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d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 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2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div 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href="/uk/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success centre with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help centre</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust centre</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email & SMS ROI calculator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/uk/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/uk/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/uk/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI, and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img 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how to improve the customer experience</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Today’s consumers aren’t easily won—and they have high expectations for the brands they engage with.</p><p>Klaviyo’s 2025 <a href="https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing">future of consumer marketing report</a> reveals not only that 66% of consumers expect B2C brands to make them feel valued and understood, but also that brands would do well to create consistent omnichannel experiences while providing quick customer support response times within 24 hours.</p><p>That means a data-driven customer experience (CX) strategy that’s personalised and consistent across channels is no longer an option—it’s a requirement.</p><p>Based on insights from over 8,000 respondents across the United States, Europe, Australia, and New Zealand, our new research reveals how brands can meet and exceed these expectations.</p><p>Here, we break down 8 research-backed strategies to improve customer experience and strengthen customer relationships. These customer journey insights can help you focus on creating better digital experiences and in-person interactions that increase loyalty and bring shoppers back again and again.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 28.1804 4.65584 28.5444C4.97782 26.8865 5.66687 25.9497 6.72297 25.734L6.72297 24.7636C7.12867 25.2084 7.37981 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Guide:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Standardise your experience"],"jumpAnchorId":[0,"standardise-your-experience"]}],[0,{"jumpAnchorLabel":[0,"Optimise customer service"],"jumpAnchorId":[0,"customer-service"]}],[0,{"jumpAnchorLabel":[0,"Establish trust"],"jumpAnchorId":[0,"establish-trust"]}],[0,{"jumpAnchorLabel":[0,"Design loyalty programs"],"jumpAnchorId":[0,"loyalty-programs"]}],[0,{"jumpAnchorLabel":[0,"Send channel-specific communications"],"jumpAnchorId":[0,"channel-specific-communications"]}],[0,{"jumpAnchorLabel":[0,"Offer exclusive benefits"],"jumpAnchorId":[0,"exclusive-benefits"]}],[0,{"jumpAnchorLabel":[0,"Focus on customer value"],"jumpAnchorId":[0,"customer-value"]}],[0,{"jumpAnchorLabel":[0,"Personalise the customer experience"],"jumpAnchorId":[0,"customer-experience"]}],[0,{"jumpAnchorLabel":[0,"Turn insights into 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class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Standardise your experience</a></li><li><a href="#customer-service" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Optimise customer service</a></li><li><a href="#establish-trust" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Establish trust</a></li><li><a href="#loyalty-programs" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Design loyalty programs</a></li><li><a href="#channel-specific-communications" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Send channel-specific communications</a></li><li><a href="#exclusive-benefits" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Offer exclusive benefits</a></li><li><a href="#customer-value" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Focus on customer value</a></li><li><a href="#customer-experience" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Personalise the customer experience</a></li><li><a href="#insights-into-revenue" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Turn insights into revenue</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Standardise your experience</a></li></ul></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZbwteQ" prefix="r50" component-url="/_astro/bfcm-feature-card.BP1-nyJp.js" component-export="default" renderer-url="/_astro/client.f745gAGI.js" props="{"backgroundColor":[0,"cotton"],"fontType":[0,"sohneDefault"],"contentCard":[0,{"headline":[0,"How to make consumers feel valued and seen"],"subheadline":[0],"eyebrow":[0,"The Future of Consumer Marketing"],"buttons":[1,[[0,{"text":[0,"Learn 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status"],"srcSet":[0]}]}],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"BfcmFeatureCard","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_bfcmFeatureCard_i4ljz_1"><div class="grid"><div class="_header_i4ljz_5"></div><div class="_contentCard_i4ljz_28"><div class="bfcmContentCard _bfcmContentCard_1me09_1" style="--color-content-card-background:var(--color-cotton);--color-content-card-text:var(--color-charcoal)"><div class="_imageContainer_1me09_16"><div class="_desktopImage_1me09_30"><img alt="Image of a woman in a lavender coloured top and in front a graphic representing the stages of a customer order, purchase, shipping and delivery status" class="_image_1me09_16" height="450" loading="eager" sizes="(max-width: 767px) 100vw, (max-width: 1365px) 50vw, 600px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0cc4de2db26278dc65552440498dd4deb3f46f23-1176x1074.webp" width="600"/></div><div class="_mobileImage_1me09_34"><img alt="Image of a woman in a lavender coloured top and in front a graphic representing the stages of a customer order, purchase, shipping and delivery status" class="_image_1me09_16" height="450" loading="eager" sizes="(max-width: 767px) 100vw, (max-width: 1365px) 50vw, 600px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0cc4de2db26278dc65552440498dd4deb3f46f23-1176x1074.webp" width="600"/></div></div><div class="_contentContainer_1me09_46 _cursorPointer_1me09_76"><div class="_eyebrowContainer_1me09_84"><div class="eyebrow">The Future of Consumer Marketing</div></div><div class="h3">How to make consumers feel valued and seen</div><div class="_buttonContainer_1me09_155"><div class="_button_1me09_151 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Learn more" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing" role="link" tabindex="0" target="_self" buttonType="primary">Learn more</a></div></div></div></div></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="standardise-your-experience"></div><astro-island uid="Z1WraOq" prefix="r52" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"1. Standardise your omnichannel experience"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Customers have tons of options for shopping with your brand—and they’re taking advantage of all of them.