************************************************************************************************************************************************************************/
/**
 * The following styles get applied both on the front of your site
 * and in the editor.
 *
 * Replace them with your own styles or remove the file completely.
 */
.wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
  margin-bottom: 20px;
}
@media only screen and (min-width: 480px) {
  .wp-block-insider-custom-gutenberg-blocks-custom-image-with-caption-block {
    margin-bottom: 40px;
  }
}

.ins-image {
  width: 100%;
  height: auto;
  display: block;
}

.ins-caption {
  font-size: 12px;
  color: #394157;
  padding: 10px;
  background-color: #fff;
  letter-spacing: 0.01rem;
}
@media only screen and (min-width: 480px) {
  .ins-caption {
    text-align: center;
    padding: 11px 30px;
  }
}

/*# sourceMappingURL=style-index.css.map*/
</style>
<style id='global-styles-inline-css'>
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:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}
</style>
<link rel='stylesheet' id='cookie-law-info-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.6' media='all' />
<link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.6' media='all' />
<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
</style>
<link rel='stylesheet' id='wpml-legacy-horizontal-list-0-css' href='https://insiderone.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-list-horizontal/style.min.css?ver=1' media='all' />
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    .container{
        max-width: 100%;
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}/* End custom CSS */
/* Start Custom Fonts CSS */@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 200;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-UltraLight.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 100;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Thin.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 400;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Regular-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 500;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/Gilroy-Medium-1.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 800;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Black.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 900;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Heavy.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 600;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff2') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Bold.woff') format('woff');
}
@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
		url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff');
}
/* End Custom Fonts CSS */
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/* Start custom CSS for container, class: .elementor-element-8539758 */.elementor-511209 .elementor-element.elementor-element-8539758 a{
    color: #061235;
    text-decoration: underline;
}/* End custom CSS */
/* Start custom CSS for container, class: .elementor-element-e5a9363 */.elementor-511209 .elementor-element.elementor-element-e5a9363 {
    background: -webkit-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: -o-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: -ms-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: -moz-linear-gradient(left, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
background: linear-gradient(to right, rgba(255, 223, 223, 0.75) 0%, rgba(230, 236, 245, 0.68) 100%);
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-4256c8f */.elementor-511209 .elementor-element.elementor-element-4256c8f .favorite_container{
    background-color: #CECDFD;
    width: 400px;
    padding:50px;
    margin-top:-90px;
    margin-left: 50px;
    border-radius: 20px;
}

.elementor-511209 .elementor-element.elementor-element-4256c8f .favorite_header{
    color: #061235;
    text-align: left;
    font-family: Gilroy;
    font-size: 20px;
    font-style: normal;
    font-weight: 500;
    line-height: normal;
    margin-left: 70px;
}

.elementor-511209 .elementor-element.elementor-element-4256c8f .favorite_name{
    color: #061235;
    text-align: left;
    font-family: Gilroy;
    font-size: 30px;
    font-style: normal;
    font-weight: 700;
    line-height: normal;
    margin-left: 70px;
}

.elementor-511209 .elementor-element.elementor-element-4256c8f .favorite_text{
    color: #051235;
    font-family: Gilroy;
    font-size: 15px;
    font-style: normal;
    font-weight: 500;
    line-height: 148%;
    margin-top: 20px;
    margin-bottom: -20px;
}

@media only screen and (max-width:600px){
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        border-radius:0;
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        margin-left:29vw;
        
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    .elementor-511209 .elementor-element.elementor-element-4256c8f .favorite_name{
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        margin-left:29vw;
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    .elementor-511209 .elementor-element.elementor-element-4256c8f .favorite_text{
        font-size:4,5vw;
        margin-top:12vw;
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       margin-left:5vw;
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	font-weight: 200;
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	font-weight: 100;
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@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 300;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Light.woff2') format('woff2'),
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@font-face {
	font-family: 'Gilroy';
	font-style: normal;
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@font-face {
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@font-face {
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@font-face {
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	font-style: normal;
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@font-face {
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@font-face {
	font-family: 'Gilroy';
	font-style: normal;
