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什麼是推播通知 |Insider 定義
2026-03-06 02:43 Diff
https://insiderone.com/zh-hant/glossary/push-notification/
推播通知

推播通知，或稱推播訊息，是一種簡短且吸引注意力的提醒，直接發送到使用者的裝置，無論是智慧型手機、平板、桌上型電腦或穿戴式裝置。這些訊息會立即出現在螢幕上，即使用戶未積極使用應用程式或造訪網站，並持續顯示在通知面板中直到清除，成為一種有效觸及並吸引受眾的方式，無需立即互動。
例如，電子商務平台可以發送推播通知提醒購物者有遺棄的購物車，或告知獨家閃購，鼓勵立即互動。
為什麼要使用推播通知？

透過根據行為發送個人化訊息，例如遺棄購物車提醒或基於位置的優惠，提升用戶互動與轉換率，吸引用戶回到你的應用程式或網站。
即時分享時效性更新，讓顧客隨時掌握訂單狀態、閃購或最新消息，即使你的應用程式尚未開啟。
透過結合推播通知、電子郵件、簡訊及應用程式內訊息，協調多渠道活動，提升互動率與可衡量成果。
行動推播通知 vs. 網頁推播通知 vs. 應用內訊息

行動推播通知網頁推播通知應用程式內訊息自治是的（應用程式未開啟）是的（瀏覽器未開啟）不需要（需要開啟應用程式）背景裝置/使用者，可以使用位置基於瀏覽器/會話以工作階段/功能為基礎整合需要應用程式與 SDK需要網頁推送設定應用程式/網頁體驗的一部分學習支援分群、個人化、A/B 測試支援個人化與觸發動作通常是規則或 API 驅動範例「特賣快結束了——快來選購！」「補貨：趁還沒來之前搶先買」「歡迎，開始導覽吧！」
常見問題

推播通知和簡訊或電子郵件有什麼不同？
推播通知能將簡短直接訊息直接送達使用者裝置，無需收件匣、電話號碼或電子郵件地址。它們會立即出現在螢幕上，更容易吸引注意力並快速帶動互動。想了解推播通知的運作方式以及如何有效運用，請參閱我們的推播通知行銷指南。
使用者可以選擇不接收推播通知嗎？
是的。行動與網頁推播通知都需要用戶自行選擇。使用者可隨時透過裝置或瀏覽器設定撤銷權限。關於如何在尊重用戶選擇的同時鼓勵用戶選擇加入的指引，請參閱我們的網頁推送選擇加入提醒。
提升推播通知互動的最佳實務是什麼？
要提升推播通知的互動，請在適當時間發送相關且個人化的通知。包含明確的行動呼籲，避免過於頻繁地發送訊息，並根據地點、行為或興趣等因素使用觸發或分段推送。想深入了解，請閱讀我們的《單一網頁推送最佳實務指南》。
推播通知在所有裝置和瀏覽器上都能使用嗎？
推播通知已被大多數主流瀏覽器支援，包括 Chrome、Firefox、Edge 和 Safari，以及 iOS、Android、Windows 和 macOS 等作業系統。在 iOS 上，網頁推播通知要求用戶將網頁應用程式加入主畫面。完整相容性細節請參閱我們的網路推播通知概覽。
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<style id='cookie-law-info-gdpr-inline-css'>
.cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; }
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<link rel='stylesheet' id='useinsider-header-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/header/index.css?ver=6.8.3' media='all' />
<link rel='stylesheet' id='useinsider-footer-css' href='https://insiderone.com/wp-content/themes/insiderone/assets/css/footer/index.css?ver=1772765007' media='all' />
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<script src="https://insiderone.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script>
<script id="cookie-law-info-js-extra">
var Cli_Data = {"nn_cookie_ids":[],"non_necessary_cookies":[],"cookielist":{"necessary":{"id":"687","status":true,"priority":0,"title":"Necessary","strict":true,"default_state":false,"ccpa_optout":false,"loadonstart":false}},"ajax_url":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php","current_lang":"zh-hant","security":"3b11af5c7f","eu_countries":["GB"],"geoIP":"disabled","use_custom_geolocation_api":"","custom_geolocation_api":"https:\/\/geoip.cookieyes.com\/geoip\/checker\/result.php","consentVersion":"5","strictlyEnabled":["necessary","obligatoire"],"cookieDomain":"","privacy_length":"250","ccpaEnabled":"","ccpaRegionBased":"","ccpaBarEnabled":"","ccpaType":"gdpr","triggerDomRefresh":"","secure_cookies":""};
var log_object = {"ajax_url":"https:\/\/insiderone.com\/wp-admin\/admin-ajax.php"};
</script>
<script defer src="https://insiderone.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.3.6" id="cookie-law-info-js"></script>
<script defer src="https://insiderone.com/wp-content/plugins/generic-webinar-widgets//build/js/app.min.js?ver=1708959490" id="gew_script-js"></script>
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    <script>
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        // set "true" to increase the fidelity of advertising storage restrictions
        window.dataLayer = window.dataLayer || [];