</p><p>Mobile is the preferred channel for most customers when shopping with retail and ecommerce (53%) and wellness and personal service brands (37%), according to our research. But in-store shopping isn’t far behind: 45% prefer it for retail and ecommerce, and 32% for wellness and personal service.</p><p>For restaurant brands, an equal amount of consumers (38%) picked mobile websites and in-store shopping as their preferred method.</p><p>Over the course of several weeks, the same customer may browse in-store, compare options on social media, then make the final purchase decision on your website. They want the same experience and options across all of these different channels and touchpoints.</p><p>But many brands fall short when it comes to creating this consistency, according to our research:</p><ul><li>33% of consumers are frustrated by inconsistent pricing across channels.</li><li>18% are frustrated by inconsistent product availability.</li><li>9% struggle with navigation across channels.</li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">1. Standardise your omnichannel experience</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Customers have tons of options for shopping with your brand—and they’re taking advantage of all of them.</p><p>Mobile is the preferred channel for most customers when shopping with retail and ecommerce (53%) and wellness and personal service brands (37%), according to our research. But in-store shopping isn’t far behind: 45% prefer it for retail and ecommerce, and 32% for wellness and personal service.</p><p>For restaurant brands, an equal amount of consumers (38%) picked mobile websites and in-store shopping as their preferred method.</p><p>Over the course of several weeks, the same customer may browse in-store, compare options on social media, then make the final purchase decision on your website. They want the same experience and options across all of these different channels and touchpoints.</p><p>But many brands fall short when it comes to creating this consistency, according to our research:</p><ul><li>33% of consumers are frustrated by inconsistent pricing across channels.</li><li>18% are frustrated by inconsistent product availability.</li><li>9% struggle with navigation across channels.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="5FdIq" prefix="r53" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Put the insight into action"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>No matter how differently each segment of your business operates, it’s important to create one seamless experience for all shoppers. Providing customers with the full range of shopping experiences and knowing where they are in their journey can help you send the right communication at the right time, while making it easy for customers to switch between channels.</p><p>Apparel brand <a href=\"https://www.marinelayer.com\">Marine Layer</a>wanted to create a cohesive brand experience across both their sales channels: brick-and-mortar stores and ecommerce. By consolidating customer data into a single source of truth, they developed a seamless omnichannel experience for in-store, online, and SMS interactions—and grew<a href=\"https://www.klaviyo.com/customers/case-studies/marine-layer\">grew Klaviyo revenue 40.4% YoY in the process.</a></p><p>Marine Layer now activates their email sign-up data in real time with two welcome flows: one for people who subscribe online, and one for people who do it IRL. To help customers understand the full range of shopping experiences available, each flow features slightly different creative:</p><ul><li><strong>The welcome flow for in-person shoppers</strong> highlights the extensive online selection, and Marine Layer’s free shipping and returns policy.</li><li><strong>The welcome flow for DTC shoppers</strong> is more focused on boosting awareness of Marine Layer’s retail stores and encouraging repeat online purchases.</li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Put the insight into action</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>No matter how differently each segment of your business operates, it’s important to create one seamless experience for all shoppers. Providing customers with the full range of shopping experiences and knowing where they are in their journey can help you send the right communication at the right time, while making it easy for customers to switch between channels.</p><p>Apparel brand <a href="https://www.marinelayer.com">Marine Layer</a>wanted to create a cohesive brand experience across both their sales channels: brick-and-mortar stores and ecommerce. By consolidating customer data into a single source of truth, they developed a seamless omnichannel experience for in-store, online, and SMS interactions—and grew<a href="https://www.klaviyo.com/customers/case-studies/marine-layer">grew Klaviyo revenue 40.4% YoY in the process.</a></p><p>Marine Layer now activates their email sign-up data in real time with two welcome flows: one for people who subscribe online, and one for people who do it IRL. To help customers understand the full range of shopping experiences available, each flow features slightly different creative:</p><ul><li><strong>The welcome flow for in-person shoppers</strong> highlights the extensive online selection, and Marine Layer’s free shipping and returns policy.</li><li><strong>The welcome flow for DTC shoppers</strong> is more focused on boosting awareness of Marine Layer’s retail stores and encouraging repeat online purchases.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="customer-service"></div><astro-island uid="19iROv" prefix="r55" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"2. Optimise customer support response times and self-service"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Sometimes things will go wrong during the customer lifecycle. That’s unavoidable. But when they do, quick support and meaningful action can help enhance customer loyalty.</p><p>After a negative experience with a brand, most customers (32%) go to the customer support team first—except for Gen Z consumers, who are more likely to cut right to leaving a review or feedback, according to our research.</p><p>And when a customer does reach out to your support team, they understandably want a quick reply: 81% expect a response within 24 hours, and 38% expect a response within 4 hours.</p><p>Meanwhile, <a href=\"https://download.microsoft.com/documents/en-us/dynamics/Global_State_of_Multichannel_Customer_Service_Report.pdf.pdf\">according to Microsoft</a>, 90% of consumers also expect self-service support options. So customers not only expect fast response times, but also want intuitive self-service options for finding answers on their own, on their own time.