	font-weight: 700;
	font-display: auto;
	src: url('https://insiderone.com/assets/font/gilroy/subset-Gilroy-Extrabold.woff') format('woff2'),
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}
/* End Custom Fonts CSS */
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    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
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.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
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/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
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        <div class="header-menu-item-dropdown-item-wrapper"><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>VISÃO GERAL</h3></div><ul><li class=""><a class="" href="/pt/platform/" target=""><span data-text="Visão geral da plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/grid-hover.svg"></i>Visão geral da plataforma</span><p data-text="Explore a Insider One: tudo o que você precisa, nada do que não precisa, tudo em um só lugar">Explore a Insider One: tudo o que você precisa, nada do que não precisa, tudo em um só lugar</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>100+ INTEGRAÇÕES</h3></div><ul><li class=""><a class="" href="/pt/integrations/" target=""><span data-text="Hub de integrações"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/link-hover.svg"></i>Hub de integrações</span><p data-text="Conecte a Insider One a todo o seu stack MarTech de forma fácil, segura e instantânea">Conecte a Insider One a todo o seu stack MarTech de forma fácil, segura e instantânea</p></a></li></ul></div></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CAPACIDADES</h3></div><ul><li class=""><a class="" href="/pt/ai-overview/" target=""><span data-text="Insider One AI"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Insider One AI</span></a></li><li class=""><a class="" href="/pt/customer-data-management/" target=""><span data-text="Gerenciamento de dados de clientes"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Gerenciamento de dados de clientes</span></a></li><li class=""><a class="" href="/pt/ai-personalization/" target=""><span data-text="Personalização"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>Personalização</span></a></li><li class=""><a class="" href="/pt/customer-journey/orchestration/" target=""><span data-text="Orquestração de jornada"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>Orquestração de jornada</span></a></li><li class=""><a class="" href="/pt/reporting-analytics/" target=""><span data-text="Relatórios &amp; dados"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>Relatórios &amp; dados</span></a></li><li class=""><a class="indented" href="/pt/behavioral-analytics/" target=""><span data-text="Análise comportamental"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>Análise comportamental</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>CANAIS</h3></div><ul><li class=""><a class="" href="/pt/channels/web/" target=""><span data-text="Web"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>Web</span></a></li><li class=""><a class="" href="/pt/channels/email/" target=""><span data-text="Email"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>Email</span></a></li><li class=""><a class="" href="/pt/eureka-search/" target=""><span data-text="Busca no site"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>Busca no site</span></a></li><li class=""><a class="" href="/pt/conversational-cx/" target=""><span data-text="CX conversacional"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>CX conversacional</span></a></li><li class=""><a class="" href="/pt/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/pt/channels/web-push/" target=""><span data-text="Web Push"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>Web Push</span></a></li><li class=""><a class="" href="/pt/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/pt/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>App</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>POR QUE A INSIDER ONE</h3></div><ul><li class=""><a class="" href="https://insiderone.com/pt/the-zero-dollar-migration-movement/" target=""><span data-text="O Movimento de Migração de R$0,00™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>O Movimento de Migração de R$0,00™</span><p data-text="Migração sem medo, lock-in ou custos ocultos.">Migração sem medo, lock-in ou custos ocultos.</p></a></li><li class=""><a class="" href="/pt/why-insiderone/" target=""><span data-text="O diferencial da Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>O diferencial da Insider One</span><p data-text="Descubra o que nos torna diferentes">Descubra o que nos torna diferentes</p></a></li><li class=""><a class="" href="/pt/compare-insiderone/" target=""><span data-text="Comparar fornecedores"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>Comparar fornecedores</span><p data-text="Veja como nos comparamos com outros players do mercado">Veja como nos comparamos com outros players do mercado</p></a></li><li class=""><a class="" href="/pt/insiderone-switch/" target=""><span data-text="Migrar para a Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>Migrar para a Insider One</span><p data-text="Descubra por que as marcas mais admiradas do mundo escolhem a Insider One">Descubra por que as marcas mais admiradas do mundo escolhem a Insider One</p></a></li></ul></div>
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                                                                    <button data-text="Indústrias">Indústrias<i>
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Cosméticos"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>Beleza &amp; Cosméticos</span><p data-text="Do skincare ao self-care, engaje clientes com personalização, precisão e estilo">Do skincare ao self-care, engaje clientes com personalização, precisão e estilo</p></a></li><li class=""><a class="" href="/pt/industries/automotive/" target=""><span data-text="Automotivo"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>Automotivo</span><p data-text="Conecte a experiência digital e de showroom para acelerar engajamento, geração de leads e retenção">Conecte a experiência digital e de showroom para acelerar engajamento, geração de leads e retenção</p></a></li><li class=""><a class="" href="/pt/industries/telecom/" target=""><span data-text="Telecomunicações"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>Telecomunicações</span><p data-text="Reduza churn, aumente a fidelidade e personalize para cada cliente">Reduza churn, aumente a fidelidade e personalize para cada cliente</p></a></li></ul></div>
