Rivalry2

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Original 2026-01-01

Modified 2026-03-01

1 - Joelle has held leadership roles within First Advantage (FA) since 2017, advancing from Executive Vice President to Chief Experience Officer, to President, Data, Technology, and Experience in 2022, and most recently to President, First Advantage. Joelle maintains responsibility for the organization’s global product and technology P&L, which includes strategy, innovation, and development for all products and services offered by FA, and the global go-to-market teams, including sales, customer success, and marketing. Passionate about the positive impact inclusivity has on organizational culture, Joelle has also served as the executive sponsor of the Women’s Employee Resource Group (ERG) since 2021.

1 + Joelle Smith has been a key architect of First Advantage’s strategic transformation and growth trajectory since joining the company in 2017. Rising through several critical leadership roles-from Executive Vice President, to Chief Experience Officer, to President of Data, Technology & Experience-Joelle was appointed President of First Advantage in 2024 following her successful stewardship of the company’s global product, technology, and experience portfolio.

2 - Joelle’s ability to achieve results is noticed throughout the industry. In 2022, Joelle was awarded TAtech’s “Most Influential Talent Acquisition Thought Leader” and Constellation Research, “BT 150” for outstanding achievement in Business Transformation, she is passionate about leading by example and delivering valuable business outcomes.

2 + In her current role, Joelle oversees First Advantage’s end-to-end commercial engine, including global product and technology P&L leadership as well as the company’s integrated go-to-market organization comprising sales, customer success, and marketing. She is accountable for driving enterprise strategy, accelerating innovation across all products and services, enhancing customer outcomes, and ensuring strong operational execution to support sustainable revenue growth and margin expansion.

3 - Prior to joining FA, Joelle held numerous executive roles in the technology consulting industry, where she drove corporate strategy and transformational change resulting in accelerated growth, improved financial performance, and market differentiation.

3 + Under Joelle’s leadership, First Advantage has deepened its competitive differentiation across its technology platform-enhancing automation, improving speed-to-hire for customers, modernizing product architecture, and strengthening global scalability. Her focus on unifying product, technology and commercial motions has improved customer retention, expanded share of wallet, and fueled cross-portfolio innovation.

4 - Joelle holds a Bachelor of Science from East Stroudsburg University of Pennsylvania and was selected to the inaugural class of the University of Pennsylvania Wharton School Woman on Boards.

4 + Prior to joining First Advantage, Joelle held multiple executive roles in technology consulting, where she led corporate strategy, large-scale transformation initiatives, and operational restructuring programs that delivered measurable financial improvement, accelerated growth, and meaningful market differentiation.

5 + Joelle holds a Bachelor of Science degree from East Stroudsburg University of Pennsylvania and was selected to the inaugural class of the Wharton School’sWomen on Boardsprogram.