</p><p>A good self-service option is still rare among brands. <a href=\"https://www.gartner.com/en/newsroom/press-releases/2024-08-19-gartner-survey-finds-only-14-percent-of-customer-service-issues-are-fully-resolved-in-self-service\">Gartner reports</a> that only 14% of issues are fully resolved through self-service. Even for simple problems, Gartner finds that fewer than 36% of customers find a solution without further help.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">2. Optimise customer support response times and self-service</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Sometimes things will go wrong during the customer lifecycle. That’s unavoidable. But when they do, quick support and meaningful action can help enhance customer loyalty.</p><p>After a negative experience with a brand, most customers (32%) go to the customer support team first—except for Gen Z consumers, who are more likely to cut right to leaving a review or feedback, according to our research.</p><p>And when a customer does reach out to your support team, they understandably want a quick reply: 81% expect a response within 24 hours, and 38% expect a response within 4 hours.</p><p>Meanwhile, <a href="https://download.microsoft.com/documents/en-us/dynamics/Global_State_of_Multichannel_Customer_Service_Report.pdf.pdf">according to Microsoft</a>, 90% of consumers also expect self-service support options. So customers not only expect fast response times, but also want intuitive self-service options for finding answers on their own, on their own time.</p><p>A good self-service option is still rare among brands. <a href="https://www.gartner.com/en/newsroom/press-releases/2024-08-19-gartner-survey-finds-only-14-percent-of-customer-service-issues-are-fully-resolved-in-self-service">Gartner reports</a> that only 14% of issues are fully resolved through self-service. Even for simple problems, Gartner finds that fewer than 36% of customers find a solution without further help.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1BneAQ" prefix="r56" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Put the insight into action"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Gain a competitive edge with a <a href=\"https://www.klaviyo.com/uk/products/customer-experience-hub\">self-service customer hub</a> where shoppers can track their own orders, start their own returns, redeem offers, and manage subscriptions from one place on your website. Because that one place is also where they receive curated offers and create wishlists based on their behaviour and history, you’re setting the stage for repeat purchases. </p><p>When officewear brand <a href=\"https://www.ministryofsupply.com\">Ministry of Supply</a> wanted a more sophisticated, on-brand customer account experience that complemented the shopping experience and showed account information beyond a static order history, they implemented a <a href=\"https://www.klaviyo.com/uk/products/customer-experience-hub\">self-service hub</a> directly on their website.</p><p>The hub displays a wide variety of account information in one place: the customer’s recently viewed items; their order history, with product-page links for convenient repurchasing; their order tracking information; personalised product recommendations, powered by <a href=\"https://www.klaviyo.com/uk/solutions/ai\">AI</a>; and more.</p><p>“The most common things we see customers want in a bespoke shopping experience are details on what they got last time and what we think they should get this time,” says Ministry of Supply CEO Aman Advani. “With Klaviyo Customer Hub, they have one-click access to both of those things.”</p><p>It works, too: in less than 4 months since starting with the self-serve hub, Ministry of Supply account holders performed <a href=\"https://www.klaviyo.com/uk/customers/case-studies/ministry-of-supply-customer-hub\">650+ self-serve support interactions</a>. The brand has also seen fewer escalated support tickets from customers requesting basic information.</p><p>Improve efficiency and response times even further by giving your customers the option to chat with an AI customer agent to get answers to common product and policy questions as well as personalised recommendations based on their real-time and historical behaviour.</p><p>Crucial to this approach is an <a href=\"/uk/products/helpdesk\">integrated helpdesk</a> that bridges the gap between marketing and customer service by organising all customer inquiries across email, text messaging, web chat, and social media into a single, unified inbox where all of your agents, whether AI or human, can access full customer context when addressing a problem.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Put the insight into action</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Gain a competitive edge with a <a href="https://www.klaviyo.com/uk/products/customer-experience-hub">self-service customer hub</a> where shoppers can track their own orders, start their own returns, redeem offers, and manage subscriptions from one place on your website. Because that one place is also where they receive curated offers and create wishlists based on their behaviour and history, you’re setting the stage for repeat purchases. </p><p>When officewear brand <a href="https://www.ministryofsupply.com">Ministry of Supply</a> wanted a more sophisticated, on-brand customer account experience that complemented the shopping experience and showed account information beyond a static order history, they implemented a <a href="https://www.klaviyo.com/uk/products/customer-experience-hub">self-service hub</a> directly on their website.</p><p>The hub displays a wide variety of account information in one place: the customer’s recently viewed items; their order history, with product-page links for convenient repurchasing; their order tracking information; personalised product recommendations, powered by <a href="https://www.klaviyo.com/uk/solutions/ai">AI</a>; and more.</p><p>“The most common things we see customers want in a bespoke shopping experience are details on what they got last time and what we think they should get this time,” says Ministry of Supply CEO Aman Advani. “With Klaviyo Customer Hub, they have one-click access to both of those things.”</p><p>It works, too: in less than 4 months since starting with the self-serve hub, Ministry of Supply account holders performed <a href="https://www.klaviyo.com/uk/customers/case-studies/ministry-of-supply-customer-hub">650+ self-serve support interactions</a>. The brand has also seen fewer escalated support tickets from customers requesting basic information.</p><p>Improve efficiency and response times even further by giving your customers the option to chat with an AI customer agent to get answers to common product and policy questions as well as personalised recommendations based on their real-time and historical behaviour.