26 added
2 removed
Original
2026-01-01
Modified
2026-03-10
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<p>Data-driven best practices & strategic guidance</p>
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<p>Data-driven best practices & strategic guidance</p>
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<h2>Resources to create exceptional customer experiences</h2>
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<h2>Resources to create exceptional customer experiences</h2>
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<p>10 predictions that will redefine marketing & service in 2026</p>
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<h2>10 predictions that will redefine marketing & service in 2026</h2>
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<p>The future of customer experience won’t be “more AI.” It’ll be more <i>human</i>. Explore Klaviyo’s boldest predictions for how voice, wearables, AI agents, emotional intelligence, and creative reinvention will transform how brands connect, convert, and serve consumers in 2026.</p>
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<p>The future of customer experience won’t be “more AI.” It’ll be more<em>human</em>. Explore Klaviyo’s boldest predictions for how voice, wearables, AI agents, emotional intelligence, and creative reinvention will transform how brands connect, convert, and serve consumers in 2026.</p>
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<h2>Consumer insights and research</h2>
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<p>Use Klaviyo’s latest consumer and proprietary platform research to make better strategic marketing decisions right now.</p>
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<h3>The 2025 state of B2C marketing</h3>
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<h3>The 2025 state of B2C marketing</h3>
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<p>Explore the strategies driving smarter, stronger growth. Get the report now.</p>
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<p>Explore the strategies driving smarter, stronger growth. Get the report now.</p>
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<h3>The future of consumer marketing</h3>
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<h3>The future of consumer marketing</h3>
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<p>We asked 8,000+ global consumers what they’re looking for in brands this year to unveil how they find brands, what makes them convert, what makes them loyal, and more.</p>
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<p>We asked 8,000+ global consumers what they’re looking for in brands this year to unveil how they find brands, what makes them convert, what makes them loyal, and more.</p>
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<h3>The 2025 benchmark report</h3>
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<h3>The 2025 benchmark report</h3>
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<p>See how your email and SMS performance metrics stack up against the competition in our 2025 Benchmark Report. Then, get actionable next steps to improve your channel performance.</p>
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<p>See how your email and SMS performance metrics stack up against the competition in our 2025 Benchmark Report. Then, get actionable next steps to improve your channel performance.</p>
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<h2>Resources for economic uncertainty</h2>
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<p>Consumers are adapting fast. But that doesn’t mean you’re at the mercy of the market. With the right insights and the right platform, you can build marketing that adapts just as quickly-and turns uncertainty into opportunity.</p>
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<h3>Consumer Pulse: a weekly look at shopper behavior</h3>
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<h3>Consumer Pulse: a weekly look at shopper behavior</h3>
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<p>Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse - weekly insights to help brands adapt, personalize, and grow in uncertain times.</p>
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<p>Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse - weekly insights to help brands adapt, personalize, and grow in uncertain times.</p>
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<h3>7 strategies for making your business more resilient to 2025 tariffs</h3>
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<h3>7 strategies for making your business more resilient to 2025 tariffs</h3>
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<p>Freezing, like fight or flight, is a logical response to a stressful situation. But businesses like yours have about 3 months to prepare before the tariffs hit again.</p>
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<p>Freezing, like fight or flight, is a logical response to a stressful situation. But businesses like yours have about 3 months to prepare before the tariffs hit again.</p>
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<h3>3 ways to drive revenue amid economic uncertainty</h3>
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<h3>3 ways to drive revenue amid economic uncertainty</h3>
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<p>Your customer data contains the insights you need to navigate uncertainty-if you know how to use it.</p>
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<p>Your customer data contains the insights you need to navigate uncertainty-if you know how to use it.</p>
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<h3>Klaviyo is a Ferrari. Stop driving it like a Honda</h3>
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<h3>Klaviyo is a Ferrari. Stop driving it like a Honda</h3>
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<p>What if your next 7-figure opportunity is already sitting in your Klaviyo account, waiting to be unlocked?</p>
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<p>What if your next 7-figure opportunity is already sitting in your Klaviyo account, waiting to be unlocked?</p>
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<h3>How to communicate with empathy during uncertainty</h3>
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<h3>How to communicate with empathy during uncertainty</h3>
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<p>Learn how can brands make communications more empathetic and ensure they don’t create conflict within their own messaging.</p>
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<p>Learn how can brands make communications more empathetic and ensure they don’t create conflict within their own messaging.</p>
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<h2>Customer experience strategies and resources</h2>
