6 added
13 removed
Original
2026-01-01
Modified
2026-03-10
1
-
<p>Quick replies and buttons</p>
1
+
<p>SMS is already a powerful tool for direct communication, but<a>RCS</a>builds on it by transforming texting into a dynamic,<a>two-way channel</a>-similar to chatting inside an app. RCS adds layers of interactivity, personalization, and responsiveness that go beyond what even two-way SMS offers.</p>
2
-
<p>Add tappable responses and next steps to every message.</p>
2
+
<p>Interactive RCS experiences can include rich cards, carousels, and tappable actions tied to your existing segmentation, flows, and reporting.</p>
3
-
<p>Rich cards and carousels</p>
3
+
<p><strong>- Tappable buttons and quick replies:</strong>With RCS, you can embed suggested replies or call-to-action (CTA) buttons in your message, like “Shop now” or “Remind me later.” Suggested replies do more than reduce friction, they capture real-time intent and trigger automated flows based on how each customer responds.</p>
4
-
<p>Highlight multiple products with visuals and embedded links.</p>
4
+
<p><strong>- Carousels and rich cards:</strong>Think of each RCS message as a mini storefront-letting customers browse, tap, and purchase without ever leaving their message thread. You can send carousel messages featuring multiple products or offers, each with its own image, text, and CTA button. It’s like a mini landing page inside the message. This makes it perfect for showcasing a product collection, offering browsing-like experiences, or running visual campaigns for events or drops.</p>
5
-
<p>Two-way messaging</p>
5
+
<p><strong>- Two-way engagement:</strong>RCS supports back-and-forth conversations with typing indicators, message threading, and real-time responses. This opens the door to guided shopping or booking flows, feedback collection, product finder quizzes, subscription updates, and support-style exchanges.</p>
6
-
<p>Enable structured conversations, not just alerts.</p>
6
+
<p><strong>- Read and click receipts:</strong>Marketers can track exactly how people engage, including who viewed the message, which button they clicked, and when they sent a reply. This creates new opportunities to trigger next steps, optimize messaging, and create better-segmented follow-ups.</p>
7
-
<p>Read & click receipts</p>
8
-
<p>Track opens, clicks, and replies across RCS and fallback SMS-all in one unified report.</p>
9
-
<p>SMS/MMS fallback</p>
10
-
<p>Ensure delivery when RCS isn’t supported.</p>
11
-
<p>Verified business profiles</p>
12
-
<p>Every interactive message is sent from your verified business profile-complete with your brand name, logo, and contact info-building trust from the very first tap.</p>
13
-