        function gtag() {
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        // Set default consent options
        gtag("consent", "default", {
            ad_storage: "denied",
            ad_user_data: "denied",
            ad_personalization: "denied",
            analytics_storage: "denied",
            functionality_storage: "denied",
            personalization_storage: "denied",
            security_storage: "granted",
            wait_for_update: 2000,
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        gtag("set", "ads_data_redaction", true);
        gtag("set", "url_passthrough", true);

        // Function to update consent based on user acceptance
        function CookieLawInfo_Accept_Callback() {
            if (CLI.consent['advertisement'] == true) {
                gtag('consent', 'update', {
                    'ad_storage': 'granted',
                    'ad_user_data': 'granted',
                    'ad_personalization': 'granted',
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            if (CLI.consent['analytics'] == true) {
                gtag('consent', 'update', {
                    'analytics_storage': 'granted'
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                gtag('consent', 'update', {
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        function set_ads_data_redaction() {
            if (redact_ad_data && wt_cli_ad_storage == 'denied') {
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    		<style id="wp-custom-css">
			.insiderone-generic-event-who-should-attend-container .attend-area {
    column-gap: 25px;
}
.insiderone-generic-event-who-should-attend-container .attend-area > div {
    flex: calc(50% - 25px) !important;
}
.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form .actions input {
	justify-content:center;
}

.insiderone-generic-event-hero-banner-container .insiderone-generic-event-hero-banner-content .insiderone-generic-event-hero-banner-content-right .insiderone-generic-event-hero-banner-form label {
    display: flex;
    align-items: center;
}
li.hs-form-checkbox span {
    margin-left: 10px !important;
}


/* Need this fixes to add the widget files */
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field label {
    display: flex !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox label {
    display: flex !important;
    align-items: center !important;
}
.insiderone-ghs-hero-banner-container .hs-fieldtype-checkbox.field.hs-form-field li.hs-form-checkbox span {
    margin-left: 10px;
}

.insiderone-ghs-hero-banner-content img[src=''] {
    display: none;
}
.insiderone-ghs-hero-banner-form-inner .hs_submit.hs-submit input {
justify-content: center;
}


.speaker-featured-left-right .speaker-featured-image-container, .speaker-featured-no-bio-left-right .speaker-featured-image-container {
    justify-content: center !important;
}
.speaker-featured-image-container img {
    height: 100% !important;
    width: auto !important;
}
.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    align-items: initial !important;
}

.speaker-featured-image-container, .speaker-featured-no-bio-image-container {
    width: 344px;
}
.speaker-featured-left-right-container, .speaker-featured-no-bio-left-right-container {
        justify-content: space-between;

}
.insiderone-gmc-speaker-list-item-img {
    aspect-ratio: 304 / 344;
    position: relative;
}
.insiderone-gmc-speaker-list-item-img img {
    position: absolute;
    bottom: 0;
}
/* Need this fixes to add the widget files */








.single-news-latest-posts .post .post-title h5{
	height: 90px!important;
}

.migration-lab-reviews{
	    background-repeat: no-repeat;
    background-size: cover;
}


/* EVENT QUICKFIXES */

	.insiderone-ghs-speaker-list-item-img img{
	width: 100%;
}


@media only screen and (max-width:767px){
	.insiderone-ghs-hero-banner-container .insiderone-ghs-bottom-logos .logo_items{
		width: 50%;
	}
}

/* EVENT QUICKFIXES */



.homepage-logo-reel-row, .homepage-hero-logo-reel{
	height: 35px;
}

.homepage-core-differentiators-body-item-media img{
	pointer-events:none;
}

@media only screen and (max-width:767px){
	.wt-cli-cookie-bar-container{
		position: absolute;
		z-index: 999999999999;
	}
	.wt-cli-cookie-bar-container h5{
		margin-top: 2vw!important;
	}
}