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<p>Learn how to use the B2C CRM to create exceptional customer experiences that drive more revenue.</p>
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<h3>Ready to transform your customer relationships?</h3>
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<h3>Ready to transform your customer relationships?</h3>
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<p>Take our B2C CRM readiness assessment to see how well you can create exceptional customer experiences today, and what to do next.</p>
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<p>Take our B2C CRM readiness assessment to see how well you can create exceptional customer experiences today, and what to do next.</p>
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<h3>Your guide to building exceptional customer experiences</h3>
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<h3>Your guide to building exceptional customer experiences</h3>
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<p>Everything you need to know to transform your CX with a CRM strategy.</p>
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<p>Everything you need to know to transform your CX with a CRM strategy.</p>
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<h3>How to improve your customer experience</h3>
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<h3>How to improve your customer experience</h3>
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<p>Customer lifetime value is the tell-tale sign of brand health. Here’s how to improve it.</p>
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<p>Customer lifetime value is the tell-tale sign of brand health. Here’s how to improve it.</p>
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<h3>The new rules of ecommerce customer experience</h3>
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<h3>The new rules of ecommerce customer experience</h3>
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<p>Ecommerce customer experience is the emotional connection customers have with your brand. Learn what they want and how to implement it.</p>
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<p>Ecommerce customer experience is the emotional connection customers have with your brand. Learn what they want and how to implement it.</p>
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<h3>Don't keep losing out on missed revenue</h3>
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<h3>Don't keep losing out on missed revenue</h3>
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<p>Learn how to audit your customer journey at every single touchpoint, find where customers are dropping off, and close those gaps ASAP.</p>
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<p>Learn how to audit your customer journey at every single touchpoint, find where customers are dropping off, and close those gaps ASAP.</p>
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<h2>Omnichannel strategies and resources</h2>
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<p>Email, SMS, mobile app, in-store, and beyond. These resources help you build a cohesive, automated omnichannel strategy.</p>
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<h3>How to deliver 1:1 experiences at scale</h3>
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<h3>How to deliver 1:1 experiences at scale</h3>
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<p>This guide walks you through how to leverage powerful marketing automation technology and strategy to grow your revenue faster in 2025.</p>
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<p>This guide walks you through how to leverage powerful marketing automation technology and strategy to grow your revenue faster in 2025.</p>
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<h3>Best practices for growing your email and SMS list</h3>
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<h3>Best practices for growing your email and SMS list</h3>
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<p>Growing your subscriber list means growing your revenue. But when’s the last time you assessed your list growth strategy?</p>
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<p>Growing your subscriber list means growing your revenue. But when’s the last time you assessed your list growth strategy?</p>
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<h3>Discover 150+ ways to sell more all year</h3>
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<h3>Discover 150+ ways to sell more all year</h3>
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<p>Boost sales and engagement all year long with this month-by-month guide to major marketing moments.</p>
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<p>Boost sales and engagement all year long with this month-by-month guide to major marketing moments.</p>
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<h3>A step-by-step guide to integrating email & SMS</h3>
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<h3>A step-by-step guide to integrating email & SMS</h3>
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<p>The #1 way to increase ROI through SMS marketing is to leverage it alongside your email marketing strategy. Learn how.</p>
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<p>The #1 way to increase ROI through SMS marketing is to leverage it alongside your email marketing strategy. Learn how.</p>
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<h3>The case for consolidating email and SMS marketing</h3>
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<h3>The case for consolidating email and SMS marketing</h3>
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<p>This guide tackles the complexities of unifying email and SMS marketing efforts, and offers advanced cross-channel strategies.</p>
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<p>This guide tackles the complexities of unifying email and SMS marketing efforts, and offers advanced cross-channel strategies.</p>
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<h3>The B2C marketer’s complete guide to mobile app marketing</h3>
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<h3>The B2C marketer’s complete guide to mobile app marketing</h3>
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<p>How push notifications and in-app messaging keep customers engaged and buying</p>
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<p>How push notifications and in-app messaging keep customers engaged and buying</p>
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<h3>Data-backed steps to grow faster with email & SMS</h3>
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<h3>Data-backed steps to grow faster with email & SMS</h3>
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<p>We analyzed 143K brands to find data-backed best practices to guide and inspire your growth.</p>
