What is Marketing Campaign Automation? Benefits & Features - Klaviyo SG
2026-03-10 19:12 Diff
https://www.klaviyo.com/sg/solutions/marketing-automation/campaigns

Getting started is easy. Whether you’re new to Klaviyo or already using it for email or SMS, you can be up and running with marketing campaign automation in no time. Here’s how to do it:

1. Sign up and integrate your data. Create a free Klaviyo account and connect your online store and tools. Data like purchase history and site activity will sync automatically through plug-and-play integrations.

2. Define your audience segments. Use Klaviyo’s segmentation tools to group customers by traits or behaviors, like “VIPs” or “browsed but never bought,” or target those customers that are most likely to engage with your targeted channels via channel affinity, so your messages reach the right people.

3. Choose a campaign to automate. Select a campaign to automate, like a product announcement or newsletter, and use one of Klaviyo’s ready-made templates to get started quickly. Then pair it with channel affinity to run multi-channel flows to prioritise channels based on the channel preference of each audience.

4. customise content and timing. Build your messages using Klaviyo’s drag-and-drop editors, then adjust the timing and logic between messages with the visual flow builder—no coding required.

5. Activate and monitor. Launch your campaign and track performance in real time, using Klaviyo’s AI-powered insights to continuously test, optimise, and improve results.

Klaviyo has already helped over 167,000 businesses scale their marketing with automation. With marketing campaign automation, even a small team can deliver big, personalised experiences that drive growth. It’s time to let your campaigns run on autopilot, and watch your customer relationships and revenue soar.