</p><p>Crucial to this approach is an <a href="/uk/products/helpdesk">integrated helpdesk</a> that bridges the gap between marketing and customer service by organising all customer inquiries across email, text messaging, web chat, and social media into a single, unified inbox where all of your agents, whether AI or human, can access full customer context when addressing a problem.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="establish-trust"></div><astro-island uid="Z773bm" prefix="r58" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"3. Establish trust through transparency, security, and sharing brand values"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Consumers care more about brand values now than ever before. According to our research, 40% believe they matter more than they did last year. The 3 top-ranked brand values for 2025 include:</p><ol><li>Strong data protection policies</li><li>Fair labour practices</li><li>Commitment to local or small business</li></ol><p>Some values are generational. Gen Z prioritizes fair labor practices over data protection, for example, while baby boomers are more likely to be neutral on brand values: 67% say they don’t matter any more than they did last year.</p><p>Younger consumers and higher spenders (defined as people who spend on average $100+ on retail or ecommerce purchases) also care more about brand values than the average customer.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">3. Establish trust through transparency, security, and sharing brand values</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Consumers care more about brand values now than ever before. According to our research, 40% believe they matter more than they did last year. The 3 top-ranked brand values for 2025 include:</p><ol><li>Strong data protection policies</li><li>Fair labour practices</li><li>Commitment to local or small business</li></ol><p>Some values are generational. Gen Z prioritizes fair labor practices over data protection, for example, while baby boomers are more likely to be neutral on brand values: 67% say they don’t matter any more than they did last year.</p><p>Younger consumers and higher spenders (defined as people who spend on average $100+ on retail or ecommerce purchases) also care more about brand values than the average customer.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="h92ls" prefix="r59" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Put the insight into action"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Gain trust with consumers by communicating data policies openly and sharing how your brand upholds your values. If it’s relevant, showcase your brand’s ethical sourcing, fair labour practices, and sustainability initiatives. Leverage storytelling in <a href=\"https://www.klaviyo.com/uk/blog/what-is-b2c-marketing\">marketing campaigns</a> to highlight real-world impact.</p><p>Values-based messaging is part of the marketing strategy for health and wellness non-profit <a href=\"https://www.balancedrock.org/\">Balanced Rock</a>, which switched to a B2C CRM to build their subscriber list and engage their community.</p><p>Now, a welcome pop-up on Balanced Rock’s Squarespace site offers visitors a free yoga video if they sign up for marketing emails. Balanced Rock then sends a weekly newsletter campaign that blends educational content, like blog posts and recipes, with program promotions. Engagement is rising as a result, with <a href=\"https://www.klaviyo.com/customers/case-studies/balanced-rock\">35.8% YoY email list growth</a> and a 53.7% QoQ increase in active-on-site rate from campaigns.</p><p><em>“As a nonprofit that is all about human connection, it’s important that the systems we use don’t feel robotic or cold,” says Meaghan O., operations manager at Balanced Rock. “Klaviyo is helping us create a better, more personalised user experience.”</em></p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Put the insight into action</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Gain trust with consumers by communicating data policies openly and sharing how your brand upholds your values. If it’s relevant, showcase your brand’s ethical sourcing, fair labour practices, and sustainability initiatives. Leverage storytelling in <a href="https://www.klaviyo.com/uk/blog/what-is-b2c-marketing">marketing campaigns</a> to highlight real-world impact.</p><p>Values-based messaging is part of the marketing strategy for health and wellness non-profit <a href="https://www.balancedrock.org/">Balanced Rock</a>, which switched to a B2C CRM to build their subscriber list and engage their community.</p><p>Now, a welcome pop-up on Balanced Rock’s Squarespace site offers visitors a free yoga video if they sign up for marketing emails. Balanced Rock then sends a weekly newsletter campaign that blends educational content, like blog posts and recipes, with program promotions. Engagement is rising as a result, with <a href="https://www.klaviyo.com/customers/case-studies/balanced-rock">35.8% YoY email list growth</a> and a 53.7% QoQ increase in active-on-site rate from campaigns.</p><p><em>“As a nonprofit that is all about human connection, it’s important that the systems we use don’t feel robotic or cold,” says Meaghan O., operations manager at Balanced Rock. “Klaviyo is helping us create a better, more personalised user experience.”</em></p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="loyalty-programs"></div><astro-island uid="2cFRYU" prefix="r61" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"4. Design smart loyalty programs"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Most consumers report being loyal to 1–5 brands, which is true across industries: 79% for retail brands and 75% for restaurant brands, according to our research.</p><p>And consumers tend to be happy to participate in <a href=\"https://www.klaviyo.com/uk/blog/customer-loyalty-program\">loyalty programs</a>: 46% actively participate in retail loyalty programs, and 29% participate in restaurant programs.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">4. Design smart loyalty programs</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Most consumers report being loyal to 1–5 brands, which is true across industries: 79% for retail brands and 75% for restaurant brands, according to our research.</p><p>And consumers tend to be happy to participate in <a href="https://www.klaviyo.com/uk/blog/customer-loyalty-program">loyalty programs</a>: 46% actively participate in retail loyalty programs, and 29% participate in restaurant programs.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1G5sjy" prefix="r62" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Put the insight into action"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Promoting customer loyalty with smart loyalty programs can increase customer lifetime value and lower customer acquisition costs.