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Original
2026-01-01
Modified
2026-03-10
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<p>Customer Segmentation</p>
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<p>Customer Segmentation</p>
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<h2>Segment customers with any piece of data. From any source. Across all time.</h2>
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<h2>Segment customers with any piece of data. From any source. Across all time.</h2>
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<p>Better yet, let Klaviyo AI build customer segments for you.</p>
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<p>Better yet, let Klaviyo AI build customer segments for you.</p>
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<h2>Klaviyo’s customer segmentation tool: built for smarter marketing</h2>
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<h2>Klaviyo’s customer segmentation tool: built for smarter marketing</h2>
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<h2>It’s easier than ever to connect with your ideal audience</h2>
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<h2>It’s easier than ever to connect with your ideal audience</h2>
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<p><strong>Put AI and machine learning to work</strong>Let<a>Klaviyo AI</a>build segments using predictive analytics like churn risk, CLV, next order, and more. And with machine learning, you can leverage RFM groupings in segments, making advanced strategies easy.<strong></strong></p>
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<p><strong>Put AI and machine learning to work</strong>Let<a>Klaviyo AI</a>build segments using predictive analytics like churn risk, CLV, next order, and more. And with machine learning, you can leverage RFM groupings in segments, making advanced strategies easy.<strong></strong></p>
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<p><strong>Tell Segments AI who you want to reach</strong>Describe the customers you want to connect with, and Klaviyo’s Segments AI will generate the segment for you. Doesn’t get easier than that.</p>
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<p><strong>Tell Segments AI who you want to reach</strong>Describe the customers you want to connect with, and Klaviyo’s Segments AI will generate the segment for you. Doesn’t get easier than that.</p>
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<p><strong>Pick up the pace with preview and cloning</strong>Move faster with the ability to live preview segment sizes while you work, and clone audiences and their conditions-even across your<a>portfolio</a>.<strong></strong></p>
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<p><strong>Pick up the pace with preview and cloning</strong>Move faster with the ability to live preview segment sizes while you work, and clone audiences and their conditions-even across your<a>portfolio</a>.<strong></strong></p>
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<h2>Granular data builds better segments</h2>
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<h2>Granular data builds better segments</h2>
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<p><strong>Beyond basic segments</strong>The possibilities are endless with real-time data from<a>350+ integrations</a>and flexible APIs. Segment by demographic data, browsing behavior, purchase history, channel preferences, and so much more-plus metadata and custom properties.</p>
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<p><strong>Beyond basic segments</strong>The possibilities are endless with real-time data from<a>350+ integrations</a>and flexible APIs. Segment by demographic data, browsing behavior, purchase history, channel preferences, and so much more-plus metadata and custom properties.</p>
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<p><strong>No look-back limits</strong>Look as far back in time as you want to combine historical actions with real-time behaviours-no look-back limits or added costs like other platforms.</p>
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<p><strong>No look-back limits</strong>Look as far back in time as you want to combine historical actions with real-time behaviours-no look-back limits or added costs like other platforms.</p>
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<p><strong>Find the needle in the haystack</strong>Want to find purchasers of a specific product category who used a discount code last holiday and are based in the UK? Use as many conditions as you’d like to build hyper-targeted segments.<strong></strong></p>
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<p><strong>Find the needle in the haystack</strong>Want to find purchasers of a specific product category who used a discount code last holiday and are based in the UK? Use as many conditions as you’d like to build hyper-targeted segments.<strong></strong></p>
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<h2>Activate on every channel, report on every detail</h2>
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<h2>Activate on every channel, report on every detail</h2>
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<p><strong>Cross-channel connection</strong>Use segments to personalise<a>sign-up forms</a>, trigger automated<a>email and SMS flows</a>,<a>request reviews</a>, cross-sell products in campaigns, and tailor on-site experiences.</p>
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<p><strong>Cross-channel connection</strong>Use segments to personalise<a>sign-up forms</a>, trigger automated<a>email and SMS flows</a>,<a>request reviews</a>, cross-sell products in campaigns, and tailor on-site experiences.</p>
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<p><strong>Maximise acquisition and ROAS</strong>Sync audiences to advertising platforms to create lookalike audiences, retarget existing customers, and exclude recent purchasers.</p>
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<p><strong>Maximise acquisition and ROAS</strong>Sync audiences to advertising platforms to create lookalike audiences, retarget existing customers, and exclude recent purchasers.</p>
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<p><strong>Dive deep into performance</strong>Use<a>pre-built dashboards</a>to measure audience performance against your conversion metric of choice, track segment growth over time, and see how engaged your audience is.<strong></strong></p>
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<p><strong>Dive deep into performance</strong>Use<a>pre-built dashboards</a>to measure audience performance against your conversion metric of choice, track segment growth over time, and see how engaged your audience is.<strong></strong></p>
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<h2>Success stories powered by Klaviyo segmentation</h2>
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<h2>Success stories powered by Klaviyo segmentation</h2>
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<h2>More segmentation resources</h2>
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<h2>More segmentation resources</h2>
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<p>Segments are updated automatically in real-time.</p>
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<p>Segments are updated automatically in real-time.</p>