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<div class="header-banner topBanner" data-type="header" style="display: block; position: sticky; top: 0; z-index: 999;">
<a data-source="204414" data-banner="226288" class="universal-notice js-universal-notice-notice universal-notice--webp universal-notice--bitrix universal-notice--active" href="https://skillbox.ru/sale/main/?utm_source=media&utm_medium=banners&utm_campaign=all_all_media_banners_banners_header_all_all_skillbox" target="_blank" style="--banner-bg: #5927E9;--banner-color: #fff;--button-font-color: #000000;--button-bg-color: #FFFFFF;--banner-img-left: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.png);--banner-img-left-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_left/602754/f9ac17dd-a1d4-46c6-aa14-4f7b949defd1.webp);--banner-img-center: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-center-mobile: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.png);--banner-img-center-mobile-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_center/602507/232fc4a5-b130-4af2-a629-bdb293a4dd2e.webp);--banner-img-right: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.png);--banner-img-right-webp: url(https://cdn.skillbox.pro/mainsite/banners/promo_picture_right/602755/ad7a7fe5-b8d3-47a3-885b-51a7971c12a9.webp);">
<span class="universal-notice__wrapper">
<b class="universal-notice__title">
Скидка до 55% и 3 курса в подарок
</b>
<span class="universal-timer js-universal-notice-timer js-universal-notice-active">
<span class="universal-timer__days js-universal-notice-days">2 дня</span>
<span class="js-universal-notice-hours">13</span>
:<span class="js-universal-notice-minutes">30</span>
:<span class="js-universal-notice-seconds">09</span>
</span>
<span class="universal-notice__button">Выбрать курс</span>
</span>
</a><script>
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const deadline = new Date();
deadline.setDate(5);
deadline.setHours(0, 0, 0);
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const elHours = timer.querySelector('.js-universal-notice-hours');
const elMinutes = timer.querySelector('.js-universal-notice-minutes');
const elSeconds = timer.querySelector('.js-universal-notice-seconds');
// Функция обновления таймера
const updateTimer = () => {
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let diff = Math.max(0, deadline - now);
if (diff === 0) {
let lastDayOfMonth = new Date(now.getFullYear(), now.getMonth() + 1, 0);
let lastDay = lastDayOfMonth.getDate();
if (lastDay - now.getDate() < 4) {
deadline.setMonth(deadline.getMonth() + 1, 1);
} else {
deadline.setDate(deadline.getDate() + 4);
}
diff = Math.max(0, deadline - now);
}
// Time calculations for days, hours, minutes and seconds
var days = Math.floor(diff / (1000 * 60 * 60 * 24));
var hours = Math.floor((diff % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60)).toString();
var minutes = Math.floor((diff % (1000 * 60 * 60)) / (1000 * 60)).toString();
var seconds = Math.floor((diff % (1000 * 60)) / 1000).toString();
if (timer) {
let dayTitles = ['день', 'дня', 'дней'];
let daySuffix = dayTitles[(days % 100 > 4 && days % 100 < 20) ? 2 : [2, 0, 1, 1, 1, 2][days % 10 < 5 ? days % 10 : 5]]
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elHours.innerHTML = hours.padStart(2, '0');
elMinutes.innerHTML = minutes.padStart(2, '0');
elSeconds.innerHTML = seconds.padStart(2, '0');
}
};
updateTimer();
const timerId = setInterval(updateTimer, 1000);
});
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</div> <div data-area="article" data-title="Во втором квартале 2021 года расходы на мобильные приложения достигли нового рекорда / Skillbox Media" class=" noFullClass">
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<li class="info-item"> <time class="info-text" datatime="#">29 июн 2021</time></li>
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<h1 class="article-preview__title">Во втором квартале 2021 года расходы на мобильные приложения достигли нового рекорда</h1>
<p class="article-preview__description">Самыми популярными играми в этом сегменте стали Supersonic’s Bridge Race и Roblox.</p>
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Евгений Ассесеров </div>
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Журналист и исследователь японской популярной и игровой культуры. Увлекается корейскими и китайскими боевыми искусствами. Утверждает, что видел живого Виктора Пелевина. </div>
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Аналитическое агентство App Annie предоставило статистику по мобильному рынку за второй квартал 2021 года. Из документа <a href="https://www.gamesindustry.biz/articles/2021-06-29-app-spending-reaches-all-time-high-of-usd34bn-during-q2-2021" target="_blank" class="stk-reset">стало известно</a>, что за отчётный период расходы потребителей достигли отметки в 34 млрд долларов. По сравнению с первым кварталом 2021-го траты геймеров увеличились на 2 млрд, побив <a href="https://www.appannie.com/en/insights/market-data/consumers-spent-32-billion-on-apps-in-q1-2021-the-biggest-quarter-since-records-began/" target="_blank" class="stk-reset">рекорд,</a> который составлял 32 млрд. Кроме того, количество еженедельных загрузок мобильных тайтлов достигает 1 млрд уже пятую неделю подряд, а потребительские расходы на неделю регулярно превышают 1,7 млрд долларов, что на 35% больше, чем во втором квартале 2019-го.
