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Original
2026-01-01
Modified
2026-03-10
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<p>Klaviyo automation</p>
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<p>Gain a competitive edge with a<a>self-service customer hub</a>where shoppers can track their own orders, start their own returns, redeem offers, and manage subscriptions from one place on your website. Because that one place is also where they receive curated offers and create wishlists based on their behaviour and history, you’re setting the stage for repeat purchases.</p>
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<h2>8 data-backed ways to improve the customer experience</h2>
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<p>When officewear brand<a>Ministry of Supply</a>wanted a more sophisticated, on-brand customer account experience that complemented the shopping experience and showed account information beyond a static order history, they implemented a<a>self-service hub</a>directly on their website.</p>
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<p>New research reveals what consumers want from B2C brands</p>
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<p>The hub displays a wide variety of account information in one place: the customer’s recently viewed items; their order history, with product-page links for convenient repurchasing; their order tracking information; personalised product recommendations, powered by<a>AI</a>; and more.</p>
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<p>The Future of Consumer Marketing</p>
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<p>“The most common things we see customers want in a bespoke shopping experience are details on what they got last time and what we think they should get this time,” says Ministry of Supply CEO Aman Advani. “With Klaviyo Customer Hub, they have one-click access to both of those things.”</p>
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<p>How to make consumers feel valued and seen</p>
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<p>It works, too: in less than 4 months since starting with the self-serve hub, Ministry of Supply account holders performed<a>650+ self-serve support interactions</a>. The brand has also seen fewer escalated support tickets from customers requesting basic information.</p>
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<h3>What is a B2C CRM?</h3>
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<p>Improve efficiency and response times even further by giving your customers the option to chat with an AI customer agent to get answers to common product and policy questions as well as personalised recommendations based on their real-time and historical behaviour.</p>
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<p>Learn how this revolutionary new tool sets B2C businesses up for success like never before.</p>
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<p>Crucial to this approach is an<a>integrated helpdesk</a>that bridges the gap between marketing and customer service by organising all customer inquiries across email, text messaging, web chat, and social media into a single, unified inbox where all of your agents, whether AI or human, can access full customer context when addressing a problem.</p>
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<h3>The history of CRM</h3>
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<p>From Rolodexes to digital databases, the modern CRM is rooted in a history of continuous innovation</p>
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<h3>Are you ready for a B2C CRM?</h3>
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<p>Take our digital assessment to see if you are ready for a B2C CRM.</p>