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<p>We analyzed 143K brands to find data-backed best practices to guide and inspire your growth.</p>
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<h2>Customer data strategies and resources</h2>
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<p>Customer data is the most important factor in your customer experience success. These resources help your team leverage it to better automate, better personalize, and better analyze your marketing impact.</p>
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<h3>Understanding customer data infrastructure</h3>
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<h3>Understanding customer data infrastructure</h3>
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<p>Learn how Klaviyo’s approach to data management makes marketers’ jobs easier.</p>
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<p>Learn how Klaviyo’s approach to data management makes marketers’ jobs easier.</p>
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<h3>4 steps to accelerate your revenue with customer data</h3>
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<h3>4 steps to accelerate your revenue with customer data</h3>
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<p>Learn how today’s top brands are driving results faster through data-driven marketing.</p>
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<p>Learn how today’s top brands are driving results faster through data-driven marketing.</p>
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<h3>Forrester research: revolutionize your customer data strategy</h3>
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<h3>Forrester research: revolutionize your customer data strategy</h3>
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<p>Understand the CDP landscape with insight from 410 global CPG and retail leaders.</p>
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<p>Understand the CDP landscape with insight from 410 global CPG and retail leaders.</p>
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<h3>The importance of unified customer data</h3>
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<h3>The importance of unified customer data</h3>
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<p>Learn about the benefits of having your marketing channels under one roof.</p>
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<p>Learn about the benefits of having your marketing channels under one roof.</p>
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<h3>The comprehensive guide to B2C audience segmentation for marketing</h3>
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<h3>The comprehensive guide to B2C audience segmentation for marketing</h3>
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<p>Learn how to leverage customer data for personalized marketing that drives revenue</p>
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<p>Learn how to leverage customer data for personalized marketing that drives revenue</p>
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<h3>How to use customer reviews to convert more first and second-time buyers</h3>
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<h3>How to use customer reviews to convert more first and second-time buyers</h3>
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<p>Your past purchasers are your best marketers</p>
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<p>Your past purchasers are your best marketers</p>
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<h2>Email marketing strategies and resources</h2>
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<p>Email marketing should drive at least 30% of your B2C business revenue. These guides and resources will make sure you hit that benchmark.</p>
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<h3>A step-by-step guide to growing faster in 2025 with email</h3>
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<h3>A step-by-step guide to growing faster in 2025 with email</h3>
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<p>Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing.</p>
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<p>Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing.</p>
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<h3>2025 email marketing benchmarks by industry</h3>
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<h3>2025 email marketing benchmarks by industry</h3>
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<p>Email marketing benchmarks help you gauge how well your campaigns and automations are working in comparison to other brands like yours.</p>
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<p>Email marketing benchmarks help you gauge how well your campaigns and automations are working in comparison to other brands like yours.</p>
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<h3>Email marketing for B2C marketers</h3>
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<h3>Email marketing for B2C marketers</h3>
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<p>Learn how to create an email marketing program that helps you connect with consumers and drive revenue.</p>
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<p>Learn how to create an email marketing program that helps you connect with consumers and drive revenue.</p>
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<h3>The email marketing guide for ecommerce</h3>
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<h3>The email marketing guide for ecommerce</h3>
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<p>How to engage customers, build relationships, and generate ecommerce sales with email marketing.</p>
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<p>How to engage customers, build relationships, and generate ecommerce sales with email marketing.</p>
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<h3>Email marketing strategies for restaurants</h3>
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<h3>Email marketing strategies for restaurants</h3>
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<p>Learn how email marketing can help you connect with more guests and accelerate revenue growth for your restaurant.</p>
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<p>Learn how email marketing can help you connect with more guests and accelerate revenue growth for your restaurant.</p>
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<h3>The email marketing guide for small businesses</h3>
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<h3>The email marketing guide for small businesses</h3>
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<p>How to use email marketing as a revenue-driving and relationship-building channel for your small business.</p>
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<p>How to use email marketing as a revenue-driving and relationship-building channel for your small business.</p>