.cli-bar-message a{
	color:#50E9C3;
}
	
main.flexible-layout{
	overflow-x:hidden;
}

a#wt-cli-accept-all-btn, a#wt-cli-accept-btn{
	display: flex;
    justify-content: center;
    align-items: center;
}



.cli-bar-btn_container{
	margin-top: 10px;
}

#wt-cli-accept-all-btn{
	font-weight: 800!important;
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn{
	font-weight: 400!important;
}

.headbackground .post-head-container .post-info-container h2{
	color: #F8F8F8
}

body:has(.footer-light) .footer-newsletter-select2-dropdown .select2-results__option {
    color: #261a28 !important;
}

@media only screen and (min-width: 1201px) and (max-width: 1439px) {
    .homepage-hero-content h1 {
        font-size: 30px;
    }
}

.footer-badges .badge{
	width: 64px;
	height: 64px;
}

.footer-badges .badge img{
	width: 100%;
}

@media screen and (min-width:1024px){
	.header-menu-list{
	overflow-x:hidden;
}
}

@media only screen and (min-width: 320px) and (max-width: 767px) {
    .header.header-insiderone .header-banner a {
        font-size: 3vw;
    }
}

@media only screen and (max-width:768px){
	
	.header-menu-item-lang.show svg {
    transform: rotate(180deg);
    transition: all 0.3s 
ease-in;
}

.header-menu-item-lang.show{
    transition: all 0.3s 
ease-in;
}
.header-menu-item-lang-list {
    position: relative;
}
	
	
	@media screen and (min-width:768px){
		.cli-bar-container.cli-style-v2 .cli-bar-message{
	font-size:10px!important;
	}
}	

	.cli-bar-btn_container{
		display: flex!important;
	}

	
.cli-bar-btn_container a{
		font-size:3vw!important;
		width:30%!important;
		padding:2vw!important;
		display:flex!important;
		justify-content:center!important;
		align-items:center!important;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message{
		font-size:2.5vw!important;
		height: 30vw;
		overflow-y: scroll;
		-ms-overflow-style: none;
		scrollbar-width: none;
	}
	#wt-cli-cookie-banner .cli-bar-container  .cli-bar-message::::-webkit-scrollbar {
    display: none;
}

}

#resources-post-slider{
	display:none;
}



.cli-bar-message {
	width:100%; 
}
.cli-tab-section {
    padding: 0 2px;
}
.cli-switch input:checked + .cli-slider {
    background-color: #EEE;
}
.cli-tab-footer .wt-cli-privacy-accept-btn {
    background-color: #50E9C3;
    color: #261A28;
    font-weight: 500;
    font-size: 16px;
}
.cli-tab-header {
    border-radius: 10px;
    background: var(--Light-Third-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), linear-gradient(0deg, rgba(255, 255, 255, 0.70) 0%, rgba(255, 255, 255, 0.70) 100%), rgba(239, 235, 228, 0.70));
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
.cli-modal-content.cli-bar-popup {
	border-radius: var(--Radius-2XL, 32px);
background: var(--Light-Second-Card, radial-gradient(74.99% 100% at 0% 25.01%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 75%), radial-gradient(114.73% 141.42% at 100% 100%, rgba(244, 72, 43, 0.03) 0%, rgba(244, 72, 43, 0.00) 100%), linear-gradient(0deg, rgba(255, 255, 255, 0.45) 0%, rgba(255, 255, 255, 7) 100%), rgba(239, 235, 228, 1));

/* Surface Shadow/M */
box-shadow: 0 6px 6px -3px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 3px 3px -1.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 1px 1px -0.5px var(--Shadow-Dark-S, rgba(38, 26, 40, 0.05)), 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}

a#wt-cli-reject-btn, a#wt-cli-accept-btn {
	border-radius: var(--Radius-Curve, 3600px);
    background: var(--Surface-Dark, #FAFAFA);
    box-shadow: 0 0 0 1px var(--Shadow-Dark-M, rgba(38, 26, 40, 0.10));
}
div#cookie-law-info-bar {
    max-width: 920px;
    left: 50%;
    transform: translateX(-50%);
}
.cli-bar-btn_container {
    display: flex;
    gap: 8px;
}
a#wt-cli-accept-all-btn,a#wt-cli-accept-btn {
    margin-left: 0 !important;
    margin-right: 0 !important;
}
a#wt-cli-settings-btn {
    border: none !important;
    padding: 0;
}
@media screen and (max-width:768px) {
	a#wt-cli-accept-all-btn {
    width: 100%;
}
	.cli-bar-btn_container {
    display: flex;
    flex-wrap: wrap;
    text-align: center;
    justify-content: space-between;
}
a#wt-cli-reject-btn, a#wt-cli-accept-btn {
    width: 48%;
	