</p><p>Use data to determine which type of loyalty program your audience would prefer. Consider experiential rewards like early access to sales or exclusive content in addition to discounts. Integrate loyalty programs seamlessly into your omnichannel experience, ensuring customers can earn and redeem rewards whether they shop in-store, online, or via your mobile app or self-service portal.</p><p>Women’s health brand <a href=\"https://happyv.com/\">Happy V</a> pulls loyalty data into their B2C CRM via a pre-built integration to create 7 different loyalty-triggered flows. Additionally, they run quarterly campaigns targeting subscribers with 100+ points, encouraging them to redeem their rewards. The results speak for themselves: <a href=\"https://www.klaviyo.com/customers/case-studies/happy-v\">6.6x YoY growth in loyalty points redemptions</a> attributed to Klaviyo flows. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Put the insight into action</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Promoting customer loyalty with smart loyalty programs can increase customer lifetime value and lower customer acquisition costs.</p><p>Use data to determine which type of loyalty program your audience would prefer. Consider experiential rewards like early access to sales or exclusive content in addition to discounts. Integrate loyalty programs seamlessly into your omnichannel experience, ensuring customers can earn and redeem rewards whether they shop in-store, online, or via your mobile app or self-service portal.</p><p>Women’s health brand <a href="https://happyv.com/">Happy V</a> pulls loyalty data into their B2C CRM via a pre-built integration to create 7 different loyalty-triggered flows. Additionally, they run quarterly campaigns targeting subscribers with 100+ points, encouraging them to redeem their rewards. The results speak for themselves: <a href="https://www.klaviyo.com/customers/case-studies/happy-v">6.6x YoY growth in loyalty points redemptions</a> attributed to Klaviyo flows. </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="channel-specific-communications"></div><astro-island uid="Z2sp4pa" prefix="r64" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"5. Send channel-specific communications"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Most consumers prefer to interact with their favourite brands via email and in-person, according to our research. But there are differences across industries and generations.</p><p>27% of consumers prefer to interact with hotel and wellness brands through email, for example. But this number is higher for retail and ecommerce brands at 39%. And more than 1 in 4 (28%) prefer in-person interactions with restaurants.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">5. Send channel-specific communications</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Most consumers prefer to interact with their favourite brands via email and in-person, according to our research. But there are differences across industries and generations.</p><p>27% of consumers prefer to interact with hotel and wellness brands through email, for example. But this number is higher for retail and ecommerce brands at 39%. And more than 1 in 4 (28%) prefer in-person interactions with restaurants.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="3KNaP" prefix="r65" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Put the insight into action"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Optimise marketing and customer service messaging by channel, audience, and customer journey or recent actions.</p><p>You don’t have to cast a wide net—you can use data to drill down to the most effective channels for each consumer and send a personalised message to speak to them at their unique stage. You can also use AI to analyse a customer’s engagement history and <a href=\"https://help.klaviyo.com/hc/en-us/articles/36211794270107\">determine the best channel</a> to send their next message on.<br/><br/>When heritage apparel brand <a href=\"https://www.filson.com/\">Filson</a> centralised customer data in Klaviyo, they were able to improve the customer experience for people who subscribed to both email and SMS. Now, the ability to segment on behavioural data from both channels means fewer redundant sends and lower unsubscribe rates. Incorporating SMS into core email flows has contributed to <a href=\"https://www.klaviyo.com/customers/case-studies/filson\">3.5x YoY SMS revenue growth</a>.</p><p>“<em>It’s essential to avoid messages that make our subscribers think, ‘Filson doesn’t know me,’” says Mike Swanson, retention marketing manager at Filson</em>.</p><p><em>“If we have all the data across systems in Klaviyo, and we know how people are interacting with the brand both positively and negatively, whether that’s through customer service or a retail store, we can create a seamless omnichannel experience that feels personalised—and drive more revenue,”</em> Swanson explains.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Put the insight into action</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Optimise marketing and customer service messaging by channel, audience, and customer journey or recent actions.</p><p>You don’t have to cast a wide net—you can use data to drill down to the most effective channels for each consumer and send a personalised message to speak to them at their unique stage. You can also use AI to analyse a customer’s engagement history and <a href="https://help.klaviyo.com/hc/en-us/articles/36211794270107">determine the best channel</a> to send their next message on.<br/><br/>When heritage apparel brand <a href="https://www.filson.com/">Filson</a> centralised customer data in Klaviyo, they were able to improve the customer experience for people who subscribed to both email and SMS. Now, the ability to segment on behavioural data from both channels means fewer redundant sends and lower unsubscribe rates. Incorporating SMS into core email flows has contributed to <a href="https://www.klaviyo.com/customers/case-studies/filson">3.5x YoY SMS revenue growth</a>.</p><p>“<em>It’s essential to avoid messages that make our subscribers think, ‘Filson doesn’t know me,’” says Mike Swanson, retention marketing manager at Filson</em>.</p><p><em>“If we have all the data across systems in Klaviyo, and we know how people are interacting with the brand both positively and negatively, whether that’s through customer service or a retail store, we can create a seamless omnichannel experience that feels personalised—and drive more revenue,”</em> Swanson explains.