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<h3>Email marketing for startups and founders</h3>
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<h3>Email marketing for startups and founders</h3>
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<p>How to use email marketing to drive revenue and bring in new customers</p>
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<p>How to use email marketing to drive revenue and bring in new customers</p>
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<h3>The complete guide to enterprise email marketing in 2025</h3>
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<h3>The complete guide to enterprise email marketing in 2025</h3>
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<p>Learn how to set up an email marketing program for your enterprise organization</p>
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<p>Learn how to set up an email marketing program for your enterprise organization</p>
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<h2>SMS marketing strategies and resources</h2>
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<p>SMS marketing is no nascent channel. It’s just as crucial as email marketing, and all B2C brands should be using it. Learn why and how.</p>
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<h3>The complete SMS marketing guide for 2025 campaign success</h3>
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<h3>The complete SMS marketing guide for 2025 campaign success</h3>
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<p>Everything you need to know to implement SMS into your omnichannel marketing strategy.</p>
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<p>Everything you need to know to implement SMS into your omnichannel marketing strategy.</p>
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<h3>2025 SMS marketing benchmarks by industry</h3>
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<h3>2025 SMS marketing benchmarks by industry</h3>
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<p>SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors.</p>
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<p>SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors.</p>
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<h3>Why brands choose Klaviyo SMS</h3>
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<h3>Why brands choose Klaviyo SMS</h3>
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<p>Learn what you should be looking for in your SMS marketing platform.</p>
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<p>Learn what you should be looking for in your SMS marketing platform.</p>
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<h3>Your complete guide to SMS compliance in 2025</h3>
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<h3>Your complete guide to SMS compliance in 2025</h3>
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<p>Essential SMS compliance requirements and best practices</p>
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<p>Essential SMS compliance requirements and best practices</p>
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<h3>The ultimate SMS migration guide</h3>
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<h3>The ultimate SMS migration guide</h3>
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<p>A step-by-step blueprint for moving your SMS marketing program to a new platform.</p>
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<p>A step-by-step blueprint for moving your SMS marketing program to a new platform.</p>
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<h3>The marketer’s guide to SMS deliverability</h3>
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<h3>The marketer’s guide to SMS deliverability</h3>
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<p>To help you maximize the impact of your marketing efforts, we’ve put together this comprehensive guide on SMS deliverability best practices.</p>
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<p>To help you maximize the impact of your marketing efforts, we’ve put together this comprehensive guide on SMS deliverability best practices.</p>
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<h2>Customer service strategies and resources</h2>
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<p>B2C customer service starts the moment a consumer experiences your brand. Use these resources to turn your service organization into a revenue driver.</p>
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<h3>8 ways to transform customer service strategy</h3>
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<h3>8 ways to transform customer service strategy</h3>
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<p>How to advance customer service from a cost center to a growth engine.</p>
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<p>How to advance customer service from a cost center to a growth engine.</p>
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<h3>Customer service trends B2C brands need to know in 2025</h3>
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<h3>Customer service trends B2C brands need to know in 2025</h3>
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<p>Deliver the exceptional customer experiences consumers have come to expect.</p>
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<p>Deliver the exceptional customer experiences consumers have come to expect.</p>
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<h3>Customer service best practices that drive revenue and build loyalty</h3>
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<h3>Customer service best practices that drive revenue and build loyalty</h3>
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<p>A practical guide to delivering on today’s consumer expectations.</p>
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<p>A practical guide to delivering on today’s consumer expectations.</p>
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<h2>Reporting and analytics strategies and resources</h2>
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<p>Marketing automation and personalize works--really well. But you won’t be able to see that if you aren’t measuring your wins and use that data to grow even faster.</p>
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<h3>A B2C marketer’s guide to marketing reporting</h3>
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<h3>A B2C marketer’s guide to marketing reporting</h3>
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<p>The insights you need to build a data-driven customer experience</p>
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<p>The insights you need to build a data-driven customer experience</p>
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<h3>The advanced analytics advantage</h3>
