Email & SMS Marketing Resources & Benchmarks - Klaviyo
2026-03-10 18:13 Diff

Data-driven best practices & strategic guidance

Resources to create exceptional customer experiences

10 predictions that will redefine marketing & service in 2026

The future of customer experience won’t be “more AI.” It’ll be more human. Explore Klaviyo’s boldest predictions for how voice, wearables, AI agents, emotional intelligence, and creative reinvention will transform how brands connect, convert, and serve consumers in 2026.

Consumer insights and research

Use Klaviyo’s latest consumer and proprietary platform research to make better strategic marketing decisions right now.

The 2025 state of B2C marketing

Explore the strategies driving smarter, stronger growth. Get the report now.

The future of consumer marketing

We asked 8,000+ global consumers what they’re looking for in brands this year to unveil how they find brands, what makes them convert, what makes them loyal, and more.

The 2025 benchmark report

See how your email and SMS performance metrics stack up against the competition in our 2025 Benchmark Report. Then, get actionable next steps to improve your channel performance.

Resources for economic uncertainty

Consumers are adapting fast. But that doesn’t mean you’re at the mercy of the market. With the right insights and the right platform, you can build marketing that adapts just as quickly—and turns uncertainty into opportunity.

Consumer Pulse: a weekly look at shopper behavior

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

7 strategies for making your business more resilient to 2025 tariffs

Freezing, like fight or flight, is a logical response to a stressful situation. But businesses like yours have about 3 months to prepare before the tariffs hit again.

3 ways to drive revenue amid economic uncertainty

Your customer data contains the insights you need to navigate uncertainty—if you know how to use it.

Klaviyo is a Ferrari. Stop driving it like a Honda

What if your next 7-figure opportunity is already sitting in your Klaviyo account, waiting to be unlocked?

How to communicate with empathy during uncertainty

Learn how can brands make communications more empathetic and ensure they don’t create conflict within their own messaging.

Customer experience strategies and resources

Learn how to use the B2C CRM to create exceptional customer experiences that drive more revenue.

Ready to transform your customer relationships?

Take our B2C CRM readiness assessment to see how well you can create exceptional customer experiences today, and what to do next.

Your guide to building exceptional customer experiences

Everything you need to know to transform your CX with a CRM strategy.

How to improve your customer experience

Customer lifetime value is the tell-tale sign of brand health. Here’s how to improve it.

The new rules of ecommerce customer experience

Ecommerce customer experience is the emotional connection customers have with your brand. Learn what they want and how to implement it.

Don't keep losing out on missed revenue

Learn how to audit your customer journey at every single touchpoint, find where customers are dropping off, and close those gaps ASAP.

Omnichannel strategies and resources

Email, SMS, mobile app, in-store, and beyond. These resources help you build a cohesive, automated omnichannel strategy.

How to deliver 1:1 experiences at scale

This guide walks you through how to leverage powerful marketing automation technology and strategy to grow your revenue faster in 2025.

Best practices for growing your email and SMS list

Growing your subscriber list means growing your revenue. But when’s the last time you assessed your list growth strategy?

Discover 150+ ways to sell more all year

Boost sales and engagement all year long with this month-by-month guide to major marketing moments.

A step-by-step guide to integrating email & SMS

The #1 way to increase ROI through SMS marketing is to leverage it alongside your email marketing strategy. Learn how.

The case for consolidating email and SMS marketing

This guide tackles the complexities of unifying email and SMS marketing efforts, and offers advanced cross-channel strategies.

The B2C marketer’s complete guide to mobile app marketing

How push notifications and in-app messaging keep customers engaged and buying

Data-backed steps to grow faster with email & SMS

We analyzed 143K brands to find data-backed best practices to guide and inspire your growth.

Customer data strategies and resources

Customer data is the most important factor in your customer experience success. These resources help your team leverage it to better automate, better personalize, and better analyze your marketing impact.

Understanding customer data infrastructure

Learn how Klaviyo’s approach to data management makes marketers’ jobs easier.

4 steps to accelerate your revenue with customer data

Learn how today’s top brands are driving results faster through data-driven marketing.

Forrester research: revolutionize your customer data strategy

Understand the CDP landscape with insight from 410 global CPG and retail leaders.

The importance of unified customer data

Learn about the benefits of having your marketing channels under one roof.

