Customer Segmentation Tools for Smarter Audience Building - Klaviyo
2026-03-10 18:59 Diff
https://www.klaviyo.com/uk/features/segmentation

Customer Segmentation

Segment customers with any piece of data. From any source. Across all time.

Better yet, let Klaviyo AI build customer segments for you.

Klaviyo’s customer segmentation tool: built for smarter marketing

It’s easier than ever to connect with your ideal audience

Put AI and machine learning to work
Let Klaviyo AI build segments using predictive analytics like churn risk, CLV, next order, and more. And with machine learning, you can leverage RFM groupings in segments, making advanced strategies easy.

Tell Segments AI who you want to reach
Describe the customers you want to connect with, and Klaviyo’s Segments AI will generate the segment for you. Doesn’t get easier than that.

Pick up the pace with preview and cloning
Move faster with the ability to live preview segment sizes while you work, and clone audiences and their conditions—even across your portfolio.

Granular data builds better segments

Beyond basic segments
The possibilities are endless with real-time data from 350+ integrations and flexible APIs.  Segment by demographic data, browsing behavior, purchase history, channel preferences, and so much more—plus metadata and custom properties.

No look-back limits
Look as far back in time as you want to combine historical actions with real-time behaviours—no look-back limits or added costs like other platforms.

Find the needle in the haystack
Want to find purchasers of a specific product category who used a discount code last holiday and are based in the UK? Use as many conditions as you’d like to build hyper-targeted segments.

Activate on every channel, report on every detail

Cross-channel connection
Use segments to personalise sign-up forms, trigger automated email and SMS flows, request reviews, cross-sell products in campaigns, and tailor on-site experiences.

Maximise acquisition and ROAS
Sync audiences to advertising platforms to create lookalike audiences, retarget existing customers, and exclude recent purchasers.

Dive deep into performance
Use pre-built dashboards to measure audience performance against your conversion metric of choice, track segment growth over time, and see how engaged your audience is.

Success stories powered by Klaviyo segmentation

More segmentation resources

Segments are updated automatically in real-time.