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="exclusive-benefits"></div><astro-island uid="Z2hi1df" prefix="r67" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"6. Offer exclusive benefits like promotions and discounts"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Price sensitivity is on the rise, according to our research. Many consumers are looking for deeper discounts and better prices: 37% are seeking more promotions in retail, and 34% have abandoned carts for better prices elsewhere.</p><p>And when making a repeat purchase with a brand, the top deciding factor, across all brand categories, is competitive pricing and discounts. 29% of consumers are looking for deals from retail brands, 22% from wellness and personal services brands, 24% from restaurant brands, and 24% from hotel brands.</p><p>Offering exclusive promotions can help you complete the sale and encourage customers to return. When we asked consumers if they remember a brand personalising an experience for them in the past 6 months, 27% said they remember receiving exclusive discounts or offers. That number was even higher among Gen Z and millennial shoppers.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">6. Offer exclusive benefits like promotions and discounts</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Price sensitivity is on the rise, according to our research. Many consumers are looking for deeper discounts and better prices: 37% are seeking more promotions in retail, and 34% have abandoned carts for better prices elsewhere.</p><p>And when making a repeat purchase with a brand, the top deciding factor, across all brand categories, is competitive pricing and discounts. 29% of consumers are looking for deals from retail brands, 22% from wellness and personal services brands, 24% from restaurant brands, and 24% from hotel brands.</p><p>Offering exclusive promotions can help you complete the sale and encourage customers to return. When we asked consumers if they remember a brand personalising an experience for them in the past 6 months, 27% said they remember receiving exclusive discounts or offers. That number was even higher among Gen Z and millennial shoppers.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZkryO2" prefix="r68" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Put the insight into action"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Offer personalised promotions based on customer purchasing behaviour, or remind consumers to revisit their abandoned cart when they’re ready to buy. Limited-time offers can also drum up a sense of urgency and drive conversions.</p><p>Reduce friction at check-out to avoid abandoned check-outs. Clearly display all fees upfront and offer incentives in your self-service customer hub, like free shipping for loyalty members or discounts on bundled products.</p><p>Data can help you get discounts or promotions to customers that are more likely to churn. Dog gear brand <a href=\"https://ruffwear.com/\">Ruffwear</a>, for example, sends RFM-triggered re-engagement flows: if a customer enters the “Needs attention” or “At risk” RFM segments, it triggers a retention flow that recommends bestsellers the customer hasn’t yet bought.</p><p>In just 6 months, Ruffwear’s discount rate—the ratio of discounts to sales—dropped 10% YoY, while <a href=\"https://www.klaviyo.com/customers/case-studies/ruffwear-cdp\">overall revenue grew 9%</a>. “Getting the right discounts to the right people at the right time gives us better margins,” explains Ernie Kucera, digital marketing manager at Ruffwear.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Put the insight into action</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Offer personalised promotions based on customer purchasing behaviour, or remind consumers to revisit their abandoned cart when they’re ready to buy. Limited-time offers can also drum up a sense of urgency and drive conversions.</p><p>Reduce friction at check-out to avoid abandoned check-outs. Clearly display all fees upfront and offer incentives in your self-service customer hub, like free shipping for loyalty members or discounts on bundled products.</p><p>Data can help you get discounts or promotions to customers that are more likely to churn. Dog gear brand <a href="https://ruffwear.com/">Ruffwear</a>, for example, sends RFM-triggered re-engagement flows: if a customer enters the “Needs attention” or “At risk” RFM segments, it triggers a retention flow that recommends bestsellers the customer hasn’t yet bought.</p><p>In just 6 months, Ruffwear’s discount rate—the ratio of discounts to sales—dropped 10% YoY, while <a href="https://www.klaviyo.com/customers/case-studies/ruffwear-cdp">overall revenue grew 9%</a>. “Getting the right discounts to the right people at the right time gives us better margins,” explains Ernie Kucera, digital marketing manager at Ruffwear.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="customer-value"></div><astro-island uid="Z1W9ksw" prefix="r70" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"7. Focus on long-term customer value"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Maintaining strong relationships with your customers has always been key to fostering loyalty. Remember: 66% of consumers expect brands to make them feel valued, according to our research, and higher spenders (74%) and younger consumers (Gen Z 75%, millennials 69%) have even higher expectations.</p><p>When we asked what makes them stay loyal to a brand, 27% of customers cited consistency in quality, and 25% cited value and affordability.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">7. Focus on long-term customer value</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Maintaining strong relationships with your customers has always been key to fostering loyalty. Remember: 66% of consumers expect brands to make them feel valued, according to our research, and higher spenders (74%) and younger consumers (Gen Z 75%, millennials 69%) have even higher expectations.</p><p>When we asked what makes them stay loyal to a brand, 27% of customers cited consistency in quality, and 25% cited value and affordability.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZIOYKz" prefix="r71" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Put the insight into action"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Ongoing engagement with customers helps reinforce long-term customer value. Send customer feedback check-ins at key post-purchase touchpoints to show you’re listening.</p><p>Follow-ups and thank-you notes, along with personalised recommendations, can help customers feel valued and understood. You can also start VIP programs for high spenders with exclusive perks and discounts.</p><p><a href=\"https://www.jonesroadbeauty.com/?srsltid=AfmBOoo47rdZzDJTXZQ_riOluiDGQyO_c3JcfOkD6tcUWfFIfbhWQ7L7\">Jones Road Beauty</a>, for example, grew their Klaviyo-attributed <a href=\"https://www.klaviyo.com/customers/case-studies/jones-road-beauty-bfcm\">BFCM revenue 167% YoY</a> with limited-edition holiday drops and relevant communications for different buyer segments, including tailored outreach to VIP repeat buyers with messaging about gifting their favorite product.