5 added
17 removed
Original
2026-01-01
Modified
2026-03-10
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<p>Verified sender profile</p>
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<p>RCS provides a branded text experience that is verified as coming from your brand. It does this with:</p>
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<p>Display your logo, brand name, website, and verified badge.</p>
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<p><strong>- Verified business profiles:</strong>With RCS, brands can create a Rich Business Messaging (RBM) profile that includes brand name, company logo, verification badge, phone number, and website. This profile appears prominently in the messaging thread, confirming to the recipient that the message is legitimate and trustworthy. No more relying on contact cards or hoping your name is recognised.</p>
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<p>Consistent branding</p>
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<p><strong>- Consistent branding across messages:</strong>Every RCS message is sent from this branded profile, so customers always know it’s coming from you. This allows you to maintain brand consistency in all communications, improve trust and reduce opt-outs, and avoid impersonation or confusion with third parties.</p>
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<p>Branded visuals appear in every RCS conversation.</p>
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<p><strong>- Visual storytelling with brand assets:</strong>With carousels, videos, and tappable buttons, your RCS messages don’t just tell a story-they let customers shop, browse, and convert, right in the thread. Unlike SMS/MMS, RCS supports high-resolution images, carousels, and video-all of which can incorporate your logo, product visuals, or branded CTAs. That means your mobile messages feel more like your website or app, and less like plain-text alerts.</p>
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<p>Branded sender ID</p>
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<p><strong>- Compliance and deliverability benefits:</strong>Branded sender IDs do more than just help your messages stand out. They may even reduce compliance concerns in states with strict SMS rules (e.g., Florida), since customers can clearly see who the message is from without relying on “Reply STOP to opt out” instructions.</p>
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<p>Messages are delivered from a clearly named and identified sender.</p>
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<p>Rich media support</p>
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<p>Use branded imagery, carousels, and video to tell your story.</p>
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<p>Branded suggested replies</p>
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<p>Enable one-tap customer responses that trigger flows, capture zero-party data, and personalize the next step.</p>
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<p>Unified analytics and reporting</p>
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<p>Klaviyo’s reporting surfaces engagement insights across RCS and fallback SMS messages in one place, so you can see what’s working and optimize with confidence.</p>
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<p>Real-time engagement metrics</p>
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<p>Access read receipts, click tracking, and reply data to see how your audience is engaging-without the guesswork.</p>
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<p>Auto fallback to SMS/MMS</p>
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<p>If RCS isn’t supported, your message still delivers as an SMS.</p>
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