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<h3>The advanced analytics advantage</h3>
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<p>How advanced Marketing Analytics transforms B2C marketing strategy</p>
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<p>How advanced Marketing Analytics transforms B2C marketing strategy</p>
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<h2>Ecommerce marketing strategies and resources</h2>
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<p>Better automate, better personalize, and better measure your ecommerce marketing efforts with these guides and resources.</p>
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<h3>11 use cases to inspire
your next marketing move</h3>
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<h3>11 use cases to inspire
your next marketing move</h3>
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<p>Level up your ecommerce marketing with inspiration from big name brands.</p>
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<p>Level up your ecommerce marketing with inspiration from big name brands.</p>
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<h3>9 consumer-driven predictions that will reshape ecommerce in 2025</h3>
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<h3>9 consumer-driven predictions that will reshape ecommerce in 2025</h3>
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<p>Stay ahead of the curve with this guide, packed with data-backed insights about emerging trends, technologies, and consumer behaviors.</p>
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<p>Stay ahead of the curve with this guide, packed with data-backed insights about emerging trends, technologies, and consumer behaviors.</p>
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<h3>The complete guide to multi-platform ecommerce advertising</h3>
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<h3>The complete guide to multi-platform ecommerce advertising</h3>
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<p>Each ecommerce advertising platform requires a unique approach. Here’s how to win on each.</p>
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<p>Each ecommerce advertising platform requires a unique approach. Here’s how to win on each.</p>
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<h3>State of the ecommerce industry</h3>
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<h3>State of the ecommerce industry</h3>
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<p>Arm your business to make informed decisions with our latest report, featuring findings from global surveys of 1400+ ecommerce executives.</p>
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<p>Arm your business to make informed decisions with our latest report, featuring findings from global surveys of 1400+ ecommerce executives.</p>
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<h3>How to create a feedback loop that drives loyalty and acquisition</h3>
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<h3>How to create a feedback loop that drives loyalty and acquisition</h3>
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<p>Ecommerce reviews help define your brand across the funnel. Here’s how to collect and use them to grow revenue.</p>
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<p>Ecommerce reviews help define your brand across the funnel. Here’s how to collect and use them to grow revenue.</p>
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<h2>Restaurant marketing strategies and resources</h2>
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<p>Consumers expect more from restaurants than ever before. Here’s how restaurant marketers can hit those new, higher consumers expectations.</p>
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<h3>11 restaurant marketing ideas to bring in new guests in 2025</h3>
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<h3>11 restaurant marketing ideas to bring in new guests in 2025</h3>
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<p>New research from 8,000 global consumers reveals exactly where restaurant marketers should focus their efforts.</p>
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<p>New research from 8,000 global consumers reveals exactly where restaurant marketers should focus their efforts.</p>
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<h3>Restaurant marketing trends</h3>
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<h3>Restaurant marketing trends</h3>
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<p>Discover insights from 200 restaurant marketing executives in the restaurant industry doing $30M+ in revenue.</p>
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<p>Discover insights from 200 restaurant marketing executives in the restaurant industry doing $30M+ in revenue.</p>
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<p>More Klaviyo Resources</p>
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<p>More Klaviyo Resources</p>
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<p>THE BLOG</p>
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<p>THE BLOG</p>
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<a><h3>Tips and examples</h3>
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<a><h3>Tips and examples</h3>
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</a><p>Explore trending news, tips, and examples to inform and inspire your strategy.</p>
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</a><p>Explore trending news, tips, and examples to inform and inspire your strategy.</p>
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<p>CASE STUDIES</p>
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<p>CASE STUDIES</p>
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<a><h3>Real-world inspiration</h3>
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<a><h3>Real-world inspiration</h3>
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</a><p>See how companies like yours are using Klaviyo to grow faster, more efficiently.</p>
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</a><p>See how companies like yours are using Klaviyo to grow faster, more efficiently.</p>
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<p>THE GLOSSARY</p>
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<p>THE GLOSSARY</p>
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<a><h3>Industry definitions</h3>
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<a><h3>Industry definitions</h3>
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</a><p>Industry definitions to align your team, and scale your customer experience success.</p>
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</a><p>Industry definitions to align your team, and scale your customer experience success.</p>
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<h2>Grow your business with Klaviyo</h2>
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