</p><p><em>“The ease of creating segments in Klaviyo and spinning up personalised emails plays a big part in our BFCM strategy,” says Cody Plofker, CMO of Jones Road Beauty.</em></p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Put the insight into action</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Ongoing engagement with customers helps reinforce long-term customer value. Send customer feedback check-ins at key post-purchase touchpoints to show you’re listening.</p><p>Follow-ups and thank-you notes, along with personalised recommendations, can help customers feel valued and understood. You can also start VIP programs for high spenders with exclusive perks and discounts.</p><p><a href="https://www.jonesroadbeauty.com/?srsltid=AfmBOoo47rdZzDJTXZQ_riOluiDGQyO_c3JcfOkD6tcUWfFIfbhWQ7L7">Jones Road Beauty</a>, for example, grew their Klaviyo-attributed <a href="https://www.klaviyo.com/customers/case-studies/jones-road-beauty-bfcm">BFCM revenue 167% YoY</a> with limited-edition holiday drops and relevant communications for different buyer segments, including tailored outreach to VIP repeat buyers with messaging about gifting their favorite product.</p><p><em>“The ease of creating segments in Klaviyo and spinning up personalised emails plays a big part in our BFCM strategy,” says Cody Plofker, CMO of Jones Road Beauty.</em></p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="customer-experience"></div><astro-island uid="ZTUXtP" prefix="r73" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"8. Personalise the customer experience"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Today’s consumers don’t just appreciate personalization—they expect it. According to our research, 74% of shoppers want brands to tailor experiences to their preferences, and that expectation is even higher among millennials (29%) and Gen Z (28%).</p><p>These younger demographics and high spenders are also the most likely to notice personalisation efforts. Around one-third of millennials (32%) and Gen Z (33%) remember a brand providing personalised discounts or offers in the past 6 months.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">8. Personalise the customer experience</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Today’s consumers don’t just appreciate personalization—they expect it. According to our research, 74% of shoppers want brands to tailor experiences to their preferences, and that expectation is even higher among millennials (29%) and Gen Z (28%).</p><p>These younger demographics and high spenders are also the most likely to notice personalisation efforts. Around one-third of millennials (32%) and Gen Z (33%) remember a brand providing personalised discounts or offers in the past 6 months.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="cHYtV" prefix="r74" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Put the insight into action"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Personalisation should extend beyond simply using a customer’s first name in an email. Here are a few ways to do it right:</p><ul><li>Leverage AI and machine learning to analyse browsing behaviour, past purchases, and engagement patterns.</li><li>Create a <a href=\"/uk/products/customer-experience-hub\">self-serve hub</a> that personalises the on-site experience with content like wishlists, product recommendations, loyalty points.</li><li>Lean on <a href=\"/uk/solutions/ai/customer-agent\">AI customer agents</a> to serve people with full context about their behaviour and preferences.</li><li>Set up <a href=\"https://www.klaviyo.com/uk/glossary/what-is-demographic-segmentation\">demographic-based</a> and <a href=\"https://www.klaviyo.com/uk/blog/behavioural-segmentation\">behaviour-based segments</a>, like<a href=\"https://www.klaviyo.com/uk/glossary/what-is-rfm-analysis\"> recency, frequency, and monetary value (RFM)</a>, and communicate with customers accordingly. </li></ul><p>Men’s underwear brand <a href=\"https://2xist.com/\">2(X)IST</a> launched an RFM-based promotion strategy with highly targeted messaging through retention flows, Meta campaigns, and direct mail. For the direct mail campaign, the brand sent a targeted promotion to over 6,000 members of their “Needs attention” segment who had opted out of email and were at risk of churning. The campaign earned an <a href=\"https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp\">ROAS of 3.4x</a>.</p><p><em>“The fact that we can have email, SMS, and CDP all under one hood with Klaviyo helps with aligning data, pulling reports—everything,” says Christopher Peek, digital marketing director at The Moret Group. “I’m not pulling 3 different reports from 3 different platforms and trying to connect the dots. I love being able to go in and see how each message performed with each RFM segment.”</em></p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Put the insight into action</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Personalisation should extend beyond simply using a customer’s first name in an email. Here are a few ways to do it right:</p><ul><li>Leverage AI and machine learning to analyse browsing behaviour, past purchases, and engagement patterns.</li><li>Create a <a href="/uk/products/customer-experience-hub">self-serve hub</a> that personalises the on-site experience with content like wishlists, product recommendations, loyalty points.</li><li>Lean on <a href="/uk/solutions/ai/customer-agent">AI customer agents</a> to serve people with full context about their behaviour and preferences.</li><li>Set up <a href="https://www.klaviyo.com/uk/glossary/what-is-demographic-segmentation">demographic-based</a> and <a href="https://www.klaviyo.com/uk/blog/behavioural-segmentation">behaviour-based segments</a>, like<a href="https://www.klaviyo.com/uk/glossary/what-is-rfm-analysis"> recency, frequency, and monetary value (RFM)</a>, and communicate with customers accordingly. </li></ul><p>Men’s underwear brand <a href="https://2xist.com/">2(X)IST</a> launched an RFM-based promotion strategy with highly targeted messaging through retention flows, Meta campaigns, and direct mail. For the direct mail campaign, the brand sent a targeted promotion to over 6,000 members of their “Needs attention” segment who had opted out of email and were at risk of churning. The campaign earned an <a href="https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp">ROAS of 3.4x</a>.</p><p><em>“The fact that we can have email, SMS, and CDP all under one hood with Klaviyo helps with aligning data, pulling reports—everything,” says Christopher Peek, digital marketing director at The Moret Group. “I’m not pulling 3 different reports from 3 different platforms and trying to connect the dots. I love being able to go in and see how each message performed with each RFM segment.”