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                                <a href="/pt/customers/" target="" class="" data-text="Clientes">Clientes</a>                            </div>
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        <a href="/product-demo-hub/%20" class="header-menu-item-dropdown-item highlight-link is-bg highlight-large" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Dark.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Light-new.png);"><ul><li class=""><div class="item-link "><span data-text="Tour interativo da plataforma"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Tour interativo da plataforma</span><p data-text="Explore mais de 80 demos autoguiadas — sem formulários, sem espera">Explore mais de 80 demos autoguiadas — sem formulários, sem espera</p></div></li></ul></a><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>FERRAMENTAS INTERATIVAS</h3></div><ul><li class="is-mobile"><a class="" href="/product-demo-hub/%20" target=""><span data-text="Hub de demonstrações"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>Hub de demonstrações</span><p data-text="Explore a Insider One e torne-se imparável. Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.">Explore a Insider One e torne-se imparável. Faça um tour autoguiado por mais de 80 demos e casos de uso adaptados ao seu papel, objetivos ou setor. Sem formulários. Sem espera.</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="Explorador WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>Explorador WhatsApp</span><p data-text="Descubra o poder do WhatsApp para negócios">Descubra o poder do WhatsApp para negócios</p></a></li><li class=""><a class="" href="/sms-templates/" target=""><span data-text="Biblioteca de modelos SMS"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/message-hover.svg"></i>Biblioteca de modelos SMS</span><p data-text="Mais de 60 modelos para um SMS marketing impecável">Mais de 60 modelos para um SMS marketing impecável</p></a></li><li class=""><a class="" href="/cdp-use-cases-explorer/" target=""><span data-text="Explorador CDP"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>Explorador CDP</span><p data-text="Aprenda a transformar seus dados de clientes em ação">Aprenda a transformar seus dados de clientes em ação</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>OUTROS RECURSOS</h3></div><ul><li class=""><a class="" href="/pt/case-studies" target=""><span data-text="Estudos de caso"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>Estudos de caso</span></a></li><li class=""><a class="" href="/pt/blog" target=""><span data-text="Blog"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/pen-hover.svg"></i>Blog</span></a></li><li class=""><a class="" href="/ebook" target=""><span data-text="E-books &amp; Guias"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/book-hover.svg"></i>E-books &amp; Guias</span></a></li><li class=""><a class="" href="/pt/glossary" target=""><span data-text="Glossário"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/glossary-hover.svg"></i>Glossário</span></a></li></ul></div>
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		<div data-elementor-type="wp-post" data-elementor-id="511209" class="elementor elementor-511209 elementor-491477" data-elementor-post-type="case-studies">
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													<img fetchpriority="high" decoding="async" width="474" height="164" src="https://insiderone.com/assets/media/2024/08/cogna-logo.png" class="attachment-full size-full wp-image-491486" alt="" srcset="https://insiderone.com/assets/media/2024/08/cogna-logo.png 474w, https://insiderone.com/assets/media/2024/08/cogna-logo-300x104.png 300w" sizes="(max-width: 474px) 100vw, 474px" />													</div>
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			<h6 class="elementor-heading-title elementor-size-default">História de Sucesso</h6>		</div>
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			<h1 class="elementor-heading-title elementor-size-default">Como a Cogna Educação aproveitou os recursos de CDP, Architect e Web da Insider para atingir um ROI de 7X e uma conversão de leads 52% mais rápida em três meses para a marca Anhanguera.</h1>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">CDP</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Architect</h6>		</div>
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			<h6 class="elementor-heading-title elementor-size-default">Web Channel</h6>		</div>
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													<img decoding="async" width="1022" height="894" src="https://insiderone.com/assets/media/2024/08/cogna.png" class="attachment-full size-full wp-image-491485" alt="" srcset="https://insiderone.com/assets/media/2024/08/cogna.png 1022w, https://insiderone.com/assets/media/2024/08/cogna-300x262.png 300w, https://insiderone.com/assets/media/2024/08/cogna-768x672.png 768w" sizes="(max-width: 1022px) 100vw, 1022px" />													</div>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c31e1d" data-id="0c31e1d" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-16cdb5e elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="16cdb5e" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>7X ROI</p>
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							<p>em 3<br />meses</p>
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
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				<div class="elementor-element elementor-element-d055152 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="d055152" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>52%</p>
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				</div>