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Лучшей игрой, на которую пользователи потратили больше всего денег, стала Supersonic’s Bridge Race, а лидером по загрузкам — платформа <a class="stk-reset" href="https://skillbox.ru/media/gamedev/roblox_virtualnaya_vselennaya_korporatsiya_i_obrazovatelnyy_proekt_v_chyem_sekret_uspekha/" target="_blank">Roblox</a>.
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<figure class="stk-reset stk-embed-figure stk-embed_rendered stk-code_keep-ratio" data-ce-tag="embed" data-embed-link="https://youtu.be/eAvXhNlO-rA"><code class="stk-reset stk-code" style="--stk-embed-height-ratio:56.21%"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FeAvXhNlO-rA%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DeAvXhNlO-rA&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FeAvXhNlO-rA%2Fhqdefault.jpg&key=8d3909c69dfb4ee29c710191d8dd756a&type=text%2Fhtml&schema=youtube" width="854" height="480" scrolling="no" title="YouTube embed" frameborder="0" allow="autoplay; fullscreen" allowfullscreen="true"></iframe></code><figcaption class="stk-reset stk-description" data-ce-tag="description">Трейлер Roblox</figcaption></figure>
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Руководитель отдела маркетинговых исследований в App Annie Лекси Сидов отметила, что пандемия COVID-19 оказала сильное влияние на пользователей мобильных приложений и геймеров. Она считает, что в 2020 году у аудитории выработались «мобильные привычки», которые стали частью досуга и его нормой.
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«Различные индустрии понемногу начинают восстанавливаться после COVID-19, и использование мобильной связи стало ранним индикатором изменения потребительского спроса и настроений рынка. Многие яркие точки роста мобильной связи в различных секторах и географических регионах указывают на начало восстановления мировой экономики», — подчеркнула Лекси Сидов.
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Из недавно опубликованного отчёта аналитической компании Newzoo стало известно, что популярность мобильных AAA-игр <a href="https://skillbox.ru/media/gamedev/populyarnost-mobilnykh-aaaigr-prodolzhaet-aktivno-rasti-vo-vsyem-mire/" target="_blank" class="stk-reset">продолжает активно расти</a>.
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В марте текущего года создатели Roblox <a class="stk-reset" href="https://skillbox.ru/media/gamedev/roblox_nasha_tselevaya_auditoriya_starshee_pokolenie/" target="_blank">заявили</a>, что их стратегия заключается в привлечении на платформу геймеров старшего поколения. В том же месяце игровая компания <a class="stk-reset" href="https://skillbox.ru/media/gamedev/igrovaya_platforma_roblox_vyydet_na_birzhu_10_marta/" target="_blank">вышла</a> на Нью-Йоркскую биржу.
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<a class="stk-reset" href="https://skillbox.ru/media/gamedev/mobilnyy-segment-pomog-konami-zavershit-finansovyy-god-s-pribylyu/" target="_blank">Мобильный сегмент помог Konami завершить финансовый год с прибылью</a><br>
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