</em></p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="insights-into-revenue"></div><astro-island uid="2vrfLp" prefix="r76" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Turn customer engagement insights into revenue with a B2C CRM"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>A great CX strategy starts with data. By collecting, analysing, and implementing these insights, brands can turn customer expectations into business growth.</p><p>Over 157,000 consumer brands trust Klaviyo as their data and marketing platform. As the <a href=\"https://www.klaviyo.com/uk/platform\">B2C CRM</a>, Klaviyo powers smarter digital relationships by combining analytics, marketing, and customer service under one roof. Create the ultimate customer experience with the complete <a href=\"https://www.klaviyo.com/uk/solutions/customer-service\">Klaviyo Service</a> suite, which includes:</p><ul><li><strong><a href=\"/uk/products/customer-experience-hub\">Customer Hub</a>: </strong>a personalised destination where customers can manage orders, redeem offers, discover products, and get support—all in one place</li><li><strong><a href=\"/uk/solutions/ai\">Klaviyo AI (K:AI) Customer Agent</a>: </strong>a 24/7 AI assistant that’s trained on your storefront and customer data to answer questions, recommend products, and resolve issues instantly, across web chat, email, text messaging, and WhatsApp*</li><li><strong><a href=\"/uk/products/helpdesk\">Helpdesk</a>: </strong>brings AI and human agents into a unified workspace across email, chat, SMS, and social, providing full customer context for faster response times and more personalised interactions**</li></ul><p>*K:AI Customer Agent is currently available in English. Additional languages will be available in 2026.</p><p>**Klaviyo Helpdesk supports two-way conversations in any language, as long as both the customer and agent use the same language. Klaviyo does not translate messages between languages. The Helpdesk interface will appear in the language you’ve selected in your Klaviyo account settings.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Turn customer engagement insights into revenue with a B2C CRM</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>A great CX strategy starts with data. By collecting, analysing, and implementing these insights, brands can turn customer expectations into business growth.</p><p>Over 157,000 consumer brands trust Klaviyo as their data and marketing platform. As the <a href="https://www.klaviyo.com/uk/platform">B2C CRM</a>, Klaviyo powers smarter digital relationships by combining analytics, marketing, and customer service under one roof. Create the ultimate customer experience with the complete <a href="https://www.klaviyo.com/uk/solutions/customer-service">Klaviyo Service</a> suite, which includes:</p><ul><li><strong><a href="/uk/products/customer-experience-hub">Customer Hub</a>: </strong>a personalised destination where customers can manage orders, redeem offers, discover products, and get support—all in one place</li><li><strong><a href="/uk/solutions/ai">Klaviyo AI (K:AI) Customer Agent</a>: </strong>a 24/7 AI assistant that’s trained on your storefront and customer data to answer questions, recommend products, and resolve issues instantly, across web chat, email, text messaging, and WhatsApp*</li><li><strong><a href="/uk/products/helpdesk">Helpdesk</a>: </strong>brings AI and human agents into a unified workspace across email, chat, SMS, and social, providing full customer context for faster response times and more personalised interactions**</li></ul><p>*K:AI Customer Agent is currently available in English. Additional languages will be available in 2026.</p><p>**Klaviyo Helpdesk supports two-way conversations in any language, as long as both the customer and agent use the same language. Klaviyo does not translate messages between languages. The Helpdesk interface will appear in the language you’ve selected in your Klaviyo account settings.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="YPldq" prefix="r82" component-url="/_astro/enhanced-carousel.Bfrj4bd0.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.f745gAGI.js" props="{"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"What is a B2C CRM?"],"bodyCopy":[0,"<p>Learn how this revolutionary new tool sets B2C businesses up for success like never before.</p>"],"buttons":[1,[[0,{"text":[0,"Read 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await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">What is a B2C CRM?</h3><div class="_bodyCopy_1pjx2_65"><p>Learn how this revolutionary new tool sets B2C businesses up for success like never before.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Read more" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/platform/what-is-b2c-crm" role="link" tabindex="0" target="_self" buttonType="primary">Read more</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">The history of CRM</h3><div class="_bodyCopy_1pjx2_65"><p>From Rolodexes to digital databases, the modern CRM is rooted in a history of continuous innovation</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Read more" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/blog/history-of-crm" role="link" tabindex="0" target="_self" buttonType="primary">Read more</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Are you ready for a B2C CRM?</h3><div class="_bodyCopy_1pjx2_65"><p>Take our digital assessment to see if you are ready for a B2C CRM.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Read more" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Read more</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div 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class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps and Integrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Features</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>What's new</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Centre</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Company</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/uk/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>About Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/uk/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact us</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Careers</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/gdpr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo and GDPR</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo for</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing glossary</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI calculator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subject line generator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Campaign Calendar 2026</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" 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