				<div class="elementor-element elementor-element-751bf7f elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="751bf7f" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>mais rápida na<br />conversão de leads</p>
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				</div>
				<div class="elementor-element elementor-element-11363f6 elementor-widget__width-initial elementor-hidden-mobile elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="11363f6" data-element_type="widget" data-widget_type="image.default">
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													<img decoding="async" width="2" height="52" src="https://insiderone.com/assets/media/2023/07/HR.svg" class="attachment-full size-full wp-image-426388" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-783af03 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="783af03" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>30%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-47da525 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor" data-id="47da525" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>de aumento<br />do CVR</p>
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		</section>
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						<div class="elementor-container elementor-column-gap-default">
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						<section class="elementor-section elementor-inner-section elementor-element elementor-element-06fb961 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06fb961" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c01443" data-id="1c01443" data-element_type="column">
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							<p><strong>Indústria</strong></p>
						</div>
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				<div class="elementor-widget-container">
							<p>Outros</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-29f95d4 elementor-widget elementor-widget-text-editor" data-id="29f95d4" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><strong>Categoria</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-8a6a0a5 elementor-widget elementor-widget-text-editor" data-id="8a6a0a5" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Personalização<br />Cross-Channel Marketing<br />Mobile Marketing<br />Automação de Marketing<br />CDP</p>
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				</div>
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							<p><strong>Canais</strong></p>
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							<p>App<br />SMS<br />E-mail<br />Whatsapp<br />Messaging<br />Cross-Channel<br />Notificações Push<br />Onsite (Web/Mobile)<br />Ads (FB/Google/TikTok)</p>
						</div>
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							<p><strong>Solução</strong></p>
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							<p>Hello Bar<br />Architect<br />Countdown Bar</p>
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													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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							<p>Nosso investimento na Insider realmente valeu a pena significativamente. <br />O ROI desse investimento é evidente, e continuamos a ver valor na parceria. <br />As contribuições da Insider transformaram dramaticamente nossos negócios.  </p>
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							<p>Bruno Martos</p>
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							<p><strong>Gerente de Marketing</strong></p>
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													<img fetchpriority="high" decoding="async" width="474" height="164" src="https://insiderone.com/assets/media/2024/08/cogna-logo.png" class="attachment-full size-full wp-image-491486" alt="" srcset="https://insiderone.com/assets/media/2024/08/cogna-logo.png 474w, https://insiderone.com/assets/media/2024/08/cogna-logo-300x104.png 300w" sizes="(max-width: 474px) 100vw, 474px" />													</div>
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						<div class="elementor-element elementor-element-c9d6716 elementor-widget elementor-widget-text-editor" data-id="c9d6716" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Sumário Executivo</p>
						</div>
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							<p>A Insider, junto com seu parceiro de implementação, <a href="https://www.limaconsulting.com/">Lima Consulting</a>, permitiu que a Cogna Educação integrasse dados online e offline por meio de seu CDP e fornecesse uma visão unificada dos clientes. Isso permitiu que eles entregassem campanhas personalizadas em tempo real em vários canais, incluindo seu site, WhatsApp, SMS, e-mail, Google, Meta e TikTok. Com o Web Suite da Insider, a Cogna Educação implementou inúmeras personalizações e continua adicionando mais à medida que aprende sobre seus usuários. Os resultados levaram a um ROI de 7X em 3 meses e conversão de leads 52% mais rápida.   </p>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/assets/media/2025/01/PT-Cogna-Case-Study.pdf" target="_blank">
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									<span class="elementor-button-text">Baixe o PDF</span>
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						</div>
				</div>
				<div class="elementor-element elementor-element-778660e elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="778660e" data-element_type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
							<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://insiderone.com/pt/request-a-demo/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Agende uma demo</span>
					</span>