The comprehensive guide to B2C audience segmentation for marketing

Learn how to leverage customer data for personalized marketing that drives revenue

How to use customer reviews to convert more first and second-time buyers

Your past purchasers are your best marketers

Email marketing strategies and resources

Email marketing should drive at least 30% of your B2C business revenue. These guides and resources will make sure you hit that benchmark.

A step-by-step guide to growing faster in 2025 with email

Find the best strategies, automations, workflows and more to grow your brand’s profitability through email marketing.

2025 email marketing benchmarks by industry

Email marketing benchmarks help you gauge how well your campaigns and automations are working in comparison to other brands like yours.

Email marketing for B2C marketers

Learn how to create an email marketing program that helps you connect with consumers and drive revenue.

The email marketing guide for ecommerce

How to engage customers, build relationships, and generate ecommerce sales with email marketing.

Email marketing strategies for restaurants

Learn how email marketing can help you connect with more guests and accelerate revenue growth for your restaurant.

The email marketing guide for small businesses

How to use email marketing as a revenue-driving and relationship-building channel for your small business.

Email marketing for startups and founders

How to use email marketing to drive revenue and bring in new customers

The complete guide to enterprise email marketing in 2025

Learn how to set up an email marketing program for your enterprise organization

SMS marketing strategies and resources

SMS marketing is no nascent channel. It’s just as crucial as email marketing, and all B2C brands should be using it. Learn why and how.

The complete SMS marketing guide for 2025 campaign success

Everything you need to know to implement SMS into your omnichannel marketing strategy.

2025 SMS marketing benchmarks by industry

SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors.

Why brands choose Klaviyo SMS

Learn what you should be looking for in your SMS marketing platform.

Your complete guide to SMS compliance in 2025

Essential SMS compliance requirements and best practices

The ultimate SMS migration guide

A step-by-step blueprint for moving your SMS marketing program to a new platform.

The marketer’s guide to SMS deliverability

To help you maximize the impact of your marketing efforts, we’ve put together this comprehensive guide on SMS deliverability best practices.

Customer service strategies and resources

B2C customer service starts the moment a consumer experiences your brand. Use these resources to turn your service organization into a revenue driver.

8 ways to transform customer service strategy

How to advance customer service from a cost center to a growth engine.

Customer service trends B2C brands need to know in 2025

Deliver the exceptional customer experiences consumers have come to expect.

Customer service best practices that drive revenue and build loyalty

A practical guide to delivering on today’s consumer expectations.

Reporting and analytics strategies and resources

Marketing automation and personalize works––really well. But you won’t be able to see that if you aren’t measuring your wins and use that data to grow even faster.

A B2C marketer’s guide to marketing reporting

The insights you need to build a data-driven customer experience

The advanced analytics advantage

How advanced Marketing Analytics transforms B2C marketing strategy

Ecommerce marketing strategies and resources

Better automate, better personalize, and better measure your ecommerce marketing efforts with these guides and resources.

11 use cases to inspire
your next marketing move

Level up your ecommerce marketing with inspiration from big name brands.

9 consumer-driven predictions that will reshape ecommerce in 2025

Stay ahead of the curve with this guide, packed with data-backed insights about emerging trends, technologies, and consumer behaviors.

The complete guide to multi-platform ecommerce advertising

Each ecommerce advertising platform requires a unique approach. Here’s how to win on each.

State of the ecommerce industry

Arm your business to make informed decisions with our latest report, featuring findings from global surveys of 1400+ ecommerce executives.

How to create a feedback loop that drives loyalty and acquisition

Ecommerce reviews help define your brand across the funnel. Here’s how to collect and use them to grow revenue.

Restaurant marketing strategies and resources

Consumers expect more from restaurants than ever before. Here’s how restaurant marketers can hit those new, higher consumers expectations.

11 restaurant marketing ideas to bring in new guests in 2025

New research from 8,000 global consumers reveals exactly where restaurant marketers should focus their efforts.

Restaurant marketing trends

Discover insights from 200 restaurant marketing executives in the restaurant industry doing $30M+ in revenue.

More Klaviyo Resources

THE BLOG

Tips and examples

Explore trending news, tips, and examples to inform and inspire your strategy.

CASE STUDIES

Real-world inspiration

See how companies like yours are using Klaviyo to grow faster, more efficiently.

THE GLOSSARY

Industry definitions

Industry definitions to align your team, and scale your customer experience success.

Grow your business with Klaviyo