}
}








a.insiderone-grid-slider-right-arrow.swiper-button-disabled,a.nav-next.swiper-button-disabled {
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src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/sparkle-hover.svg"></i>Sirius AI™</span></a></li><li class=""><a class="" href="/zh-hant/customer-data-management/" target=""><span data-text="客戶資料管理"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/database-hover.svg"></i>客戶資料管理</span></a></li><li class=""><a class="" href="/zh-hant/ai-personalization/" target=""><span data-text="個人化體驗"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/tools-hover.svg"></i>個人化體驗</span></a></li><li class=""><a class="" href="/zh-hant/customer-journey/orchestration/" target=""><span data-text="客戶旅程協作"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/flow-hover.svg"></i>客戶旅程協作</span></a></li><li class=""><a class="" href="/zh-hant/reporting-analytics/" target=""><span data-text="報告與數據"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chart-hover.svg"></i>報告與數據</span></a></li><li class=""><a class="indented" href="/zh-hant/behavioral-analytics/" target=""><span data-text="行為分析"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/behavioral_analytics-hover.svg"></i>行為分析</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>渠道</h3></div><ul><li class=""><a class="" href="/zh-hant/channels/web/" target=""><span data-text="網站"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/web-hover.svg"></i>網站</span></a></li><li class=""><a class="" href="/zh-hant/channels/email/" target=""><span data-text="電子郵件"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/enevelope-hover.svg"></i>電子郵件</span></a></li><li class=""><a class="" href="/zh-hant/eureka-search/" target=""><span data-text="站內搜尋"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/magnify-hover.svg"></i>站內搜尋</span></a></li><li class=""><a class="" href="/zh-hant/conversational-cx/" target=""><span data-text="對話式 CX"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/chat-hover.svg"></i>對話式 CX</span></a></li><li class=""><a class="" href="/zh-hant/channels/whatsapp/" target=""><span data-text="WhatsApp"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-hover.svg"></i>WhatsApp</span></a></li><li class=""><a class="" href="/zh-hant/channels/web-push/" target=""><span data-text="網站推播"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/bell-hover.svg"></i>網站推播</span></a></li><li class=""><a class="" href="/zh-hant/instory-product-discovery-solution/" target=""><span data-text="InStory"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/image-hover.svg"></i>InStory</span></a></li><li class=""><a class="" href="/zh-hant/channels/app/" target=""><span data-text="App"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/smartphone-hover.svg"></i>App</span></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>為何選擇 Insider One</h3></div><ul><li class=""><a class="" href="https://insiderone.com/zh-hant/the-zero-dollar-migration-movement/" target=""><span data-text="加入 $0 移動運動™"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/migration-hover.svg"></i>加入 $0 移動運動™</span><p data-text="輕鬆切換零阻礙：拒絕合約綑綁，透明計價沒陷阱。">輕鬆切換零阻礙：拒絕合約綑綁，透明計價沒陷阱。</p></a></li><li class=""><a class="" href="/zh-hant/why-insiderone/" target=""><span data-text="Insider One 的差異化優勢"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/loop-hover.svg"></i>Insider One 的差異化優勢</span><p data-text="探索我們與眾不同之處">探索我們與眾不同之處</p></a></li><li class=""><a class="" href="/zh-hant/compare-insiderone/" target=""><span data-text="比較供應商"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/network-hover.svg"></i>比較供應商</span><p data-text="了解我們與其他業者的差異">了解我們與其他業者的差異</p></a></li><li class=""><a class="" href="/zh-hant/insiderone-switch/" target=""><span data-text="切換到 Insider One"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/reload-hover.svg"></i>切換到 Insider One</span><p data-text="為什麼世界級品牌都選擇 Insider One">為什麼世界級品牌都選擇 Insider One</p></a></li></ul></div>