					</a>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e0d67ad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0d67ad" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37daa43" data-id="37daa43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-670b8c9 elementor-widget elementor-widget-text-editor" data-id="670b8c9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Sobre a Cogna</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-775a2e2 elementor-widget elementor-widget-text-editor" data-id="775a2e2" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A Cogna Educação é o maior e mais diversificado grupo educacional do país, com um portfólio completo de serviços e soluções para atender às necessidades dos alunos de forma personalizada e flexível. <br />Com mais de 55 anos de atuação, a Cogna está presente em todos os estados do Brasil e em mais de 2 mil municípios, oferecendo soluções e serviços nos mercados B2B, B2C e B2G, abrangendo desde a educação básica até a pós-graduação. O grupo impacta 22 milhões de estudantes, direta e indiretamente, em todo o país, da educação básica ao ensino superior, promovendo a aprendizagem ao longo da vida, marcando presença em toda a trajetória educacional dos brasileiros, dos 2 aos 100 anos de idade. </p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8b458c" data-id="e8b458c" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b4f0227 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image" data-id="b4f0227" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1090" height="941" src="https://insiderone.com/assets/media/2024/08/about-cogna.png" class="attachment-full size-full wp-image-491487" alt="" srcset="https://insiderone.com/assets/media/2024/08/about-cogna.png 1090w, https://insiderone.com/assets/media/2024/08/about-cogna-300x259.png 300w, https://insiderone.com/assets/media/2024/08/about-cogna-1024x884.png 1024w, https://insiderone.com/assets/media/2024/08/about-cogna-768x663.png 768w" sizes="(max-width: 1090px) 100vw, 1090px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-35eeb19 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35eeb19" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16bad3a" data-id="16bad3a" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-98a5b63 elementor-widget elementor-widget-text-editor" data-id="98a5b63" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Por que a Insider?</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4c98018 elementor-widget elementor-widget-text-editor" data-id="4c98018" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A decisão da Cogna Educação de implementar o Insider foi baseada em dois pontos cruciais. Primeiro, havia uma necessidade de dados organizados e automação, que o CDP da Insider poderia fornecer para reunir dados online e offline. Segundo, eles estavam procurando um parceiro que pudesse dar suporte à edição em tempo real, adaptação e ativação da experiência do cliente. A Insider não apenas resolveu isso, mas também ofereceu facilidade de uso na construção de campanhas e público para a equipe de marketing. A decisão foi reforçada ainda mais pelos preços transparentes da Insider e avaliações de usuários verificadas de forma independente pela Gartner e G2.    </p>
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				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-c16faac elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c16faac" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aff2ff" data-id="6aff2ff" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-172d20a elementor-widget elementor-widget-heading" data-id="172d20a" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h6 class="elementor-heading-title elementor-size-default">CASO DE USO #1</h6>		</div>
				</div>
				<div class="elementor-element elementor-element-b2fe374 elementor-widget elementor-widget-text-editor" data-id="b2fe374" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Unificar os dados online e offline da Cogna Educação em uma única plataforma</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-ae264a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ae264a0" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df68f43" data-id="df68f43" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-43a49a6 elementor-widget elementor-widget-image" data-id="43a49a6" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1108" height="1438" src="https://insiderone.com/assets/media/2024/08/cogna-case-1-2.png" class="attachment-full size-full wp-image-491622" alt="" srcset="https://insiderone.com/assets/media/2024/08/cogna-case-1-2.png 1108w, https://insiderone.com/assets/media/2024/08/cogna-case-1-2-231x300.png 231w, https://insiderone.com/assets/media/2024/08/cogna-case-1-2-789x1024.png 789w, https://insiderone.com/assets/media/2024/08/cogna-case-1-2-768x997.png 768w" sizes="(max-width: 1108px) 100vw, 1108px" />													</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04b4953" data-id="04b4953" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-04b30d4 elementor-widget elementor-widget-text-editor" data-id="04b30d4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>O desafio</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-bcce8a1 elementor-widget elementor-widget-text-editor" data-id="bcce8a1" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Anteriormente, os dados armazenados no BigQuery do Google exigiam intervenção repetitiva e manual de uma equipe de engenharia de dados com recursos limitados, criando gargalos e retardando os processos. Esse problema foi exacerbado por preocupações sobre perda de dados devido à iminente eliminação gradual de cookies de terceiros no Chrome. A Cogna Educação precisava de uma maneira de eliminar silos de dados e ativar dados valiosos de clientes on-line e off-line para a equipe de marketing.  </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d2f7b8d elementor-widget elementor-widget-text-editor" data-id="d2f7b8d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A solução</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-4233c05 elementor-widget elementor-widget-text-editor" data-id="4233c05" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Com o CDP da Insider, a Cogna Educação consegue reunir dados online e offline em uma única plataforma. Agora, a empresa consegue manter perfis unificados para todos os seus usuários, agregando informações de diferentes fontes. Com essas informações, a Cogna consegue ter uma visão melhor dos seus usuários, sabendo quem eles são e seus comportamentos históricos e atuais. Isso facilita a criação de segmentação e personalização muito mais avançadas em campanhas de marketing em todos os canais, como em seu site, WhatsApp, SMS, e-mail, Google, Meta ou TikTok.   </p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-235376a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="235376a" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e7e3bb" data-id="2e7e3bb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0d725e0 elementor-widget elementor-widget-text-editor" data-id="0d725e0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Os resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-46fab6c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="46fab6c" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c00f4b1" data-id="c00f4b1" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c3c8b68 elementor-widget elementor-widget-text-editor" data-id="c3c8b68" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Visão 360º</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-899e771 elementor-widget elementor-widget-text-editor" data-id="899e771" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>dos clientes</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-282e8cc" data-id="282e8cc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2bbed91 elementor-widget elementor-widget-text-editor" data-id="2bbed91" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Dados utilizáveis</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-fc6291f elementor-widget elementor-widget-text-editor" data-id="fc6291f" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>pelo time de marketing</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-f5c68c1 e-con-full e-flex e-con e-child" data-id="f5c68c1" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
		<div class="elementor-element elementor-element-b68f676 e-con-full e-flex e-con e-child" data-id="b68f676" data-element_type="container">
				<div class="elementor-element elementor-element-13150ea elementor-widget elementor-widget-image" data-id="13150ea" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
				</div>
				<div class="elementor-element elementor-element-d4278ce elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="d4278ce" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Da limpeza de dados à ativação, seja online ou offline, garantir que esses dados estejam realmente conectados entre diferentes pilhas de tecnologia é um destaque, tanto em termos comerciais quanto estratégicos.</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d7d3182 elementor-widget elementor-widget-text-editor" data-id="d7d3182" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Bernardo Marotta<br /><strong>Diretor de Marketing</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-2857f44 elementor-widget elementor-widget-image" data-id="2857f44" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="474" height="164" src="https://insiderone.com/assets/media/2024/08/cogna-logo.png" class="attachment-full size-full wp-image-491486" alt="" srcset="https://insiderone.com/assets/media/2024/08/cogna-logo.png 474w, https://insiderone.com/assets/media/2024/08/cogna-logo-300x104.png 300w" sizes="(max-width: 474px) 100vw, 474px" />													</div>
				</div>
				</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-df29196 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="df29196" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af46b13" data-id="af46b13" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ecb3073 elementor-widget elementor-widget-text-editor" data-id="ecb3073" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span style="white-space-collapse: preserve;">USO DE CASO #2</span></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a8e3d3d elementor-widget elementor-widget-text-editor" data-id="a8e3d3d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Ofereça jornadas em tempo real em todos os canais</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-1a2b3e7 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="1a2b3e7" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="716" height="994" src="https://insiderone.com/assets/media/2024/08/use-case-mobile-2.png" class="attachment-full size-full wp-image-491491" alt="" srcset="https://insiderone.com/assets/media/2024/08/use-case-mobile-2.png 716w, https://insiderone.com/assets/media/2024/08/use-case-mobile-2-216x300.png 216w" sizes="(max-width: 716px) 100vw, 716px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-28915ba e-flex e-con-boxed e-con e-parent" data-id="28915ba" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-9018d6a e-con-full e-flex e-con e-child" data-id="9018d6a" data-element_type="container">
				<div class="elementor-element elementor-element-83c4927 elementor-widget elementor-widget-text-editor" data-id="83c4927" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>O desafio</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-5efd071 elementor-widget elementor-widget-text-editor" data-id="5efd071" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Mesmo quando a Cogna Educação importava dados manualmente para sua antiga ferramenta de automação de marketing, ela falhava em suportar edição, adaptação e ativação em tempo real da experiência do cliente quando os dados estavam lá. Na melhor das hipóteses, todas as comunicações eram enviadas um dia depois do dia de envio desejado, o que era muito lento em termos de causar um impacto positivo na experiência do cliente. </p>
						</div>
				</div>
				</div>
					</div>
				</div>
		<div class="elementor-element elementor-element-211ffb6 e-flex e-con-boxed e-con e-parent" data-id="211ffb6" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-489a287 e-con-full e-flex e-con e-child" data-id="489a287" data-element_type="container">
				<div class="elementor-element elementor-element-ae92db8 elementor-widget elementor-widget-text-editor" data-id="ae92db8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>A solução</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d110446 elementor-widget elementor-widget-text-editor" data-id="d110446" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p><span class="il">Cogna</span> Educação conseguiu conectar todos os seus eventos em tempo real na Insider, permitindo que eles construíssem uma jornada completa do usuário do início ao fim em tempo real usando o Architect, aprimorado pelo Next Best Channel, including Onsite, Push Notifications, SMS, WhatsApp, Email, App, e Ads (Meta/Google/TikTok).</p>
