HTML Diff
3 added 3 removed
Original 2026-01-01
Modified 2026-03-10
1 <p>Emily Riedy is a content marketing manager at Klaviyo where she works to publish content to educate and inspire online businesses owners and email marketers. Owned marketing channels are a means to building a substantial customer base for the long-term, and the content Emily is most passionate about helps business operators create strong business foundations in owned marketing principles. Before Klaviyo, Emily worked at a paid ads agency helping businesses transform their approach to digital advertising. When she's not strategizing marketing content, she is running around the streets of Boston training for whatever race is next up on the docket. She lives in the South End with her 2 year-old basenji Fig and frequents (probably too regularly) the local Spanish tapas spot.</p>
1 <p>Emily Riedy is a content marketing manager at Klaviyo where she works to publish content to educate and inspire online businesses owners and email marketers. Owned marketing channels are a means to building a substantial customer base for the long-term, and the content Emily is most passionate about helps business operators create strong business foundations in owned marketing principles. Before Klaviyo, Emily worked at a paid ads agency helping businesses transform their approach to digital advertising. When she's not strategizing marketing content, she is running around the streets of Boston training for whatever race is next up on the docket. She lives in the South End with her 2 year-old basenji Fig and frequents (probably too regularly) the local Spanish tapas spot.</p>
2 <h2>Posts by this author</h2>
2 <h2>Posts by this author</h2>
3 <a></a><p><a>Execute on marketing decisions faster use case</a></p>
3 <a></a><p><a>Execute on marketing decisions faster use case</a></p>
4 - <p>Quickly respond to patterns in your data by leveraging Klaviyos integrations that syncs directly with your external apps.</p>
4 + <p>Quickly respond to patterns in your data by leveraging Klaviyo's integrations that syncs directly with your external apps.</p>
5 <a></a><p><a>Forecast order volume use case</a></p>
5 <a></a><p><a>Forecast order volume use case</a></p>
6 <p>Use customer purchasing data to forecast order volume ahead of major holiday sales so that you are never running out of inventory during a peak selling moment.</p>
6 <p>Use customer purchasing data to forecast order volume ahead of major holiday sales so that you are never running out of inventory during a peak selling moment.</p>
7 <a></a><p><a>Capture more signups using site data use case</a></p>
7 <a></a><p><a>Capture more signups using site data use case</a></p>
8 <p>Discover how leveraging tracking behavioral data can help you drive more sign-ups on your site by understanding user engagement with Klaviyo.</p>
8 <p>Discover how leveraging tracking behavioral data can help you drive more sign-ups on your site by understanding user engagement with Klaviyo.</p>
9 <a></a><p><a>Multi-channel flows use case</a></p>
9 <a></a><p><a>Multi-channel flows use case</a></p>
10 <p>Learn how adding additional channels like SMS or mobile push notifications can improve your communication and drive messaging and cross-channel conversations.</p>
10 <p>Learn how adding additional channels like SMS or mobile push notifications can improve your communication and drive messaging and cross-channel conversations.</p>
11 <a></a><p><a>Growing off-season revenue use case</a></p>
11 <a></a><p><a>Growing off-season revenue use case</a></p>
12 <p>With access to all your customer data and intuitive tools, you can proactively expand your audience and also your revenue with Klaviyo.</p>
12 <p>With access to all your customer data and intuitive tools, you can proactively expand your audience and also your revenue with Klaviyo.</p>
13 <a></a><p><a>Driving high-quality UGC use case</a></p>
13 <a></a><p><a>Driving high-quality UGC use case</a></p>
14 <p>Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.</p>
14 <p>Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.</p>
15 <a></a><p><a>Pull customers down-funnel use case</a></p>
15 <a></a><p><a>Pull customers down-funnel use case</a></p>
16 <p>Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.</p>
16 <p>Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.</p>
17 <a></a><p><a>The Klaviyo app for Buy with Prime</a></p>
17 <a></a><p><a>The Klaviyo app for Buy with Prime</a></p>
18 - <p>Discover the benefits Buy with Prime affords merchants + customers-and how Klaviyos app lets you capture data and capitalize on convenience.</p>
18 + <p>Discover the benefits Buy with Prime affords merchants + customers-and how Klaviyo's app lets you capture data and capitalize on convenience.</p>
19 <a></a><p><a>The Customer-First Marketing guide</a></p>
19 <a></a><p><a>The Customer-First Marketing guide</a></p>
20 - <p>Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.</p>
20 + <p>A guide to creating a Customer-First Marketing strategy and owning your data in the privacy-first era with experiences your customers want.</p>
21  
21