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        <a href="#" class="header-menu-item-dropdown-item highlight-link is-bg highlight-small" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-CS-Light.png);"><ul><li class=""><div class="item-link "><span data-text="成功案例"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/heart-hover.svg"></i>成功案例</span></div></li></ul></a><div class="header-menu-item-dropdown-item mobile-border-none" style=""><ul><li class=""><a class="" href="/zh-hant/industries/retail/" target=""><span data-text="零售與電商"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/store-hover.svg"></i>零售與電商</span><p data-text="從第一個點擊到重複購買，打造令人難忘的顧客體驗">從第一個點擊到重複購買，打造令人難忘的顧客體驗</p></a></li><li class=""><a class="" href="/zh-hant/industries/finance/" target=""><span data-text="金融服務"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/dollar-hover.svg"></i>金融服務</span><p data-text="以個人化體驗打造信任、強化互動與留存">以個人化體驗打造信任、強化互動與留存</p></a></li><li class=""><a class="" href="/zh-hant/industries/travel/" target=""><span data-text="旅遊與飯店業"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/plane-hover.svg"></i>旅遊與飯店業</span><p data-text="激發探索慾望、個人化旅程、提升訂單與附加收入">激發探索慾望、個人化旅程、提升訂單與附加收入</p></a></li></ul></div><div class="header-menu-item-dropdown-item " style=""><ul><li class=""><a class="" href="/zh-hant/beauty-cosmetics/" target=""><span data-text="美妝與保養"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/water-hover.svg"></i>美妝與保養</span><p data-text="讓顧客從保養到自我照護，都感受您的用心">讓顧客從保養到自我照護，都感受您的用心</p></a></li><li class=""><a class="" href="/zh-hant/industries/automotive/" target=""><span data-text="汽車產業"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/car-hover.svg"></i>汽車產業</span><p data-text="連結線上與展間體驗，加速互動、潛在客戶與留存">連結線上與展間體驗，加速互動、潛在客戶與留存</p></a></li><li class=""><a class="" href="/zh-hant/industries/telecom/" target=""><span data-text="電信"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wifi-hover.svg"></i>電信</span><p data-text="降低流失、提升忠誠度並為每位客戶量身打造體驗">降低流失、提升忠誠度並為每位客戶量身打造體驗</p></a></li></ul></div>
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        <a href="/product-demo-hub/%20" class="header-menu-item-dropdown-item highlight-link is-bg highlight-large" style="--bg-dark: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Dark.png);--bg-light: url(https://insiderone.com/assets/media/2025/12/Menu-PDH-Light-new.png);"><ul><li class=""><div class="item-link "><span data-text="互動式平台導覽"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>互動式平台導覽</span><p data-text="80+ 自助導覽示範，免填表、免等待">80+ 自助導覽示範，免填表、免等待</p></div></li></ul></a><div class="header-menu-item-dropdown-item " style=""><div class="title"><h3>互動式工具</h3></div><ul><li class="is-mobile"><a class="" href="/product-demo-hub/%20" target=""><span data-text="產品示範中心"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-dark.svg"><img class="hover-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/mouse-hover.svg"></i>產品示範中心</span><p data-text="探索 Insider One，讓您勢不可擋。自助導覽超過 80 個示範與使用案例，依您的角色、目標或產業量身打造。無需表單、零延遲。">探索 Insider One，讓您勢不可擋。自助導覽超過 80 個示範與使用案例，依您的角色、目標或產業量身打造。無需表單、零延遲。</p></a></li><li class=""><a class="" href="/whatsapp-templates/" target=""><span data-text="WhatsApp 探索器"><i><img class="light-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp.svg"><img class="dark-svg" src="https://insiderone.com/wp-content/themes/insiderone/assets/img/dynamic/icons/wp-dark.svg"><img class="hover-svg" 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				<h1 class="text-left ins-single-glossary-heading">推播通知</h1>
				