<p>Quando um evento ocorre, a comunicação segue imediatamente. Isso traz benefícios óbvios para a experiência do usuário e taxas de conversão. Um exemplo é o tempo crítico entre o registro do usuário e a inscrição. Com o Insider, a Cogna Educação converte leads 52% mais rápido.   </p>
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				</div>
				</div>
					</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-331d2c2 elementor-reverse-mobile elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="331d2c2" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff10b2b" data-id="ff10b2b" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-09914f8 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="09914f8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="1824" height="1935" src="https://insiderone.com/assets/media/2024/08/use-case-2-1.png" class="attachment-full size-full wp-image-491490" alt="" srcset="https://insiderone.com/assets/media/2024/08/use-case-2-1.png 1824w, https://insiderone.com/assets/media/2024/08/use-case-2-1-283x300.png 283w, https://insiderone.com/assets/media/2024/08/use-case-2-1-965x1024.png 965w, https://insiderone.com/assets/media/2024/08/use-case-2-1-768x815.png 768w" sizes="(max-width: 1824px) 100vw, 1824px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-6026162 e-con-full e-flex e-con e-child" data-id="6026162" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
		<div class="elementor-element elementor-element-1206125 e-con-full e-flex e-con e-child" data-id="1206125" data-element_type="container">
				<div class="elementor-element elementor-element-76b94c0 elementor-widget elementor-widget-image" data-id="76b94c0" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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				<div class="elementor-element elementor-element-64131c0 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor" data-id="64131c0" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Com a Insider, o tempo que um usuário levava do registro à inscrição foi reduzido em 52%. Atribuo muito disso à experiência em tempo real porque, antes, demorava até um dia para enviar uma confirmação após o registro. O resto da jornada também demorava mais de um dia para que as comunicações corretas fossem enviadas. Agora, tudo é em tempo real.   </p>
						</div>
				</div>
				<div class="elementor-element elementor-element-46366aa elementor-widget elementor-widget-text-editor" data-id="46366aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Bernardo Marotta<br /><strong>Diretor de Marketing</strong></p>
						</div>
				</div>
				<div class="elementor-element elementor-element-cf1a43d elementor-widget elementor-widget-image" data-id="cf1a43d" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="474" height="164" src="https://insiderone.com/assets/media/2024/08/cogna-logo.png" class="attachment-full size-full wp-image-491486" alt="" srcset="https://insiderone.com/assets/media/2024/08/cogna-logo.png 474w, https://insiderone.com/assets/media/2024/08/cogna-logo-300x104.png 300w" sizes="(max-width: 474px) 100vw, 474px" />													</div>
				</div>
				</div>
				</div>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8b5dd36 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b5dd36" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954488e" data-id="954488e" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2d0cb06 elementor-widget elementor-widget-text-editor" data-id="2d0cb06" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Os resultados</p>
						</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-c02332f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c02332f" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5aeacb" data-id="b5aeacb" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-c952d57 elementor-widget elementor-widget-text-editor" data-id="c952d57" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>52%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-d989954 elementor-widget elementor-widget-text-editor" data-id="d989954" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>mais rápida na conversão de leads</p>
						</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eca743f" data-id="eca743f" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-61273aa elementor-widget elementor-widget-text-editor" data-id="61273aa" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>99.3%</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-67f387d elementor-widget elementor-widget-text-editor" data-id="67f387d" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>de taxa de entrega</p>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-044bb01 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="044bb01" data-element_type="section">
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						<div class="elementor-element elementor-element-76aac90 elementor-widget elementor-widget-text-editor" data-id="76aac90" data-element_type="widget" data-widget_type="text-editor.default">
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							<p><span style="white-space-collapse: preserve;">USO DE CASO #3</span></p>
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				<div class="elementor-element elementor-element-f62d40e elementor-widget elementor-widget-text-editor" data-id="f62d40e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Personalize a experiência do site de acordo com o status do funil de cada usuário</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-c1a84e8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="c1a84e8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img loading="lazy" decoding="async" width="390" height="625" src="https://insiderone.com/assets/media/2024/08/cogna-3-mobile.png" class="attachment-full size-full wp-image-491541" alt="" srcset="https://insiderone.com/assets/media/2024/08/cogna-3-mobile.png 390w, https://insiderone.com/assets/media/2024/08/cogna-3-mobile-187x300.png 187w" sizes="(max-width: 390px) 100vw, 390px" />													</div>
				</div>
					</div>
		</div>
					</div>
		</section>
