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Original
2026-01-01
Modified
2026-03-10
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<p>Klaviyo Data Platform & integrations</p>
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<p>Getting started is easy. Whether you’re new to Klaviyo or already using it for email or SMS, you can be up and running with marketing campaign automation in no time. Here’s how to do it:</p>
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<p>Easily centralize your tech stack and use data from any source in your campaigns thanks to a built-in customer data platform with 350+ pre-built integrations. This single customer view ensures all your messages use the most up-to-date, relevant data.</p>
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<p><strong>1. Sign up and integrate your data.</strong>Create a free Klaviyo account and connect your online store and tools. Data like purchase history and site activity will sync automatically through plug-and-play integrations.</p>
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<p>Unified Campaign Builder</p>
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<p><strong>2. Define your audience segments.</strong>Use<a>Klaviyo’s segmentation tools</a>to group customers by traits or behaviors, like “VIPs” or “browsed but never bought,” or target those customers that are most likely to engage with your targeted channels via channel affinity, so your messages reach the right people.</p>
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<p>Launch high-performing campaigns from a single canvas, unifying all marketing channels.</p>
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<p><strong>3. Choose a campaign to automate.</strong>Select a campaign to automate, like a product announcement or newsletter, and use one of Klaviyo’s ready-made templates to get started quickly. Then pair it with channel affinity to run multi-channel flows to prioritise channels based on the channel preference of each audience.</p>
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<p>Beta in August and GA by end of Q3 2025</p>
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<p><strong>4. customise content and timing.</strong>Build your messages using Klaviyo’s drag-and-drop editors, then adjust the timing and logic between messages with the visual flow builder-no coding required.</p>
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<p>Advanced segmentation</p>
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<p><strong>5. Activate and monitor.</strong>Launch your campaign and track performance in real time, using Klaviyo’s AI-powered insights to continuously test, optimise, and improve results.</p>
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<p>With sophisticated yet simple segmentation tools for precise targeting, you can create audience segments using any behavior or attribute (from any source, across all time) so each message goes to the right people at the right time.</p>
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<p>Klaviyo has already helped over 167,000 businesses scale their marketing with automation. With marketing campaign automation, even a small team can deliver big, personalised experiences that drive growth. It’s time to let your campaigns run on autopilot, and watch your customer relationships and revenue soar.</p>
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<p>Omnichannel flows</p>
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<p>Email, SMS, and more in one platform means true cross-channel campaign flows. Unify your channels to reach customers on their preferred medium and coordinate messages for maximum impact.</p>
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<p>AI-driven optimization</p>
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<p>AI-powered insights and testing help you automatically boost performance. Let AI predict the best send times, choose optimal channels, and even fine-tune content via features like predictive analytics and automated A/B testing.</p>
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<p>Pre-built templates</p>
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<p>160+ email templates are at your fingertips. Use these and Klaviyo’s drag-and-drop editors to launch campaigns faster, without writing a line of code. </p>
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