<p>推播通知，或稱推播訊息，是一種簡短且吸引注意力的提醒，直接發送到使用者的裝置，無論是智慧型手機、平板、桌上型電腦或穿戴式裝置。這些訊息會立即出現在螢幕上，即使用戶未積極使用應用程式或造訪網站，並持續顯示在通知面板中直到清除，成為一種有效觸及並吸引受眾的方式，無需立即互動。 </p>

<p>例如，電子商務平台可以發送推播通知提醒購物者有遺棄的購物車，或告知獨家閃購，鼓勵立即互動。</p>

<h2 class="wp-block-heading" id="h-why-use-push-notifications"><strong>為什麼要使用推播通知？</strong></h2>

<ul class="wp-block-list">
<li>透過根據行為發送個人化訊息，例如遺棄購物車提醒或基於位置的優惠，提升用戶互動與轉換率，吸引用戶回到你的應用程式或網站。</li>



<li>即時分享時效性更新，讓顧客隨時掌握訂單狀態、閃購或最新消息，即使你的應用程式尚未開啟。</li>



<li>透過結合推播通知、電子郵件、簡訊及應用程式內訊息，協調多渠道活動，提升互動率與可衡量成果。</li>
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<h2 class="wp-block-heading" id="h-mobile-push-notification-vs-web-push-notification-vs-in-app-message"><strong>行動推播通知 vs. 網頁推播通知 vs. 應用內訊息</strong></h2>

<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td></td><td><strong>行動推播通知</strong></td><td><strong>網頁推播通知</strong></td><td><strong>應用程式內訊息</strong></td></tr><tr><td>自治</td><td>是的（應用程式未開啟）  </td><td>是的（瀏覽器未開啟）  </td><td>不需要（需要開啟應用程式）  </td></tr><tr><td>背景</td><td>裝置/使用者，可以使用位置  </td><td>基於瀏覽器/會話  </td><td>以工作階段/功能為基礎</td></tr><tr><td>整合</td><td>需要應用程式與 SDK</td><td>需要網頁推送設定</td><td>應用程式/網頁體驗的一部分</td></tr><tr><td>學習</td><td>支援分群、個人化、A/B 測試  </td><td>支援個人化與觸發動作  </td><td>通常是規則或 API 驅動</td></tr><tr><td>範例</td><td>「特賣快結束了——快來選購！」</td><td>「補貨：趁還沒來之前搶先買」</td><td>「歡迎，開始導覽吧！」</td></tr></tbody></table></figure>

<h2 class="wp-block-heading" id="h-faqs"><strong>常見問題</strong></h2>

<div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1757922103010"><strong class="schema-faq-question"><strong>推播通知和簡訊或電子郵件有什麼不同？</strong></strong> <p class="schema-faq-answer">推播通知能將簡短直接訊息直接送達使用者裝置，無需收件匣、電話號碼或電子郵件地址。它們會立即出現在螢幕上，更容易吸引注意力並快速帶動互動。想了解推播通知的運作方式以及如何有效運用，請參閱我們的 <a href="https://insiderone.com/push-notifications-boost-mobile-engagement/" target="_blank" rel="noreferrer noopener">推播通知行銷指南</a>。  </p> </div> <div class="schema-faq-section" id="faq-question-1757922121062"><strong class="schema-faq-question"><strong>使用者可以選擇不接收推播通知嗎？</strong></strong> <p class="schema-faq-answer">是的。行動與網頁推播通知都需要用戶自行選擇。使用者可隨時透過裝置或瀏覽器設定撤銷權限。關於如何在尊重用戶選擇的同時鼓勵用戶選擇加入的指引，請參閱我們的<a href="https://academy.insiderone.com/docs/web-push-opt-in-reminder-best-practices" target="_blank" rel="noreferrer noopener">網頁推送選擇加入提醒。</a>   </p> </div> <div class="schema-faq-section" id="faq-question-1757922140780"><strong class="schema-faq-question"><strong>提升推播通知互動的最佳實務是什麼？</strong></strong> <p class="schema-faq-answer">要提升推播通知的互動，請在適當時間發送相關且個人化的通知。包含明確的行動呼籲，避免過於頻繁地發送訊息，並根據地點、行為或興趣等因素使用觸發或分段推送。想深入了解，請閱讀我們的 <a href="https://academy.insiderone.com/docs/best-practices-for-single-web-push" target="_blank" rel="noreferrer noopener">《單一網頁推送最佳實務指南</a>》。  </p> </div> <div class="schema-faq-section" id="faq-question-1757922162024"><strong class="schema-faq-question"><strong>推播通知在所有裝置和瀏覽器上都能使用嗎？</strong></strong> <p class="schema-faq-answer">推播通知已被大多數主流瀏覽器支援，包括 Chrome、Firefox、Edge 和 Safari，以及 iOS、Android、Windows 和 macOS 等作業系統。在 iOS 上，網頁推播通知要求用戶將網頁應用程式加入主畫面。完整相容性細節請參閱我們的 <a href="https://insiderone.com/web-push-notifications/" target="_blank" rel="noreferrer noopener">網路推播通知概覽</a>。  </p> </div> </div>
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