		<div class="elementor-element elementor-element-02a1470 e-flex e-con-boxed e-con e-parent" data-id="02a1470" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-512efe0 e-con-full e-flex e-con e-child" data-id="512efe0" data-element_type="container">
				<div class="elementor-element elementor-element-fc63fb5 elementor-widget elementor-widget-text-editor" data-id="fc63fb5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>O desafio</p>
						</div>
				</div>
				<div class="elementor-element elementor-element-a82bf40 elementor-widget elementor-widget-text-editor" data-id="a82bf40" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Uma das principais dificuldades da Cogna Educação era entender verdadeiramente o contexto dos usuários que visitam seu site e, a partir disso, saber como personalizar uma experiência em tempo real e proporcionar uma melhor jornada do usuário.</p>
						</div>
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		<div class="elementor-element elementor-element-4696690 e-flex e-con-boxed e-con e-parent" data-id="4696690" data-element_type="container">
					<div class="e-con-inner">
		<div class="elementor-element elementor-element-7a1459d e-con-full e-flex e-con e-child" data-id="7a1459d" data-element_type="container">
				<div class="elementor-element elementor-element-1514965 elementor-widget elementor-widget-text-editor" data-id="1514965" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>A solução</p>
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							<p>Usando a Web Suite da Insider, A Cogna Educação agora oferece inúmeras personalizações e adiciona mais à medida que aprende de forma inteligente sobre seus usuários. Por exemplo, se um usuário visita uma página de curso e retorna ao site mais tarde, a experiência será personalizada para mostrar o curso da visita anterior. Se o usuário abandona uma etapa e retorna, ele é orientado a continuar de onde parou.  </p>
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													<img loading="lazy" decoding="async" width="534" height="870" src="https://insiderone.com/assets/media/2024/08/use-case-3.png" class="attachment-full size-full wp-image-491533" alt="" srcset="https://insiderone.com/assets/media/2024/08/use-case-3.png 534w, https://insiderone.com/assets/media/2024/08/use-case-3-184x300.png 184w" sizes="(max-width: 534px) 100vw, 534px" />													</div>
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		<div class="elementor-element elementor-element-8539758 e-con-full e-flex e-con e-child" data-id="8539758" data-element_type="container">
				<div class="elementor-element elementor-element-2a84b49 elementor-widget elementor-widget-image" data-id="2a84b49" data-element_type="widget" data-widget_type="image.default">
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													<img loading="lazy" decoding="async" width="79" height="54" src="https://insiderone.com/assets/media/2023/07/cs_quote.svg" class="attachment-full size-full wp-image-426401" alt="" />													</div>
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				<div class="elementor-widget-container">
							<p>Usando a solução Insider, podemos aumentar sua taxa de conversão de visitantes para usuários registrados em 83%. Quase dobramos a taxa de conversão do nosso site. Atribuo isso à ampla personalização que implementamos no site, que proporciona uma experiência mais simplificada e fluida para os usuários.  </p>
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				<div class="elementor-element elementor-element-08b36e6 elementor-widget elementor-widget-text-editor" data-id="08b36e6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Bernardo Marotta<br /><strong>Diretor de Marketing</strong></p>
						</div>
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													<img fetchpriority="high" decoding="async" width="474" height="164" src="https://insiderone.com/assets/media/2024/08/cogna-logo.png" class="attachment-full size-full wp-image-491486" alt="" srcset="https://insiderone.com/assets/media/2024/08/cogna-logo.png 474w, https://insiderone.com/assets/media/2024/08/cogna-logo-300x104.png 300w" sizes="(max-width: 474px) 100vw, 474px" />													</div>
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					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab5572d" data-id="ab5572d" data-element_type="column">
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						<div class="elementor-element elementor-element-e09d7ae elementor-widget elementor-widget-text-editor" data-id="e09d7ae" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Sumário</p>
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							<p>O CDP da Insider permitiu que a <span class="il">Cogna</span> Educação unificasse dados online e offline, permitindo campanhas personalizadas em tempo real em todos os canais. Como resultado, eles alcançaram um ROI de 7X em 3 meses e uma conversão de leads 52% mais rápida. </p>
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						<div class="elementor-element elementor-element-51b78fd elementor-widget elementor-widget-text-editor" data-id="51b78fd" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Olhando para o futuro</p>
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				<div class="elementor-element elementor-element-fb05dff elementor-widget elementor-widget-text-editor" data-id="fb05dff" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>A Cogna Educação vê potencial substancial para crescimento adicional dentro da unidade de negócios para mais capacidades Insider, conforme a capacidade da equipe permitir. Além disso, há oportunidades para soluções Insider serem adotadas em outras unidades de negócios. </p>
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    <p class="favorite_header"> Recurso Favorito </p>
    <p class="favorite_name"> CDP </p>
    <p class="favorite_text"> O recurso favorito da Cogna Educação é o CDP porque ele os ajudou a remover a dependência de uma equipe de engenharia de dados e a colocar a execução nas mãos da equipe de marketing. Isso tornou possível executar campanhas em tempo real em todos os canais no menor tempo possível.  </p>
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